2. Table of Contents
Table of Contents
TITLE PAGE…………………………………………………………………………………………………………………………..1
TABLE OF CONTENTS.........................................................................................................................................................2
EXECUTIVE SUMMARY............................................................................................................................................3
PROJECT PROCESS..............................................................................................................................................................3
CUSTOMERS .........................................................................................................................................................................3
COMPETITIVE ADVANTAGE ...............................................................................................................................................3
BUSINESS OVERVIEW................................................................................................................................................4
MARKET ANALYSIS.....................................................................................................................................................5
TARGET MARKET................................................................................................................................................................5
COMPETITION......................................................................................................................................................................5
RISKS AND BARRIERS.........................................................................................................................................................5
VALUE ADDING ...................................................................................................................................................................6
BUSINESS STRATEGY / MARKETING AND SALES.................................................................................6
4 P’S......................................................................................................................................................................................6
MARKETING.........................................................................................................................................................................7
FINANCIAL PROJECTIONS............................................................................................................................................7
ASSUMPTIONS......................................................................................................................................................................7

3. Executive summary
Unity between countries and its citizens has been a common goal of most governments
around the world. Our world history has done its part in showing how important balance and
unison is. With this, many organisations worldwide has been created in the hopes of
spreading the value of unity. Some which are UNESCO, UN, ASEAN, AU and many more.
AU is African Union who has been created "to consider the implementation of a rotation
system between the regions." (Chitiga, 2010). Africa is consisted of 54 countries and so they
want to bring everyone together with the goal of achieving a united and strong Africa, despite
language barriers and difference in cultures. Among these 54 countries is a country named
Cameroon, which is known as one of the most ethnically diverse countries in the world with
over 260 different languages being spoken. In saying this, it has been a struggle for them to
fully unite. Cameroon is located in central Africa, with a population of about 23 million
inhabitants spread over its 10 provinces. It has 2 official languages, which are English and
French, making them a bilingual state. Within Cameroon, two of its provinces are
Anglophones while the remaining eight are Francophones. With so many ethnic groups and
tribes, there is bound to be misunderstandings that usually break social cohesion. For
Cameroon, its biggest and oldest factor hindering social cohesion is the friction between
Anglophones and Francophones. This language policy can be referred as a unifying measure
to avoid ethnic rivalry.
Project Process
Our project proposes a bilingual library and an arts gallery. This is designed to bring the
different ethnic groups together in one place. We want to give them a chanceto try and make
effortto get to know the other culture. Our main objectiveis to potentially create an opportunity
where both Anglophones and Francophones are seen interacting and appreciating each other
despite of their language barriers. As it is well-knownthat there is an ethnic rivalry between the
two,we wanted them to hopefully put their differences aside and see others as people rather
than a member of an ethnic group. Putting their best interest into getting to know others by
finding commoninterests is one of the wayson how this library and arts gallery will be put to
work.
Customers
Our target consumers would be any ethnic groups that are in Cameroon. A wider range of
cultures are well appreciated as our goal is to unite them in any way possible. By being in the
same place and seeing how each other is in person without any outside influence would
hopefully spark interest and bring them closer together in the future.
Competitive advantage
Our competitive advantage would be the ambience of the library and arts gallery. It would be
designed as a social meet up place for friends and colleagues with an open space. This is to

4. give others a playful and a friendly environment in hopes of the customers interacting with
each other.
We would have staff that can speak both the official languages of Cameroon. This would
attract both ethnic groups into the library and arts gallery without feeling the burden of a
language barrier. In terms of sale, we would charge entry for everyone as well as if they want
to rent a book out. There will also be events that can be arranged in order to maximise the use
of the library and gallery in creating friendships with different ethnic groups.
Business overview
Cameroon has a wide range of ethnic groups and this can cause problems during interaction
with others. Only well-educated citizens learn both the official languages and so there can
still be quite a bit of people who are only fluent in one language. This can hinder their job
opportunities as well as can be easily misunderstood by others who ado not speak the same
language as they do. In order to lessen this communication gap in Cameroon and its ethnic
tribes, we propose a bilingual library and art gallery. This will bring in a variety of people
together to congregate and try communicating with other ethnicities while looking through
books or art that we are going to provide. This will be a way for them to try and find common
interests with others. With this as their beginning, we would be hoping that this will give
them a start of a new relationship with other ethnic groups while embracing each other's
differences. This project is designed as a stepping-stone in obtaining national unity
throughout Africa.
Strengths
 Easy to acquire a wide variety of books in both languages anywhere in the world
 Not much staff needed because it's mainly renting books or selling art
Weakness
 Art can be made by customers so would need to acquire books, art as well as
resources for painting
 Costs of infrastructure and inventory on where the project will be located
We have planned it to have staff that can speak both official languages fluently in order to
serve both ethnic groups confidently. In the future, we could also have a library and art bus,
which could go around some local places to expand our audience as well the variety of people
that would be interested in making new friends. We also plan on partnering with tourism
organisations throughout the world in order to get grants or resources that they are willing to
donate for the sake of worldwide unity in the long run.

