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Thomas Hughes
T-Hughes@ValNetVentures.com
linkedin.com/in/Thomas-Hughes
@seattlefella
…There are no secrets to
success. It is the result of
preparation, hard work, and
learning from failure….
~Colin Powell
1
Introduction - Why are we
here?
To discusses systems that enable us to answer
these simple questions that executives ask.
 Why can't’ we add this simple feature for our best
customer…. We will make millions….
 We have hundreds of people! What is everyone
doing?
 Where are the R&D dollars going?
 How can we cut 10% from R&D and still grow the
company?
THughes@valnetventures.com 2
Chaos to order—
Conclusions
Resource management is vital in the current
high paced market place.
 RM can create material savings in the R&D
budget
 High levels of visibility of fundamental data will
drive good behavior in the larger teams
 A light weight process is possible and essential
 Auditable data protects & serves the needs of all
major groups from finance to marketing to
engineering.
THughes@valnetventures.com 3
Chaos to order - My
Journey
We sat in a hotel room deep into due diligence
 Simple questions needed to be answered …
Six months later post merger yet another hotel
How do we integrate all of these acquisitions…
○ 4 development centers
○ 400 People
○ 120 Projects
I made the mistake of having an idea… next
thing you knew I owned the problem.
THughes@valnetventures.com 4
Chaos to order - My
JourneyEver changing yet the same – Customers
…Hit the release train or you're out…
…We need the new product in 3 qtrs…
…I do not care what it cost to make we need price reductions
based on time not volume…
Ever changing yet the same – Management
…Can we do this… only 6 new features…tap tap tap well…
…What did we spend on supporting those releases last
year?...
…We have to take 10% out of R&D but still hit our revenue
numbers…we need your plan by tomorrow…
THughes@valnetventures.com 5
Chaos to order— First steps
Single sheet, shared spreadsheet.
 Practical for up to 10 projects and 50 resources
 Limited skill sets and development locations
 Situations where auditable data not needed
THughes@valnetventures.com 6
Reports limited
Error Check non existent
Wide visibility not possible
Chaos to order—Second
steps
 500+ resources
 50-100 projects
 Elemental cross tabs
 Error checking
THughes@valnetventures.com 7
(Mother of all spread sheets)
Chaos to order - Second steps Our
business was successful and
growing
Background:
 500+ projects and growing; grouped into
100+ programs; using close to 1000
resources. Spanning 7 Development centers
and many time zones.
Results:
 Programs approved with no staff; staff
double counted and double booked. People
assigned to critical programs promoted out
or others Riffed or reassigned…Chaos…
THughes@valnetventures.com 8
Chaos to order - Big problem…
THughes@valnetventures.com 9
…There was a fundamental lack of confidence
and buy in on the final data …
Chaos to order—Enterprise
Level
THughes@valnetventures.com 10
Our organization has
great assets – Staff;
sales growth; valued
by our customers.
But we had grown
faster than our
systems could
support….
We simply needed a
small time out – to
clear the decks a bit.
Chaos to order—Enterprise
Level
Early universal agreements:
 Auditable…Highly Visible… data owned by
all.
 The data will serve as bed rock for future
planning and product decisions.
 Must be a light weight process
 The infrastructure had to be very reliable
○ Made IT the infrastructure owner
THughes@valnetventures.com 11
Chaos to order—Enterprise
Level
Decisions…
 We quickly decided to scrap our spread sheet
system – as brilliant as it was… it was time to
grow up….
 We would keep a familiar Excel like interface to
minimize training and support.
 It would sit on top of an Oracle database
infrastructure.
 Searched the market – tried many systems from
$50K to $1,000K; Interviewed many peers at
other companies – Made a Selection
THughes@valnetventures.com 12
Chaos to order—Enterprise
Level
Implementation from start to a functional
process took under 2 Qtrs.
 Mapped all of the historic data into the new data
structures
 Cross functional project team meetings reached
agreement on key cross tab fields for staff and
projects.
 Cross functional management meetings
established norms and rules for supervisors
use.
