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My view on 7 fundamental pillars of marketing. 1. Mindset - always be helping 2. Usefulness - marketing so useful people would pay for it 3. Trio of Owned, Earned, Paid Media 4. Marketing Automation 5. "Smarketing" - Integrated Sales & Marketing team 6. Continuous Measurement, Testing & Optimization 7. Product that markets itself
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In the perfect world, every prospect you want to do business with would see your ad, visit your site and turn into a customer. In that world you would have a sales cylinder instead of a sales funnel. But sadly that is not the real world and most businesses have rather steep funnels with only a few customers dripping out the bottom. If they are honest every marketer on earth would agree that they have leaks in their sales funnel. Hence we created this ebook to help identify the most common leaks and help businesses plug them so they get more customers from their marketing investment.
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B2B versus B2C Buyers Profiled
B2B versus B2C Buyers Profiled
Programmatic Advertising Explained
Programmatic Advertising Explained
How People Spend Their Time Online
How People Spend Their Time Online
How People Buy Today B2C vs. B2B
How People Buy Today B2C vs. B2B
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Audience Targeting Techniques for B2B Marketers
The B2B Buying Journey
The B2B Buying Journey
25 Ways to Get More Customers by Todd Ebert
25 Ways to Get More Customers by Todd Ebert
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25 Ways to Get New Customers
Modern SEO Infographic
Modern SEO Infographic
Facts and Stats About Lead Leaks
Facts and Stats About Lead Leaks
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Consumer Buying Journey Infographic
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Anatomy of a Search Engine Results Page Infographic
Online Advertising 101 Infographic
Online Advertising 101 Infographic
The Path to Online Marketing Success Infographic
The Path to Online Marketing Success Infographic
Navigating Your Online Reputation
Navigating Your Online Reputation
10 Website Mistakes and How to Avoid Them
10 Website Mistakes and How to Avoid Them
7 Pillars of Modern Marketing
7 Pillars of Modern Marketing
Don't Leak Leads - How to Plug Leaks in Your Sales Funnel
Don't Leak Leads - How to Plug Leaks in Your Sales Funnel
How Consumers Buy Today - Harnessing the Buying Journey to Get More Customers
How Consumers Buy Today - Harnessing the Buying Journey to Get More Customers
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Product Marketing: A Critical Role in the Marketing Value Chain
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