I. Loyaltyworks Modular Online Rewards Programs: Performance Tracking You want your sales team to increase sales, just like you want business-to-business (B2B) partners like distributors, dealers, and contractors to promote your products. “Increase sales” is a fairly vague ambition, however. Because “increasing sales” is a universal desire across all industries, it’s often overlooked as an active, ongoing goal. The best way to incite sales teams and business partners to sell more of your products is to set specific goals for them. II. Loyaltyworks Modular Online Rewards Programs: Performance Tracking cont. Loyaltyworks offers the Performance Tracking module so you can assign and track several promotions at once. You can control the permissions of each promotion so that only participants can view it. If you want to manage a year-long promotion in which your distributors can win a reward for selling the most aftermarket parts, you can do so alongside another promotion in which your contractors compete for selling more units to end-consumers. Performance Tracking is an easy way to create multiple, specific objectives for different employees or partners and keep track of them all. Next week, we will discuss a Loyaltyworks module that complements the Performance Tracking module nicely: Open Enrollment.