This document discusses data analysis and customer experience (CX) management. It provides information on Bud.Yu's CX Management consulting firm, including their focus on data analysis, automation, and using customer data. The document also summarizes key impacts of data-driven decision making such as supply chain analytics and AI-based fashion design. Additional sections cover CX metrics, sources of customer data, benefits of data analytics, and recommendations to increase data sources and automation and provide CX consultancy.