1. Saving Farmers Organically
A search for roots evokes a sense of spirituality and an increased affinity to the world of nature.
A conscious effort towards environmental change through Organic fabrics , Earth friendly prints
and nature inspired textures.
Body and soul encompass the values of well-being and healthy living.
2. Mr. Shishir Goenka
Founder – Do U Speak Green
Shishir Goenka set up Fusion Clothing Company in 1992 with export sof
knitted garments to Australia and New Zealand followed by Canada in 1995
& gradually expanded to Europe in 1999.
In 2006 we took a bold step and set up our own factory in Tirupur &
expanded the same in 2008 & then again in 2012 to meet the growing
demand of our International clients & also expanding domestic business.
To get our product-line more visible to our International clients we started
exhibiting our collection of T-shirts at leading trade fairs in Germany from
1999 onwards & diversified into Organic Clothing production in 2007.
My passion for Nature & the environment set us towards launching our own
Brand – Do U Speak Green ? conceived in 2009 due to the absence of any
such Brand in India.
The Goal was to produce and sell Sustainable Organic Fashion garments
thus protecting the planet and the people who inhabit it. The Core ethos is
to use the planets resources intelligently, provide safe working conditions
and give something back to the communities who manufacture our
garments.
Eco-friendly and socially responsible .
Brand officially launched in 2010 online & through a few resorts in India.
The Founder
3. Do U Speak Green, founded in 2010 as India’s 1st eco-friendly
Clothing Brand & Webstore.
Do U Speak Green is committed to delivering smart, organic clothing
with styles & prints that promote conservation of nature & wildlife.
With several years of experience in the design and creation of high
quality clothing, Do U Speak Green believes in leading by example
in a quest to make a cleaner, greener & healthier planet earth by
contributing directly part of sales to Environmental NGOs like
Bombay Natural History Society & WWF - India.
Do U Speak Green sells clothing in 100% Organic Cotton & Bamboo
blends for Men, Women, Kids & Infants in Casual | Sports & Yoga
wear (active wear)
Our clothing is made at our ISO, GOTS [Global Organic Textile
Standard] OE 100, Organic Exchange ISO 9001 Certified factory
Do U Speak Green Is also the Worlds 1st Clothing Brand to get
Carbon Footprint Mark by SGS.
Fusion Clothing the parent company has over 10 years of experience
in working with some of the Top European brands and over 16 years
with other countries. We assure our customers of reliability and
outstanding service. Some of our esteemed clients include Fjallraven
in Sweden, Black Diamond in USA & Europe, Tomster USA in
Germany, Lole & Orage in Canada, Billabong in Australia & Europe,
Ternua & Astore in Spain, Harley Davidson in Europe, Regatta in UK,
Icepeak in Finland.
About Us:
4. Organic Clothing is just not a FAD; these green, organic, sustainable clothes support
both the people and planet. Choosing organic clothing feels right, not just for your
skin, but also for your conscience. They reduce environmental impact through the use
of natural organic cotton which is grown without harmful pesticides & chemicals. This
also reduces water usage & helps farmers stay healthy. ( Did You know that many
farmers suffer life threatening diseases due to use of pesticides without protection of
masks & gloves )
Make a difference to your life, the farmers and support both the people and planet.
Be the change.
Need for Organic :
5. Why wear Bamboo clothing ?
•Bamboo grows sustainably without harming the earth
•Bamboo gives back to the earth while it grows
•Bamboo fabric is very soft and hypoallergenic
•Bamboo fabric absorbs moisture
•Bamboo protects from UV rays and insulates
•Bamboo fabric is antibacterial and antifungal.
Bamboo is one of the fastest growing plants in the world—emerging
shoots have been observed to grow up to 3 feet in 24 hours. But did you
also know that it is actually a type of grass? That's right, it's not a tree.
What this means for the environment is that all the individual bamboo
stalks are connected by a root system underneath the ground. When
people come to harvest the bamboo canes by hand, only the stalks that
have matured to three or four years are harvested, and the rest are left to
grow.
Bamboo can absorb a lot of water. The fabric will wick the moisture away
from your skin as you sweat. You will feel cooler and more dry.