 Training and work instructions ala ISO written
and approved
THughes@valnetventures.com 13
Chaos to order—Enterprise
Level
The power of Auditable data…
 Visibility to the balancing of demand &
capacity drives good behavior
 Regulatory compliance for revenue
recognition (SOP 97-2 Revenue recognition
rules)
 End the endless arguments and emotional
pitches
THughes@valnetventures.com 14
…Data driven governance…
Chaos to order—Enterprise
Level
THughes@valnetventures.com 15
Visibility…Enables a common view…Drives behavior…
Data now has
structure
Visibility to all
operating groups
Data is now accurate
with many owners
Efficiency of R&D spend
 52 Month study period
FTE @ 250k $/Yr
THughes@valnetventures.com 16
Acquisition
2%
Other
7%
Successful
12%
Strategic
7%
Canceled
14%
Sustaining
15%
Active
43%
Development Cost
A measure of Product Life Cycle efficiency.
154 million or 36+% of all R&D dollars was spent
on strategic, Canceled or Sustaining projects.
The Innovators Dilemma
17
Un allocated expenses
drive poor product
roadmap & portfolio
decisions.
Current
Product
Platform,
$47,974,133
Unallocated,
$29,469,366
New Product
Platform,
$21,392,165
Development dollars for currently served
markets
THughes@valnetventures.com
Driving Breakthroughs
THughes@valnetventures.com 18
Current
Roadmap,
$81,580,568
Sustaining,
$17,255,097
Break
through,
$11,340,704
Development dollars focused on driving
break throughs
From near zero we
were able to drive
10% of
development
dollars into NEW
MARKET
SPACES!
THughes@valnetventures.com 19
THE TURNING POINT
Credible Accuracy won the Day!!
THEN: Employees didn’t believe the data
NOW: Employees now believe, value and
act on the data
THughes@valnetventures.com 20
Chaos to order—Conclusions
Resource Management is Vital in
this Current, High Paced Market
Place
 It results in material savings in an R&D
budge
 The high levels of visibility of fundamental
data drives good behavior in large teams
 A light weight process is possible and
essential
 Auditable data protects and serves the
needs of all major functions from Finance to
Marketing to Engineering
THughes@valnetventures.com 21
Thomas Hughes
T-Hughes@ValNetVenture.com
linkedin.com/in/Thomas-hughes
@seattlefella
THughes@valnetventures.com 22

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From Chaos To Order 2012Rev03

  • 1. Thomas Hughes T-Hughes@ValNetVentures.com linkedin.com/in/Thomas-Hughes @seattlefella …There are no secrets to success. It is the result of preparation, hard work, and learning from failure…. ~Colin Powell 1
  • 2. Introduction - Why are we here? To discusses systems that enable us to answer these simple questions that executives ask.  Why can't’ we add this simple feature for our best customer…. We will make millions….  We have hundreds of people! What is everyone doing?  Where are the R&D dollars going?  How can we cut 10% from R&D and still grow the company? THughes@valnetventures.com 2
  • 3. Chaos to order— Conclusions Resource management is vital in the current high paced market place.  RM can create material savings in the R&D budget  High levels of visibility of fundamental data will drive good behavior in the larger teams  A light weight process is possible and essential  Auditable data protects & serves the needs of all major groups from finance to marketing to engineering. THughes@valnetventures.com 3
  • 4. Chaos to order - My Journey We sat in a hotel room deep into due diligence  Simple questions needed to be answered … Six months later post merger yet another hotel How do we integrate all of these acquisitions… ○ 4 development centers ○ 400 People ○ 120 Projects I made the mistake of having an idea… next thing you knew I owned the problem. THughes@valnetventures.com 4
  • 5. Chaos to order - My JourneyEver changing yet the same – Customers …Hit the release train or you're out… …We need the new product in 3 qtrs… …I do not care what it cost to make we need price reductions based on time not volume… Ever changing yet the same – Management …Can we do this… only 6 new features…tap tap tap well… …What did we spend on supporting those releases last year?... …We have to take 10% out of R&D but still hit our revenue numbers…we need your plan by tomorrow… THughes@valnetventures.com 5
  • 6. Chaos to order— First steps Single sheet, shared spreadsheet.  Practical for up to 10 projects and 50 resources  Limited skill sets and development locations  Situations where auditable data not needed THughes@valnetventures.com 6 Reports limited Error Check non existent Wide visibility not possible
  • 7. Chaos to order—Second steps  500+ resources  50-100 projects  Elemental cross tabs  Error checking THughes@valnetventures.com 7 (Mother of all spread sheets)
  • 8. Chaos to order - Second steps Our business was successful and growing Background:  500+ projects and growing; grouped into 100+ programs; using close to 1000 resources. Spanning 7 Development centers and many time zones. Results:  Programs approved with no staff; staff double counted and double booked. People assigned to critical programs promoted out or others Riffed or reassigned…Chaos… THughes@valnetventures.com 8
  • 9. Chaos to order - Big problem… THughes@valnetventures.com 9 …There was a fundamental lack of confidence and buy in on the final data …
  • 10. Chaos to order—Enterprise Level THughes@valnetventures.com 10 Our organization has great assets – Staff; sales growth; valued by our customers. But we had grown faster than our systems could support…. We simply needed a small time out – to clear the decks a bit.
