Learn how to quickly identify your site or app's biggest problems with the help of UserTesting's new Metrics Questions!
Expert researchers, Ki Arnould and Toni Allen, will walk you through:
1) The different types of metrics questions, and when to use each one
2) How to write great metrics questions that will get you insights fast
3) The top things you can learn from these types of questions
View the webinar On-Demand here: http://info.usertesting.com/OnDemandWebinarMakingtheMostofMetricsDecember2013.html
7. Benefits For UX professionals
• Better research
•
In-the-moment responses
•
!
•
Unlike traditional survey
responses, Metrics let users
explain the “why”
•
Benchmark progress of you and
your competitors over time
!
Saves you time
•
•
Easily incorporated into any UX
research methods
•
Collect simultaneous metrics-based
and qualitative data
•
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Jump to important qualitative
moments
Implementing trusted scales
8. Benefits For Your Team
• Help you communicate
•
Supplement the qualitative
findings we know and love
•
Easily review and share
results with “numbers people”
•
Demonstrates the value of UX
research tools and methods
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• Focus decision-making
13. Multiple Choice
Best for determining:
• Preference
• Expectations
• Browsing Paths
• Understanding
• Task Success
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14. Multiple Choice: Do’s and Don’ts
DO
Include “Other”, “None of the
above”, “I don’t know”
options.
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DON’T
Overlap possible responses.
Keep them unique.
!
Ask leading questions.
19. Rating Scales
Best for determining:
• Ease of Use
• Confidence
• Enjoyment
• Satisfaction
• Trust
• Likelihood to Use/Purchase
• SUS scores
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20. Rating Scales: Do’s and Don’ts
DO
Avoid bias by including both
ends of the spectrum in your
question.
!
Clarify endpoint scores.
!
Encourage users to explain
their answers aloud.
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DON’T
Try to measure too much at once.
24. Written Answer
Best for determining:
• Impressions
• Word Association
• Questions/Concerns
• Summarizing Long Answers
• Restating Concepts
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25. Written Answer: Do’s and Don’ts
DO
DON’T
Limit frequency.
!
Encourage shorter responses
when necessary.
Forget to have fun
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33. Eyeball the Answers
Consistent answers?
On the high side - great!
On the low side - watch!
In the middle - watch, re-test
Variety of answers?
Start with the outliers
Re-test, re-focus
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35. Metrics - What to learn
Objectives
•
Determine how well the site educates potential
buyers about tablets
Determine if that education leads the user to consider
to purchase a tablet from the site
Determine any usability issues along the path of
researching/buying tablets – navigation, product
page, and learning center page
•
•
Method
•
Metrics-based, remote, unmoderated usability study
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