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4 Days at Dreamforce 2011 with Senior Web Designer Tommy Welti


Published on -- Four Tier10 Marketing creatives had the opportunity to attend Dreamforce 2011 in San Francisco. Below, Senior Web Designer Tommy Welti, describes his experience and the lessons he learned from the conference. [...]

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4 Days at Dreamforce 2011 with Senior Web Designer Tommy Welti

  1. 1.    4 Days at Dreamforce 2011 with Senior Web DesignerTommy Welti 26, 2011By Tommy WeltiLast August, four Tier10 Marketing creatives had the opportunity to attend Dreamforce 2011 in SanFrancisco. Below is the perspective of Senior Web Designer Tommy Welti, describing his experience andthe lessons he learned from the conference.Day 1 – August 30, 2011:I was excited about the trip and couldnt really sleep much the night before. Id never been to the westcoast before, let alone a technology conference of this magnitude. I met up with Sara and Darren at theairport for our 7:00am flight out of Dulles International Airport. Several hours later, we landed at SanFrancisco to a surprisingly sunny day, which Ive been told doesnt happen too often in the bay area.Once we arrived at Dreamforce ’11, we met quickly met up with Joe.While Sara and Darren went to their Administrators break out session, Joe and I attended two sessions,“Building Websites in the Cloud” and “Getting Started with Visualforce,” before heading to the CloudExpo, which featured 275 Salesforce partners all demoing the latest and greatest must-have productsthat integrate seamlessly with the Salesforce Platform. Joe and I did a sweep of the entire expo floor toget a feel for what type of vendors were there and what they had to offer.  
  2. 2. Day 2 – August 31, 2011:Today started out with a bang as we all converged for the “Welcome to the Social Enterprise Keynote”presented by Saleforce.coms chairman and CEO, Marc Benioff, who explained the fundamental changesin the way we work and connect with customers, prospects and employees today. He then discussed thenew capabilities of Salesforce, including the integration of the social media links for clients on Facebook,Twitter and LinkedIn directly on the Client Profile page and new Touch capabilities using HTML 5 for themobile apps for Salesforce.Throughout the day, we attended the break out session “ on the Cutting Edge,” visited theDeveloper Zone to dive deeper into what capabilities Salesforce has to offer, and learned more about thevendors at the Cloud Expo that we had scanned the day before.After a long day, the great people who put on Dreamforce 11 had an amazing lineup for the Global Gala,featuring none other than Metallica, with an after-party featuring 3 – September 1, 2011:At the week’s second keynote, Building the Social Enterprise, Marc Benioff explained how companies arereinventing themselves with social media apps built on, Heroku and TimCampos, Facebook CIO, and Bryon Sebastian, SVP, Platform, spoke about their efforts toutilize these core technologies to bring them into the next era of the internet – the Social Era.Afterwards, we headed back over to the cloud expo for another day of research, and then attendedGoogle’s presentation, Collaboration, Innovation and Business Transformation, which emphasized thesocial, mobile and local aspects of the way we communicate today.At the third and final keynote, Marc Benioff and Eric Schmidt, Executive Chairman at Google, discussedthe topic of social transformation as a whole, Googles own internal transformation, and the externaltransformation and creation of Google Plus.Day 4 – September 2, 2011:On our final day at Dreamforce ’11, we were determined to squeeze out every last resource the CloudExpo had to offer. We talked with a few companies, but one in particular stood out. After lunch, we werewalking past an area of the expo when a presenter wearing a tall chef’s hat and apron caught ourattention. At a theater-like setup arranged against the wall, he demonstrated their email campaignservice, whose intuitive user experience made them one of the best vendors for email campaigns wedseen the whole week.We had utilized the Cloud Expo to its fullest, and were ready to depart from the conference. In the shortperiod of time we spent at Dreamforce, we learned much about who Salesforce is and what they offer totheir consumers.For a rundown of the various sessions we attended and demonstrations we watched, please read our Top6 Highlights of Dreamforce.http://www.Tier10Lab.com