  • 11. Chaos to order—Enterprise Level Early universal agreements:  Auditable…Highly Visible… data owned by all.  The data will serve as bed rock for future planning and product decisions.  Must be a light weight process  The infrastructure had to be very reliable ○ Made IT the infrastructure owner THughes@valnetventures.com 11
  • 12. Chaos to order—Enterprise Level Decisions…  We quickly decided to scrap our spread sheet system – as brilliant as it was… it was time to grow up….  We would keep a familiar Excel like interface to minimize training and support.  It would sit on top of an Oracle database infrastructure.  Searched the market – tried many systems from $50K to $1,000K; Interviewed many peers at other companies – Made a Selection THughes@valnetventures.com 12
  • 13. Chaos to order—Enterprise Level Implementation from start to a functional process took under 2 Qtrs.  Mapped all of the historic data into the new data structures  Cross functional project team meetings reached agreement on key cross tab fields for staff and projects.  Cross functional management meetings established norms and rules for supervisors use.  Training and work instructions ala ISO written and approved THughes@valnetventures.com 13
  • 14. Chaos to order—Enterprise Level The power of Auditable data…  Visibility to the balancing of demand & capacity drives good behavior  Regulatory compliance for revenue recognition (SOP 97-2 Revenue recognition rules)  End the endless arguments and emotional pitches THughes@valnetventures.com 14 …Data driven governance…
  • 15. Chaos to order—Enterprise Level THughes@valnetventures.com 15 Visibility…Enables a common view…Drives behavior… Data now has structure Visibility to all operating groups Data is now accurate with many owners
  • 16. Efficiency of R&D spend  52 Month study period FTE @ 250k $/Yr THughes@valnetventures.com 16 Acquisition 2% Other 7% Successful 12% Strategic 7% Canceled 14% Sustaining 15% Active 43% Development Cost A measure of Product Life Cycle efficiency. 154 million or 36+% of all R&D dollars was spent on strategic, Canceled or Sustaining projects.
  • 17. The Innovators Dilemma 17 Un allocated expenses drive poor product roadmap & portfolio decisions. Current Product Platform, $47,974,133 Unallocated, $29,469,366 New Product Platform, $21,392,165 Development dollars for currently served markets THughes@valnetventures.com
  • 18. Driving Breakthroughs THughes@valnetventures.com 18 Current Roadmap, $81,580,568 Sustaining, $17,255,097 Break through, $11,340,704 Development dollars focused on driving break throughs From near zero we were able to drive 10% of development dollars into NEW MARKET SPACES!
  • 20. THE TURNING POINT Credible Accuracy won the Day!! THEN: Employees didn’t believe the data NOW: Employees now believe, value and act on the data THughes@valnetventures.com 20
  • 21. Chaos to order—Conclusions Resource Management is Vital in this Current, High Paced Market Place  It results in material savings in an R&D budge  The high levels of visibility of fundamental data drives good behavior in large teams  A light weight process is possible and essential  Auditable data protects and serves the needs of all major functions from Finance to Marketing to Engineering THughes@valnetventures.com 21

Editor's Notes

  1. Build chart….. The sub bullets are the reasons why…. Last bullet because… it ends the debate spoken word to close….. Open up with there are 4 points to watch out for.
