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2. This document and the information contained herein is confidential and subject to the terms of a previously-executed confidentiality agreement. This document does not constitute an offer to sell,
acquire or subscribe for shares in Regal Ventures (’RV' or the 'Company'), its subsidiaries, affiliated companies or to anyone in any jurisdiction. Without limiting the generality of the foregoing, this
document does not constitute an offer to sell shares in the Company directly or indirectly in the United States of America, its territories or possessions or to any national or resident thereof under
circumstances which would fail to qualify such sale as an exempt transaction under the Securities Act 1933, as amended, nor does it constitute an offer to any person who seeks to acquire such
shares otherwise than for investment purposes only and not with a view to resale to any other person. This document must not be distributed, and no other communication relating to the sale of
equity or loan capital in the Company must be distributed other than to an authorised and exempted person in each case within the meaning of the Financial Services and Markets Act 2000 of Great
Britain or to any other person falling within paragraph (3) of Regulation 9 of the Financial Services Act 1986 (Investment Advertisements) (Exemptions) Order 1988 and shares in the Company must
not be offered in Great Britain other than to persons whose ordinary business it is to buy or sell shares or debentures (whether as principal or agent) or otherwise in circumstances which constitute
an offer to the public for the purposes of the Companies Act 1985 or 2006 of Great Britain.
Unicorn Capital Advisors Inc. (’Unicorn’ or ‘the Advisor’) has not verified any of the information in this document. Neither the Advisor (including its partners, officers, employees and agents) nor the
Company owe a duty of care to any Interested Person or any recipient of this document, either in relation to this document or any other information which is provided at any time. Interested Persons
must undertake such investigations as they see fit before entering into any contract. Neither the Advisor nor any of its partners, officers, employees and agents makes any express or implied
representation or warranty and no responsibility or liability is accepted by any of them with respect to the adequacy, accuracy, completeness, correctness, suitability or reasonableness of the
underlying assumptions or formulae used in this document, or its integrity, or of the facts, estimates, forecast, projections or other information set out in this document or any further information or
document at any time supplied in connection with it, and nothing contained herein or therein shall be relied upon as a promise or representation regarding the historic or current position or
performance of the Company or any future event or performance of the Company.
This document should be read in conjunction with the Company's annual reports. Certain statements are forward-looking statements concerning plans, objectives, goals, strategies, future events or
performance and underlying assumptions and other statements, which are other than statements of historical facts, or statements with words such as “expects”, “anticipates”, “estimates” and similar
expressions intended to identify forward-looking statements. Such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected. The
Company's expectations, beliefs and projections are expressed in good faith and are believed by the Company to have reasonable basis, but there can be no assurance that management’s
expectation, beliefs or projections will be achieved or be accomplished. The Company has no obligation to update or revise these forward-looking statements due to future events or circumstances.
The shares in the Company are not listed on any Stock Exchange. This document has been prepared by the Management and Directors of the Company. Reasonable care has been taken to ensure
that the historical facts stated herein are true and accurate in all material respects and that to the best of their knowledge and belief there is no other material fact or omission which would make
misleading in any material respect any statement herein whether of facts or opinion. Accordingly, all the Directors of the Company accept sole responsibility for this document. No person is
authorised to give any information or make any representation other than that contained in this document.
DISCLAIMER
4. REGAL VENTURES’ VALUE PROPOSITION
We use our one-of-a-kind disruptive marketing technology platform
to make retailer more money,
Managing their customers from home to the store and back again,
Using their data to send customers timely and relevant messages,
pre-store, in-store and post-store
that get them to spend more money
More Customers, Spending More, More Often
6. WHO IS REGAL VENTURES?
Established in 2000, Regal Ventures is the new
generation Martech enterprise that deploys unique
Creative Marketing & Personalization Technology
which grows retail businesses’ bottom line.
With every interaction, the GORGON ENGAGE AND PROFILER
modules helps store operators know more about their
customers needs, wants and future interests – and when and
what those customers want to buy – online or in a brick and
mortar store.
Regal Ventures creates and activates highly targeted sales campaigns using
its proprietary customer engagement platform, GORGON to engage each
customer with personalized and relevant content – unlike any other ’vendor,’
Regal Ventures uses data to allow Retail Store Operators to touch their
customers’ hearts, minds and wallets seamlessly.
For Retail brands operating brick-and-mortar and online platforms, GORGON
processes and converts consumer data into cash, in a manner that no other
firm can do. For brick-and-mortar retailers, Regal Ventures delivers the tools
that deliver 10-20% uplift in sales. For sports/entertainment venue operators,
Regal Ventures provides the gateway that enables venue/event sponsors to
connect directly into the purses of fans and guests.
Regal Ventures believe that the biggest disruptor in retail today is THE
SHOPPER, with GORGON, Regal Ventures disrupts the disruptor
through personalized engagement.
7. COMPELLING INVESTMENT THESIS
u GORGON Platform. Proprietary martech platform enables a high-
touch/high-tech business model which uses data to drive client ROI.
