2. 2
Team DELTA
Director: Prof. P L Arya.
Faculty-in-Charge: Prof. Anil Gor.
Faculty Advisor: Prof. Sameer Lakhani.
Chief Student Editor: Tushar Dodia.
Creative Team: Krishnapriya Yadav.
Editorial Team: Priyank Chheda, Shruti Khambay.

3. 3
Page No. Topic
4. From The Directors Desk
5. From Editor’s
6. Wise Goldman of Nifty
9. Call me backstage oh Lord
10. Evil Empire
12. How Arvind Kejriwal is killing it on Socil Media
14. The Good, Bad and Ugly about Indian growth story
16. New strategies for a rapidly changing Indian economy
18. The real value
20. Why Technophobia—Social Media Safety
22. Are you satisfied of you ???
25. The duty of youth to challenge curruption
28. Research Methodology
30. Memorial Lecture
32. Life @ Dalmia
34. God exists, do human ?
35. Poem and Game

4. 4
Prof. P L Arya,
B.E.,(Mech) PGDM (IIM-A)
Director. NLDIMSR
Tie xjsjqo qf N. L. Dalmja Iostjtwte qf Maoahemeot Stwdjes aod Researci (NLDIMSR) js tq
rrqxjde tie ijhiest tvaljtz maoahemeot koqwledhe aod dexelqr leaders qf jotehrjtz. Establjsied jo 1995, NLDIMSR ias
rrqxed jts mettle as a B-sciqql by bejoh raoked amqohst Iodja's TOP 25 B-Sciqql Braods cqosjsteotly qxer tie last fixe
years..
We are koqwo fqr qvr Academjc Rjhqr, Tqr Qvaljtz Facvltz, Tqr Nqtci Placemeots, Dypamjc Cvrrjcvlvm aod State-
qf-tie-Aru jofrastrwctwre. Ovr cqllehe js hajojoh mqmeotwm wjti exerz rassjoh year wjti qvr stwdeots makjoh ao jodeljble
mark jo tie cqrsqrate wqrld. We are mqtjxated tq jocessaotly hjxe qvr best jo academjc sriere aod jo tie iqljstjc hrqwti qf
qvr stwdeot cqmmvojtz. Ovr stwdeots are hrqqmed tq becqme cqrsqrate leaders qf tqmqrrqw wjti jocjsjxe skjlls, deer -
rqqted fwodameotals aod ijhi etijcal staodards. I see my stwdeots oqt kvst as resrqosjble maoahers bvt alsq as xalve
based cartajos qf tie jodvstrz wjti hlqbal qvtlqqk aod a seose qf Iodjao cvltwre aod xalves.
NLDIMSR rrqxjdes ao academjc eoxjrqomeot wiere qvtstaodjoh stwdeots frqm arqvod tie cqvotrz are cqotjovally
cialleohed aod josrjred tq dq tiejr best. Wjti tie wjde srectrwm qf cqmmjttees jo qvr cqllehe ljke Fjoaoce Fqrwm, Ace
Clvb (Marketjoh clvb), HR Clvb, E-Cell (Leadersijr Clvb),
Alvmoj Clvb etc. we strjxe tq rrqxjde a rlatfqrn tq ovruwre tie jooate skjlls lateot wjtijo tie bvddjoh maoahers.
Frqm debates, skjts aod semjoars, maoahemeot hames, tiey rrqxjde ao exueosjxe breadti qf qrrqruwojtjes fqr qvr stw-
deots tq qvtsijoe. Wjti tijs oew eodeaxqr qf rvbljsijoh qvr cqllehe maha{joe "DELTΔ" – we hjxe ao exsressjqo tq tie
koqwledhe jo tie mjods aod creatjxe arc qf qvr stwdeots, a ciaoce tq wjdeo qvr iqrj{qos, xalvable jorvts frqm tie facvltz
members aod rrecjqvs arujcles by tie cqrsqrate wqrld.
As we embark qo a oew kqvrpey, tqhetier we siall sajl jo tie sijr qf koqwledhe aod aociqr tie iarbqr qf svccess!

5. 5
“Tiaok yqv mvci mqre, Tiao a hreetjoh cao say,
Tushar Dodia Becavse yqv were tiqvhitfwl, Io svci a ojce way!”
B.E.(Comp); MMS (Finance) Greetjoh Readers!!!
“Tamsqma Jyqtjrhamaya”- Tie kqvrpey frqm darkoess qf jhpqraoce tqwards ljhit qf wjsdqm, tijs js wiat vojxerse aod svc-
cess js all abqvt maoahjoh tiat ciaohe. Io tijs dypamjc wqrld, sceoarjqs are ciaohjoh at a rarjd race aod tie qoly way qf adartjoh
tq tiat ciaohe js by accqmrljsijoh tie kqvrpey qf actvjrjoh mqre koqwledhe. Tq svrrqru yqvr tvest fqr koqwledhe, we are deljhit-
ed tq rreseot tijs jssve qf DELTΔ – Dalmja’s Edvcatjqo aod Learpjoh Tablqjd. As tie oame hqes, DELTΔ js a testjmqoy tq tie slqw
aod svbtle jocremeotal ciaohe.
Tie ajm qf maha{joe DELTA, js tq rrqxjde a rlatfqrn fqr academjcjaos aod rrqfessjqoal frqm djxerse dqmajos qf maoahe-
meot tq siare tiejr tiqvhits, jooqxatjxe researci aod rractjcal exserjeoces tq stjmvlate sciqlarly debate jo tie dexelqrmeot qf
maoahemeot scjeoce aod decjsjqo makjoh. Jqvrpal js dedjcated tq rvbljsi ijhi tvaljtz cqotajos rrqxjdjoh meaojohgwl josjhits jotq
tie svbkect areas.
Tijs Vqlvme, DELTA-VII, wjll ielr yqv tq voderstaod wiy qoe oeed tq ciqqse Njftz Bees ( ETF) fqr joxestneot rvrsqse as
well as tie Dvtz qf Yqvti jo eradjcatjoh Cqrrwrtjqo. Tie maha{joe alsq hjxes josjhit jotq tie svccess stqrz qf Exxqo Mqbjles. Yqv
wjll cqme acrqss a sjocere attemrt wijci svhhests tiat Gqd exjsts bvt tvestjqos tie exjsteoce qf ivmao.
Tie maha{joe alsq talks abqvt a kqvrpey qf Iodjao Grqwti Stqrz aod iqw a well koqwo sqcjal actjxjst Mr. Kekrjwal, alqoh
wjti Aooa Ha{are starued tie rqljtjcal rexqlvtjqo jo Iodja. Delta wjll hwjde yqv abqvt, iqw tie rsyciqlqhz rlays ao jmrqruaot rqle
jo decjdjoh wqrui qf laod qr stqcks aod based qo Njelseo researci wiat are tie New Stratehjes qoe siqvld vse jo Rarjdly Ciaohjoh
Iodjao Ecqoqmy.
Arujcle qo ‘Ljfe at Dalmja’ wjll refresi mqmeots sreot jo Dalmja.
I am tiaokfwl tq all qvr readers fqr tiejr qxerwielmjoh resrqose. I iqre yqv wjll eokqy tijs jssve. I wqvld alsq ljke tq arrrecj-
ate all qvr rrqfessqrs fqr tiejr cqostaot svrrqru aod hwjdaoce as well as Team DELTA aod Fjoaoce Fqrwm fqr tiejr cqosjsteot
effqrus jo releasjoh tijs 7ti jssve qf DELTA.
Sq dqo’t wajt , Fljr tie rahe NOW !!!
Wjsi Yqv Harry Readjoh !

