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4CNW Talent Scotland - Discovery Event for Businesses - 24 Jan 2013


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4CNW Talent Scotland: Discovery Event for Businesses took place in Edinburgh on the morning of Thursday 24 January 2013. The event provided the opportunity for eligible businesses to find out more about 4CNW Talent. 4CNW Talent Scotland invites Scottish businesses in the Agri-food, Life Sciences, Technology and Tourism sectors to apply for a talent voucher (between €1,000 and €5,000) to commission the services of a creative professional who can offer new areas of expertise to help solve a business challenge. Applications will be assessed by an expert panel with successful businesses required to match their award creating a commissioning pot of up to €10,000 per project. Cultural Enterprise Office have been appointed as the Scottish brokers for 4CNW and to be working in collaboration with The Creative State North West which brings together partners in Northern Ireland and the Republic of Ireland. 4CNW (Creative Challenge Celtic Crescent North West) is one of 4 European projects set up to encourage the use of creative thinking as a powerful business tool. Scottish businesses with a challenge are invited to submit an online application by Monday 18 February 2013. To be eligible businesses must: have a business address in Scotland; come from the Tourism, Technology, Life Sciences or Agri Food sectors; be looking to grow their business through the innovative development of products, services or marketing; and, have completed their first year of trading.

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4CNW Talent Scotland - Discovery Event for Businesses - 24 Jan 2013