5. Market Analysis
Target Market
The target market for this bilingual library will include the people of Cameroon who speak
both English and French. The library will be open to the public so any member of society can
join. This Library will cause an upswing in the social cohesion through sowing the seed of
communication among the next generation Cameroonians.
This could be an alternate way in making people talk about what it means to be together and
united in a society, which would help the economy to grow and develop by overcoming
reticence by of studying about the different cultures by learning a language.
“To speak a language is to take on a world, a culture.” ― Frantz Fanon.
All members of the public who wish to borrow or read books in both English and French are
welcome.
Competition
There may be larger and more well established libraries in the local area to the bilingual
library. There will undoubtedly be mono-language libraries for both English and French
speakers which already have large amounts of members in the area.
Other competitors could include book shops in the local area or market places that sell second
hand English and French books.
Risks and Barriers
One major barrier for the concept of a bilingual library is that the people from a French or
English speaking background may wish to go to a French-only or English-only speaking
library. They may be reluctant to become a member if they do not believe there will be an
adequate amount of books in their language. They may also have loyalties to their own mono-
lingual library.
Product Differentiation may also be a barrier, as the people of Cameroon may not wish to use
this new library if they are already happy to attend another library where they can rent and
buy the same books. The bilingual library will need to offer a large selection of books in
order to attract new members.
Another barrier for setting up a library is that 1) it may be difficult to find a supplier of books
in both English and French, and 2) it may be quiet costly to purchase the inventory to open a
brand new library. There would need to be significant seed capital to start this business.
Finally, there is a risk that this bilingual library may experience conflict. English speaking
Cameroonians feel they are being marginalized by the Francophones so there is a small
chance that misunderstandings can happen and unfortunately this brings the potential for
conflict.

6. Value Adding
The main value adding concept for the bilingual library is that the library will regularly host
art exhibitions and fairs, which will promote social cohesion through culture and art. The
bilingual library can be a place that brings people from all ethnic backgrounds together to
celebrate a common interest. That interest is culture as in Cameroon, it is paramount. The art
exhibitions will be on once a month and will be advertised for all to attend in the area. People
can enjoy the art, meet new people and experience other cultures.
Business strategy / Marketing and sales.
4 P’s
Price
The price of the books that are available within the bilingual library will of course differ, as
some will be smaller or larger, have different authors and so on. The price of the art will also
differ defending on the piece and designer. One price that will remain constant is that of the
library card. The price of these passes will start at a lower price and then be raised after a 2
months of opening. This will encourage more customers to join quicker; therefore we can
increase the price whilst also increasing the quality (Entrepreneur, 2016). The lower price
will draw attraction away from other library’s that are available, and bringing a stronger
customer base towards this library.
We will have the following prices. 1-year library card 1000 CFA/ NZ 2.47. This will be
increased to 1100 CFA / NZ 2.72. The late fee (14 days), that will be incurred for books that
are rented is CFA 400 / NZ 1.00 (Based on average income (salary Explorer, 2015)
Product
Refer to “Business plan: Project process”.
Promotion
Due to the developing country that we are situating this library in, we will take a direct
marketing approach. This means we will focus on community leaders and government
officials. This will mean direct contact through visitations with these officials so the benefits
can be seen directly. We must also look to reach out to community leaders in the Cameroon
area and hold meetings with in the community to explain the benefits of this library.
Social media will be a strength when we are promoting our library. We will have multiple
social media sites (Facebook, instagram, snapchat), which will showcase our efforts to create
social cohesion within our library.
Place/ Distribution
We are locating our library within Cameroon, therefore it will be cost effective to rent or
build a library. It will also be cost effective to distribute books and art through the local
community as it will eliminate the need for individual shipping costs. This Library will be
situated in the capital city of Yaoundé.