6. 6
6
Just one call to his stock broker and setting its upper stock markets, bond markets and oil prices or cur-
(selling rate) and Lower (Buying Rate), and you can rency markets. The fact that event-specific trig-
be an active participant of whole basket of 50 stocks gers can affect the broader market is an oppor-
in NIFTY and manage to earn 3-4% return on invest- tunity that smart investors can capitalize on. For
ment per month. Continuing for two years, this strat- instance, an extension of tax holiday to the IT sec-
egy would help you to collect three-four dozen of tor will be a positive trigger for the BSE IT or CNX
Nifty Bees, which will be free of cost, which whenev- IT index. A single company may or may not re-
er required, you can cash on in market trading hours. spond to such triggers, but the sector will. Simi-
Let us understand why one need to choose Nifty larly, the presentation of Union budget will influ-
Bees ( ETF) for investment purpose, how can one be ence the Sensex and the Nifty. One bad news will
active participant without looking at stock market plunge a script to 10-15% in fraction of seconds,
prices and its every second movement, and what but other scripts will kip index insulated to news.
strategy to be adopted for this successful creation of Holding broader indices in the portfolio allows
one to exploit profitable opportunities offered by
the asset markets. .
What is ETF:
ETFs are mutual fund schemes and, like stocks,
they are listed and traded on the stock exchang-
es. The prices of such funds are valued continu-
ously and can be purchased/ sold throughout the
trading day. This flexibility in buying and selling
allows investors to take advantage of the intra-
day price movements. In comparison, those in-
vesting in a traditional mutual fund can purchase
units only at the fund's NAV, which is published at
the end of each trading day. The trading and
settlement mechanism of ETFs is similar to that of
wealth with highly risky market environment and dull a regular equity share. Their trading prices are
macro-economic pictures. very close to their NAVs, unlike the substantial
premiums/ discounts associated, due to Expected
Why go for Indices: Dividend payout. In India, ETFs are currently
Let us first consider why an investor should invest in available in equities, money market instruments
the BSE Sensex or the Nifty, especially when their (known as liquid ETFs) and gold. Equity ETF is a
movements are influenced so strongly by develop- basket of stocks, which reflects the composition
ments in the corporate world, macro economy, even of an index, say, the S&P CNX Nifty or the BSE
political events. The indices are tracked widely and Sensex. The ETF's trading value is based on the
are impacted by the central bank actions and global net asset value of the underlying stocks that it

7. 7
7
represents. It is priced at one-tenth the respective How and Where for ETF:
index value. So, if the index is trading at 4300, its Now as we have understood the importance of
ETF will be priced at Rs 430. investing in Indices-ETF, let’s look upon what strat-
egy can make for
this sustainable
wealth creation;
You need to have
normal trading
and DMAT ac-
count with any
registered broker,
and you need to
invest in Goldman
Sachs Nifty Ex-
change Traded
Scheme (GS Nifty
BeES) – dominant
player in ETF seg-
ment of India. The
investment objec-
tive of GS Nifty
BeES is to provide
investment re-
turns that, before
expenses, closely
correspond to the
total returns of
the securities as
represented by
the S&P CNX Nifty
Index. GS Nifty
BeES have 99.84%
securities covered
by S&P CNX Nifty
Index, priced at
1/10th of it. It can
be bought in mul-
tiples of one,

8. 8
same like that of any shares of company. Greatest Advantage of this strategy:
Vishal Jain is the manager of this scheme, with It keeps you away with “Market Syndrome” i.e.
total experience of 15yrs. research says, sentiments are high when market is
Listed NSE symbol: NIFTYBEES: INF732E01011 booming up, i.e. people buy when prices are
shooting up, and they tend to be upset, when
Strategies: market falls, thus falling in “Market Trap”. In this
Participating in Movement of Market strategy, you sell when market is rising and buy
when market falls, thus kipping you cash rich for
You can create a Financial model with its basic bargain hunting, as you have sold in upper levels.
Excel skills, which updates regularly. Being an In-
dex pegged fund, GS Nifty BeES movement is re- Historical Data speaks for it:
stricted to movement of S&P CNX Nifty, Index of If you would have not adopted the strategy, and
India. So far, index has 10% and 15% lower circuit would have just invested in GS Nifty BeES on in-
once in Jan’08 in whole last decade. This makes ception of this fund, he would have earned CAGR
sure that index movement is always in range for a 18.31% or Rs. 58,514 on investment of Rs. 10,000.
particular day. On the basis on prev. closing price, Below table shows how GS Nifty BeES have out-
next range is decided (Lower Limit for buying – performed Nifty Benchmark
Upper limit for Selling) Example: If Nifty closing For all youths of india, who would just start with
price is 4995, then GS BeES should be at 495.95, initial pays and small savings, need to understand
considering this, if you feel nifty movement in the new mechanisms of ETF – next safe invest-
gaps of 50, 100, 150, 200..( on both sides), 1st buy- ment heavens of india and not carried away by
ing point for Nifty BeES would be 495.95(cmp)–5 speculations for easy money play in stock market.
(movement of BeES)= 494.95 and 1st selling point Understand and Invest Wisely, and you will surely
495.5+5=499.95, so in this way, he participates in be future:
bear market and bull market.
“Wise Gold Man of Nifty”
Mahesh Gurav
B.E.; PGDM (Finance)

9. 9
Deliver me from the pangs of (To which the lord replies)
life, the painful shard Only cowards leave the field in mid-fight
Call me backstage oh my lord And you are not that, my delight
Understand your confessed father
Persistent failure, my only experience And life will be free from bother
Utter hopelessness without deviance
Disgust I feel when I look back Don’t you dare question my love
With a combination of bleak future in It pains me more to see you suffer
black
Good or bad whatever life is
You sit and watch the drama unfold
I want you to be supreme bliss
Slowly as you poison my hold
To see me suffer you probably like
A lost smile and countenance ghost like You are sacred to me as I am to you
My best creation I am but you
Please pardon the injustice of life
And I thought inside me you dwell
I would die if, my son, you forget me
When you push me to fires of hell
My life is a living obituary in abyss low
And I hope you enjoy the show I want you to be backstage
Where are you when I shout for So that I can have your love
help? The joy of our meeting, the happiest state
Crying and weeping like a whelp Don’t you know I am thine
When every smile is a borrowed But your role, the grand one, remains incomplete
one
Come to me after living life as an honorable feat
And every drag a punishment
And with fanfare and open arms, backstage I shall
welcome you
I can’t feel your presence Nothing will please your father more than to hug
Like an orphan with a you
lost essence
I am tired of life my Recognize the power that is inherent within
beloved lord
Like thousand suns blazing in a kiln
Please have mercy
and take me to Be mighty of deed and deep of love
the last resort Oh son of god rise above
Kunwar Singh Thakur Call me back-
B.E.(Comp),MMS (Finance) stage my lord

10. 10
Is there a company so large that it has its ing broke the company into 34 pieces;
Today’s Exxon Mobil is just one of them.
There’s a famous saying that wherever
there’s oil, there are Americans. Exxon
Mobil did that job for the nation till 1990.
It acquired strategically important foreign
oil reserves and made sure that Ameri-
cans get cheap oil. But after 1990, due to
nationalization wave in Middle-East and
Latin America, the company had to move
third and fourth world countries for oil.
Small in size and politically unstable these
countries depend big time on the royalty
own army? Can a company have its own company pays them. Now the company
foreign policy? Can profit be the only mo- can overthrow governments and dicta-
tive for a company and nothing else? The tors at their will and that may or may not
closest answer you get to all these ques- serve national interest but the company
tions is Exxon Mobil, which according to doesn’t care about that.
the Daily telegraph has become one of
the planet’s most hated corporations, Company’s former CEO Lee Raymond had
able to determine American foreign poli- once famously said that I don’t run a US
cy and the fate of entire nations. It also company and I don’t make decisions
has a very bad environmental record. But based on
it’s also one of the most profitable com- what’s good
panies in the world and is the biggest for the U.S.
company in the world with the market You’d expect
cap of around $450 billion. But the largest a Big Oil
company in the world is actually just a chieftain to
small part of original parent company be ruthlessly
Standard Oil Co. Founded by J D Rockefel- profit-
ler in 1870 based in Texas. This was such minded, but
a huge company that it made Rockefeller to the point
the first billionaire in history. This compa- of putting
ny became so huge in size that due to profits ahead
public outcry the Supreme Court in a rul- of country?
10

