Decking and Marina

2. The MoistureShield® Advantage
We provide you with the complete package:
 Proven Performance
 Innovation
 Protection To The Core
 Limited Lifetime Warranty
 Green Product

3. Proven Performance
Product Performance and Consistency:
 AERT has been manufacturing composite products for over 20
years
 We have a long history of field-testing – no product failures
 Resist swelling, decay, delamination, rot and termites

4. Proven Performance
In the Beginning ……
South Padre Island Boardwalk 1992

5. It’s about reputation…
AERT provides excellent customer service to support
all of the products we make.
Products that have stood the test of time
manufactured by AERT
Rot Proof Door Jambs & Sub Sills

6. Innovation
Recycled Materials

7. Innovation
Engineering Process
 Wood Fibers vs. Wood Flour
 Wood fibers are heated to just below flash point
(465° F)
 Off gassing of Tannins and lignin occurs
 Eliminating oils within the wood
 Creating the best bond to the plastics.
 Resulting In:
 Better color retention
 Appearance
 Less likely to mold, mildew or stain

8. Innovation
Engineering Process
• Heated mixers pre-treat our wood fibers allowing
tannins, oils and waxes in the wood to volatilize and
exhaust away prior to the extruder.
• Prior to extrusion in the mixing process wood fibers
are totally encapsulated in and thru the fibers
creating a water proof homogeneous bond with the
plastic.
• We build our own high speed lines and extruders.

9. Innovation
Engineering Process
 No cold water shock
 Stresses plastics
 Causing more expansion & contraction
 Creates potential for delamination
 Two mile cooling line Cooling
Line
 Creating superior strength

10. Innovation
Total Encapsulation:
 AERT’s unique total encapsulation
process allows MoistureShield® to
have direct ground contact
 Wood fibers reinforce the plastic,
making it stiff and reducing board
movement that tends to occur
with the change of seasons
 Our deck boards can be installed
on or in the ground or even
underwater

11. Protection To The Core
Thin Coat of Protection vs. Solid Protection:
 Competitors use a thin layer of protection leaving the inner core
unprotected
 We don’t cap each board in a thin coating, MoistureShield® has
solid protection all the way to the core of each and every board

12. Warranty
Limited Lifetime Residential
20 Year Commercial
 It’s the best in the business
 It’s simple to understand
 You know exactly what you
get with us

13. Green Product
95% Recycled Content:
 MoistureShield® decking and accessories are made with:
– 38% post consumer recycled content
– 57% pre-consumer recycled content
 Qualifies for LEED program points
Why use recycled materials?
 Saves energy – 12’ x 12’ MoistureShield deck = 110 gallons of
gasoline
 Reduces greenhouse gas – 12’ x 12” MoistureShield deck = 619
lbs. CO2 equivalent
 Creates jobs – about 100 jobs for each 10,000 tons/year recycled
 Lowers cost
 Conserves resources for the future

14. Product Offerings
MoistureShield® Composite Deck Boards:
 Extruded and allowed to cool slowly,
so the boards will not twist or warp
 Solid, reversible profile
 Natural wood-grain texture on both
sides
 With or without grooves to
accommodate hidden fastening
systems

15. Product Offerings
Vantage Collection™:
 Balances performance and cost
 Profile: 1” x 6”, 2” x 4” and 2” x 6”
 Length: 12, 16 and 20 feet
 Colors: Cape Cod Gray, Desert Sand, Seasoned Mahogany,
Terracotta, TigerWood, Walnut, Earthtone, Rustic Cedar
 Warranty: Limited Lifetime/ 20 Year Commercial

16. Product Offerings
Span Rating on MoistureShield
 1X6 Span Rated for 16” OC (Residential)
 2 x 6 Span Rated at 24” OC (Commercial)

17. Product Offerings
Installation Recommendations
• Quick Drive Systems Work Great
• ¼” Gap Between Boards 1/8” Butt Joints
• Stainless Steel Composite or Trim Headed Screws

18. Product Offerings
Concealing Screw Heads

19. Product Offerings
Maintenance
Composite decking should be
periodically cleaned according to
manufacturer recommendations

20. Contractor Tools and Programs
MoistureShield® Valued Partner (MVP):
 Qualifications:
– Take and pass online product certification
test
 Benefits:
– Listing in our contractor locator database
– Customer leads and referrals
– Technical support and training
– Participation in the MoistureShield Rebate
Program
– Participation in promotions
MoistureShield Valued Partner

21. Contractor Programs

22. Contractor Promotions
2010 Promotion
2011 Promotion

23. National Advertising and PR
Builder Ad:
 Innovation – unlike any others,
MoistureShield® can be installed
on or in the ground or even
underwater
Dealer Ad:
 Protection To The Core –
MoistureShield has solid
protection all the way to the
core of each and every board
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24. Print Publications
Builder/Contractor Publications:
 Professional Deck Builder Magazine (circulation 20,000)
 Builder Magazine (circulation 180,101)
 BuilderNews Magazine (circulation 80,000)
 Remodeling Magazine (circulation 80,461)
 EcoHome Magazine (circulation 30,000)
 Custom Home/Custom Home Outdoors Magazine (circulation 30,000)
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25. Print Publications
Dealer Publications:
 LBM Journal Magazine (circulation 34,060)
 Building Products Digest Magazine (circulation 17,161)
 Merchant Magazine (circulation 21,284)
 Home Builder Canada Magazine (circulation 28,776)
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26. Online/Media Placement
Email Blasts:
 Hanley Wood Group (circulation 75,000)
 BuilderNews (circulation 75,000)
E-Newsletters:
 BuilderNews Monthly (circulation 75,000)
 LBM Alerts (circulation 20,000)
Online:
 HomeBuilderCanada.com
 GreenExpo365.com
Broadcast Network - DIY Network:
 Turf War
 Desperate Landscapes
 Yard Crashers
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27. 2012 Initiatives
Products:
 Continue to add to our product line
Marketing:
 AIA Course – online and in person presentations
 National Advertising and PR
 Social Media – Facebook, Twitter, Blogs and Forums
 Promotion – Build Your Own Adventure

28. Boat Docks

29. Marinas

30. Kelowna Yacht Club

31. Questions or Comments?