KIA's Best Buy and Best Value

1. KMD11-TO161-2 USA_Today_Ad_r3.indd
Job: KMD11-TO161-2
Client: Kia Motors America
Media Type: Newspaper Ad
Pubs: USA Today
Saved at: 5-27-2011 4:50 PM
from: labLA08
by: Andrew Babb
printed at: 0.2%
Materials Due: 05/27/2011
Insertion Date: 05/31/2011
Notes: None
Links: Kia_Warranty_Black.ai (66.43%), 11KOPT-SLVR_USA_SHD_240dm-2.psd (CMYK; 861 ppi; 34.8%), 11KFOR_KOUP-BLUE_FD_SHD-240dm515ppi-1.psd (CMYK;
1360 ppi; 37.86%), KIA-Jellybean-bSNAPwRR_240DM_4.psd (CMYK; 1751 ppi; 13.71%), 11KSOL_ALIEN_PS_SHD-240dm-2.psd (CMYK; 1838 ppi; 32.26%), 5Star_icon.
eps (28.39%), 11KSPO_RED_PS_SHD-240dm-2.psd (CMYK; 899 ppi; 33.34%), Kia_NBA_black.eps (120.5%)
Fonts: Gotham (Book, Medium)
Bleed: 11.12” x 21.25”
Trim: 10.87” x 21”
Live: None
Color Profile: Print PS CMS (None)
Version: InDesign CS5 7.0.4
Inks: Cyan,
Magenta, Yellow, Black
Proofreader
Project Mgr.
Production Mgr.
Art Buyer
Copywriter
Art Dir.
Creative Dir.
Account Mgr.
Client
Larry Tazuma
Paul Schaffer
Vince Arriola
Andrea Mariash
not provided
not provided
Colin Jeffery
Ron Milks
Kia Motors America
Meredith Ball, Director of Print Services
310-445-5242
Nikki Milligan, Sr. Print Production Manager
424-204-7258
Vince Arriola, Project Manager
424-204-7274
Randy Wright, Director of Studio Operations
424-204-7230
3
Round
Job Description: Approvals: Contact Information: Mechanical Specifications (HxW):
909 N. Sepulveda Blvd. Suite 700
El Segundo, CA 90245 dng.com
OFFICIAL AUTOMOTIVE PARTNER OF THE NBA
Optima
$199 a Month1
Optima LX GDI I4 A/T
36 Month Lease
$2,599 Due at Signing
With cutting-edge design,
power, fuel efficiency and loads
of advanced features, the Optima
is a midsize sedan built unlike
any other midsize sedan.
Sportage
Starting at $18,9905
With advanced technology and bold styling,
the Sportage is the perfect crossover for
the road ahead.
• Impressive 31 MPG/HWY6
on the Sportage 2.4L I4
• IIHS “Top Safety Pick”3
Forte
Starting at $15,6905
The Forte redefines the standards of
compact sedans with technology,
power and space.
• Class-leading 37 MPG/HWY7
with EX Fuel Economy Package
• IIHS “Top Safety Pick”3
on the Forte Sedan
Sorento
Starting at $23,5905
With state-of-the-art technology, sporty styling
and a spacious interior, the Sorento is the first
crossover everyone will want to drive.
• Class-leading V6 fuel efficiency10
• A Consumers Digest Best Buy9
and
IIHS “Top Safety Pick”3
• IIHS “Top Safety Pick on the Forte Sedan
35 MPG/HWY2
on the Optima 2.4L GDI with M/T
IIHS “Top Safety Pick”3
NHTSA 5-Star Crash Safety Rating4
1
Closed-end lease for new Optima LX 2.4L GDI I4 A/T subject to credit tier approval, dealer participation and vehicle availability. $2,599 due at lease signing includes $199 1st monthly payment, $2,400 capitalized
cost reduction, $0 acquisition fee, plus tax, license and registration. No security deposit required. $9,564 total lease payments. Actual payments may vary. $10,806.90 residual value lease-end purchase option. Lessee
responsible for insurance, maintenance, repairs, $.20 per mile over 12,000 miles/year, excess wear, and $400 termination fee. MSRP for lease offer model is $21,190; MSRP for vehicle shown is $26,690. MSRPs include
freight, exclude taxes, title, license, adt’l options and retailer charges. Actual prices set by retailer. Must take delivery from retail stock by 7/5/11. Lease offer not available for other Kia vehicles. See participating retailers
for lease details or go to kia.com. Leases offered through Kia Motors Finance (KMF) (Hyundai Motor Finance (HMF) in DC and MA). 2
EPA fuel economy estimate for 2011 Optima LX 2.4L GDI engine with M/T are 24 mpg/
city and 35 mpg/hwy and 22 mpg/city 34 mpg/hwy for SX model with Premium and Technology Packages as shown. Actual mileage may vary. 3
2011 Top Safety Pick—Insurance Institute for Highway Safety. 4
Government
star ratings are part of the National Highway Traffic Safety Administration’s (NHTSA’s) New Car Assessment Program (www.safercar.gov). Model tested with standard side-impact air bags (SABs). 5
Starting at prices
are MSRPs for base trim model. All MSRPs include destination and handling, and exclude taxes, title, license fees, options and retailer charges. MSRP for Sportage EX AWD model shown starts at $25,490, for Forte SX
model shown starts at $19,590, for Soul ! model shown starts at $19,190, and for Sorento EX V6 model shown starts at $28,390. Actual prices set by retailer. 6
EPA fuel economy estimate of 31 mpg/hwy for Sportage 2.4L
with A/T model and 21 mpg/city 28 mpg/hwy for EX AWD model with Premium Package as shown. Actual mileage may vary. 7
Class-leading claim based on comparison of 2011 Forte EX with Fuel Economy Package to
2011 compact sedans as of April 2011. EPA estimates are 27 mpg/city and 37 mpg/hwy for 2011 Forte EX with Fuel Economy Package and 23 mpg/city and 32 mpg/hwy for 2011 Forte SX model shown. Actual mileage
may vary. 8
EPA fuel economy estimates 26 mpg/city and 31 mpg/hwy for Soul 1.6L with M/T transmission and 24 mpg/city and 30 mpg/hwy for Soul ! model shown. Actual mileage may vary. 9
The Best Buy Seal is a
registered trademark of Consumers Digest Communications, LLC, used under license. 10
Class-leading claim of EPA estimate of 20 mpg/city and 26 mpg/hwy for Sorento 3.5 V6 is based on comparison to 2011 compact
crossovers with V6 engines as of April 2011. EPA fuel economy estimate for Sorento EX 2WD with Limited Package as shown is 21/city and 29/hwy. Actual mileage may vary. *The Kia 10-year/100,000-mile warranty
program includes various warranties and roadside assistance. Warranties include powertrain and basic. All warranties and roadside assistance are limited. See retailer for warranty and lease details or go to kia.com. The
NBA identifications are the intellectual property of NBA Properties, Inc.
Soul
Starting at $13,9955
With 11 cool colors to choose from, the
Soul is a vehicle that’s just as unique as you.
• Outstanding 31 MPG/HWY8
on the Soul 1.6L
with M/T
• A Consumers Digest Best Buy9
and
IIHS “Top Safety Pick”3
BEST VALUE.
BEST CHOICE.
T:10.87”
T:21”
B:11.12”
B:21.25”