11. 11
Too much isn’t it? Under Raymond, Exxon ny doesn’t believe in global warming and
became a private empire, a
‘state within a state’. The com-
pany only cares for its share-
holders and nothing else. A
1999 cable from the United
States Embassy in Chad noted
that Exxon was ignoring Ameri-
can diplomats there. He then
asks: “And why should it be
other-wise? Exxon Mobil’s in-
vestments in the Chad-
Cameroon oil project would
amount to $4.2 billion. Annual aid to Chad spends money to lobby against green organ-
from the United States was only about izations. They also don’t employ people
$3 million.” from LGBT community.
Exxon Mobil’s foreign policy, orchestrated Even East India Co. was under the control of
by a political division including National Se- British Empire but apparently no one can
curity Council and State Department alumni, control Exxon, not even the most powerful
sometimes coincides with that of the United nation in the world, USA. All this gives us
States, and sometimes diverges. something to think about. Imagine a world
ruled not by nations, but by huge corpora-
Exxon Mobil has its own armies — and, in tions like Exxon, IBM, BP and even our very
these days of outsourcing, also hires those own RIL and TATA’s .Where these compa-
of others. In Chad, its 2,500 security men nies have their own armies and foreign poli-
patrolled the countryside in white radio- cies and are not bound by national bounda-
equipped S.U.V.’s, watching for guerrillas as ries or interest. Manipulating politicians and
the company set up an intelligence opera- bureaucrats, changing country heads at
tion bigger and better than the -local C.I.A. their will. Controlling governments including
station. In the war- their own. Driven only by profits and share-
racked Niger Delta, holder’s interest in their mind .Doing what
it gave boats to the everyone in business should do i.e. business
Nigerian Navy, de- and nothing else .No CSR, no PR. No ethics
ployed its own ves- only profits. Capitalism in its most true and
sels at sea to scout purest form.
for pirates. Now
after reading all
these if you think
Exxon is truly evil
then wait there’s Allan Dsouza
more. The compa- B.E. (Comp); MMS (Finance)

12. 12
12
First they ignore you, then they laugh at you, requires a lot of conviction and courage to say
then they fight you, then you win something like this fearlessly in public.
– Mahatma Gandhi
Arvind Kejriwal personifies this quote. Arvind Ke- An activist turned politician knows how to use
jriwal, an Indian social activist working under the new age media to reach people at a place where
banner India Against Corruption is reaching every majority of them spend their productive time. He
household of this country via conventional and has left no stone unturned when it comes to us-
unconventional media. After being awarded Ra- ing social media to spread awareness. His style of
mon Magsaysay Award for Emergent Leadership spreading awareness is completely different. He
in 2006, for activating India’s Right to Infor- is not as calm as Anna Hazare nor he is as humble
mation movement at grassroots and fearlessly as Gandhiji, he is ruthless, he exposed the key
working with Team Anna, he truly came up as a people and provoked country to think about it.
hero in recent times.
In a country like India where votes are casted de-
After his separation from Team Anna, his move- pending on monetary and religious views, it is
ments have taken an unstoppable boost. He has very important to provoke intellectual population
emerged as Julian Assange of a nation which to vote. Yes, it’s a matter of fact that in India, pol-
doesn’t have transparency at all in governance. iticians have been cashing on illiterate, poor and
He is making headlines since his press conference ignorant vote banks as educated people are less
exposing a nexus between realty firm DLF and likely to vote. It’s very essential to make this ed-
Robert Vadra (son in law of Sonia Gandhi). He ucated population realize importance of their
accused Mr. Vadra of taking an interest-free loan votes. That’s what exactly Mr. Kejriwal is doing.
of Rs. 65 crores and heavy bargains on land from
DLF Limited in exchange for political favors.
One of the most active profiles on Facebook run
in the name of India Against Corruption. (Refer
He also exposed Union Law Minister Salman image below). It is one of the most powerful me-
Khurshid over financial irregularities in function- dium used by Kejriwal and team to reach social
ing of Zakir Hussain Memorial Trust. He didn’t media enthusiasts. They have used the power of
stop there, after exposing key people in UPA, he Facebook to the fullest, they have also organized
targeted NDA. He alleged that Nitin Gadkari’s many campaigns and rallies, planning of which
(President of BJP) factories have robbed the was communicated to people via this profile.
farmers of Vidarbha in Maharashtra of their land This fan page of IAC has more than 7,33,000 fol-
and water. lowers.
He didn’t stop again, he has unbelievable cour-
age to target the richest and probably the most
powerful man in the country. He alleged that it
was Mukesh Ambani whose intervention resulted
in removal of Jaipal Reddy as petroleum minister
to satisfy his corporate motive of a rise in LPG
price. He also said, “This country is run by
Mukesh Ambani and not congress, both BJP and
Congress are in Mukesh Ambani’s pockets.” It

13. 13
13
According to Facebook data, an average person on all the tweets having above 5 hash tags were
Facebook has 130 friends, if we calculate the viral talking about Arvind Kejriwal’s message. All the-
effect of this fan page, they have been able to se tweets were directly or indirectly talking about
reach minimum 9,52,90,000 people. They don’t UPA’s inefficiency, corrupt political system, cor-
have to spend any amount to reach these fans rupt parties and corporates taking undue ad-
again and again, once they like the page, they are vantage of power. The message was conveyed.
permanent members of this community. Especially He uses Social Media very wisely. You just need
when such sensitive issues are most talked about to kick-start a movement on social media and
in news papers and news channels, posts upload- then it goes viral like anything.
ed by such social community online are most likely
Twitter and Facebook are not enough, you name
to be shared by people. Power of a “share” is un-
it and Kejriwal is there. I recently visited QUORA
believable. If a person with 1,000 friends on Face-
where I saw questions and answers regarding
book shares an update of your page, that update
Kejriwal and IAC. Every day millions of articles
will be visible to those 1,000 friends. Now likeli-
about Kejriwal are written on thousands of web-
hood of these 1,000 people sharing and liking this
sites . These articles are also shared on social me-
update is also high in such sensitive scenario. That
dia platforms. The game is completely in
way the post updated by a page reaches to mil-
Kejriwal’s favor when it comes to communicating
lions of people whether they have liked the page
through online media.
or not. This is the power of Viral Marketing.
In nutshell, Mr. Kejriwal rules social media as a
Now coming to Twitter: Mr. Kejriwal has always
social activist.
been one of the most discussed topics on twitter
in India.
Every second, lakhs of tweets having a hash tag
#Kejriwal are being tweeted. This keyword is really
earning high value on social media. He enjoys
1,38,500+ followers on twitter but that matters
the least if you look at the no. of tweets concern-
ing Mr. Kejriwal are being tweeted. Today, when I
logged in to twitter, out of 10 most discussed top-
ics, 5 were somewhere related to Kejriwal.
1. Kejriwal
2. RIL
3. Prashant Bhushan
4. IAC
5. Mukesh Ambani.
Jay Thadeshwar
Yes, all these topics came up only after Arvind Ke-
jriwal’s allegations on Mukesh Ambani. Indirectly BMS,PGDM (Marketing)

14. 14
India - World’s Second fastest growing Economy
poised to become World’s Economic Superpower
and World’s 2nd largest economy by 2050 after
China but is our Economy all healthy from inside
and is Indian Growth Story still relevant or do we
deserve a rate cut by credit rating agencies? The-
se questions will be answered when we discuss
Good, Bad and Ugly features of our Economy.
GOOD:
India’s biggest advantage is its De-
mographics, Population of over 1.2 Bil-
lion, having big appetite of consumption
which helps Indian companies to depend
internally for growth in future, as corpo-
rate across the globe are searching for
new markets and Indian markets are still
unexplored.
India has the largest and youngest working
population and it will not face ageing
problem which Japan and other countries
are facing till 2060, which means we have
enough potential to be a Superpower
and more importantly this resource is
qualitative resource as said by President
of USA Mr. Obama recently that ‘Jobs will
follow where talent is, Kolkata or Cleve-
land.’
India has reserves of rich natural resources
like coal, iron ore and other minerals
which are helping our economy to a very
large extent.
One more important benefit is that bottom
of the pyramid is still relatively unex-
plored and this section, be it rural or ur-
ban not only are getting educated but
also are spending and saving.
Indians are Savers; for more than a decade,
India’s saving rate has been more than
30% which means high capital formation,
though it is not sufficient for growth that
it wants to achieve.