9. Product Line
Yoga | Casual | Travel | Wildlife
Men | Women | Kids
www.douspeakgreen.in
10. Features:
Goa Bliss - 100% Organic Cotton Jersey
Women Top by DUSG
Available in Sizes – S|M|L|XL|XXL
11. Features:
Queen of Hearts - 100% Organic Cotton Jersey
Women Top by DUSG
Available in Sizes – S|M|L|XL|XXL
12. Features:
Earthy Bliss - 100% Organic Cotton Jersey in Natural Dye
Women Top by DUSG
Available in Sizes – S|M|L|XL|XXL
13. Features:
Zermatt - 100% Organic Cotton Brushed Fleece
Women sweatshirt by DUSG
Available in Sizes – S|M|L
14. Features:
Padmasana - 100% Organic Cotton Slub Jersey
Women Top by DUSG
Available in Sizes – S|M|L|XL|XXL
15. Features:
Utkatasana - 100% Organic Cotton Slub Jersey
Women Yoga Top by DUSG
Available in Sizes – S|M|L|XL|XXL
Dhanurasana – 95/5% Organic Cotton Lycra Jersey
Women Yoga Top by DUSG
Available in Sizes – S|M|L|XL|XXL
16. Features:
Chamonix - 100% Organic Cotton Brushed Fleece
Mens sweatshirt by DUSG
Available in Sizes – M| L | XL
17. Features:
Priceless - 100% Organic Cotton Jersey Tee
Mens Long Sleeve Crew neck T-shirt
Available in Sizes – M| L | XL
18. Features:
Riviera- 100% Organic
Cotton Pique
Mens Polo Shirt by
DUSG
Available in Sizes –
S|M|L|XL|XXL
Scarlet Macaw – 70%
Bamboo / 30% Organic
Cotton Jersey
Women Top by DUSG
Available in Sizes –
S|M|L|XL|XXL
19. Features:
Royal Elephant – 70% Bamboo / 30%Organic Cotton Jersey
Women Top by DUSG
Available in Sizes – S|M| L
20. Features:
Marigold – 70% Bamboo / 30%Organic Cotton Jersey
Women Top by DUSG
Available in Sizes – S|M| L
21. Features:
Blue Whale- 100%
Organic Cotton Jersey
Mens TShirt by DUSG
Available in Sizes –
S|M|L|XL|XXL
Blooming Dreams-
100% Organic Cotton
Jersey
Women Top by DUSG
Available in Sizes –
S|M|L|XL|XXL
22. Yogawear
Features:
Om Top- 95% Organic
Cotton / 5% Elastane
Jersey
Women Yoga Top by
DUSG
Available in Sizes –
S|M|L|XL|XXL | 3XL
Om Pants -95% Organic
Cotton / 5% Elastane
Jersey
Women Yoga Pants by
DUSG
Available in Sizes –
S|M|L|XL|XXL | 3XL
23. Features:
Root Chakra Yoga Tee - 100% Organic Cotton Jersey
Mens T-shirt by DUSG
Available in Sizes – S|M| L | XL | XXL
24.
25. STRENGTHS
1. Extremely strong in manufacturing & export
2. Good quality
3. Efficient supply chain management
4. High margin business
5. Management involved in all areas of ops.
WEAKNESS
1. Limited Industry experience and
inability to find an expansion.
2. Product line too narrow.
3. Marketing setup not present.
4. Customer setup to be developed
5. Brand appeal
OPPORTUNITY
1. Increased geographic coverage.
2. Women play a key role in decision making.
3. Market booming in India
4. Growth moving to 2 & 3 tier cities.
5. X & Y generation more glued to shopping and
awareness.
6. Local Marketing
7. E-commerce
8. Customer service
THREATS
1. Changing fashion trends & market scenario
may shift consumer interest
2. Rising real estate costs.
3. Indirect competition from other brands.
4. Brands like no-nasties, leep, Samtana, etc
5. Low-entry risks.
SWOT REPORT
29. SIS / MBO
•CIE |
•Calangute Mall |
•Club Mahindra Resorts |
•Dhatu |
•Fitness & Fairies |
•Luv Indiya |
•Orange Oregano |
•Organic World |
•Organic Paradise |
•The Lotus House |
•Roots Organic Lifestyle Store |
•Saga |
•Sarwaa |
•Silk Route |
& other select retail outlets
across India.
Total Spread of 30 stores +
The Organic World - Bangalore
Luv indiya store – New Delhi
Proposed plan to enter MBO’s like Shoppers Stop | Pantaloons | Lifestyle | Westside
30. Flagship stores / Kiosks
DUSG – no stores
DUSG – Proposed store size 200 to 300 sq.feet
• locations – malls on 1st or 2nd level
• locations – High street by lanes as rentals are lower.
• Need to develop a model which will work with tenants.
• proposed rental 25000 to max 50000
• with average sales requirement of 350000 to 500000 lakhs p.m.
Probable locations – Mumbai – Thane , Virar….
Pune , Kochi, Indore, Chandigarh, etc…
31. Franchisee stores
DUSG – Proposed Store size 250 - 400 sq.feet
Investment 10-15 Lakhs
Stock Value max upto 10 lakhs
Product line – complete store set up.
Preferred locations - Pan India - Malls , High streets…
32. Institution sales – exhibitions & corporate
Plan 3- 4 exhibitions per year like
• The Culture Collection
• Times exhibitions
• Outdoor exhibitions in Germany | USA – for international clients
• Farmers Market
….
Send corporate e-brochures to multi-nationals, banks for
proposed gifting during festive season.
36. Marketing Initiatives for DUSG
• Print advertising – area specific.
• Online advertising
• Radio advertising
• In-Store advertising
• Direct mailers , emails, SMS
• Bus Panels / cabs
• Bill board advertising – Mall specific
• Word of mouth
• Endorsements
38. Thank You
―I love to think of nature as an unlimited
broadcasting station through which God
speaks to us every hour , if we only tune in‖
~ George Washington Carver
