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Circle of Boisset
Wine Club
Club Statistics
• Across all Boisset properties, we enjoy
over 7,800 Wine Club members
– From 47 different states
– Most concentrated where wine
lovers live: California, New York,
Florida, Illinois, and Texas
– Average lifespan of a Club member
~ 18 months
• Having just started, Wine Living at
Home already has over 300 members
• Attrition (cancellations) averages 4 -
7%
– Goal is between 3-4%
The Club Details
• Automatically ships four times per year:
February, May, September and December
– February: Raymond Vineyards; May:
DeLoach Vineyards; September:
Buena Vista; December: JCB Wines
• Each Club shipment costs between $90 -
$120 per shipment, depending on the
winery featured
• Options for an all red, all white, or red and
white shipment, which is usually 2 reds
and one white wine
• We keep the customer’s credit card on
file and charge it automatically for each
shipment
• Customer may cancel their membership
only after two shipments have been
received
Circle of Boisset - Member Benefits
• 20% savings on wine, merchandise and by-
appointment experiences at Boisset properties
• 30% savings when you reorder shipment wines
for up to 45 days after the shipment
• Complimentary tastings and tours for members
plus up to two guests at Boisset wineries
• Exclusive event invites at the Boisset properties
and throughout the United States
• Special savings on shipping and other member-
only offers
• Exclusive savings at local premium hotels
• Special savings during member birthday months
Questions?
Follow up questions should be directed to:
Tracey Nauright
tvn@me.com
707-649-2002

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Circle of Boisset Wine Club Presentation updated 9.15

  • 2. Club Statistics • Across all Boisset properties, we enjoy over 7,800 Wine Club members – From 47 different states – Most concentrated where wine lovers live: California, New York, Florida, Illinois, and Texas – Average lifespan of a Club member ~ 18 months • Having just started, Wine Living at Home already has over 300 members • Attrition (cancellations) averages 4 - 7% – Goal is between 3-4%
  • 3. The Club Details • Automatically ships four times per year: February, May, September and December – February: Raymond Vineyards; May: DeLoach Vineyards; September: Buena Vista; December: JCB Wines • Each Club shipment costs between $90 - $120 per shipment, depending on the winery featured • Options for an all red, all white, or red and white shipment, which is usually 2 reds and one white wine • We keep the customer’s credit card on file and charge it automatically for each shipment • Customer may cancel their membership only after two shipments have been received
  • 4. Circle of Boisset - Member Benefits • 20% savings on wine, merchandise and by- appointment experiences at Boisset properties • 30% savings when you reorder shipment wines for up to 45 days after the shipment • Complimentary tastings and tours for members plus up to two guests at Boisset wineries • Exclusive event invites at the Boisset properties and throughout the United States • Special savings on shipping and other member- only offers • Exclusive savings at local premium hotels • Special savings during member birthday months
  • 5. Questions? Follow up questions should be directed to: Tracey Nauright tvn@me.com 707-649-2002