2. FL
1st
UT
2nd
TX
3rd
GA
4th
IN
5th
*
WHY FLORIDA?
BUSINESS CLIMATE
MARKET & ACCESS
AS THE NATION'S 3RD
LARGEST STATE,
THERE'S NO DOUBT FLORIDA IS A MONEY MARKET.
18th
LARGEST GLOBAL ECONOMY,
IF FLORIDA WERE A COUNTRY
Switzerland
$693B
Switzerland
$693B
U.A.E.
$348B
U.A.E.
$348BIreland
$241B
Ireland
$241B
Florida
$839B
Florida
$839B
Consistently ranked one of the best states
for business, Florida is committed to keeping
regulatory requirements and business taxes
low. That, along with a strong economy and
zero personal state income tax, make it a great
place to do business. We won’t stand in the way
of your success. We’ll pave the way for it.
Most of the nation's leading financial and insurance services firms have established large operations
in Florida to take advantage of our global connectivity, experienced workforce, and growing market.
All of these assets in a cost-competitive and welcoming state means that Florida isn't just ready
for the future, we are the future.
Florida’s proximity to Latin America, vibrant
international banking sector, and booming trade
offer attractive opportunities for financial service
companies of all sizes. Whether you’re serving
Florida’s large market, the U.S., Latin America, or
the globe, no other state can expand your reach
like Florida.
FLORIDA
businesses export greater than
$53 BILLION
in goods annually,
this is as much as the entire
NEW ENGLAND
region.12
12
WISER
*
Business Facilities
3. Florida Resident FINRA Licenses
(total number for each license statewide)
• Series 7: 27,367
• Series 63: 34,917
• Series 65 & 66: 21,692
Degree production for Financial Services
(Annual 2014, JobsEQ)
• Certificates: 10,099
• 4yr Awards: 17,031
• Postgraduate Awards: 8,988
• Total Awards: 36,118
CONNECT WITH THE BEST
WORKFORCE EXCELLENCE
TOP TEN BANKS IN FLORIDA
(by in-state assets - June 2015)
Name
Assets
(In Billions)
Bank of America $97.9
Wells Fargo $75.1
SunTrust $46.3
JP Morgan Chase $24.9
Regions $19.2
Branch Banking & Trust Company $16.8
EverBank $16.6
Citigroup $16.1
BankUnited $12.5
Raymond James $11.5
FINANCIAL SERVICES AND INSURANCE INDUSTRY EMPLOYMENT
(Annual 2015)
Sector (Industry Code) Employees Firms Average Wages
Credit Intermediation and Related Activities (522) 159,196 11,175 $70,054
Securities, Commodity Contracts, and other
Financial Investments (523)
44,161 7,668 $145,544
Insurance Carriers and Related Activities (524) 148,568 13,704 $69,765
Funds, Trusts, and other Financial Vehicles (525) - 321 -
Total 351,925 32,868 $95,121
LARGEST DEPOSIT MARKETS
(from 2015 summary of deposits)
Market
Institutions in
Market
Deposits
(In Millions)
Miami - Fort Lauderdale -
West Palm Beach, FL
105 $207,460
Tampa - St. Petersburg -
Clearwater, FL
66 $69,881
Jacksonville, FL 38 $55,789
Orlando - Kissimmee -
Sanford, FL
45 $42,806
North Port - Sarasota -
Bradenton, FL
42 $18,087
Nothing is more important to a company’s success
than its workforce. More than 351,000 professionals
work in Florida’s finance and insurance industries,
and our universities are among the nation’s top
producers of industry talent. So while we’re helping
you succeed with today’s talent, we’re also
preparing tomorrow’s.
5
NSF
20,0000 40,000 60,000
STEM Graduates
Total Bachelor’s Degrees Awarded Annually
80,000 100,000
VAVA
NCNC
MAMA
GAGA
FloridaFlorida
BACHELOR’S
FLORIDA
is a leader in the production of
STEM GRADUATES
and total graduates with
degrees.5
Florida's diversified economic structure has enabled it to
become a truly global player in the financial services and
insurance industries.