15. 15
BAD affect India’s economy for many years.
Indian Economy is too dependent on Service UGLY
sector which contributes 2/3rd of the GDP,
India’s biggest problem is regulatory bottle-
Service sector which is the fastest grow-
necks. Even though government has
ing sector is one of the reasons for India’s
made liberalized industry, setting up and
growth story, but now we are becoming a
doing business in India is very difficult as
service Economy and dependence on any
compared to other countries. License raj
one sector is not good for any country. If
may have gone but Babu (Bureaucrats)
this trend continues, our country will be
Raj is still prevalent.
more vulnerable economically as we will
More than Administrative bottleneck we have
actually produce nothing tangible and ser-
lack of political support, and corruption
vices is a product which is perishable so
adds to the economic woes. In this cor-
we can’t store it or even sell it at a lower
rupt environment, crony capitalism sur-
price.
vives but Market economy dies.
Second most important problem is Infrastruc-
India has 60% of population dependent on
ture. We don’t have enough roads, rail-
Agriculture but almost 60% of GDP comes
ways or ports and whatever little infra-
from Service sector thus it gives con-
structure we have, it is not of good quali-
flicting signals to policymakers and inves-
ty and this creates problems for develop-
tors as to which sector needs to be given
ment as goods are not transported on
more preference.
time, people can’t move easily from one
place to another, according to an esti- Conclusion:
mate India needs $1 trillion in next five Indian growth story may have many problems
years to have minimum infrastructure and rating agencies have many serious doubts
standard to sustain development and but the fact that we have potential to be an eco-
problem is Indian government does not nomic superpower needs to be understood by
have enough money to fund this need. the West and we Indians should not think that
Our Tax system is so confusing and also we are the best and we will rule the world in the
differentiated as each state government next few decades but we need to work harder to
has different tax system, different way of end all the problems to be an ideal self sufficient
calculation and also same goods maybe nation rather than just an economic superpower.
taxed heavily in one state and will be sub-
sidized in another, like for E.g. most of the
states have levied 20-25% taxes on Petrol
and Diesel which is quite high and on
same petrol and diesel only 0.01% tax is
levied in Goa. This creates problems in
free market economy.
Also, we are over dependent on monsoons
and it significantly determines our GDP Nischay Kalra
growth rate, and one bad monsoon can BMS, PGDM (Finance)

16. 16
Inflation has become the biggest worry confronting and impulse buying categories have registered a dis-
India's government, its people and its corpo- tinct uptrend.
rate environment today. The government is rolling Hosahalli said that the priorities of low-income, mid-
out measures -- essentially interest rate hikes -- albe- dle-income and high-income consumers are distinct
it without much effect. The people are tightening in combating inflation. The low-income group's focus
their belts and reworking household budgets. Com- is 'How do I survive?' The middle-income group's is
panies are evolving innovative strategies and have 'How do I balance?' And the high-income group's fo-
met with some success. cus is 'How do I sustain?' But the budgets of all three
Inflation and its impact on consumer spending and groups have been reallocated; expenses on eating
corporate marketing was the subject of a Nielsen In- out, out-of-home entertainment and vacations have
dia conference titled, "Consumer 360 India," held in been reduced.
Delhi in November. Nielsen is a global information Innovation Is Essential
and measurement company. While the conference There is an opportunity for marketers to target the
didn't -- and couldn't -- address the core problem of customers on increased consumption occasions, Ho-
inflation, it did offer some solutions from a corporate sahalli added. Another way is to innovate on package
strategy perspective. sizes and price.
The size of the problem is indeed daunting. Ruling at Samudra
more than 9% since July 2009, inflation has forced Bhattacharya,
the Reserve Bank of India (RBI) to raise interest rates sales head of
13 times over the past 20 months. The cumulative PepsiCo India,
increase is 5.25%. The high interest rates have forced pointed out that
corporate India to slow down capital investment PepsiCo had in-
plans, which doesn't bode well for near-term and troduced smaller
future growth. In the just-announced second quarter sizes in its
(July-September) results, some companies have re- portfolio at the
ported reduced profits. Others have slipped into the "magic price
red. point" of Rs. 10
Household spending also has been hit. But Raj Ho- (20 U.S. cents).
sahalli, executive director of Nielsen India, said both These had done
consumers and companies have changed
their strategies to cope with the times. "The
Indian consumer has always been value con-
scious," Hosahalli noted. "Companies in the
FMCG *fast-moving consumer goods+ sector
will have to redraw
marketing and
pricing strategies
in both rural and
urban areas to sus-
tain consumer in-
terest." The good
news for the FMCG
sector is that while
non-essential ex-
penses have been very well, he said. He gave other ex-
curtailed, grocery amples -- Tata Gluco, a glucose-based
sales have not beverage, which sells at 10 U.S. cents
been impacted, for 350 milliliters, and Kurkure Masala

17. 17
Balls, a snack food that sells at four U.S. cents for 10 sales are now estimated at US$12 billion and are ex-
grams. pected to reach US$100 billion by 2025.
Earlier, delivering the conference's keynote address, There are several wrong notions surrounding the ru-
Arun Maira, a member of the Planning Commission ral markets, conference speakers noted. "Contrary to
of India, noted that business could be the agent for the myth that rural Indians prefer small packs and
change. India needs to help bridge the chasm be- sachets, the consumers there actually prefer the
tween those who have and those who don't. "India is large packs, *which+ offer value for money," said
a very large market with some very poor people," he Prashant Singh, vice president of Nielsen India. Addi-
said. It is necessary for business to come up tionally, companies that have
with innovative business models to cater to worked alongside rural consumers to
the very poor, he added. lend them support beyond the sale
Social Media Means Listening of their prod-
Another debate at the conference centered on ucts have per-
social media. Few have managed to tap it formed better.
properly, noted Anupama Ahluwalia, chief "Rural India pre-
marketing officer of sents a great
Coca-Cola India. opportunity,"
"Social media is an added Vikram
interesting two-way Khosla head of
medium that we are sales (food) at
all trying to figure tobacco-to-
FMCG major
ITC.
One Size Doesn’t Fit All
However, not all categories are alike.
A Nielsen analysis of 100 new
launches shows that the growth
out," she curve is different across categories, said Acharya.
said. "Yes, New launches in the impulse food category have a
most shorter purchase cycle and typically generate higher
brands interest among consumers. They reach their point of
today have a Facebook page. But how to maxima fastest -- in as little as three-four months.
use that page effectively is something Loyalty plays a big part in personal care products as
entirely different." Kirthiga Reddy, head consumers are less willing to switch brands. They
of Facebook India, cited Starbucks and could take 24 months to peak. Household care prod-
Huggies Nappy Care as examples of ucts reach their maxima somewhere in between as
brands that have leveraged social media these products are driven largely by benefits rather
successfully. than emotion.
"The key to tapping social media effec- Based on Nielsen research, explained Acharya, there
tively is to listen to consumers instead of are 12 things that every new product must do to suc-
asking them questions, as they are already talking ceed. These are: offer true innovation; get noticed;
about your brand," said Farshad Family, Nielsen man- land your message; communicate with focus; be rele-
aging director (media), India region. "You must then vant; be better; be credible; limit the battles; be in
make them feel special." Another challenge for mar- the right places; win the
keters is offering social media applications for mobile value equation; deliver on
phones. Research shows that customer behavior on product promises; and be
mobile phones is distinct from that on the personal strong in the long run.
computer. According to a Nielsen study, by the end
of 2012, more people will use mobile over the PC for
social networking.
Another big discussion of the day centered on rural
markets. Urban may be where the action is, but rural
has the volume. It has 69% of India's total popula- Shruti Bhaiya
tion with 56% of the country's income. But brand-
ed FMCG penetration is only 34%. Rural FMCG B.E.(Comp); MMS (Marketing)

