Umbel has identified the 4 key permissions you should ask for in order to thoroughly understand your audience while not appearing to ask for too much personal data with Facebook Login. These are the recommended BELL permissions.

1. UMBEL > RESOURCES > BEST PRACTICES www.umbel.com
BELL Facebook Permissions
The 4 Facebook Data Permissions You Should Request
Recommended Best Practices to Increase Audience Value
Updated Nov 2012

2. UMBEL > RESOURCES > BEST PRACTICES www.umbel.com
BELL Facebook Permissions
The 4 Facebook Data Permissions You Should Request
What are Permissions?
Facebook permissions refer to users granting a website or app
the ability to programatically pull information stored in the user’s
Facebook profile. When a user connects to a digital property
using Facebook Login, the property owner must ask for the
individual data fields they want to access.
The Options
There is a long list of data fields that Facebook allows access to,
when granted. However, most websites and apps do not have the
need nor the infrastructure to actually use all the data available.
Requested permissions are shown to the user in a pop-up
Digital properties have a responsibility to clearly state what data window served by Facebook. Everything you ask for is listed
here. The red circle highlights what the list looks like when
they are asking their users to share and what users will get in
you request the BELL permissions.
return. In order to earn audience trust and to stay compliant with
Facebook’s Terms of Service, we recommend against asking for
any data that you will not be immediately using.
BELL, The Perfect Balance
Asking for too much information will turn off your users and
birthday email
could prevent them from engaging with your property. Asking
for too little information will compromise your ability to capture
the data about your audience that will help you create more
relevant content, personalized experiences, and compelling
audience stories to increase ad sales and sponsorships. location likes
All Facebook Logins automatically access “Basic Info” which
includes name, gender, profile photo and list of friends. Umbel
has identified the 4 key additional permissions you should ask The recommended BELL permissions to ask for are Birthday,
Email, Location and Likes.
for in order to thoroughly understand your audience while not
appearing to ask for too much personal data. These are the
recommended BELL permissions.
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3. UMBEL > RESOURCES > BEST PRACTICES www.umbel.com
BELL Facebook Permissions
The 4 Facebook Data Permissions You Should Request
BIRTHDAY
We recommend collecting a user’s birthday so you will be able to look at and segment your
audience across age groups. Umbel anonymizes birthday data and will never attempt to
contact users concerning their actual date of birth.
EMAIL ADDRESS
We recommend collecting a user’s email address so you can communicate directly with your
audience. With Umbel, you can segment your audience on any facet (e.g. bikers, live in LA,
are male) and directly download the corresponding email addresses to send out a newsletter
or promotion. Umbel never contacts your users directly, and we encourage clients to follow
all CAN-SPAM FCC laws and remain prudent in their type and frequency of communications.
LIKES
We recommend collecting a user’s likes so you can understand the interests, brand affinities
and activities your audience prefers. Umbel allows you to easily segment your audience based
on what brand of coffee they prefer, for example. This is powerful for revealing potential
sponsorship and sales leads as well as for marketing and editorial content purposes.
LOCATION
We recommend collecting a user’s location so you can view and segment your audience based
on very accurate, detailed geographic data. Umbel will sort and map your user’s location on
multiple facets, including MSA’s and international views. This is more reliable than GeoIP
lookups or traditional zip code-based methods. Umbel anonymizes specific location data, and
will never attempt to physically locate your users.
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4. UMBEL > RESOURCES > BEST PRACTICES www.umbel.com
BELL Facebook Permissions
The 4 Facebook Data Permissions You Should Request
Reference materials:
http://developers.facebook.com/docs/reference/ ABOUT UMBEL
login/#permissions
Umbel is an audience measurement company that
helps publishers and content providers demonstrate
the value of their audience by unlocking deep insights
from social media and big data. Umbel empowers
clients to discover leads and expose premium
audience segments with real-time audience data.
© 2012 Umbel Corp. All Rights Reserved.
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Contact sales@umbel.com to learn more.
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