The document summarizes the results of an Idea Masale test campaign that targeted females aged 28-35 in Kolkata from February 15-16. It provides details on the different ad names and creative content tested across three ad categories - Smart, Corporate Woman, and Masale. The results section shows that the Smart and Corporate Woman ad categories performed better than the Masale category in terms of reach, amount spent, cost per thousand reach, and cost per result. It also identifies the best and worst performing individual ads.

1. Test Campaign analysis

2. IDEA MASALE TEST CAMPAIGN, Kolkata
Female 28-35, 15-16 Feb
Ad Name Title Body Link Description
SMART_SMART 01 Smart Masale for Smart Women
Exciting Deals On Quality
Spices
Smart Chefs Choose Idea
Masale
SMART_SMART 02 Smart Chefs Choose Idea Masale
Exciting Deals On Quality
Spices Get Upto 40% OFF
SMART_SMART 03 Upto 40% OFF
Exciting Deals On Quality
Spices
Smart Chefs Choose Idea
Masale
CORPORATE
WOMAN_CORPORATE 01 I am good with PPTs and recipes
Discount Deals On Best
Quality Spices
Be a star in the kitchen with
Idea Masale
CORPORATE
WOMAN_CORPORATE 02 Cost Control in Office and Kitchen
Discount Deals On Best
Quality Spices
Upto 40% OFF on top quality
spices
CORPORATE
WOMAN_CORPORATE 03
Upto 40% OFF on top quality
spices
Discount Deals On Best
Quality Spices Great discounts and deals
MASALE_MASALE 01
Recipes Can't Go Wrong With The
Right Spices
Great Discounts On Quality
Spices Be Sure With Idea Masale
MASALE_MASALE 02 Right Spices Do Half The Job
Great Discounts On Quality
Spices Get Upto 40% OFF
MASALE_MASALE 03 Upto 40% OFF On Quality Spices
Great Discounts On Quality
Spices
Great discounts for smart
chefs

3. Mobile Feed Samples

4. Audience Network (interstitial) samples

5. Audience Network (native) samples

6. RESULTS

7. Ad Name Results Reach
Amount
Spent
(INR)
Cost per
'000
Reach
(INR)
Cost per
Result
(INR)
Relevance
Score
204 8442 500 59.23 2.45
SMART_SMART 03 42 2134 105.86 49.61 2.52 1
SMART_SMART 01 87 3638 194.35 53.42 2.23 2
SMART_SMART 02 75 4296 199.79 46.51 2.66 1
197 7876 500 63.48 2.54
CORPORATE WOMAN_CORPORATE 01 75 3882 153.61 39.57 2.05 2
CORPORATE WOMAN_CORPORATE 02 46 2311 105.46 45.63 2.29 2
CORPORATE WOMAN_CORPORATE 03 76 3323 240.93 72.50 3.17 2
192 7594 495.19 65.21 2.58
MASALE_MASALE 03 68 3388 107.54 31.74 1.58 2
MASALE_MASALE 02 63 2720 125.41 46.11 1.99 2
MASALE_MASALE 01 61 3118 262.24 84.11 4.30 1

8. Best performing ads

9. Best performing ads

10. Worst performing ads

11. Facebook Audience Network
• New way for advertisers to
extend their campaigns
beyond Facebook and into
other mobile apps.
• Same targeting available
for Facebook ads today,
including Custom
Audiences, core audiences
and lookalike audiences.

12. THANKS