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PORTFOLIO
by
Tomasz Daktera
VMvisual merch.
PORTFOLIO
by
Tomasz Daktera
Flo
Flo
For Lovers Of… SUMMER 2010
VM
Art of placing product together, with
hope customer buy more than one.
Gives customer inspiration and
educate him how to put products
together
coordinated merch.
displaying product
collection
Piramidal grouping
VM
It’s proven way to display products
together. The eye focuses on one main
point first and then is led into other
focal points around it
VM
Chequered merch.
Relies on the use of color to
create impact.
VM
Table fixture
Object that is familiar to customer’s home;
feel more comfortable buing from it
VM
Product blocking shows authority &
creates impact
displaying product
collection
Presenting on the home reffering
fixtures gives idea inspiration.
Demonstrates the authority of the
range in store
VM
coordinated merch.
Table lamps multiplications
creates impact on selling them.
Art of placing product together, wit
hope customer buy more than one.
Gives customer inspiration and
educate him how to put products
together
2
PORTFOLIO
by
Tomasz Daktera
2012
2
Xmas-Santa’s Factory
Created based on product offers collected at
Frankfurt Christmas World | color scheme:
Double complementary.
2
Xmas-Santa’s Factory
Created based on product offers collected at
Frankfurt Christmas World | repetition group
as well as piramid group.
Product blocking shows authority &
creates impact
displaying product
collection
Presenting on the home reffering
fixtures gives idea inspiration.
Demonstrates the authority of the
range in store
2
Xmas-Santa’s Factory
Piramid grouping
Window Display created using props: gift box;
dwarfs and sledge
It’s proven way to display products together. The eye focuses on
one main point first and the is led into other focal points around it
2
2
Ballerina
Disp:Table fixture
coordinated merch.
Xmas products displayed according to piramid
grouping with 2 focal points. Analogous colors
Art of placing product together, wit
hope customer buy more than one.
Gives customer inspiration and
educate him how to put products
together
2

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