3. BUSINESS PLAN SAMPHRAN PHAMACY
By
Thanita Padermrod
An Independent Study Submitted in Partial Fulfillment of the Requirements for the Degree
MASTER OF BUSINESS ADMINISTRATION
Program of Entrepreneurship
Graduate School
SILPAKORN UNIVERSITY
2010
6. 52602793 : MAJOR : ENTREPRENEURSHIP
KEY WORDS : BUSINESS PLAN SAMPHRAN PHAMACY
THANITA PADERMROD : BUSINESS PLAN SAMPHRAN PHAMACY.
INDEPENDENT STUDY ADVISOR : KRISADA PACHRAVANICH, Ph.D. 100 pp.
The objective of this study was to set up the business plan to Samphran
Phamacy. The study was conducted by analyzing internal factors affecting business opertion,
specifying strategies marketing planning, market segmentation, target customers and product
positioning in Samphran, Nakornpathom Province.
The data earned from this study were from (1) literature reviews to study
circumstantial factors - politics, economy and society- affecting business operations; (2)
interview with drug store owners to study demand and supply which were the major factors for
business running. Samphran Phamacy is to be operated by two business owners. The total
budget cost was 2,200,000 baht. Planning services according to standards of business quality
Pharmacy Council. Business strategy of Samphran Phamacy is to make a difference for
create a competitive advantage and increase market share. In light of marketing plan, The
mix of services adapted to the market as a strategic business.
The results obtained from this research will help to identify problems and threats
as well as the solutions for improving business management .The research study showed that
Samphran Phamacy was worth to invest. The research analysis discovered that the returns of
the investment could come out within 1 years. The payback period was at 1 year and
10 months. Net present value (NPV) was 2,401,331 THB. However, sales price was the main
factor which affected NPV alteration. Therefore business owners must take this factor into
account for business survival and advancement.
Program of Entrepreneurship Graduate School, Silpakorn University Academic Year 2010
Student’s signature………………….……..
Independent Study Advisor’s signature ……..………….…………….
38. 24
4 Michael E. Porter
: Arthur A. Thompson, Jr., A. J. Strickland, and John E. Gamble. Crafting and Executing
Strategy (New York : McGraw-Hill/Irwin, 2010), 61.
1. (Rivalry Among Firms within The
Industry)
2. (Threat of New Entry)
(Barrier to entry)
(Rivalry) (Buyer Power)
(Substitutes)
(Supplier Power)
39. 25
3. (Threat of Substitute Products)
( )
4. (Bargaining Power of Suppliers)
5. (Bargaining Power of Buyers)