18. 18
Once there was a little island country. He regretted having sold it. Luckily, he
The land of this country was the tiny is- has a 1 Rs loan to C. He then borrowed
land itself. The total money in circulation 2 Rs from B and acquired the land back
was 2 Rs as there were only two pieces of from C for 3 Rs. The payment is by 2 Rs
1 Rs coins circu- cash (which he borrowed) and cancel-
lating around. lation of the 1 Rs loan to C. As a result,
A now owned a piece of land that is
1) There were 3 worth 3 Rs. But since he owed B 2 Rs,
citizens living on his net asset is 1 Rs.
this island coun-
try. A owned the * B loaned 2 Rs to A. So his net asset is
land. B and C each 2 Rs.
owned 1 Rs. * C now has the 2 coins. His net asset is
also 2 Rs.
2) B decided to purchase the land from A for * The net asset of the country = 5 Rs. A
1 Rs. So, now A and C own 1 Rs each while B bubble is building up.
owned a piece of land that is worth 1 Rs.
(5) B saw that the value of land kept
* The net asset of the country now = 3 Rs. rising. He also wanted to own the land.
So he bought the land from A for 4 Rs.
3) Now C thought that since there is only The payment is by borrowing 2 Rs from
one piece of land in the country, and C, and cancellation of his 2 Rs loan to
land is non-producible asset, its value A.
must definitely go up. So, he borrowed
1 Rs from A, and together with his * As a result, A has
own 1 Rs, he bought the land from B got his debt cleared
for 2 Rs. and he got the 2
coins. His net asset is
*A has a loan to C of 1 Rs, so his 2 Rs.
net asset is 1 Rs. * B owned a piece of
* B sold his land and got 2 Rs, land that is worth 4
so his net asset is 2 Rs. Rs, but since he has a
* C owned the piece of land debt of 2 Rs with C, his net Asset is 2
worth 2 Rs but with his 1 Rs Rs.
debt to A, his net residual * C loaned 2 Rs to B, so his net asset is
asset is 1 Rs. 2 Rs.
* Thus, the net asset of
the country = 4 Rs. * The net asset of the country = 6 Rs;
even though, the country has only one
4) A saw that the piece of land and 2 Rs in circulation.
land he once owned
has risen in value. (6) Everybody has made money and
everybody felt happy and prosperous.

19. 19
(7) One day an evil wind blew, and an evil whereby there is no other country and hence no
thought came to C's mind. "Hey, what if the land foreign debt. The worth of the asset can only be
price stop going up, how could B repay my loan? calculated using the island's own currency.
There is only 2 Rs in circulation, and, I think after Hence, there is no net loss.
all the land that B owns is worth at most only 1
Rs, and no more." (3) An over-damped system is assumed when the
bubble burst, meaning the land's value did not go
(8) A also thought the same way. down to below 1 Rs.
(9) Nobody wanted to buy land anymore.
(4) When the bubble burst, the fellow with cash
* So, in the end, A owns the 2 Rs coins, his net is the winner. The fellows having the land or ex-
asset is 2 Rs. tending loan to others are the losers. The asset
* B owed C 2 Rs and the land he owned which he could shrink or in worst case, they go bankrupt.
thought worth 4 Rs is now 1 Rs. So his net asset
is only 1 Rs. (5) If there is another citizen D either holding aRs
* C has a loan of 2 Rs to B. But it is a bad debt. or another piece of land but refrains from taking
Although his net asset is still 2 Rs, his Heart is part in the game, he will neither win nor lose. But
palpitating. he will see the value of his money or land go up
* The net asset of the country = 3 Rs again. and down like a see saw.
(10) So, who has stolen the 3 Rs from the coun-
(6) When the bubble was in the growing phase,
try? Of course, before the bubble burst B
everybody made money.
thought his land was worth 4 Rs. Actually, right
before the collapse, the net asset of the country
was 6 Rs on paper. B's net asset is still 2 Rs; his (7) If you are smart and know that you are living
heart is palpitating. in a growing bubble, it is worthwhile to borrow
money (like A) and take part in the game. But you
(11) B had no choice but to declare bankruptcy. must know
C as to relinquish his 2 Rs bad debt to B, but in when you
return he acquired the land which is worth 1 Rs should change
now. everything back
to cash.
* A owns the 2 coins, his net asset is 2 Rs.
* B is bankrupt, his net asset is 0 Rs. (he lost eve- (8) As in the
rything ) case of land, the
* C got no choice but end up with a land worth above phenom-
only 1 Rs enon applies to
stocks as well.
* The net asset of the country = 3 Rs.
**********End of the story; BUT ************ (9) The actual worth of land or stocks depends
There is however a redistribution of wealth. largely on psychology.
A is the winner, B is the loser, C is lucky that he is
spared.
A few points worth noting -
(1) when a bubble is building up, the debt of in-
dividuals to one another in a country is also
building up.
Pratik Bajaj
(2) This story of the island is a closed system B.Sc (IT) MMS-Finance
MMS-

20. 20
Y-Technophobia??
Social Media Safety
Do you fear while using social media or mails the network and logout or better change your pass-
from another PC? word since afterwards someone can access your ac-
Today after reading this article I am sure you count from that public computer
will no longer be worried and won’t create loopholes Never click on any suspected links when your
for others to hack your account. Facebook is logged in since it can spam your Face-
book. Go to that link right click and select “ open link
Social media has now become a major part
in new incognito window” If you are using Google
of our lifestyles and hence we must protect our ac-
chrome else ignore your temptation for such un-
count from being hacked and hence the security is
known links
now a major issue
Use “Ctrl+shift+N“ and a new incognito win-
Whenever you login from dow will open which doesn’t save your personal stuff,
any other Laptop/Computer cookies, password, history etc and hence while using
(generally done by college a public computer prefer using Google Chrome
students in labs) keep these It is important to protect your Gmail/Yahoo
important points in mind: a/c with which you link your social media, because if
anyone has the password- they can go to Facebook,
While entering your email click on forgot password and get a new password and
id and password make sure the box “keep me signed enjoy your profile ( Ensure Gmail/Yahoo password
in” is not ticked. and security questions are safe and tough to guess)
Never ever forget to logout, closing the win- For Facebook : go to settings ( next to home)
dow is not the correct option. Even if you close the –account settings—security settings (left hand side) –
window without logging out anyone can access your login notification—enable( tick on mobile/push and/
account from that machine. or email)
If you click on logout and your network goes *Refer below image+
off and you need to move from that place, try getting

21. 21
Next time you login to your Facebook a/c, it Also in some computers there can be a key
will give you an option to save the device ( do it for logger software or a hardware attached which records
the devices you use frequently) else click on don’t the sequence of your keystrokes
save and you will get an SMS, immediately For e.g.: if you enter abcd@abc followed by
So if anyone logs in without your consent 1234 it’s very easy to hack your account in such cases
you will get an SMS and you can immediately login To avoid such smart brains , be even smarter.
and change your password Go to windows icon and search for “on Screen key-
*Refer below image+ board”
Finally, avoid using social media or mails
through other’s smart phones because
there are Smart phones wherein you
can automatically store all the email
ids and passwords being entered
Tech Tip:
Do keep changing your passwords
regularly and do not keep all your
passwords same.
After doing this, to verify you can go back to Ensure your passwords are not dictionary words, try
settings and see and change at any point of time your using numbers or special characters in between your
recognized devices passwords since hackers can easily get the passwords
*Refer below image+ which are dictionary words through various software.
Deepak Gumber
B.E. (Comp), PGDBM (Marketing)

