Membership provides a way for loyal Guardian readers to financially support the organization's journalism and lessen its reliance on advertising revenue. There are different tiers of membership that offer various benefits like access to events, a welcome pack, and the premium app. The Guardian aims to have 1 million paying members by mid-2019 to further boost support from its readership.

2. Why membership?
• Membership is a scheme designed to allow loyal readers to get
closer to the subjects that matter to them
• To show their support for the Guardian’s editorial values by
making a financial contribution
• To lessen the Guardian’s dependence on advertising revenue by
increasing the proportion of income direct from readers

3. Give Get Join Buy
Different sources of reader revenue
Donors who support our journalism with one-off contributions
Subscriptions to print and digital content products
Membership scheme offers special benefits
Events, books, travel, Soulmates, etc

4. Membership tiers
Friend Supporter Partner Patron
Free
£5pm*
(£49 pa)
£15 pm
(£149 pa)
£60 pm
(£599 pa)
Book tickets to events ✓ ✓ ✓ ✓
Welcome pack, card and gift
Access to premium app
✓ ✓ ✓
6 tickets and/or 4 books
48hrs priority booking, 20%
discount and no booking fee
✓ ✓
Exclusive behind the scenes
functions
✓
* USD 5 AUD 10 CAD 7 EUR 5

5. Regular
Topical
Keynote
Guardian Live
Festivals
Masterclasses
Local

6. How are we doing?
• Membership launched in September 2014
• Currently we have over 220,000 members, of which about
70,000 are paying members
• Our aim is to have 1m paying members by mid-2019

7. Thank you