I presented this power point to leadership to show them what I have discovered from past clients who have not used our ECHOSHIP technology. In the powerpoint I discuss the data I collected from the past clients, the numbers of past clients who reused our technology on their latest shipments, and possible solutions on how to encourage more former clients to reuse our technology.
3. Echoship Overview
Echoship is a self-service platform for shipments
Echoship Project Goals:
To call past Echo clients who have not used Echoship in the
past 60 days
Why they have not used Echoship
Get clients to recommit to using Echoship for upcoming
shipping needs
2
4. Calling Results
Out of 140 clients 72 responded to our calls
and emails
51.48% responded
48.57% did not respond
35% phone#, Emails, and Websites did not exist
anymore
3
Answered No Answer
48.57%
51.48%
35%
13.57%
5. Calling Results
From the 51% that we connected with
52.38% was positive feedback
47.62% was negative feedback
4
Positive Negative
52.38
%
47.62
%
6. Calling Results
The Negative responses
Shut down due to Covid-19
Not having any orders because of Covid-19
Prefer using account rep then Echoship portal
Pricing is higher compared to other brokers
Switched to R + L, CPS, Sunteck, or Unishippers
Insurance quotes were to high
Not aware that it is not apart of the original quote
Damaged relationship with account reps
Loved Echoship, but not account rep
5
7. Calling Results
The Negative responses
Not receiving invoices on time or credit back
Some clients said they lost money due to claims
Inbound only from manufacturer
Can’t change warehouse on users end
Flat out no’s
6
8. Calling Results
The positive responses
Easy to use/convenient
Love Echoship/will check Echoship for any upcoming
shipments
Great pricing
Follow up again when business picks back up
Will use Echoship for all shipments
7
9. Calling Results
From the 52.38% of positive feedbacks
23 used Echoship to book shipments
32% win rate
Multiple clients said they will book with Echoship when
they have shipments again
8
The next couple months more clients
will use Echoship to quote and book
shipments when business picks back up
and start receiving orders again
10. Calling Results
From the 23 clients that used Echoship
41 Loads
Total GP $2,773.36
9
Standard Kegs LLC(E143114) - Budget Restaurant Supply(E44194) - IBS Direct(E111177) - Kirchhayn Auto Salvage Inc(E170548)
Realzyme(E110505) - Earth Mama Angel Baby(E33304) - Alternative Energy Store, Inc. Real Goods(E105326) - Impact
Advertising Inc(E161101) - ReRun Truck Parts(E177456) - Inland Diamond Products Co.(E167794) - Natures World
LLC(E54338) - Lake Martin Machine Gun Warehouse(E104782) - Personalized Bottle Water(E104782) - Western Printing of
Marshall(E31036) – Loxim Americas LLC(E166616) – DK Distributors(E75448) – National Wholesale Supply(E118644) – BK Tile & Stone Inc.
(E169728) – Mr. Nozzle (E96075) – Doorscapes Inc. (E68594) – Big Dog Adhesives (E161833) – Monterey Inc. (E159841) – Soil Secrets LLC
(E177952)
11. Solutions 10
Communication
• Target Rates Per Load
• Following-up
• Claims / Credit issues
• Weekly touch points logged in Salesforce
Programming
• Direct customer service
• "Reefer Truck" disclaimer/sidebar
• Small Pack Partnership
12. Project
Takeaways
11
Learning and applying industry
knowledge to client problems
Persistence through cold calls
and emails
Building relationships and
solving problems
Turning the negatives to
positives
13. Recap
Goal: Re-activate past Echo clients who haven’t used Echoship in 60+
days
23 re-activated Echoship accounts
Total GP of $2,773.36
51% response rate with 52% being positive feedback
Following up with remaining clients in ~1 month will yield even more
reactivations
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Potential Solutions narrow down to
changes in Echoship communication, or
programming processes