22. 22
friends-work life (over-involvement) is
called “Local Lifestyle”
Are you satisfied? Even if you are a ranker,
or you may have Rs. 10lakhs package, you
may have 1000+ followers on Facebook;
but this question goes tougher to answer
…. .. for each of us.
In a small village of Madhya-Pradesh,
one boy just heard “Bharat Mata ki
Jai”; it was enough to trigger his
passion for his mother land, at the
age of 16-17 he left everything and
never came back – Chandrasekhar
Azad. At present there is no
“Chandrasekhar” but all are “Azad”.
Born in 1889 and in 1908 he was
An MBA student running for his career, called hanged till death. Even before con-
and enquired in his dream company regarding tributing something through voting
any job opportunity. HR personnel replied, “We rights, he contributed tremendous
don’t have any vacancy”. But student forcefully to Bharat and finished his life at the
requested for any position, be it sales or back age of 18. His name is Khudiram
office or clerical work. He compelled HR to re- Bose, every time recalled in the
view any position that could be made available golden pages of Indian History.
by terminating the services of existing non per- Just match your chemistry with some of
forming employee in the organization. HR re- these personalities and again ask yourself,
plied, “We have strong young loyal team work- “Are you satisfied?” “India” is no more
ing for company. We foresee no opportunity at “Bharat”. Valuable culture has lost its track
least for next couple for years.” When finally and we people travelling on it have lost our
call ended, he got satisfied and proud, because way. Reading this article your smart-phone
he was the one who was recruited 2months might ring by call or text, and you will loose
ago in the company. This is called “Self- your track of thoughts even here.
Estimation”.
In the vicious cycle of this world, majority
“Ask yourself, are you Self-Satisfied? Are you of us are ‘Driven element’ ,but none of us
working on your fullest energy levels?” Lotus are ‘Driver element.’ Following factors held
which stays afloat in between the muddy wa- the responsibility:
ters but still rising up, fresh and charming; it’s
there Saraswati Mata resides. Education: In School all textbooks used to
have “Pledge” printed on the first page
Helping nature, no back-answering, taking which starts with “All Indians are my broth-
feedback, constant learning, respecting elders, ers and sisters……..” If this was the thought
taking out time for self introspection, sharing to all, we wouldn’t have heard disaster
with parents, taking disturbances and hurdles news of youth crime. Value Added Teaching
as pleasures, being proactive in all works of life (VAT) is the important element missing in
is called “LOTUS Lifestyle”. Other part of life India, and it’s from this element that vi-
goes in travelling up and down in trains; full cious cycle starts.
day in college or in outings and in corporate-

23. 23
Environment: Respiratory damage occurs thought, “Lion is my savior.” When he con-
when “Carbon is heavy and Oxygen is less.” fronted the lion this time, a different voice
Similarly, crime is like carbon dioxide and was heard, “Kill this man, foolish lion.” – a
simplicity is like oxygen. But, today its crime crow was the motivator.
to live a simple life, to have spiritual talks “When motivator changes, the entire
when friends meet in a group. More than line of your future changes drastically”
the climate, it’s our thoughts that have been Ask yourself: What kind of person mo-
polluted by dangerous chemicals. To be in tivates/inspires/guides you?
group, to be accepted by others you need to Every person has
cross your fencing and get exploited. In your a) Public phase – through which he/
peer circle do you have people to whom you she gets the recognition
can ask for your true feedback? Hard to find b) Private phase – what the person is
a true motivator, because our idols in our within himself / herself
mind are those people who drag us more Rather than the surrounding worst fac-
inside materialistic world. tors, moments like valentine day, New Year
Exposure: Socially or personally, exposure day, college festivals are the prime culprits/
limit has gone beyond our imagination. ”We promoters who open the door for all sorts of
are driven as the world drives us.” addiction. It comes initially as visitor, becomes
our trespasser with no purpose but gradually
Elements that have played a major role : becomes occasional guest proceeding to resi-
Media - “One picture is more powerful than dent and finally we become the owner of Ad-
thousand words” Each story gives us an idea diction. At this level, we are nil at self-
and every idea is presented as story. resistance and this provokes us for frustration
every single moment.
Liberal parents - The level of smoking, drink- CDC (Centre for Disease Control and
ing in youngsters has risen up to such an ex- Prevention) under WHO concluded that 1 puff
tent that parents either don’t care or they of cigarette = 50ml of smoke inhaled; 1 hook-
don’t dare. ah session = 500ml of smoke inhaled. Hence,
We are intelligent but we lack intellect. Con- annually 1 cup of tar is ingested in our stom-
sider ourselves as water; there’s slope in ach.
front and temptation in form of addiction is We never bother to bring any change
the push, we are bound to slide down. in our public phase but for the private phase,
A Brahmin had no finance for his we are knowingly/unknowingly bringing revo-
daughter’s marriage and hence he decided lution. Focused reason being ‘We, ourselves
to commit suicide. Before ending his life he are always longing for the temptation.’
thought “Let me do a good deed, I would Remedies for Self-satisfaction
sacrifice my life to lion; thus feeding him and Be self-resistant – A single blow( addic-
saving a prey whom he would have pounced tion) of wind can spoil the entire ran-
on.” There came a lion and the moment he goli (character). You are the one who
was about to pounce, he heard a voice, have to close the window, door, venti-
“wait, this Brahmin is merciful. You must lator and preserve your character.
give him the jewelry you found after killing Dare to be different and maintain your
you last human prey.” – a Swan was the mo- integrity – If a man is surrounded by
tivator. Lion gave the Brahmin all the jewel- herd of goats, he would definitely not
ry. His daughter’s wedding ended happily. be driven to eat grass. In doing so, he
After 4 years, for another daughter he doesn’t stand out as a weirdo but

24. 24
surely unique. To encase our “GATE” personality
Be selective - Select those personalities
as your idols who give you perfect G – Generosity and Genius
ideology and represent your icon. A – Accepting and accordingly acting
Never cross ‘CREASE’ and be on Simple life T – Talented and Transparency
track – In cricket, the most important E – Emotional and Energetic
element is ‘Crease’. Fours, sixes, run
out, no ball are all on basis of a single If you are hungry for the praise, you are
thin crease. We must have heard cars, bound to run on streets of this vi-
bikes, trucks getting lost but have u ev- cious world but if you are hungry for
er heard a train getting lost? Because it self-realization, than you ought to
never leaves track. If we leave our fa- dive within your soul and know
milial cultural track, we are bound to yourself.
get lost. To be great, we have to attack others
Change your complex – In a hospital, if all and gain position but to be good,
others are ill and you feel well; do you we have to bring change within our
feel inferior? Consider yourself as self.
‘Zero’. 21 is twenty-one but 210 is more
valuable. Zero is zero but always a hero. Whenever in life you seem to find
Change begins with pain but ends with the surrounding factors/elements unfa-
pleasure. vorable and find a need to change the
background, just remember..
Adopt ‘No SODA’ formula : ‘Be the change you want to bring in this
S – Smoking world’
O – Outing -Mahatma Gandhiji
D – Drinking
A – Adventure
Priyank Chedda
BMS; PGDM (Finance)

