Tue Ingemann Paarup

Copenhagen Area, Capital Region, Denmark Denmark

Partner at Leanius

Advertising / Marketing / PR

A LEAN BRAND IS A POWERFUL BRAND __________________________________ At Leanius we build lean, agile brands. Brands that are loved and adored both inside and outside the company walls. Brands with purpose. Brands that endure. We strip brands of all that does not contribute value. And amplify all that does. We develop new powerful brands. And make existing ones shine. We've seen mighty brands fade away and we've witnessed dim brands light up. And we've noted how internal processes - not external forces - make or break the brand. Brands don't fail because of market shifts, consumer trends, technological advances, or legislations. But because of lack of unity amongst the brand owners ov...