Why Choose NWCN

13 Key Benefits To Think About…
1. NWCN is a TRUSTED NW resource
2. NWCN is considered a LOCAL station in Seattle
3. NWCN is also a POWERFUL regional network
4. NWCN viewers have STRONG buying power potential
5. 72% are homeowners
6. They are affluent + have disposable income
7. NWCN viewers travel
8. They are in the market to buy automobiles
9. They have healthcare insurance
10. NWCN viewers like activities and entertainment
11. They buy a plethora of goods and services
12. Share similar programming with KING5 & KONG
13. Existing Advertisers believe in the product

BELO Northwest
Television Partners
Seattle
KING5-NBC
KONG-IND
Portland
KGW-NBC
Spokane
KREM-CBS
KSKN-CW
Boise
KTVB-NBC
24/7 Ind News
“In the Northwest, I believe we care about
so much more than just our own zip
codes…our zip code may be where we
sleep…but we LIVE in the Northwest. We
see, love and cherish ALL of it.”
– Cam Johnson, NWCN Anchor
Trusted Northwest Resource
“NWCN provides a sense of connection to
friends and family around the Northwest…”
– Greg Copeland, NWCN Anchor
Seattle
Portland Spokane

(Channel 2 in Seattle)
While cable is NWCN’s method of delivery, the
network has local and regional connections,
unlike the national cable news channels.
Viewers recognize NWCN as part of the
community in which they live.
Research strongly indicates that when news
breaks in the Northwest, viewers look to NWCN.
NWCN is in EVERY sense a LOCAL Station

NWCN covers news, sports, weather, traffic and
other specialty programming in
WA, Oregon, Idaho, and northwest Montana.
It is available to nearly 2.9 MILLION cable
TV and over-the-air homes in those principal
states and regions; and, to a lesser
degree, California, Alaska, and parts of Montana.
NWCN is a POWERFUL Regional Network

Regional Subcount
• Fiber
Feed
• Comcast
Portland Zone
556,165
Seattle Zone
1,055,870
Spokane Zone
102,495
Satellite Feed
Wave, Click, TW,
Charter, Broadstripe,
Etc
Portland 4th Zone
150,259
Seattle 4th Zone
170,559
Spokane 4th Zone
70,187
Eugene 4th Zone
128,540
Yakima/Tri-Cities 4th Zone
100,562
Other 4th Zone:
Boise = 83,796
Medford/Klamath Falls = 70,261
Twin Falls = 16,176
Bend = 2,093
Juneau = 1,434
340,691
Seattle = 143,096
Spokane = 98,273
Yakima/Tri-Cities = 52,167
Eugene = 38,563
Bend = 8,592
1,198,966 200,768
167,103
10,685
152,729
Cable & Satellite Homes
GRAND TOTAL:
2,849,088
Source: Nielsen FOCUS Report /Dish-TV, Summ

When looking at Buying Power in Seattle’s
metro area, NWCN’s weekly viewers have
an ASTOUNDING…
NWCN Has INCREDIBLE Buying Power Potential
Source: The Media Audit Aug-Sep 2013 - TARGETS-Viewed NWCN (N=223)
IN POTENTIAL SPENDING!

72% of NWCN’s viewers are
Homeowners, which equates to…
Viewers Are Homeowners
RESIDENTS REACHED WEEKLY
HOMEOWNER PROFILES NWCN - % Index NWCN Viewers*
PLAN TO BUY A HOME DURING NEXT 2 YEARS 13.3 141 83,114
PLAN TO BUY A HOME DURING NEXT 2 YEARS--NOW OWN 7.1 231 44,328
PLAN TO BUY A HOME DURING NEXT 2 YEARS--NOW RENT 6.2 104 38,785
PLAN TO BUY A HOME NEXT 2 YEARS--$50K+ INCOME 11.8 217 73,601
MARKET VALUE OF HOME--$300,000 PLUS 27.7 107 173,415
MARKET VALUE OF HOME--$500,000 PLUS 10.2 129 63,718
HOME OWNER--INCOME--$100,000 OR MORE 20.5 120 128,183
HOME REPAIRS--IN HOME 20YR+ & HOME EQUITY LOAN 8.0 171 49,912