7. Marketing
When looking to market a certain product or service, “objectives are introduced to set out
what a business wants to achieve from its marketing activities. They need to be consistent
with overall aims and objectives of the business. They also provide an important focus for the
marketing team” (tutor 2u, 2016). The attraction of new customers and producing a good
reputation helps to show the local community a quality business and potentially more
funding. This idea is fully supported of the idea that creating a bilingual library will provide
an answer to conflict between the two cultures within Cameroon. This will benefit everyone
as job opportunities are reluctantly given to those who are discriminated against by the other
culture.
The way that we will look to simulate understanding and support are as follows
 Exploit the indigenous villages, youth clubs, and community congregations and
inform them of the benefits of the library and how it can impact their lives.
 Promote the Library through social media and Universities to put forward student
volunteers.
 Cooperate closely with local aid organizations to intensify advertising and find
appropriate staff.
Financial projections
Assumptions
 Purchase of 200 children books (average $18.26), 200 young adult books (average
$19.53), 200 adult books (average $27.06) (School Library Journal , 2015)
 Same cost for books in French and same quantity.
 Financial costs will be calculated annual.
 Local help with renovations will be sourced.
 1 full time employees, and 2 part time students (paid accordingly)
 We are targeting the French and English speaking people within Cameroon.
 The website run by the Library will have a start up cost of $1000, and a fixed cost of
$53 dollars will amount every year.
 We aim to get a loan of ANZ for $102,00 dollars with an interest rate of 7.25% per
annum.
 Rent will cover electricity, water, waste, Internet, and any other unseen occurrences.
 Renovation includes complete fit out of shelves, toilets, technology etc.
 Expected customer base of 2,500 people, increase of 25% per year (Cameroon web,
2015)
 Sale of books and art increase per annum as stock base grows (Cameroon web, 2015)

8. Expenses Year 1 Year 2 Year 3 Year 4 Year 5
Library
Renovation $30,000 0 0 0 0
Technology $4,445 0 0 0 0
Books
(French and
English)
$25,940 0 250 250 250
Operation
Rent $19,896 $19,896 $19,896 $19,896 $19,896
Salary $8,396 $8,396 $8,396 $8,396 $8,396
Website $1,000 $53 $53 $53 $53
Other
Travelling $12,500 0 0 0 0
Loan
Repayment
0 $7,395 $7,395 $7,395 $7,395
Total $102,107 $35,740 $36,240 $36,240 $36,240
Income
Library rent $6,800 $7,700 $9,625 $12,031 $15,038
Sale of books $5,500 $7,400 $10,900 $13,740 $17,300
Art sales $1,700 $3,000 $4,000 $4,800 $5,400
Overdue
books
$500 $500 $500 $500 $500
Total $14,500 $18,600 $25,025 $31,071 $38,238
Net profit $14,500 -$17,140 -$11,215 -$5,169 $1,998

9. Works Cited
Cameroon web. (2015). EDUCATIONINCAMEROON.RetrievedApril 18, 2016 from EDUCATION
IN CAMEROON:http://www.cameroonweb.com/CameroonHomePage/education/?lang=en
Chitiga, R. (2010). StrengtheningPopularParticipationin the African Union:A Guideto AU
Structures andProcesses. (A. Oxfam,Ed.) AfricanBooks Collective.
Entrepreneur. (2016). Howto RaiseandLowerYourPrices. Retrieved 2016 from
https://www.entrepreneur.com/article/66010
salary Explorer. (2015). Salary Surveyin Cameroon.RetrievedApril 18, 2016 from Salary Survey
in Cameroon: http://www.salaryexplorer.com/salary-survey.php?loc=37&loctype=1
School Library Journal . (2015, march 12). SLJ’s AverageBookPrices for 2015.Retrieved April 18,
2016 fromhttp://www.slj.com/2015/03/research/sljs-average-book-prices-2015/
tutor 2u. (2016). MarketingObjectives.Retrieved April 18, 2016 from
http://www.tutor2u.net/business/reference/marketing-objectives
Wageindicator.org. (2013, August 24). Wageindicator.org.RetrievedApril 21, 2016 from
Minimum Wages in Cameroon w.e.f 30 June 2008 till 2013:
http://www.wageindicator.org/main/salary/minimum-wage/cameroon