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co11,,1l!'r'lll
-oi.1
r:j
-(
llrySt tion chief guits
pf .qost at lnternet port,BRory66r"rr*
Sony playStarion
marketing chief,
Alan.Welsman ;s quirring"ro join
Speedy Tomaro. ,h. _rlii_r.i.r,rnternet portal.
-
T UK markering director for
Jony Lomputer Enrerrainment has
if T,:';'fl #.Ts.i?ili:6T:i,ij
il?f f
Hi:,:'.",:i',*l'l:.'i:,n;
qrrector on Januarv 3.
Afrer srarting ar SCE as inrerna_
:lol^,.nR
manager, Welsman says
thar alrer seven years wjth rhe com_
pan:/_ne needed a "new challenge'..
^^_:P-..dI^ IoTulo has alr'eady
appornred. Sr Lu.ke.s as the creative
a^gency and is looking for a media buy_
lng agency.
. ,$Telsmansays:
..1
felr it was the
rrgh.r rrme to be moving on.
, I.hav-g been at the company For the
launch of playSration
and irluystrrion
2.lr will be a wrench ro leave because
tt
'11grear
cornpany ro work for...
.h{,e adds: ..Exploirar.ion
of rhe
loorte
phone will be the biggest area
trr growrh rn rhe nexr few vears.
news and ads from personally_selected
companles.
_ )/elsman's resignation comes as
lesco announces it has secured 2,500
PlayScarion 2 consoles rhrough rhe
grey market which it willpur on sale
ar rlve ot r rs srores today (rVednesday).
. I esco ended up in a dispure with
,-^1nJ
,,u: y..u.r uso after changing the
leaos ?n
rrs rmpomed playStation
C)ne
consoles w^rrhout informing its cus_
romers or Sony
. Thesupermarkerhasswappedrhe
turopean plugs on rhe pS2 machines
Wetsman: The f ,ture-Eilbite
Games, films and music will soon be
prr,,.9f rhe landscape rhrough the
mobile phone."
,. SR5.dy Tomato, part ofthe Scan_
ornavran communicarion and lnter_
net company Telia AB, will launch
commercrally early nexr vear.
Inirially, ;r *ill off., basic ser_
11c;s
sr1ch, as personal dtary aid
1t1ii.'
o.",
:_mait direct to mobite
phones, and individualty_railored
for Briristiones. ..Ir.s
all ,*rff y f"grl.
ltll plugs have passed our safery tes"rs..,
O The chiefexecutive ofrivil Sega
curope,.Jean_Francois Cecillon, h-as
resigned, i ncreasi ng specu larion that
lJ^reamcasr is losing the compurer
games console war to playSrarion
2.
--
a spokesman for Sega says the
.oTp.uny will nor repla-e Cecillon
and rha^r his duries will be handed
ovcr to,Sega Europe chief operating
ottrcer Kazotoshi Miyake, while thI
c_nret execur.ive title will be.passed
Il ln:,.ornOrny's globat chairman,
I
Virgin sto
to roll out
cybercaf6s
Virgin Megastores plans to roll r
In-srore lnrernet cafts in up ro 20
Its ouilets next vear
., The^Inrernet cafr concepr, callt
v.trgrn Space, is be.ing tesred in Vi
gin Megastores locurei in O*ford
Leeds. Each srore contains more r
40 Inremet ,".*irrJ, *iit u rr,r-
ear-marked as express kiosks, used
e-maiI and faxingbnjy, and rhe rernai
der used for Inrernet surfing.
, Customers huu. ro r.gisre'.rs m
fers !Y,nayi1S S6. For this, rhey
a period of free Internet time and
membership card which records oe
sonal preferences such as favourite iand music tasre. Thesepreferences
activated when the cari is
ffnt nr9d1c1," says managi
drrecror Andy Randall.
Virgin Megasrores has 95 sto
narronwide with a new store due
open in Camden, north London, ea
next yeaf.
The chain launched a rebranding
campaign in November focusing oi
rnto a Virgin Space machine so r
consumers are able to easily access
srres again as well as orhers which
to rherr musical tastes
uspdrLurc rrom the usual price_led
campargn (.M lZ Novembei 2).