In one week, NWCN reaches a
commendable …
Viewers Are Affluent
ADULTS WHO HAVE AN ANNUAL HHI OF $100K+
FINANCE PROFILES NWCN - % Index NWCN Viewers*
ANNUAL HOUSEHOLD INCOME--$75,000 PLUS 34.7 113 217,028
ANNUAL HOUSEHOLD INCOME--$100,000 PLUS 22.7 123 141,749
GRAYING AFFLUENTS--AGE 50+/FAMILY INCOME $50,000+ 20.4 108 127,271
AFFLUENT WORKING WOMEN--FAMILY INCOME $75,000+ 11.8 121 73,479
AFFLUENT BLUE COLLAR WORKER--FAMILY INCOME $75000+ 9.4 235 58,897
AFFLUENT WHITE COLLAR WORKER--FAMILY INCOME $100K+ 13.3 105 83,357
YOUNG WITH MONEY--AGE 18-34/$100,000+ INCOME 5.8 194 36,497
TWO INCOME FAMILY 28.1 108 175,827
DUAL INCOME NO CHILD 13.7 133 85,808
HAVE IRA/KEOGH ACCOUNT 42.6 119 266,523
INVESTORS--HAVE CD'S/IRA'S/401K'S 61.1 107 381,910

In the past seven days, NWCN
reaches a noteworthy…
Viewers Are Travelers
ADULTS WHO STAYED IN A HOTEL/MOTEL 10+ NIGHTS
TRAVELERS PROFILES NWCN - % Index NWCN Viewers*
PLAN TO TAKE OCEAN CRUISE NEXT 2-3 YEARS 28.0 139 174,845
RENTED CAR 5+ TIMES PAST YEAR 7.7 138 48,178
STAYED IN HOTEL/MOTEL 10+ NIGHTS PAST YEAR 33.5 119 209,497

Weekly, NWCN reaches a
notable…
Viewers Own / Plan To Own Automobiles
ADULTS WHO PLAN TO BUY AN AUTOMOBILE
AUTOMOTIVE PROFILES NWCN - % Index NWCN Viewers*
PLAN BUY--CAR/VAN/TRUCK/SUV 18.9 140 118,086
PLAN BUY--NEW CAR/VAN/TRUCK/SUV 4.6 135 28,795
PLAN BUY--USED CAR/VAN/TRUCK/SUV 13.7 150 85,642
PLAN BUY--CAR 7.7 123 48,398
PLAN BUY--DOMESTIC CAR/VAN/TRUCK/SUV 6.8 132 42,491
PLAN BUY--FOREIGN CAR/VAN/TRUCK/SUV 10.4 157 64,953
PLAN BUY--WILL PAY $20000 PLUS FOR NEXT VEHICLE 10.1 181 63,187
PLAN BUY--WILL PAY $30000 PLUS FOR NEXT VEHICLE 3.8 150 24,059
NUMBER OF VEHICLES NOW OWNED--ONE 24.8 109 155,141
NUMBER OF VEHICLES NOW OWNED--THREE OR MORE 38.1 108 238,185
MAKE OF VEHICLES NOW OWNED--ANY DOMESTIC 63.2 110 395,068
OWN RV/MOTOR HOME 13.9 146 86,701
OWN SUV 37.1 116 232,239
OWN PICKUP TRUCK 35.9 111 224,655
HIGH MILEAGE DRIVERS--350 + MILES PER WEEK 14.1 108 88,416
HAVE CAR LOAN 24.0 111 150,234

In one week, NWCN reaches an
astonishing…
Viewers Have Healthcare Insurance
ADULTS WHO HAVE SOME TYPE OF HEALTHCARE INSURANCE
HEALTHCARE PROFILES NWCN - % Index NWCN Viewers*
HEALTHCARE--HAVE SOME TYPE INSURANCE COVERAGE 81.1 104 507,306
HEALTHCARE--HAVE MEDICARE 18.0 134 112,409
PLAN HOSPITAL STAY NEXT YEAR & HAVE MEDICAL INS. 8.1 127 50,675

