Many digital and social media sites are widely used in marketing strategies. Prepare a 10- to 15-slide presentation with detailed speaker’s notes and visuals elements. Complete the following in your presentation: · Identify a company that could benefit from better use of social media. · Analyze at least 10 digital and social media channels and describe the strengths and weaknesses of each of these as a marketing tool for this company. · Design an online strategy that maximizes the use of some or all of the digital and social media channels, as appropriate, based on your analysis. · Determine key performance indicators to measure the success of the online strategy. Format your citations according to APA guidelines. Family Life Education (FLE) Project Part 1: Literature Research Summary and Reference List 150 points The purpose of this review of literature and professional/academic sources is to learn about a topic in order to prepare a Family Life Education Project presentation. 1. Select a topic appropriate for a Family Life Education Project. Topics should be related to children and families. Submit topic choice(s) for approval. Following the approval process, begin researching your topic. 2. Prepare a bibliography of eight professional/academic sources, written in APA format. Acceptable sources include: professional/academic journals, books, professional/academic websites, popular press (limit of 1 popular press source). You can supplement your project with any of the material in the “Resources” module. 3. In the introductory paragraph, identify and describe the intended audience with whom you plan to share the information you gather during the literature review. This is a crucial step in the preparation of your project as your audience drives your topic and your research-focus. 4. Begin with a brief description of the topic. However, the major portion of the paper describes research and practice from professional/academic sources, using in-text citations in APA format. A bibliography is included. Papers should be 5-8 pages in length, excluding bibliography. 5. Note the rubric used in evaluating this assignment: Family Life Education Project – Part 1 Evaluation Rubric, 100 points Requirements for written papers: Assignments completed outside of the classroom must:  be typed, double-spaced, and proof-read;  use: 1” margins; 12 pt, Times New Roman font;  have paragraphs appropriately placed with each new paragraph indented 5 spaces at the beginning of first sentence (no additional line space to separate paragraphs); and  comply with specified length range of assigned papers (edit appropriately). Evaluation will be based, in part, on the appearance of the work including structural, grammatical and typographical errors. APA format is required for references and citations. Academic and professional style and quality of writing is required. This means no conversational tone, slang, or subje ...

1. Many digital and social media sites are widely used in
marketing strategies.
Prepare a 10- to 15-slide presentation with detailed speaker’s
notes and visuals elements.
Complete the following in your presentation:
· Identify a company that could benefit from better use of social
media.
· Analyze at least 10 digital and social media channels and
describe the strengths and weaknesses of each of these as a
marketing tool for this company.
· Design an online strategy that maximizes the use of some or
all of the digital and social media channels, as appropriate,
based on your analysis.
· Determine key performance indicators to measure the success
of the online strategy.
Format your citations according to APA guidelines.
Family Life Education (FLE) Project
Part 1: Literature Research Summary and Reference List
150 points
The purpose of this review of literature and
professional/academic sources is to learn about a topic
in order to prepare a Family Life Education Project
presentation.

2. 1. Select a topic appropriate for a Family Life Education
Project. Topics should be related to children
and families. Submit topic choice(s) for approval. Following the
approval process, begin researching
your topic.
2. Prepare a bibliography of eight professional/academic
sources, written in APA format. Acceptable
sources include: professional/academic journals, books,
professional/academic websites, popular
press (limit of 1 popular press source). You can supplement
your project with any of the material in
the “Resources” module.
3. In the introductory paragraph, identify and describe the
intended audience with whom you plan to
share the information you gather during the literature review.
This is a crucial step in the preparation
of your project as your audience drives your topic and your
research-focus.
4. Begin with a brief description of the topic. However, the
major portion of the paper describes
research and practice from professional/academic sources, using
in-text citations in APA format. A
bibliography is included. Papers should be 5-8 pages in length,
excluding bibliography.
5. Note the rubric used in evaluating this assignment: Family
Life Education Project – Part 1 Evaluation
Rubric, 100 points
Requirements for written papers: Assignments completed
outside of the classroom must:
-spaced, and proof-read;

3. paragraph indented 5 spaces at the
beginning of first sentence (no additional line space to separate
paragraphs); and
appropriately).
Evaluation will be based, in part, on the appearance of the work
including structural, grammatical
and typographical errors. APA format is required for references
and citations. Academic and
professional style and quality of writing is required. This means
no conversational tone, slang, or
subjective generalizations, shortcuts (texting abbreviations),
pejorative statements or personal
opinions (unless part of the assignment).
Upload your assignment to the dropbox (Assessment ->
Dropboxes)
Criteria Fully met Partially met Unacceptable
APA Formatting
10 points
Fully met standards for

