Project your space hangout 240913


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Project your space hangout 240913

  1. 1. DraftResults at a glance The “typical “ coworker IT Freelance or small business 79% work from home as well Knowledge Sharing Community is key Coworking made my life easier (90% agree) 88% say: Good value for $$$ 24/09/2013 2
  2. 2. DraftIntroduction • Data presented gathered as part of a master’s thesis at Cass Business School • Paper not publicly available due to privacy reasons • Presentation contains information gathered using an online survey among 217 coworkers • Interpretation and conclusion will be discussed on our homepage (TBD) • We hope you find the results insightful and join the discussion Project your Space is dedicated to provide coworkers as well as coworking space operators with useful information and research results. 24/09/2013 3
  3. 3. DraftMethodology • Online survey to reach out to a large number of coworkers • Survey was divided into several topic-related pages • Clarity of the questions and layout was tested by five sampling units • Closed-ended questions to ease analysis • Collected from 10.07.2013 to 18.08.2013 • Distributed by space providers and social media 24/09/2013 4
  4. 4. DraftA word of caution • Generalization of the results might be biased – Non-random sample (e.g. coworkers who use social media were more likely to become part of the sample) – Self-selection bias (i.e. the spaces or coworkers deciding to participate might have unique characteristics) • However, – 217 respondents constitute a proper basis for analysis – Findings cross-referenced with the results of existing research 24/09/2013 5
  5. 5. Draft217 respondents use flexible office solutions • 262 people took the survey • 45 sampling elements excluded from analysis • 217 respondents use either a desk in an open plan space (192 participants) or a flexible private office suite (25) 24/09/2013 6
  6. 6. DraftRespondents are a young bunch • 64% younger than 36 years • In-line with deskmag’s 2nd global coworking survey (53% younger than 35) • United States dominate the sample How old are you? Where are you predominantly working? 24/09/2013 7
  7. 7. DraftIt is a men's world (for now) • 62% of participants are male • Results mirror findings of the 3rd global coworking survey (62% male) • In Europe 42% of coworkers are women (3rd global coworking survey) What is your gender? 24/09/2013 8
  8. 8. DraftIT people rule coworking spaces Which industry does your business belong to? 24/09/2013 9
  9. 9. DraftFreelancers and small business lead the way What kind of company are you working for? • Freelancers and small companies are the main users • Results broadly coherent with 3rd global coworking survey (53% freelancers, 14% entrepreneurs, 18% employees <99) 24/09/2013 10
  10. 10. DraftAbout 55% use their space full time but 79% also work from home On average, how frequently do you use the space Additional workplaces used • Full time users dominate • 2nd global coworking survey: 32% = daily, 28% = 3-4 days p.w. , 26% = 1-2 days p.w. • Most participants work from home as well • 2nd global coworking survey: 80% work from home, 15% from a coffee 24/09/2013 11
  11. 11. DraftMonthly membership most popular Which kind of payment scheme are you using? • 4 out of 5 use a monthly membership option • Note: The low percentage of pay-as-you-go users might well be due to selction bias 24/09/2013 12
  12. 12. DraftProductivity, interaction and community Main benefit of working from a coworking space Main Selection criterion when choosing a space • Increasing productivity, social interaction and knowledge sharing are the most important benefits • Short duration of contract and reflecting a professional image were rarely chosen • Community was the main selection criteria for choosing a particular coworking space • This finding is supported by the 2nd and the 3rd global coworking survey 24/09/2013 13
  13. 13. DraftCoworking works Using coworking spaces made my life easier My coworking space offers good value for money I will continue using a coworking space for the next three years • 90% feel that using a coworking space made their life easier • 88% think that coworking spaces offer good value for money • 87% intend to keep using coworking spaces during the next three years 24/09/2013 14
  14. 14. DraftWhat are coworkers looking for? (1 = very unimportant to 4 = very important) Please rate the importance of the following attributes Please rate the importance of the following facilities Please rate the importance of the following services Space should be in close proximity to 24/09/2013 15
  15. 15. DraftThank you Please feel free to share our results with anyone who might be interested. We appreciate references. The presentation is available at, where we will post further results as well. Interested in Project your Space? Follow us on - Facebook: Space/176235072564420 - Twitter: 24/09/2013 16
  16. 16. DraftReferences deskmag (2012) 1st Results of the 3rd Global Coworking Survey. [Online] Available at: coworking-survey-2012 [Accessed 2 August 2013]. deskmag, 2012a. [Online] Available at: Coworking-Survey-slides-lowres.pdf [Accessed 2 August 2013]. 24/09/2013 17