1. looking good
Pure
Perfection
We know busy moms place convenience, value,
and results at a premium when choosing products.
That’s why for the fourth year running, we had 300
of you test close to 700 recent launches in makeup,
hair, and skin care. Turn the page for the winners of
this year’s Mom Knows Best Beauty Awards.
2014
MOM KNOWS
BEST
BEAUTY AWARDS
parents 153september 2014by TRACY PEREZ AND CHLOE METZGER
BAUERSYNDICATION/TRUNKARCHIVE.

2. looking good
september 2014 154parents
BEST BODY WASH
Dr. Teal’s Ultra
Moisturizing
Body Wash
“This body wash was
the most hydrating
and left me with the
cleanest feeling,” one
mom tester reported.
$6; walgreens.com
BEST SUNSCREEN
L’Oréal Paris
Advanced Suncare
Quick Dry Sheer
Finish Spray 50+
Across the board, moms
loved the light-as-air
texture and clean scent
of this sunscreen. $11;
walmart.com
BEST BODY
MOISTURIZER
Organic Doctor
Organic Virgin Olive
Oil Skin Lotion
“It left my skin feeling
clean, not sticky,
and it doesn’t have any
of the questionable
ingredients moms
these days are trying
to avoid,” said expert
tester Dara Kennedy,
a San Francisco mother
of two and founder
of Aylabeauty.com.
$13; vitaminworld.com
BEST DEODORANT
Secret Clinical
Strength
Invisible Solid
Moms said this
antiperspirant-
deodorant kept them
sweat-free and smelling
great the longest.
$8; drugstore.com
Unbeatable
for Body
photographs by
GABRIELLA IMPERATORI-PENN
PROPSTYLINGBYPAMELADUNCANSILVERFORPLUMREPS.

3. looking good
september 2014 156parents
BEST HOME
HAIRCOLOR
Garnier Nutrisse
Nourishing Color
Creme Magnetic
Collection
Moms were most
wowed by how easy
the dye was to mix and
apply. $8; walmart.com
BEST DRY SHAMPOO
Alterna Bamboo
Style Cleanse Extend
Translucent Dry
Shampoo
“It transformed my oily
roots to look fresh,” said
expert tester Rachel
Hayes, a New York
City mom of two and
founder of the blog
Pretty Impressed. $22;
alternahaircare.com
BEST CURL DEFINER
Redken Curvaceous
Full Swirl Cream-Serum
Curly-haired moms
rejoiced: This serum
defined ringlets without
the crunchy feel. $19;
redken.com for salons
BEST FRIZZ FIGHTER
Aveda Smooth
Infusion Naturally
Straight
After testing out this
lightweight cream, one
mom commented,
“My hair came out sleek
and smelled fabulous!”
$26; aveda.com
BEST SHAMPOO
Matrix Total Results
Heat Resist Shampoo
More than one mom
noted this shampoo’s
ability to maintain the
health and shine of her
hair, even after an
intense heat-styling
session. $10; matrix.com
BEST CONDITIONER
L’Oréal Paris
Advanced Haircare
Volume Filler
Thickening
Conditioner
Testers loved the
thickening benefits they
said this conditioner
provided after just one
wash. $5; drugstore.com
Hair Heroes

4. looking good
september 2014 158parents
BEST SKIN PERFECTOR
Aveeno Positively
Radiant Targeted
Tone Corrector
After using this spot
treatment, one tester
said she felt less
self-conscious about
not always having
time to put on makeup:
Her skin tone looked
that much better. $16;
drugstore.com
BEST NIGHT CREAM
Philosophy Miracle
Worker Overnight
Age-Resetting,
Anti-Wrinkle
Moisturizer
This product proved
worthy of its price tag
with our testing panel,
which included Lisa
Chipps, M.D., a mom of
three and dermatologist
in Los Angeles. “Its
creamy texture is ideal
for helping anti-aging
ingredients seep into
skin while you sleep.”
$68; philosophy.com
BEST FACE CLEANSER
St. Ives Even & Bright
PinkLemon&
Mandarin Orange
Scrub
This scrub won top place
for smelling great
and leaving skin smooth.
$5; amazon.com
BEST DAYTIME
MOISTURIZER
Clinique
Superdefense SPF 20
Daily Defense
Moisturizer
More than one mom
tester praised this
product for being gentle
on her sensitive skin, yet
effective enough to
combat dryness all day
long. $47; clinique.com
BEST EYE CREAM
Olay Total Effects Eye
Brightening CC Cream
This product lived up to
its name, with mom
testers commenting on
how it worked quickly to
diminish their dark
circles. $20; target.com
Fabulous
for Face

5. looking good
september 2014 160parents
BEST CONCEALER
Marc Jacobs Beauty
Re(Marc)able Full
Cover Concealer
Proof that moms are
willing to spend more
for something that
works. “A little went
a long way to cover
my dark circles,” said
one tester. $32;
marcjacobsbeauty.com
BEST EYESHADOW
Japonesque Velvet
Touch Eye Shadow
Palette
In addition to the pretty
packaging, testers
praised this palette for
its beautiful collection
of colors and satin-
smooth application.
$34; ulta.com
BEST MASCARA
Merle Norman
Wicked Lash Mascara
No clumps—even after
multiple coats—and
a soft, natural look were
the reasons behind
this mascara’s big win.
$16; merlenorman.com
BEST EYELINER
Urban Decay 24/7
Velvet Glide-On
Eye Pencil
This eyeliner earned its
title, with one tester
noting how its velvet
texture made it as easy
to take off as to put on.
$20; sephora.com
BEST FOUNDATION
(WE HAD A TIE)
Almay Smart Shade
Anti-Aging Skintone
Matching Makeup
“It’s lightweight and
long-lasting, and no one
can tell you’re wearing
it,” raved one mom.
$14; drugstore.com
CoverGirl TruBlend
Liquid Makeup
Natural-looking
coverage and a range
of shades to match
every skin tone made
this foundation a favorite
among mom testers.
$9; walgreens.com
BEST LIPSTICK
Tory Burch Lip Color
“This lipstick is not
only beautiful to look
at, it also feels great,”
said expert tester
A.J. Lordet, a mom
of one, stepmother of
three, and colorist at
Pierre Michel Salon,
in New York City. “It’s
become a must-have
in my purse.” $32;
toryburch.com
BEST TINTED
MOISTURIZER
Sonia Kashuk
Radiant+ Tinted
Moisturizer
“The range of shades
is spot-on, and it left
my skin with a natural
glow,” said expert
tester Gretta Monahan,
author of Style and
the Successful Girl
and a mother of one.
$14; target.com
BEST LIP GLOSS
Tarte LipSurgence
Lip Gloss
Moms agreed this sheer
lip gloss with a hint
of shimmer provided
the perfect amount
of color for everyday.
$19; sephora.com
BEST BLUSH
Revlon Highlighting
Palette
This blush rated the
highest for giving a
beautiful sun-kissed
effect and staying
in place all day.
$11; revlon.com
Makeup Marvels