25. 25
The Duty Of Youth Is To Challenge
Corruption!!!
The topic Corruption-Scam in India can run 500 It is not limited to the concept of bribes of illegal
lines, 500 pages and more and more also. Corrup- gratification taken by public servants. The very
tion has progressively evolved in every sphere of famous white-collar scam names include Satyam,
the Indian society. It could be in the form of a taxi- Enron, WorldCom, Societe General, Parmalat,
driver manipulating the meter to jack-up the read- Ahold, Allied Irish, Bearings and Kidder Peabody.
ing or a government officer taking bribe to prompt- It starts small. Typically, executives do not wake
ly transfer your file to up one morning
the next department and say, "I feel
or even yourself like adding 5 bil-
offering bribe to a lion rupees to our
traffic police on revenue today."
breaking a signal or They usually start
be it a police consta- by fudging the
ble asking 'chai- number a little
pani' *tips+ in small and then it grows.
amounts. Like this for There are many
anything and every- causes of corrup-
thing you have to tion in India. Nex-
dose with vitamin M us between bu-
*money+ to get things reaucrats, politi-
done. cians and crimi-
nals is the main
There are a number
cause of corruption in every country. Lack of eth-
of scams in the Indian administration like:
ical qualities and morality among corporates,
Coalgate Scam administrators and politicians, illiteracy among
Commonwealth Games Scam people, poor economic infrastructure – all these
2G Spectrum Scam are types of corruptions which tightens the grip
Telgi Scam over people.
Satyam Scam
Corruption has a worst impact on our economy
Adarsh Housing Society Scam
and could destruct our image in international
Bofors Scam
scenario. Best example of this is Commonwealth
The Fodder Scam (CharaGhotala)
games scam. Commonwealth game is a global
Harshad Mehta and Ketan Parekh Stock Market
phenomenon and recently exposed scam has
Scam and many more…
maligned the image of India in the global scenar-
Corruption is also a well-known white-collar crime.
io.
25

26. 26
We will have to have planned measures to fight corporates, recently in news. Whistle blower is a
corruption. Bureaucracy should be made more person who raises a concern about wrong doing
citizen friendly, accountable and transparent. occurring in an organization. Whistle blower fre-
More and more courts should be opened for quently faces reprisal from organizations. Whis-
speedy justice. Lokpal and Vigilance Commissions tle blowing policy should be made mandatory
should be more powerful and of independent na- with clear cut guidelines for prosecuting intimi-
ture so as to provide speedy justice. Other dation of or retaliation against complainant and
measures like strict laws should be made; politi- an act for the protection of “Whistle blower”
cal interference should be minimized; power to should be made.
make policies in public interest should be vested The life and future of the nation is secure only
with independent commissions; people should when the nation is corruption free. Honest and
have a right to question the elected representa- dedicated persons in public life could be the
tives and get answers; funding of elections should most important instrument to tackle corruption.
be banned and there should be State funding of Priority should be given to make all public offices
election expenses for candidates and persons more people-friendly in reality. The fight against
with criminal records should be denied to contest Corruption may well begin with simple acts of
elections. More areas of public interest should be documentation. Media also can play a significant
covered under Right to opposition against al- role to abolish the corruption by exposing the
lowed Information, which will empower the citi- corruption. In last, few words by Anna Hazare -
zens to ask for more information. Stringent ac-
“Khazane ko choro se nahin pehredaro se dokha
tions should be taken against corrupt officials. An hain. Is desh ko sirf dushmano se nahin, in gad-
immediate function which needs to be taken is to daro se dhokha hai. Yeh gaddaar baithe
literate the people. hain.”(We should fight! The funds in govern-
Whistle blowing is an honorable technique ment treasuries are ours. The treasuries are not
against corruption used by many multinational threatened by thieves but by those who guard it.

27. 27
The country is not be-
trayed by enemies but
by these traitors.)
Let each one of us con-
tribute in smallest of
ways to make this na-
tion a better place. I
made an attempt in my
capacity for fighting
against corruption by
choosing it as my pro-
fession. In my 5 years
of stint with Deloitte
Forensic, I have assist-
ed to investigate and
unearth numerous scan-
dals in corporates and the
individuals connected
with them at all levels.
Express your solidarity for
the modern Gandhi, Anna
Hazare and take that
small step for eradicating
corruption from our coun-
try. Empower the country
in this movement because
this involves each one of
us. Go for it guys! Let’s
have a corruption free
India because we deserve it!
Pooja Dedhia
MBA (2006-08)
Deputy Manager – Forensic & Dispute Services
Deloitte

28. 28
Analysis of motivators and Barriers in Pharma Sector
This report is based on the extensive research nication etc.
that was conducted by me (Ridima Wali) and An- Sample- 100 MRs and 25 doctors of varying spe-
kita Mishra from Human resource as a part of cialties were interviewed (face to face)
our extended project during our winter internship
Post interviews, once the responses were collected
at Alembic. This project acted as a catalyst and
and collated, SPSS was used as a tool to analyze
helped us in getting our job at Alembic Pharma-
the data and various conclusions were deduced.
ceuticals. When you will read a report ,you will
come to know, the way one should conduct a
research project. My special gratitude towards Research Methodology
Mr. Tejas Fadia, whose consistent efforts made
this happen. Once the responses were collated the data was
analyzed on SPSS using criteria like means, correla-
The Objective of the project is as follows- tion, and regression to evaluate and deduce con-
1.To understand the motivators and barriers clusions
among the Medical Representatives of For doctors’ survey, SPSS was used to undertake
reputed Pharma Companies ( around 10- perceptual mapping process which gives an idea
12). about the parameters in which the MRs of various
2.To understand the perception of doctors pharma company excelled or needed improve-
about the MRs of different Pharmaceutical ment.
companies.
3.To suggest recommendation to increase the
retention rate of MRs at Alembic Time Duration And Phases
The project was divided into 2 phases-
Methodology 1.Interview – 2 months
2 structured questionnaire were prepared for MR 2. Analysis of data and Finalization of Report –
and doctor interview respectively. The question- 10 days
naire for the MRs covered various parameters like
Company culture, recognition from Company, so-
Report Preparation ( Variables )
cial status as an MR, the performance evaluation
criteria etc. After analysis, variables were found out and from
this variables, the top 3 motivators and top 3 barri-
The respondents were asked to rate above men-
ers for the MRs were selected. This variables
tioned parameter on the basis of their satisfaction
helped MRs either improving or hampering their
and the perceived importance.
performance, respectively. We decided the flow of
As a perception survey, the doctors were asked to our presentation which was as follows-
rate the MRs of various companies (the same re-
1. Variables of the questionnaire were
puted pharma companies as used for MR s) on
explained
various criteria like product knowledge, commu-

29. 29
29
2.The areas and territories that were covered 4. Mapping is an important and useful con-
for interview process, were mentioned cept, get thorough with it.
3. A comparison among various motivators and
barriers were undertaken
4.The barriers and motivators of
various Pharma Companies
were explained
5. Various Correlations between
variables were explained
with the help of qualification
and age of the MRs and with
respect to their social status,
compensation , recognition,
etc.
6.As doctors’ perception survey,
along with representation of
perceptual mapping, the per-
ceived importance of parame-
ters was ranked.
Finally the top 3 motivators
and barriers were revealed
Conclusion:-
Snapshot of Perceptual Mapping
1.During face to face interviews, it is important to
explain the purpose of interview and make the
interviewee comfortable
2.The wordings of the questionnaire should be
simple, to the point and crisp.
3. MRs should not be hesitant to approach to doc-
tors for interviews.
Ankita Mishra Ridima Wali
BSc. (Biotech); PGDM (HR) BSc. (Biotech); PGDM (HR)

30. 30
"One can pay back the loan of gold, but one dies to accept tradition merely because it is tradi-
forever in debt to those who are kind." Similarly tion….
We all have been indebted for ever for the kind- But even today it is strange how we suddenly be-
ness that Mr Jayant Narlikar has shown upon us come overwhelmed by tradition and the critical
by enlightening us with his words of wisdom on faculties of even intelligent men cease to func-
the special lecture organized in the memory of tion…only when we are politically and economi-
Late Shri Niranjilalji Dalmia. cally free will the mind function normally and
His immense knowledge could be clearly reflect- critically”
ed in his brief presentation on the subject of sci- There are certain phenomenon seen to occur in
entific temper and its prevalence today and As- our physical world i.e the Nature and experiment
trology. He started his lecture with some inspir- is set up to observe these phenomenon. But the
ing words stated by Pandit Jawaharlal Nehru: outcome of the experiment should not depend
“The impact of science and modern world have on the human element. The scientist also be-
brought a greater appreciation of facts, a more lieves in repeating the experiments. Indeed, the
critical faculty, a weighing of evidence, a refusal

