Briefing point for German market plus IMA Assistance Group feed back over a 10-year activity in connected services.eCall. IMA Assistance Group

1. eCall : NEW EUROPEAN REGULATION
IMPACTS AND ISSUES FOR INSURANCE COMPANIES,
CAR MANUFACTURERS AND SUPPLIERS ?
Arbeitstreffen
Leipziger Gesprächskreis „Assistance“
Antoine Trarieux IMA Group
Düsseldorf , December 3rd 2013

2. Last legislative and regulatory update on
pan-European eCall deployment
Position in different European State Members
+1 million vehicules
Return of experience : IMA’s feedback over 10-years
experience as an eCall Service Provider
10 european countries
Expected changes or opportunities for stakeholders in
the automotive market
Summary
Groupe IMA - eCall européen -- 11/2013

3. Last legislative and regulatory update on pan-European eCall deployment
eCall : What are we talking about ?
Directive 2010/40 UE «the provision for an interoperable EU-wide eCall » (emergency call service) »(article 3).
Public
« eCall PSAP »
or private
Accident
Emergency
services
Real time traffic information
01. eCall now
Groupe IMA - eCall européen -- 11/2013

4. Last legislative and regulatory update on pan-European eCall deployment
Retrospective on the eCall project…
Regulatory evolution
Automotive market evolution
Development of connected car with or
without eCall
EP
Resolution
eSafety
MoU
eCall
ITS Action
Plan
ITS
Directive
2010/40
UE
2012/2056
INI
Source :SBD 02-2011 Mobile World Congress_
01. eCall now
Groupe IMA - eCall européen -- 11/2013

5. Last legislative and regulatory update on pan-European eCall deployment
ITS 2010 Directive
4 priority areas
including
«Road safety and security applications»
6 priority actions
including
« … the harmonized provision for an
interoperable EU-wide eCall … »
and also
« … the provision, where possible, of
road safety related minimum universal
traffic information … »
01. eCall now
Groupe IMA - eCall européen -- 11/2013
European Market in 2010
• PSA : « BTA Autonomous Telematics Box » =
An eCall for the lifecycle of the vehicle …
no recurrent fees
• Volvo « On Call », a package of services
eCall, bCall, SVT, remote services…
• BMW announces« Assist advanced eCall »
• Toyota (US) « Safety Connect »
• Mercedes (US) « mbrace »

6. Last legislative and regulatory update on pan-European eCall deployment
A comprehensive normative set
Situation end 2011
112 eCall
ETSI
TPS eCall
EN 15722 MSD
Technical specifications
(telecommunication )
EN 16102 TPS eCall
EN16072 PE eCall
Op Reqts
EN 16062 PE HL
App Protocols
ETSI TS 124.008
…
This normative part (CEN & ETSI) covers pan-European emergency call according to two standards
(CEN = TC278 WG15 )
• 112eCall : a single « voice and data » channel + direct link to the public safety answering point (PSAP)
• TPS eCAll : data channel via SMS (or GPRS) different from vocal one + filtering before dispatching
to PSAP
01. eCall now
Groupe IMA - eCall européen -- 11/2013

7. Last legislative and regulatory update on pan-European eCall deployment
Three main actions deployed by EU Commission
Situation as per June 13th 2013
DG Connect

MNOs
DG MOVE

State Members
DG ENTR

Car
manufacturers
 Recommandation
 Delegated Regulation
 Project: Type
2011/750/UE
(UE) 305/2013
approval
PSAP requirements
requirements for the
deployment of the
 eCall synonymous
 eCall « flag »
 Project of decision
eCall … 2013/0165
2013/0166
of 112 eCall
June 13 th 2013
June 13th 2013
 New types M1 N1
> 2 regulatory measures dedicated to
the deployment of a mandatory eCall
based on 112 standard before October
2015 (co decision)
01. eCall now
Groupe IMA - eCall européen -- 11/2013

8. Last legislative and regulatory update on pan-European eCall deployment
Some remaining questions :
PSAP
Car Manufacturers
Filtering and directing of eCall
Type approval regulation (modifies Dir 2007/46)
Questions :
Questions :
- SM public safety organization ?
- New vehicles or new types only ?
- Who receives the first call ?
- Existing TPS private eCalls ?
- What about « filtered » calls ?
- Waiting for a Delegated act !
(DG Enterprise & Industry)
Directive 2010/40/EU : Principles for deployment and specifications of ITS
… Support backward compatibility – ensure, where appropriate, the capability for ITS systems to work
with existing systems that share a common purpose, without hindering the development of
new technologies; …
01. eCall now
Groupe IMA - eCall européen -- 11/2013

