4. Our favorite sports have a remarkably short shelf life. Wins, losses, stats,
championships — they all fade with time, replaced by the next superstar and their
own record-setting season.
Across all sports, nationalities, and fanbases, only two thing endure:
MOMENTS & CONTROVERSIES
SPORTS ARE A MASSIVE GLOBAL INDUSTRY, BUT…
7. And the rare convergence of the two — well, those are frozen in time forever.
Controversial moments quickly become cultural moments that transcend the fields of
play. Debated. Dissected. Analyzed. Consumed time and again.
10. BUT HERE’S THE CATCH
we almost always get these controversial moments wrong
11. Events become distorted by opinions, memories are clouded by analysis instead of fact. And
often, our own memory of events is covered by an avalanche of journalists, fans, and
talking heads of all stripes.
But in that never-ending cascade of voices, a key perspective is missing.
12.
13. Over the last decade, our sports culture has been redefined by the Athlete Empowerment Era. Powered
by a young, dynamic, internet-native generation of superstars and accelerated by the modern tools of
connectivity, The Athlete Empowerment Era has reshaped sports media for good. Day after press
conferences? Out. Live streams? In. The drive-time read host pontification about the wisdom of using
that punch hitter in the 7th inning? Why listen to him, when the pinch-hitter himself posted his take on
TikTok after the game.
Whether it's Draymond Green’s podcast or the Manning brother's Monday Night Football simulcast, fans
now expect to hear directly from their favorite players with no filter or middle man.
Controversial seizes upon this the recent past and chart a few future. The show is a unique opportunity
to apply the cultural sentiment of the 2020s to the events of the last few decades; to correct our
understanding of history, and to use this same player-first lens on the most enduring sporting memories
of our lifetimes.
WHY
NOW