4. MAP KEY
Commercial Airports (20)
< 1,500
1,500 - 12,500
12,500 - 54,000
≥ 54,000
Number of Financial
Services and Insurance
Employees
FLORIDA’S FINANCIAL SERVICES CLUSTER
(select companies highlighted)
TALLAHASSEE JACKSONVILLE
GAINESVILLE
ORLANDO
TAMPA
MIAMI
Aetna
Bank of America
Citi
Deutsche Bank
EverBank
Fidelity Investments
Fidelity National Financial
Florida Blue
JP Morgan Chase
Lender Processing Services
Macquarie Group
Ocwen Loan Servicing
Templeton International, Inc.
American Express
AXA Advisors' Florida/Caribbean
Region
Banco Santander International
Bank of America Merrill Lynch
Brink's Global Services - Latin
America
BUPA Latin America
Citibank
Citigroup Latin America
Grant Thornton International
Intermex Wire Transfer, LLC
Itau Private Bank International
MAPFRE USA
MasterCard Worldwide
Northern Trust Bank of Florida
Paris RE Latin America
Sabadell United Bank
SunTrust Bank
TD Bank
Visa International, Latin America &
Caribbean
Wells Fargo
BNY Mellon
CNL Holding LLC
Digital Risk
Fairwinds Credit Union
JP Morgan Chase
Verizon Communications
Navy Federal Credit Union
ST. PETERSBURG#
3#
3
Largest Insurance Industry
in the U.S.
Foreign Banks have
their HQ in Florida1818
141141 Commercial Banks with
$140B+
in Assets
160160 Private Equity Firms,
More than $33.9B AUM
Largest Financial Services
Industry in the U.S.
#
4#
4
Citi
Depository Trust & Clearing Corp.
JP Morgan Chase
Metlife
Morgan Stanley Wealth Managment
PNC
PricewaterhouseCoopers
Raymond James Financial, Inc.
T. Rowe Price
USAA
FCCI Insurance Group
W. PALM BEACH
FT. LAUDERDALE
5. Ilona Vega
Director, International Trade
Development
+1 (305) 808-3582
ivega@enterpriseflorida.com
Tim Vanderhoof
Vice President,
Business Development
+1 (407) 956-5679
tvanderhoof@enterpriseflorida.com
For expansion and location assistance:
For exporting assistance:
HEADQUARTERS
800 North Magnolia Avenue
Suite 1100
Orlando, Florida 32803
(407) 956-5600
TALLAHASSEE
101 North Monroe Street
Suite 1000
Tallahassee, Florida 32301
(850) 298-6620
INTERNATIONAL TRADE &
DEVELOPMENT
201 Alhambra Circle, Suite 610
Coral Gables, Florida 33134
(305) 808-3660
ENTERPRISEFLORIDA.COM
WHY FLORIDA?
COMPANY TESTIMONIALS
ARE YOU READY?
ENTERPRISE FLORIDA IS HERE TO HELP
Rev.08/2016
“Since 2008, Deutsche Bank’s presence in Florida has grown rapidly from 100 to nearly 1,500
employees across all of our businesses in the US. Our Jacksonville location has been a great
success and continues to represent an exciting opportunity for the Bank, thanks to the tremendous
support we have received from the State of Florida and the City of Jacksonville.The Bank looks
forward to being a strong partner in Florida’s growing financial industry over the long term.”
Leslie Slover | Managing Director & Regional Head | Deutsche Bank
“We needed a place that would not only appeal to our employees moving from New York, but would
also allow us to recruit a knowledgeable workforce with expertise in technology, finance, accounting,
operations and communications. We needed a place with strong educational resources, a good
housing stock, diversity and respected medical facilities.We found all those critical attributes in Tampa.
And we found something else as well. We found a community that welcomed and embraced us.We
found a a neighborhood where we've been able to put down roots.We found a place to call home.”
Donald F. Donahue | Chairman and CEO | DTCC
“We have received a warm welcome from the state and local economic development partners, who
aided in our decision process to locate in Metro Orlando.The region's talent pipeline, which is full of
finance and accounting graduates, was an integral factor in Verizon choosing to invest in Central Florida.”
Michelle Robinson | Vice President, South Area | Verizon Communications
“We are thrilled to now be able to call Jacksonville home for our expanding company.The talent we
have already secured from Jacksonville is top-notch, and it reiterates what what we already know
about Northeast Florida - Jacksonville's rich talent pool, incredible quality of life and downtown
growth provide us the key ingredients to continue growing our operations in the U.S.”
Patrick Upfold | CFO | Macquarie Group