9. Last legislative and regulatory update on
pan-European eCall deployment
Position in different European State Members
Return of experience : IMA’s feedback over 10-years
experience as an eCall Service Provider
Expected changes or opportunities for stakeholders in
the automotive market
Groupe IMA - eCall européen -- 11/2013

10. State Members position
Belgium situation

Interrogation of authorities on the current regulatory approach

Risk of degradation of service provided by the PSAP

eCall is not a priority subject regarding other road safety issues
Belgium would privilege an outsourcing of 112 eCall
and already has a centralized technical infrastructure for
emergency management
02. POSITION IN DIFFERENT SM
Groupe IMA - eCall européen -- 11/2013

11. State Members position
German Position
Regrets that already existing TPS solutions are not taken into account
(backward compatibility)

Orientation of manually triggered eCalls to PSAP or to private TPS
providers ?


Continuity of TPS services must be guaranteed
Arguments in support of TPS
- Linguistic aspects (cross boarder activity)
- Integration of additional data linked to the vehicle
- Integration of additional data provided by passengers
Source : Objection DE Règlement délégué (EU) Nr …/… from the European commission Feb 25th 2013
02. POSITION IN DIFFERENT SM
Groupe IMA - eCall européen -- 11/2013

12. State Members position
United Kingdom situation

Already existing centralized emergency call reception (BT999)

UK (as well as FR) didn’t sign the 2004 MOU on eCall

British ITS players, positions :
-
-
No specific need in the UK
An already existing aftermarket telematics activity (duty of care)
« Let the market play (TPS)= no need for regulation on this topic »
Source :
The Dpt for Transport eCall – The case for Deployment
in the UK
Oct. 2006
02. POSITION IN DIFFERENT SM
Groupe IMA - eCall européen -- 11/2013

13. State Members position
French Position

Support eCall as an useful system for road assistance

eCall can’t only be considered as an emergency call system

Routing all eCall to 112 will create saturation of PSAP organization

French PSAP doesn’t want to receive nor being responsible for manual eCall

Low results with fatalities reduction (estimated 0.5%)

Enhancing road safety by avoiding driver distraction
02. POSITION IN DIFFERENT SM
Groupe IMA - eCall européen -- 11/2013

14. State Members position
What about other state members ?

25 State Members signed the 2004 MoU on eCall
 Several experimentations are running (112 eCall) in 15 European countries
HeERO I project (Jan. 2011 – Dec. 2013) = 9 countries
HeERO II project (Jan. 2013 – Dec. 2014) = + 6 countries
Results of HeERO I expected by the end of this year.

Remaining questions :
Estonian position march 2013 : (7195/13 ADD 1)
Estonia shares the overall goals by the Eur. Commission, but
• Uncertainty regarding the deployment costs
• HeERO2 is not concluded
• Might cause unnecessary financial burden for the SM
02. POSITION IN DIFFERENT SM
Groupe IMA - eCall européen -- 11/2013

15. Last legislative and regulatory update on
pan-European eCall deployment
Position in different European State Members
Return of experience : IMA’s feedback over 10-years
experience as an eCall Service Provider
Expected changes or opportunities for stakeholders in
the automotive market
Groupe IMA - eCall européen -- 11/2013

16. Lessons from 10 years of practicing eCall?
IMA : 10 years of connected services eCall or bCall
2003 First launch of eCall service FR DE BE … 2013 on 10 markets
R&D projects
1998
2003
2006
2008
2010
2012
A few 2012 figures…
(Over 1,5M roadside assistance cases)
120 000 flows from box or mobile apps « Insurance market»
60 000 eCall bCall flows « Car Manufacturers»
More than 4 000 real emergencies routed to PSAP after filtering
!
03. IMA EXPERIENCE
Groupe IMA - eCall européen -- 11/2013
2013
2015

17. Lessons from 10 years of practicing eCall?
Operational impacts
Automatic eCalls
reality
Manual eCall reality
Link
Between the car,
Frequency
the driver
Missing link
rate
70 %
with
Higher than
No need
services :
C.E.
of
Impact
emergency
assessment
services
03. IMA EXPERIENCE
Groupe IMA - eCall européen -- 11/2013
Insurance,
towing ,
car repair…
Discomfort
Fainting
Good
Various
Samaritan
needs
calls
and their
environment