Regal Venture’s singular focus on client value creation has led to a
sustained 100% client contract renewal since inception.
u Market. Retail Analytics market growing rapidly, as brick-and-mortar
retailers respond out of necessity to pressure from ecommerce with data-
driven growth. Separately, ecommerce retailers are opening physical
storefronts.
u Competitors. No true competitor currently exists in the market. Pseudo-
competitors are stuck in the previous generation of soft data and app-
based solutions providing incomplete solutions, while Regal Venture’s
GORGON solution provides true next-generation capabilities to the
market.
u Management Team. Team with deep retail market experience fills all
operational needs to scale into the medium term.
u Business Model. With its unique & highly scalable technology, Regal
Ventures can address the “long tail” of retailers - from a single shop to
over 6,000 locations.
$(50)
$-
$50
$100
$150
$200
$250
2018
2019
2020
2021
2022
Sales $M EBITDA $M
Income Statement (in
millions)
2018 2019 2020 2021 2022
Net Revenue 12.9 21.1 49.5 84.7 147.1
Growth Rate 109% 145% 74% 75%
Gross Profit 9.4 16.0 40.7 71.4 126.2
Gross Profit Margin 69% 56% 58% 59% 59%
EBITDA -4.0 7.4 31.4 61.3 115.2
EBITDA Margin n/a 26% 45% 51% 54%
8. KEY CONTRACTS & MARKETS
Regal Ventures generates a substantial stream of recurring revenues through long-term client contracts. These are expected to significantly increase revenues in the near term
as clients elect to roll out more modules of the GORGON platform across their store base:
CLIENT/MARKET STATUS CURRENT ACTIVITY/APPROACH COMMERCIAL PROFILE FURTHER POTENTIAL
EXISTING CONTRACTS
CBRE Active Portfolio expanding and adding modules $500k 2017 >> $600k pa by 2020 Expansion to European portfolio
WAITROSE Active Adding modules and services $1.1m 2017 >> $1.5m pa by 2020 Innovation based solutions and brand collaboration
MONARCH Active Moving from Phase 1 to Phase 2 involving Disney $100k 2017 >> $1.5m pa by 2020 Sell across other numerous Virgin brands
MARIOTT Active Over 50 activated locations plus direct contracts Seeded 2017 >> $300k pa by 2020 Increase supplier collaboration, activate all 1,500
DOLLAR GENERAL Active Leading edge, Omni-channel, live reference Seeded 2017 (see Booker below) Leverage reference across wider groups
SHELL Active Live discovery pilots in multiple countries Seeded 2017 >> $1.2m pa by 2020 14,400 stores globally
MORRISONS Active Phase 1 activated Inc. City Council, Visit Belfast $100k 2017 >> $1.5m pa by 2020 International projects – Cities, Tourism etc.
ACTIVATING/NEW CONTRACTS
CARPHONE WAREHOUSE Activation Mass marketing based on references above $3m to $4m pa by 2021 FMCG collaboration, penetration of 6,500 stores
CLEAR CHANNEL Finalizing Phase 1 data-led project across all stores $1.2m pa by 2019 CPG and media collaboration
ANDROID Finalizing Phase 1 data-led project across all 18,000 stores $6m - 7m pa by end 2019 CPG and media collaboration
WAWA Finalizing Phase 1 data led project across 2,200 stores $1m pa by end 2019 International expansion to US and beyond
GROWTH OPPORTUNITIES
SPORTS STADIUMS/ARENAS Growth First clients early 2018 – UK, Mexico, US, Japan $8m - $10m pa by 2021 Europe, Africa, Asia expansion
SHOPPING MALLS EXPANSION Growth Builds on heritage internationally, incrementally $7m - $9m pa by 2021 Strategic partnerships Asia, continued expansion
SIGNATURE BRANDS Growth Leverages growing physical location profiles $3m - $5m pa by 2021 Media play; global expansion
FMCG/CPG Growth Collaboration across retailer portfolio $4m - $6m pa by 2021 Direct licenses, global expansion, media play
9. THE REGAL VENTURES TEAM
Regal Ventures has a highly-seasoned management team comprised of retail industry veterans, technologists and sales/marketing executives providing consultative guidance and program
implementation on behalf of global brands operating brick/mortar retail, e-commerce portals as well as operators of sports/entertainment venues.
Chief Executive Officer
ED BRUCKNER
Group Marketing Director
LAURA SANDERSON
Chairman
TED MCCLANE
Chief Operating Officer
DAVID MARTIN
Chief Technical Officer
GARETT JAMES
Director Client Services
EVETTE TYLER
Business Manager
MYRA KIM
GORGON Client Experience
SHELBY PARKE
More information about the Regal Ventures team including selected team bios can be found in the addendum.
10. PROPOSED TRANSACTION & PROCESS
Regal Ventures is seeking $12 million to drive growth through its GORGON global customer engagement MarTech platform and to restructure shareholding. While Regal Ventures prefers a mix of
Equity / Debt / Convertible Debt / Other, the Company may be flexible with respect to structure.
The Sources and Uses of Funds is highlighted below:
CLIENT
New Investment $ 12,000,000 Sales & Activation Teams – London & New York (Retail & Sports) $ 2,000,000
Distribution Support Teams – US, MX, JP, AU, ZA $ 1,000,000
Advertisement Rev Share System (R&D) $ 500,000
Automated Customer Signup (Media) $ 1,000,000
REASON Next-Gen Platform Development $ 1,500,000
ZM Share Purchase $2,000,000
Working Capital & Contingency $4,000,000
TOTAL FUNDS $ 12,000,000 TOTAL USES $ 12,000,000
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