In the past seven days, NWCN
reaches a notable…
Viewers Enjoy Activities & Entertainment
ADULTS WHO VISITED A CASINO 1+ TIMES
ACTIVITIES & ENTERTAINMENT PROFILES NWCN - % Index NWCN Viewers*
PARTICIPATED PAST 12 MONTHS--SNOW SKIING/BOARDING 14.6 116 91,220
PARTICIPATED PAST 12 MONTHS--GOLF 3 PLUS TIMES 18.0 147 112,331
ATTENDED PAST 12 MONTHS--COUNTRY MUSIC CONCERT 17.6 239 110,104
ATTENDED PAST 12 MONTHS--OPERA/SYMPHONY/THEATER 34.8 102 217,350
VISITED A GAMBLING CASINO 1+ TIMES PAST YEAR 43.3 147 270,809

In the past week, NWCN
reaches a sizeable…
Viewers Buy / Plan To Buy Goods & Services
ADULTS WHO BUY “GREEN” REGULARLY/OCCASIONALLY
GOODS & SERVICES PROFILES NWCN - % Index NWCN Viewers*
PLAN BUY NEXT 12 MOS--CD PLAYER OR MP3 PLAYER/IPOD 17.5 112 109,216
PLAN BUY NEXT 12 MONTHS--VIDEO CAMERA/DVD PLAYER 13.1 159 82,099
PLAN BUY NEXT 12 MONTHS--GLASSES/CONTACT LENS 37.3 132 233,215
PLAN NEXT 12 MONTHS--LASIK EYE SURGERY 1.4 128 8,861
PLAN BUY NEXT 12 MONTHS--NEW TV 12.5 109 77,861
PAST 4-WEEKS SHOPPED SPORTING GOODS STORES 33.1 109 207,039
PAST 4-WEEKS SHOPPED JEWELRY STORES 8.4 111 52,385
EXERCISED 12+ TIMES AT A HEALTH CLUB PAST YEAR 33.7 106 210,673
PLAN TO TAKE COLLEGE LEVEL COURSES NEXT 12-MONTHS 17.6 107 110,096
BUY "GREEN--GOOD FOR ENVIRONMENT" REG./OCC. 86.6 103 541,275
WEEKLY SUPERMARKET EXPENDITURES--$100 + 61.0 103 381,187
PLAN BUY NEXT 12 MONTHS--NEW FURNITURE 18.3 107 114,242

Source: The Media Audit Aug-Sep 2013 - TARGETS-Viewed NWCN (N=223) & KING5 (N=672) In The Past Week
MALE 44.7
FEMALE 55.3
MEAN AGE 51
AGE 18-24 6.4
AGE 25-34 9.2
AGE 35-44 19.6
AGE 45-54 20.7
55-64 20.4
65-74 15.5
AGE 75+ 8.2
Own Home 72%
Mean Home Value $349,155
MEAN INCOME $69,980
UNDER $25,000 10.4
$25,000-$35,000 8.3
$35,000-$50,000 26.6
$50,000-$75,000 19.9
$75,000-$100,000 12.0
$100,000+ 22.7
HS OR LESS 6.6
HS GRADUATE 21.8
SOME COLLEGE 38.1
ONE DEGREE 21.8
ADVANCED DEGREE 10.3
ANNUAL INCOME
EDUCATION PROFILE
AGE ANALYSIS
HOME OWNERSHIP
GENDER PROFILE
MALE 46.1
FEMALE 53.9
MEAN AGE 50
AGE 18-24 5.2
AGE 25-34 14.0
AGE 35-44 18.4
AGE 45-54 23.5
55-64 20.1
65-74 11.1
AGE 75+ 7.7
Own Home 73%
MEAN INCOME $71,450
UNDER $25,000 11.5
$25,000-$35,000 9.8
$35,000-$50,000 23.5
$50,000-$75,000 18.9
$75,000-$100,000 13.6
$100,000+ 22.7
HS OR LESS 4.0
HS GRADUATE 24.0
SOME COLLEGE 29.9
ONE DEGREE 26.2
GENDER PROFILE
ANNUAL INCOME
EDUCATION PROFILE
AGE ANALYSIS
HOME OWNERSHIP
Viewers Mirror Broadcast Siblings
See Comparison to KING5 Below
2013 Outlook