  2. I am going to tell the story….
  3. Bought time in start up phase – but only practical if the data set is quite small and limited linkages are present. Talk about resource man
  4. Mother of all spread sheets—A labor of love…. My child… DRAMA Multi sheet Xls work book based on elementary DB structures Partition of key data – resource, projects, effort Macros to check and limit data entry “Shared mode” Pivot tables provide some level of cross tabs Charting functions available
  5. Define Enterprise class – we had to grow up to be with the big boys Setting the straw man up here
  6. Give two or three reasons why this was true Everything else becomes play acting… if no one believes the data…. How could there be anything worse than this….
  7. The conversion of ideas to stable revenue streams do follow a general flow – We brought in a consultancy to help drive us to a common view of what processes we had to firm up in this case it was PRTM A cross functional team of VOLENTEER managers and leaders was brought in – Each major area was assigned an Executive sponsor reporting to the office of the CEO. I owned the resource portion PRTM independent facilitators with extensive subject knowledge – Enabled the team to drive to closure faster than if left alone. Fostered debate and backed it up with knowledge on what is best in class in the different environments.
  8. Minimize training THughes@valnetventures.com
  9. Crescendo effect – Under 2 qtr is amazing…. Thanks to the consultancy Locked and loaded – smoken fast….
  10. Define what you mean by beginning at the end…. This is where our work ended up… it shows direct value…. This is an announcement….make it strong… I will show some direct outputs of the new systems and then walk us through our path that got us there…. Stress Accurate – a level above simple accurate-- Visible More than I just explained… from the previous slides. Emotional pitches gone…. Explain SOP 97-2 Requirements He thinks this is a big take away… for the audiences. Tie it to hardware… it will be a takeaway… I will be he only person that mentions the 97-2 rule so expand on it….
  11. Do not – say I know you cannot read it… do not apologize for it being small…. What you can see is a graphic view showing the structure of the data…. Produced in mins. Not days and is accurate….
  12. Define – strategic projects; Canceled and sustaining Sell the slide, sell the graph…. Do not just say it… this is an important point meant to wake people up. With out auditable data this analysis is useless it is what makes it actionable data…. The yield you get from canceling projects earlier…. With this data you are able to see how budgets can be modified
  13. Once the data was structured we found… Our product portfolio was choking out new developments the tendency to spend on the current platform not on the new The tendency of all R&D dollars to drift to our current customers and markets out all other developments Most of our RD dollars was going into current products, customers and markets. Making Incremental improvements but not opening up new sources of revenue. We were spending less than half as much on developing new platforms even in our current markets And, most of the decisions to go forward with incremental projects was based on analysis that did not allocate 30million dollars of R&D dollars. Drivers, common infrastructure Once we put into place systems to allocate ALL development dollars we plainly saw that a number of the incremental developments should be defunded. As you will see on the next side this data drove substantial changes to our product portfolio - The system we put into place passively drove a more productive product portfolio http://www.linkedin.com/in/thugheselx THughes@valnetventures.com
  14. Effective resource management Development dollars against program Because auditable data we were able to see that we were spending far less on break troughs then we thought new markets Many developments were at best new platforms for old customers http://www.linkedin.com/in/thugheselx THughes@valnetventures.com
  15. Make points on the general environment Where data came from The need for data to drive on cycle and Off cycle reviews…. Need the ability for off cycle Need actionable and accurate data…. Most of us here are running portfolios of products Concentrate on the continumium. Portion
  16. Chaos to order----Conclusions Resource Management is Vital in this Current, High Paced Market Place   It results in material savings in an R&D budget—WHY? The high levels of visibility of fundamental data drives good behavior in large teams—WHY? A light weight process is possible and essential—WHY? Auditable data protects and serves the needs of all major functions from Finance to Marketing to Engineering—WHY?