31. 31
modern scientist knows that no scientific theory there may be serious dangers for the society from
howsoever right it may seem to be present, will continuing certain areas of scientific research, but
entirely be correct. The essential thing in science is this does not mean we turn away with the age old
for the scientist to think up a theory. There is no superstitions which have been proven to be inva-
way of mechanizing a process; there is no way of lid.
breaking it down into a science factory. It always Time Management is an important requirement
requires human imagination. very often neglected in our country. We have all
The subject of Astrology is based on to the answer heard complaining that the administration or a
of the question being “Yes” and important is how management of the institution takes up so much
a scientist will go about testing the hypothesis that time that one cannot do anything creative. But if
the answer is “Yes”. An Astrologer requires well we let our colleagues share the burden through
defined and unambiguous set of rules and system- delegation of responsibilities, we can find more
atic study of large number of trials under con- time for our cherished activities. It also becomes
trolled conditions. Mr Jayant also spoke about the important how one manages the twenty four
Psychology of the individual who is attracted to- hours that all of us are allotted every day and
wards astrological predictions despite whatever night. So it all boils down to getting our priorities
scientific temper he/she posses. This is also called right and then fitting all things big and small in the
the barnum effect coming from the famous bar- right order within the limited time span available.
num and bailey circus in the united states. As promised Sir ended his presentation in the 45th
“Only when we are politically and economically minute and may be the end could nothing be
free will the mind functions normally and critical- better but to prove the managements students
ly” So do we Indians stand today vis-avis Nehru’s like us that how time can be effectively managed.
expectations. On one hand we have several NGOs “Gratitude is the memory of heart” and we are
devoting their tasks to spreading and to eradi- indeed grateful to Mr Jayant Narlikar for his pres-
cating superstitions. Can we confidently assert ence and the insights he brought to us and we
that in the six and half decades since independ- wish him many more years of happiness and suc-
ence, we have made a significant dent in the wall cess.
of superstitions that had steadily thickened over
the centuries? Certainly though the barbaric cus-
tom of “Suttee” stands abolished both in law and
social mindset, but still there have been incidenc-
es of the same not many years ago such as the
Case of Mrs Roop Kanwar, 18 year old widow. But
perhaps of greater concern is the rising trend to-
wards superstitions. Some symptoms can be cited
of this trend such as with new technology, new
superstitions are getting hold of the society. A re-
cent rage is Vastushastra and its Chinese counter-
part, the Feng Shui. One could easily enlarge this
list. Granted there are problems with excessive
Pooja Jain
reliance on automation, there are dangers of pol-
lution with indiscriminate uses of technology, BMS; PGDM (Finance)

32. 32
“Life has three aspects: Paradox, Humor, ture, I feel glad, proud and inspired to have
and Change. lived every minute of these twenty months
fully with my soul untied and my enthusi-
- Paradox: Life is a mystery; don't waste
asm unlocked. Often people have contradic-
time figuring it out.
out.
tory views about this Institute when I say
- Humor: Keep a sense of humor, especially that it is a great place to study and spend
about yourself. It is a strength beyond all two most valuable years of one’s life. Not
measure that I have had a smooth ride all the time,
- Change: Know that nothing stays the but howsoever it was, it has always added
same.”
same.” to my list of Learning, Experiences, Memo-
ries and Bonding.
As very well stated and expressed
One wonderful thing happened
by the dialogue above from the movie
with our batch is that we started in different
“PEACEFUL WARRIOR”, Life @ Dalmia for
divisions which were consolidated of Fi-
everyone circulates around the above three
nance and Marketing students. We were
important virtues. The journey in this Insti-
split into Marketing and Finance divisions
tute has taken me through all the three
after first semester. A lot of familiar faces
phases. Paradox, where I spent a lot of time
became good friends in Marketing. PD Camp
contemplating for my decision, to be in a B-
turned out to be a bonus in a way, where
school, right or wrong; only when I found
Marketing class went with one of the Fi-
that I should keep my receiving end open to
nance Divisions which did not have our ex-
let anything and everything come the way it
classmates. In merely three days, I was
is. Humor, when most of the time went by
friends with almost everyone in my batch.
in making fun of others and have laughed
Insane it is to know how early and easily
over the jokes cracked on self, actually
people shift their preferences and even
made my relationships stronger with my
their friends. But even in this Kumbh of fu-
peers. Change, when every moment of Joy
ture Managers, I found a gentle group of
and Happiness passed away and the way I
true friends.
spent my days and nights thinking about
how cherishing it was only if I could get the
so wanted ‘REWIND BUTTON’ in life. But
One can never have an idle mind here
now when I look back twenty months from
as 1st Semester goes off in getting adapted
today, I realize how incredible the time was
to the rigorous syllabus and heavy dose of
which can never be brought back, leaving
Bench-warming sessions every day. Just
us in THE MOMENT with only memories
when we started getting bored of the stale
and the vital experience.
routine of Lectures, Institute brought our
way Interesting Seminars and events. It was
always fun to work in the organizing com-
It is said that College life is the
mittee and if not in the team, it was fun to
Best time in one’s evolution and that it can
be with friends in the Auditorium dozing off
just be lived once. Despite the Dalmia Cul-
in the last seats. When the academic bomb

33. 33
bardment felt taxing, came the ex- get that this learning is not monotonous
travaganza “Aakarshan”. Seven days filled like lectures but is full of enjoyment and
with enjoyment, learning, cruel competition fun. And to be with a bunch of 120 amaz-
and highly motivated souls working just for ing people under one roof, it is one hell of
one goal – to WIN IT. Every event that hap- a time.
pened in the initial phase, be it ‘Mirage’ or It is not always a single man that
‘Madhyam’, ‘Shikhar’ or ‘Mulyankan’,
creates history; one surely needs to under-
‘Utkarsh’ or ‘Manusandhaan’, enlightened stand that without support or re-
us with different aspects of Management consideration of thoughts, nothing can be
and some knowledge for lifetime. Talking perfect. In fact, with a cluster of people
not only about these inter-college events, adjusting with you, even the imperfection
even ‘Vishleshan’, ‘Funketing’, ‘Media- can be celebrated. That is what we have
event’ and ‘Mudra Vinimay’ have helped done in the last twenty months. Have
each one of us unveil their hidden talents LIVED all the major concepts of Manage-
and unfolded a lot of masks of reality in ment like Conflict management, Stress
everyone’s respective life. This Institute management, Anger management, Team
provides a huge platform to the students to management, Time management, Crisis
explore themselves and overcome their self management, Leadership styles, Negotia-
-imposed barriers. tion skills, Supply-chain Management with
or without having any knowledge of it.
And not to forget, have thoroughly en-
“A new born child doesn’t stand on
joyed it.
his feet from day one. It is nourished and
brought up by its parents”. We always
parents”.
were blessed with guidance and co- “Stepping into this world of
operation of our Seniors and Faculty mem- knowledge, my potential was blinded by
bers in every step we took in this Institute. my notion,
Be it to successfully organize an Event or to
crack a midway to be saved after a mishap. The obstacles in the past proved
It never occurred to us that we were in a to be Doors-for-future with frictionless
place where we’d just come to study and go motion.
back home with bunch of books and load of While leaving this place I just want
projects on our heads. (Not to forget, this to give all my junior kids a friendly Word,
was always the scene).
Live the moments of Learning here
with joy, for the time once lost won't be
“A mind that is stretched by a new recurred….”
experience can never go back to its old di-
mensions”. Such an experience was added
mensions”.
to the ladder of Life, called “PD Camp”.
Talking about the events at the Camp and
the activities, task being performed, I am
very much overwhelmed by the way they
are planned and organized. Every event has
a different kind of learning in it. Not to for- Mahesh Toshniwal
BMS,MMS (Marketing)