Isao Okawa_
Ericsson fore=gotrl
manager.Vijay Anand tr. U."i I
---.-.=----
appointed to a newlv creatr
ffi::r,ffi'i;,,'."n*l*il,""f,.r! / ffi firi'.r-#;t#*."i""**
ffi;:#ffi*rtgr*ffir-crlnlndlng htlcsson's yourh mar_
---"' rrvrrqrrrqE rtrarety parrnersh.ip.
;#iftilXT".l#JXi.'# yo *"' total betieFrhar voungpeople wourd sson. s sponsorship of rhe firsr Hiii:_pany worldwid.i;;;;;,tn:t9t- be interested in moblle ,..r.".tgy tula, aun.. music festivar in r.999.
7rfir"^'y.)io6i:;':l,i'i:*'"'"'
at a rime when the ,.,;k;";:?'. ii.,',, ,.,r, Anand negotiared forhas yer ro be de:;i;i. "' ''' the role not rargetins the youth -rrt .,. w" ir,unr.t 4 ro broadcast borh rhei;;;;:;ilyearsago rhad :il:X.IT,ffi J::tffi;;;,n1*Llfim::j6;:*.
Gity Bars lures Planet Hollywood chief f* london launchPlanet Hollywood,s ma
lrrector Tamlv. ,u^_^"^_ ll:11"g
pany's existing London venues _ the p,t l-- "^..^.
,,r- :
,*x:mrfft:I
Hf*
16
f,i;-ii[:l:i:"Y"'itp-
'n' ,"#i; ii'",Trx;i[,Hj *#i*u?::,;hree
years as head
Resrauranrs where he wil
thesame rore .,- *,,r c^ke on *o."rJ,i'illlll,r.Lli'.l1jr'.:::: ;*,L:#.i;:ffi;xi:,.1,-= ...rg-upf.*o,l:[1ffi;,tp_
,'ml'J:lll'JI;:":,'l'J:H:i ;:f{lHIHfTi"^...,;;;. i::"*:l ;:;d'.Ti?:T-;:: :l*{l;Ei;}##[#f*:
stirts#:li:"t#ii# m;r*txil,1*ii#*i
rylx *ill+t'.*, *f..X ;l;i',1;1lg;lt3;i,lJ#;,
well as all markering fo, ,n. .orn_ Milan_
6 Hotel'
protection.

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Marketing Week - Dec 21 2000

  • 2. llrySt tion chief guits pf .qost at lnternet port,BRory66r"rr* Sony playStarion marketing chief, Alan.Welsman ;s quirring"ro join Speedy Tomaro. ,h. _rlii_r.i.r,rnternet portal. - T UK markering director for Jony Lomputer Enrerrainment has if T,:';'fl #.Ts.i?ili:6T:i,ij il?f f Hi:,:'.",:i',*l'l:.'i:,n; qrrector on Januarv 3. Afrer srarting ar SCE as inrerna_ :lol^,.nR manager, Welsman says thar alrer seven years wjth rhe com_ pan:/_ne needed a "new challenge'.. ^^_:P-..dI^ IoTulo has alr'eady appornred. Sr Lu.ke.s as the creative a^gency and is looking for a media buy_ lng agency. . ,$Telsmansays: ..1 felr it was the rrgh.r rrme to be moving on. , I.hav-g been at the company For the launch of playSration and irluystrrion 2.lr will be a wrench ro leave because tt '11grear cornpany ro work for... .h{,e adds: ..Exploirar.ion of rhe loorte phone will be the biggest area trr growrh rn rhe nexr few vears. news and ads from personally_selected companles. _ )/elsman's resignation comes as lesco announces it has secured 2,500 PlayScarion 2 consoles rhrough rhe grey market which it willpur on sale ar rlve ot r rs srores today (rVednesday). . I esco ended up in a dispure with ,-^1nJ ,,u: y..u.r uso after changing the leaos ?n rrs rmpomed playStation C)ne consoles w^rrhout informing its cus_ romers or Sony . Thesupermarkerhasswappedrhe turopean plugs on rhe pS2 machines Wetsman: The f ,ture-Eilbite Games, films and music will soon be prr,,.9f rhe landscape rhrough the mobile phone." ,. SR5.dy Tomato, part ofthe Scan_ ornavran communicarion and lnter_ net company Telia AB, will launch commercrally early nexr