The Importance of Data & Targeting for Modern Sales Teams. Webinar link here: https://youtu.be/VkKn6q6Iv3U

2. POST-CALL AUTOMATION
Trigger the completion of any
post-call task or start a new
cadence with just one click.
NATIVE REPORTING
Drive sales and service transformations
by increasing the capabilities of native
Salesforce reports & Salesforce Einstein
DYNAMIC SCREEN-POP
Improve customer experience by
automatically displaying the callers open
case, opportunity or salesforce contact
record before your rep picks up the phone.
INBOUND CALL ROUTING
Route inbound sales and service
calls to the correct rep based on
active opportunities or cases.
NATIVE APPLICATION
Keep teams working within the
World’s Top CRM Platforms
CARRIER-GRADE TELEPHONY
A Tier-One Global Network designed to deliver
superior call-quality at enterprise scale
OUTBOUND CALLING MODES
Accelerate the calling process
beyond just click to call with dynamic
campaign and cadence capabilities.
DialSource Denali: Sales Acceleration from Lead to Revenue
CALL RECORDING
Capture stereo call recordings and log them
directly into Salesforce while maintaining
compliance and encryption based on your
specific region or industry regulations.

3. Tim Harris
Director of Marketing, DialSource
What is the easiest
way to empower a
sales organization?

4. The best way for marketers to empower a sales
organization is to identify and attract companies that
need and want your solution.
Everstring gives sales & marketing the intelligence
needed to better identify and understand who you
should be talking to while uncovering insights around
how your solution will support their organization.
WHY EVERSTRING?

5. DialSource & Everstring:
Driving Growth with Laser Focus
EVERSTRING SOLUTION
● Develop a new model based on ICP
● Filter target companies based on software usage,
firmographics and intent.
● Account and contact targeting to build a smarter
marketing & sales system.
● Supported the development of a tiered ABM strategy.
● Identified and qualified our key 100 accounts beyond standard
firmographic data points.
● Increased the value of Pardot and digital inbound channels such as Drift
● Gained further insight into our ICP and enabled a more intimate, context
heavy engagement with key accounts within our ABM programs.
OUTCOMES
THE CHALLENGE
● Improving the quality of leads being
worked on by SDR’s
● SDR’s spending too much time self
prospecting.
● Self-prospecting did not align with ICP
● Targeting strategy did not include key
information aligned to ICP
EverString data has enabled our
team to focus on the right
accounts. It has empowered us to
spend less time
researching/prospecting
unqualified leads and more time
closing deals.
CUSTOMER RESULTS

6. How to use Modern Data to surface and target
accounts that are both high-fit and in-market.
The Importance of Data & Targeting
for Modern Sales Teams
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