18. Lessons from 10 years of practicing eCall?
eCall is not only an « emergency » topic (German market)
* Source : ADAC Aktuelles aus dem Verkehr
Ausgabe 2013
3 600*
fatalities
eCall Target
Emergency
Services
69 000*
serious
injuries
320 000*
Minor
injuries
Insurance
and
2 400 000
car
accidents
eCall triggering ?
car repair
43 000 000 VP
2013 : Assistance companies alarm about taking into account eCall impact on insurance and assistance activities
03. IMA EXPERIENCE
Groupe IMA - eCall européen -- 11/2013

19. Lessons from 10 years of practicing eCall?
What should be the trend (European consumer)
« eCall 2.0 » an eCall open over safety services
Peace of mind 24/7
Real time traffic
Information
Assistance
• Benefit from a real peace of mind
• Being warned in case an accident occurs
in my traffic area
• Being assisted in case of break or incident
• Benefit from an accident management
• Being linked with the relevant PSAP in case of emergency
03. IMA EXPERIENCE
Groupe IMA - eCall européen -- 11/2013

20. Last legislative and regulatory update on
pan-European eCall deployment
Position in different European State Members
Return of experience : IMA’s feedback over 10-years
experience as an eCall Service Provider
Expected changes or opportunities for stakeholders in
the automotive market
Groupe IMA - eCall européen -- 11/2013

21. Expected changes for the automotive market
Insurance companies
Subscription ?
Claims/Accident Management?
Termination?
• Connected services will change insurers / policy holders relationships
May 2013 Vertone consulting:
« 35% insurance cies have loyalty programs
80% of other brands ! »
France and Europe
•
eCall «crash notifier»: Who will be linked to the Policy holder in case of damage accident ?
•
Expected Convergence in services : UBI box, OBD devices, fleet solutions, etc
Connected mobility: an opportunity of conquest
through access to new services
•
04. TOMORROW
Groupe IMA - eCall européen -- 11/2013
and increase of consumer loyalty

22. Expected changes for the automotive market
For assistance companies
•
eCall process : Identification, Localization, Qualification, Filtering or Transmission
= assistance operators everyday life !
•
emergency Call specificities :
- High level of quality of service (Average Answering and Treatment Time).
« Send the right help to the right place with the right priority »
- Compliance with precise technical standards (technical chain availability > 99%)
« raising of emergency Calls meets an underlying trend for
« cocooning » and being protected from everything…
Any time anywhere through any device !
It will face the reality of economic burdens for Car
manufacturers, as well as State Members or single consumers…
04. TOMORROW
Groupe IMA - eCall européen -- 11/2013

23. Expected changes for the automotive market
Car manufacturers
•
1 mandatory standard on new types of vehicle (M1N1) with « inband
modem » technology
•
TPS in conformance with consumer choice
•
Emergency Call or « SOS » will become a « must-have » in services
•
An asset for those already involved
•
A new opportunity for « non-compliant » systems (Ford Sync…)
Q : Merging or not of eCall and other connected platforms in the car?
Q : What about additional services (fencing…)?
04. TOMORROW
Groupe IMA - eCall européen -- 11/2013

24. Expected changes for the automotive market
Automotive suppliers
250 million passenger cars in Europe : 20 M new cars each year
New types of car cycle  2,5M cars concerned in year one
 10 M cars in year four etc
•
New demand for aftermarket solutions
•
New market for retrofitting of the park
•
Trend = Evolution of existing solutions
(fleet management, PAYD, eco-drive, …)
 Premium service with « eCall inside » ?
A real opportunity to extend the package of services
in direction of aftermarket
04. TOMORROW
Groupe IMA - eCall européen -- 11/2013

25. eCall, mandatory introduction will
create a new demand from consumers
to safety and quietness
eCall, a new market
for « SOS / emergency services »
for aftermarket devices
For Assistance Cies, beyond eCall
a new range of connected services
should be proposed taking into account
that Y generation no more use vocal link
to send a message … even for us !
October 2015 ? A very short notice
for an expected deployment
CONCLUSION
Groupe IMA - eCall européen -- 11/2013

26. Thank you
for your
attention !
Credit pictures : Photothèque Groupe IMA - Shutterstock
IMA Assistance
Silvia Stelzer
Leitung Vertrieb und Marketing
IMA Deutschland GmbH
Triebstr. 32
D-80993 München
antoine.trarieux@ima.eu
s.stelzer@imadeutschland.com
Antoine Trarieux
Director
Connected Services
CONCLUSION
Groupe IMA - eCall européen -- 11/2013