vear. Inirially, ;r *ill off., basic ser_ 11c;s sr1ch, as personal dtary aid 1t1ii.' o.", :_mait direct to mobite phones, and individualty_railored for Briristiones. ..Ir.s all ,*rff y f"grl. ltll plugs have passed our safery tes"rs.., O The chiefexecutive ofrivil Sega curope,.Jean_Francois Cecillon, h-as resigned, i ncreasi ng specu larion that lJ^reamcasr is losing the compurer games console war to playSrarion 2. -- a spokesman for Sega says the .oTp.uny will nor repla-e Cecillon and rha^r his duries will be handed ovcr to,Sega Europe chief operating ottrcer Kazotoshi Miyake, while thI c_nret execur.ive title will be.passed Il ln:,.ornOrny's globat chairman, I Virgin sto to roll out cybercaf6s Virgin Megastores plans to roll r In-srore lnrernet cafts in up ro 20 Its ouilets next vear ., The^Inrernet cafr concepr, callt v.trgrn Space, is be.ing tesred in Vi gin Megastores locurei in O*ford Leeds. Each srore contains more r 40 Inremet ,".*irrJ, *iit u rr,r- ear-marked as express kiosks, used e-maiI and faxingbnjy, and rhe rernai der used for Inrernet surfing. , Customers huu. ro r.gisre'.rs m fers !Y,nayi1S S6. For this, rhey a period of free Internet time and membership card which records oe sonal preferences such as favourite iand music tasre. Thesepreferences activated when the cari is ffnt nr9d1c1," says managi drrecror Andy Randall. Virgin Megasrores has 95 sto narronwide with a new store due open in Camden, north London, ea next yeaf. The chain launched a rebranding campaign in November focusing oi rnto a Virgin Space machine so r consumers are able to easily access srres again as well as orhers which to rherr musical tastes uspdrLurc rrom the usual price_led campargn (.M lZ Novembei 2). Isao Okawa_ Ericsson fore=gotrl manager.Vijay Anand tr. U."i I ---.-.=---- appointed to a newlv creatr ffi::r,ffi'i;,,'."n*l*il,""f,.r! / ffi firi'.r-#;t#*."i""** ffi;:#ffi*rtgr*ffir-crlnlndlng htlcsson's yourh mar_ ---"' rrvrrqrrrqE rtrarety parrnersh.ip. ;#iftilXT".l#JXi.'# yo *"' total betieFrhar voungpeople wourd sson. s sponsorship of rhe firsr Hiii:_pany worldwid.i;;;;;,tn:t9t- be interested in moblle ,..r.".tgy tula, aun.. music festivar in r.999. 7rfir"^'y.)io6i:;':l,i'i:*'"'"' at a rime when the ,.,;k;";:?'. ii.,',, ,.,r, Anand negotiared forhas yer ro be de:;i;i. "' ''' the role not rargetins the youth -rrt .,. w" ir,unr.t 4 ro broadcast borh rhei;;;;:;ilyearsago rhad :il:X.IT,ffi J::tffi;;;,n1*Llfim::j6;:*. Gity Bars lures Planet Hollywood chief f* london launchPlanet Hollywood,s ma lrrector Tamlv. ,u^_^"^_ ll:11"g pany's existing London venues _ the p,t l-- "^..^. ,,r- : ,*x:mrfft:I Hf* 16 f,i;-ii[:l:i:"Y"'itp- 'n' ,"#i; ii'",Trx;i[,Hj *#i*u?::,;hree years as head Resrauranrs where he wil thesame rore .,- *,,r c^ke on *o."rJ,i'illlll,r.Lli'.l1jr'.:::: ;*,L:#.i;:ffi;xi:,.1,-= ...rg-upf.*o,l:[1ffi;,tp_ ,'ml'J:lll'JI;:":,'l'J:H:i ;:f{lHIHfTi"^...,;;;. i::"*:l ;:;d'.Ti?:T-;:: :l*{l;Ei;}##[#f*: stirts#:li:"t#ii# m;r*txil,1*ii#*i rylx *ill+t'.*, *f..X ;l;i',1;1lg;lt3;i,lJ#;, well as all markering fo, ,n. .orn_ Milan_ 6 Hotel' protection.