Viewers Mirror Broadcast Siblings
See Comparison to KONG 6/16 Below
Source: The Media Audit Aug-Sep 2013 - TARGETS-Viewed NWCN (N=223) & KONG 6/16 (N=187) In The Past Week
MALE 44.7
FEMALE 55.3
MEAN AGE 51
AGE 18-24 6.4
AGE 25-34 9.2
AGE 35-44 19.6
AGE 45-54 20.7
55-64 20.4
65-74 15.5
AGE 75+ 8.2
Own Home 72%
MEAN INCOME $69,980
UNDER $25,000 10.4
$25,000-$35,000 8.3
$35,000-$50,000 26.6
$50,000-$75,000 19.9
$75,000-$100,000 12.0
$100,000+ 22.7
HS OR LESS 6.6
HS GRADUATE 21.8
SOME COLLEGE 38.1
ONE DEGREE 21.8
ANNUAL INCOME
EDUCATION PROFILE
AGE ANALYSIS
HOME OWNERSHIP
GENDER PROFILE
MALE 44.9
FEMALE 53.9
MEAN AGE 53
AGE 18-24 5.4
AGE 25-34 5.5
AGE 35-44 22.3
AGE 45-54 14.9
55-64 26.8
65-74 15.1
AGE 75+ 9.9
Own Home 77%
MEAN INCOME $77,043
UNDER $25,000 9.1
$25,000-$35,000 9.8
$35,000-$50,000 21.9
$50,000-$75,000 21.8
$75,000-$100,000 5.6
$100,000+ 31.8
HS OR LESS 3.0
HS GRADUATE 16.5
SOME COLLEGE 32.8
ONE DEGREE 23.4
HOME OWNERSHIP
GENDER PROFILE
ANNUAL INCOME
EDUCATION PROFILE
AGE ANALYSIS
2013 Outlook

NorthWest First Edition at 4 am
Monday through Friday, 4am – 6am. Anchored by Cam Johnson.
It’s the first live morning newscast in the Northwest…exclusively on NWCN. It’s a wake-up
newscast designed to give the earliest risers a quick jump-start to their day with the latest
news from overnight, a look ahead at the news, a snapshot of the business news from Wall
Street and, of course, the most updated weather information.
NWCN Weather
At least every 15 minutes, 24 Hours, Accurate, Up-to-the-Minute Coverage
Keisha Burns is just one of our team of top-notch weather anchors. She reports on our morning and daytime
news and also serves as a weather anchor on KING5 on weekends. Lisa Van Cise anchors our early edition
and also does weather updates during the weekday reports on KING5.
Northwest Sports This Morning
Monday through Friday, 4am to 8am. Paul Silvi, Host.
Paul is widely recognized in Seattle and the region and has been an award-
winning Sports Anchor on KING5 since 1993. He has been known for “wowing”
the Northwest for more than a decade with his enthusiastic love for sports. Paul
also hosts our half-hour show “NW Sports Tonight " show in primetime.
NorthWest News First Edition at 6am & 8am
Monday through Friday, 6am – 10am. Anchors Greg Copeland and Cam Johnson.
The 6am newscast is perfect for people who are getting ready for work and school. It offers a snapshot
of the news of the day and features weather every 8 minutes, including travel weather reports and
recreational weather outlooks. At 8am, the newscast is more interactive and highly regionalized news.
Cam and Greg will talk live each morning with anchors from our affiliates at KGW in Portland and KREM in
Spokane to get an update on the important stories from those areas. The meteorologists from those
stations will check in with a targeted local/regional forecast as well.
NorthWest News Today at 10am
Monday through Friday, 10a-7pm. Anchor Shaniqua Manning .
News continuing throughout the day with updates at :15 and :45 after each hour keep NWCN viewers on top of
all important stories in the region and beyond. We also cover important financial news keeping viewers appraised
of Wall Street happenings.
Programming