4. APA formatting in
reference list and in‐ text
citations.
5 points
Partially met standards of
APA formatting in
reference list and/or in‐
text citations.
0 points
Unacceptable or no use
of APA formatting.
Academic and
Professional
Sources
30 points
Academic and professional
sources as required:
academic journals, books,
websites, and limit of one
popular press source.
Bibliography or reference

5. list is complete. Cross‐
referencing of internal
citations with reference list
entries agrees.
10 points
Fewer than required
academic and
professional sources such
as academic journals,
books, websites. Limit of
one popular press source
Five or more errors in
bibliography or reference
list. Cross‐ referencing of
internal citations with
reference list entries does
not agree.
0 points
Unacceptable sources
in terms of number,
quality, and academic
criteria.
Lack a reference list;
reference list is not
accurate; and/or
internal citations

6. repeatedly do not
agree with reference
list.
Topic
5 points
Topic covered is within the
parameters of what
professor approved; paper
covers topic effectively;
and sources provide basis
for educational
presentation. Information
is not limited to description
of problem without coping
strategies, prevention
techniques, and resource
and support information
included.
2.5 points
Topic covered is
marginally within the
parameters of what
professor
approved; sources
marginally provide basis
for educational
presentation. Information

7. disproportionately
focuses on description of
problem without coping
strategies, prevention
techniques, and resource
and support information
included.
0 points
Paper covers topic not
approved by professor;
information is not
appropriate to support
educational
presentation.
Intended Audience
20 points
Intended audience clearly
identified and described in
3‐ 5 sentences in
introductory paragraph.

8. 0 points
Intended audience
identified, but not
described
0 points
Criteria not met
Content of
Literature Review
20 points
Summary of literature
review of professional/
academic sources identifies
appropriate, accurate and
complete information.
15 points
Summary of literature
review of sources identifies
marginally appropriate,
accurate and complete
information and falls short
of covering

9. topic effectively.
0 points
Content of paper is not
acceptable due to
inferior or in
appropriate sources,
incorrect information,
and/or incomplete
coverage of topic,
and/or approach that is
biased or subjective.
Raw Material for
Educational
Presentation
15 points
Content of paper provides
excellent raw material
from which to craft an
informative and accurate
educational presentation
appropriate to
caregivers/families on the
topic approved.
15 points

10. Content of paper doesn't
fully provide sufficient raw
material from which to
craft an informative and
accurate educational
presentation appropriate
to caregivers/families on
the topic approved.
0 points
Content of paper does
not provide basis for
required presentation
on approved topic to
identified audience of
caregivers/families.
Objective Content
and Professional
Perspective
20 points
Content of paper is
objective, accurate, free of
bias, and establishes and
maintains professional
perspective.
10 points

11. Content of paper is not
completely objective,
accurate, and free of
bias. Content lacks
professional perspective.
0 points
Unacceptable
standards for
objectivity and
professionalism.
Paper Length and
Specifications
5 points
Paper length is within the
range assigned and paper
meets all specifications:
‐ cover page; typed, double‐
spaced, and proof‐ read;
‐ 1” margins; 12 pt, Times
New Roman font; and
‐ paragraphing
appropriately placed with
each new paragraph

12. indented 5 spaces at the
beginning of first sentence
(no additional line space to
separate paragraphs).
2.5 points
Paper partially meets
standards
0 points
Requirements not met
for paper length and/or
other specifications.
Mechanics of
Writing
20 points
Content of paper is
exemplary in grammar,
structure, spelling,
academic word choices,
professional tone and
academic standards of
writing.
7.5 points

13. Content of paper is
marginal in grammar,
structure, spelling,
academic word choices,
professional tone and
academic standards of
writing.
0 points
Content of paper is
unacceptable in 2 or
more aspects of the
following: grammar,
structure, spelling,
academic word choices,
professional tone and
academic standards of
writing.
Organization
5 points
Content is coherent,
cohesive and organized in a
logical manner that makes
clear the focus of the
information.
2.5 points

14. Content lacks coherency,
cohesion and logical
organization that makes
clear the focus of the
information.
0 points
Not well‐ organized,
focused, and or
coherent