NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge are Fully For Job Orientation Bases. We have the best curriculum, trainers and unlimited practical hours on live project.

1. PERSONALIZATIONAND
CUSTOMER-CENTRICMARKETING
INDIGITALMARKETING

2. INTRODUCTION

3. Personali
zation
Personalization involves tailoring
marketing efforts to individual
customers based on their preferences,
behaviors, demographics, and
interactions with a brand. The goal is to
create a more relevant and engaging
experience for customers, thereby
increasing the likelihood of
conversions and repeat business.
Some key components of personalized
marketing include
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4. Data
Collection
Gathering and analyzing
customer data, such as browsing
history, purchase behavior,
location, and demographic
information, to gain insights into
individual preferences.
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5. Segment
ation
Dividing the customer base into
smaller segments based on
shared characteristics. This
allows marketers to create
more targeted campaigns and
content.
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6. Dynamic
Content
Delivering content that adapts
based on user behavior and
preferences. This can include
personalized product
recommendations, email subject
lines, and website content.
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7. Behavioral
Tracking
Monitoring customer actions across
various touchpoints to understand
their interests and needs. This can
involve tracking clicks, website
visits, and social media interactions.
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8. Email
Personalization
Creating personalized email
campaigns by using the
recipient's name, referencing
past purchases, and
recommending products or
services based on their
preferences.
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9. Website Personalization
Displaying tailored content,
product recommendations,
and special offers to visitors
based on their browsing
history and previous
interactions.
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10. Customer-centric marketing places the
customer's needs, preferences, and
experiences at the center of all marketing
strategies and activities. This approach
recognizes that each customer is unique and
strives to build long-term relationships by
focusing on delivering value and solving
customer problems. Key aspects of a
customer-centric marketing approach include:
Customer-Centric
Marketing
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11. Understanding Customer Needs
Conducting thorough market
research and customer surveys
to gain insights into what
customers truly value, their
pain points, and their desired
solutions.
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12. Customer Journey Mapping
Visualizing and analyzing
the various touchpoints
and interactions a
customer has with a brand
throughout their entire
journey, from awareness to
post-purchase.
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13. Empathy and Communication
Developing a deep understanding of
customer emotions, motivations, and
challenges, and using this
understanding to communicate with
empathy and authenticity.
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14. Feedback and Continuous
Improvement
Actively seeking and
incorporating customer feedback
to improve products, services,
and overall customer experience.
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15. Ensuring a seamless experience
across all channels and
platforms, allowing customers to
interact with the brand through
their preferred methods.
Omnichannel Approach
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16. Personalized Service
Providing personalized
support and assistance to
customers, addressing
their individual concerns
and needs.
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17. CONCLUSIONS
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18. THANK
YOU!
Contact Us
+91 9611361147
nidmindia@gmail.com
info@nidmindia.co
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