NorthWest Evening News
Monday-Friday at 7:00pm News, Weather, Health, Finance. Anchored by KING5’s Rob Piercy
This is the first early primetime newscast in the Northwest, especially designed for those viewers getting
home from work too late to view the local broadcast news shows . It showcases the top news of the day
from around the region, with reporters checking in from Seattle, Portland, Spokane and Boise. It repeats in
the 8:00 pm hour with updates on news and weather.
NorthWest News First Edition
Monday-Friday at 12:00 Midnight. Anchored by Dean Staley.
The perfect newscast for night owls, NorthWest News First Edition offers a complete summary of
all of the news of the day, delivered in a fast-paced fashion. The only “live” newscast at this hour
available to viewers!
Paul Silvi NorthWest Sports Tonight
Monday-Sunday at 9:30pm. Paul Silvi, Sports Anchor.
Paul is the award-winning sports anchor for KING5’s evening newscasts and brings
sophistication and experience to an already successful program. By airing the show
at 9:30 pm, it gets a jump on Fox Sports regional reports and ESPN’s Sportscenter.
It repeats at 11:30pm and 12:30am with live updates for final scores.
Evening Magazine
Mon – Fri at 10:00pm, Saturday at 8:30pm. Meeghan Black Host.
NWCN proudly added this KING5 favorite to our line-up several years ago. The longest running
locally produced show in the country, the show spotlights people, places and events around the
region. It runs nightly on KING5 at 7pm and the same show runs in primetime on NWCN at
9:00pm M-F and 8:30pm on Saturdays.
NorthWest Gardening with Ciscoe
Friday-Sunday at 6:00pm & 11:00pm,. Ciscoe Morris, Host.
Pacific Northwest Gardening personality, Ciscoe Morris, comes to NWCN to inform and entertain our
viewers each week. We’ve programmed and formatted a gardening program like no other on Pacific
Northwest television - a LIVE call-in show! This informal but informational format provides the ideal forum
for Ciscoe to do what he does best, answer tough gardening questions specifically for Northwest gardeners.
Programming

Programs Include
NW Sports Tonight
NW Sports This Morning
Ski Tips and Conditions
SNOW Sports This Morning
Ski Tips and Conditions
Seahawks Fone Zone
Adventure Sports
Ski Adventure
NFL Draft
Daily Top Notch Sports Programming!

A&E Television
AARP Health Services
Acura
Alaska Airlines
Albertsons
American Express
American Family Insurance
Amica Insurance
Arby's
Audi
Bank of America
BMW
Bose
Buena Vista Films
Chase
Chevrolet
Columbia Bank
Corinthian Schools
Countrywide
Disneyland
Domino's Pizza Hertz Jack in the Box Lexus
Empire Today History Channel Jenny Craig Int'l Macy's
Ford Honda Jewelry Exchange McDonalds
Foster Farms Hyundai Kentucky Fried Chicken Mercedes
Geico IKEA Key Bank Miller Brewing Co.
Great Wolf Resorts Infinity Land Rover Nissan
Papa Murphy's Pizza
Paramount Films
RIS Insurance
Sleep Country
Sony Pictures
Sterling Savings
Subaru
Subway
Suzuki
Toyota
United Health Care
Verizon Communications
Verizon Wireless
Volvo
Weight Watchers
Our Advertising Partners
BELIEVE That NWCN Works!
Portland SeattleSpokane

Snohomish
Thurston
Island
Founded in 1971, The Media Audit issues a multimedia product
conducted for the purpose of developing qualitative consumer data.
What Is Media Audit Data?
 Questionnaire developed with business community:
 What Do You Need to Know?
 942 completed interviews in six counties:
 King
 Kitsap
 Pierce
 Overall Range of Error +/- 3.2% at 95% confidence level
 Conducted by telephone: August 21, 2013 ‐ September 6, 2013
 Nothing mailed, all surveys completed by telephone interview
 No ascription – No guesswork – One Respondent Beginning to End
 Random-digit-dialing sample selection process
 Nationally Syndicated :
 Over 500 Ad Agencies subscribe To Media Audit Nationally

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