Every business perceives that their website is immaculately designed and has all the elements that bring visitors and make them like it. Professional web design services professionals are well cognizant of the fact that people log into the World Wide Web from numerous mediums. And with time, the number has only increased rapidly. Every business perceives that their website is immaculately designed and has all the elements that bring visitors and make them like it. However, making them sign-up or complete the desired call-to-action has always been the pain point.

1. The Sign-up Fiasco. Why is it difficult to increase
Conversion and what can be done?
What is a Conversion Rate?
Your conversion rate is a measure of the number of potential customers that go on to buy.
In the context of a website, it is usually the percentage of visitors that make a purchase.
Many websites concentrate solely on increasing the number of visitors they have, when
often they have fairly simple problems with their site that, if solved, would have a huge
effect on their conversion rate and improve their site's bottom line at minimal expense.
Are you making it difficult and more time confusing for the user to purchase or enquire?
Are you making the user step through too many hurdles to satisfy your database needs?
One of the more common mistakes is believing that you need a user’s private information
too early on in the user experience of your site. You don’t need a user’s private email for
them to make a purchase. Nor do you need it to allow them to subscribe to a newsletter.
Please take head, forcing a user to create an account within your site to purchase a
product is a big no no, an example of this is that a user may not necessarily want to buy
off you twice so why force them to create an account to buy from your site.
Copyright © 2013 Team Mango Media Private Limited. All rights reserved.

2. What is Conversion Rate Optimization?
Just think of CRO as detective work. It’s a lot like using a fine comb to pick off the weak
points in your site’s conversion funnel, while building on its strengths. At the heart of
conversion rate optimization is the notion of removing barriers to conversion. These are
the forces stopping your site from converting visitors into sales.
Barriers to conversion can include usability errors, weak persuasive techniques and often,
page relevancy issues. By learning about your customer’s objections – “barriers to
conversion” you’re addressing the real reasons why people don’t convert. The most
important part: CRO is a scientific process of diagnosis, hypothesis and testing. Why
bother guessing when there are tools to really help you learn about your customers?
Professional web design services professionals are well cognizant of the fact that people
log into the World Wide Web from numerous mediums. And with time, the number has
only increased rapidly. Every business perceives that their website is immaculately
designed and has all the elements that bring visitors and make them like it. However,
making them sign-up or complete the desired call-to-action has always been the pain
point. There is a lot at stake for online businesses to make an anonymous visitor become a
registered user. The sign-up or registration process may look simple but there are a
number of things that can go wrong.
Copyright © 2013 Team Mango Media Private Limited. All rights reserved.

3. There are some practices professional web design services can incorporate in order to
increase conversions for sign-up.
Customers should find significant reasons to register
Visitors often land in your website because
they think you have something they need.
The pursuit could be information, product or
solutions to problems. But when they see the
sign-up form; their pursuit ends there. What
is important to you may not be important to
them. Visitors are most likely to enter correct
details in the registration form only when
they are assured that the process ends in their
favor. This can come from assurance of
exclusive opportunities for members only,
protection of information and an overall
welcomed feeling. Determine the reasons why a visitor lands on your site and offer those
carrots to make them want to fill up the form.
Nobody wants multiple log in
If every website the visitor logs in demands a unique username and password, it is often
laborious to remember that many. This is one of the simple reasons why sign-ups are
abandoned mid-way. Therefore, making your website social media enabled means
allowing the users to log in to your website via their social channel login. This means
there is no elaborate sign-up process, users don’t have to remember yet another log in
name and the process also becomes simpler and more authentic.
What kind of information you seek
It is often difficult to share information with an
offline or online entity the first time you meet them.
In a day where frauds and miscreants are abundant,
online users have innumerable reasons why they will
not share personal information easily. It may take one,
two or more meet-ups to get some kind of personal
data. This is where progressive profiling comes to
play. With this, marketers can seek information from
users and customers in carefully staged phases instead
of pushing them to divulge all details the first time.
Copyright © 2013 Team Mango Media Private Limited. All rights reserved.

4. Keep it simple
Make sure your sign-up process is devoid
of distractions of any kind. While it may
be necessary to have an email verification
step, that is one step too much for the
registering user and he or she may not
really favor it. Social media login can
eliminate such obstacles for your
potential customer and your business.
Professional web design services ought to
be dynamic and more attuned to the
volatile but significant demands of the online community. This ensures that an online
business makes maximum customer acquisition and retention.
Conversion Optimization Tips to Increase Your Conversion Rate

Have you tested your Call-to-Action on right vs. left side of the page?

What are the top 3 components of your Value Proposition? Are they immediately
obvious on your landing page?

Have you tested adding credibility indicators to your website; testimonials, reviews,
awards, stats

Can your landing page be any more specific? Can you drive to a product page instead
of category page?

How can you reduce Distraction on your pages? How many links can you eliminate?

Improve Clarity with larger product images on your category pages

How many options does your product have? Can it be reduced to one or two?

Increase Clarity with high contrast text on white background

Is your privacy policy increasing Anxiety? Can it be shortened?

Your customer buys emotionally and defends the purchase rationally. Get her
excited.
Copyright © 2013 Team Mango Media Private Limited. All rights reserved.

5. 
Your privacy policy link should not open a new page. Try a popup.

You don’t sell features. You sell solutions to problems. Value Proposition is relative.

Have you tested embedding lead generation forms on the page vs. new page vs. popup
form?

Have you tested swapping right column with left? Worked for BabyAge.com

Do you have large blocks of white copy on dark background? Try black text on white

Can you move optional form fields to the Thank You page with additional benefit for
filling them?

Try replacing rotating offer banners with static images and value proposition copy

Do your images have “action captions”? Include your CTA link

Do your category pages include relevant & easy filters?

Have you tested a two-column vs. three-column layout?

Have you tested removing the navigation bar from landing pages?

How strong is your CTA scent trail? Your key terms through the funnel should
match.

Do your landing page headlines match the words in your PPC ads?

Select testimonials to support each product page’s main value proposition points.

Does your home page offer visitors self-segmentation to increase funnel Relevance?

Category pages offer huge opportunities. Try list vs grid view.

Test category images vs. subcategory images on store pages

Have you tested animation vs. static content. Worked for Hair Club

Have you tested a Big Orange Button? We call him BOB. He works hard.

Test Calls to Action; Order Now vs. Get a Quote vs. Instant Quote, etc.
Copyright © 2013 Team Mango Media Private Limited. All rights reserved.