  1. 1. Discovery Event9.30 Welcome9.35 Introduction to 4CNW Talent Carol Sinclair, Cultural Enterprise Office9.50 Background Mary McAuliffe, Creative State North West10.05 Case Study Sharon Eastwood, Woodrow & David Quinn, Avenir10.30 Making an Application Carol Sinclair, Cultural Enterprise Office10.40 Break for coffee set up/coffee11.10 Q&A All speakers11.30 Finish
  2. 2. 4CNW TALENTCreative Challenge Celtic Crescent North West
  3. 3. What is 4CNW TALENT1. A fund to enable businesses to commission creative professionals2. A programme of support and brokerage to make the process easy3. An opportunity to make use of creative expertise to help grow your business
  4. 4. 4CNW TALENT Fund• Between 1,000 and 5,000 euros in cash awarded to selected businesses• The award must be matched by the business to create a fund of 2,000 to 10,000 euros• The fund is used to commission a creative business to deliver products or services
  5. 5. Industry Application Process Online applications 7th Jan to 18th Feb 2013 www.creativestatenorthwest.comChallenges selected by expert panel 22nd Mar 2012 Broker supports successful businesses with preparation of project brief and selection of creative
  6. 6. Definition of a Creative BusinessEU definition - The term “creative industries” refersto a range of economic activities that deal with thecreation, production and distribution of creativegoods and services. Creative industries build upona rich and diverse core of cultural heritage, skilfularts and other creative crafts, and provide productsand services in sectors such as publishing, media,software, gaming, consultancy, advertising, arts,entertainment, TV, design fashion and architecture.
  7. 7. What Types of ProjectsBusiness development through……..branding, web development, film making,creative production, music composition,voice over, creative writing, photography,3D rendering, interior design, signage,graphic design, animation, sound recording,product development, acting, servicedesign………..
  8. 8. Project Examples• Airport working with creative producer to live stream music events and increase tourism• Seaweed company working with a film maker to produce promotional and training materials• Museum working with an architectural designer to improve signage and use of space• Environmental consultancy working with a graphic and web designer to rebrand business
  9. 9. Eligible BusinessesBusinesses in one of the following sectors:• Agri-food• Life Sciences• Technology• Tourism
  10. 10. Eligible BusinessesBusinesses in one of the following sectors:• Agri-food – Chocolate, Seaweed• Life Sciences• Technology – Ecological Consultancy• Tourism – Museum, Airport
  11. 11. Mary McAuliffe
  12. 12. Regional Broker NetworkIreland : Creative State North West (PPP)Northern Ireland : NORIBICScotland: Cultural Enterprise Office
  13. 13. WORKING TOGETHER4CNW BUSINESS SUPPORT PROGRAMME Cross Sector Collaboration - Regional Vision - Concrete Action
  15. 15. HOW DOES IT WORK?4CNW BUSINESS INNOVATION SUPPORT PROGRAMMETHE PROCESS: • Registration • Matchmaking • Collaboration
  16. 16. EXAMPLES Creative Services Industry Challenges Web Designer Film Maker PhotographerAgri-food- Add value to product range Jeweller Fashion DesignerLife Sciences Graphic Design- New market need CeramicistTechnology Blacksmith- New raw materials WriterTourism Musician- Increase competitiveness/ sales Theatre Company
  17. 17. IMPACTS4CNW will drive new linkages between the creative sector and 4 key industry sectorsDemonstrate the role of creative industries in the wider eco system of innovationProvide a new model for measuring CI’s impact as a catalyst for economic growth. Furthermore, it is expected that 150 jobs will be safeguarded.
  18. 18. 4CNW: Business Support Programme Summary
  19. 19. FIND OUT MOREVisit our Mary Mc Auliffe, Programme Director The Creative State North West THANK YOU
  20. 20. Sharon Eastwood
  21. 21. Woodrow Sustainable SolutionsEnvironmental Consultancy based in Sligo, trading since 2004.
  22. 22. Services: • Ecological assessment from large scale developments to strategic planning and advice for Communities, TidyTowns and individuals. • Ecological Surveys for habitats and species, specialising in bats, birds and invertebrates. • Exciting pioneering projects • Clients: NPWS, Fáilte Ireland, LEADER, Wind Farm developers, TidyTowns
  23. 23. Innovation Challenge• Position ourselves as North West’s One- stop shop for ecological services for wind farm developers.• Design Consultancy - to brand and position ourselves thus in the market and produce a package of materials to promote the company to this growing market.
  24. 24. Creative elected – AvenirIrish Graphic Design & Web BasedCompany‘Clean Simple Professional Design thatPeople Like’
  25. 25. Marketing/ Branding Materials:Web siteCompany NameLinkedIn ProfilesMarketing flyers & MaterialsLanguage/clarity of explaining our services
  26. 26. Website• Highlighted our skills and services.• Reflected our values• Needed something flexible/ that we can self-manage to react to changes in sector and competitors.• Lot of time working with David to balance technical and industry needs.• Time understanding jargon
  27. 27. Thank you
  28. 28. AVENIRDavid Quinn
  29. 29. Industry Application Details• Eligibility Criteria• How to Apply• Frequently Asked Questions (FAQs)
  30. 30. Eligibility Criteria• Be a business in one of the following sectors: Agri-food, Life Sciences, Technology or Tourism• Have a business address in Scotland, Ireland North West or Northern Ireland• Be a business that has moved past early stage development and into its growth phase of its lifecycle i.e. trading for one year or more• Be in a position to match fund the talent voucher awarded.
  31. 31. Definition of BusinessAgri-food, Life Sciences, Tourism or TechnologyMust have been trading for 1 yearMust be in a growth phase and have a business innovationchallenge in one of the following areas•Development of a new product, process or service•New uses for existing products, processes or services•Business model innovation
  32. 32. Application Process Is very simple! online application
  33. 33. Section 1 – Company DetailsCompulsory Fields• Company details• Principal Business Activity (100 words maximum) – Describe the company, its products and/or servicesNon-compulsory Fields• Turnover/income (2009-2011)• Export (yes/no), Countries you export to• Website & Facebook address
  34. 34. Section 1 – Declaration• Signed by authorised officer of the company• Electronic signature• Yes/No answersYou must declare that your business: 1. Has moved past early stage and into growth phase 2. Will use voucher for eligible activities only and will pay VAT if applicable 3. Is solvent
  35. 35. Section 2 – Your Business ChallengeType of Challenge:•New or improved product•New or improved process•New or improved service•New or improved business model•Other (Please specify)
  36. 36. Section 2 – Your Business ChallengeDescribe your challenge•200 words maximum•Collaboration period is 3 months May- Aug 2013•Must be realistic to deliver within this timeframe•If possible indicate the type of expertise you feel yourequire•Must add value to your business and improvebottom line profitability
  37. 37. Frequently Asked Questions (FAQs)What information do I provide in the 200 words?•Describe the challenge you would like to address•How would solving this help your business?•What needs to be delivered?•What would you like to do differently?•What areas of expertise are you lacking?•Describe the new market you wish to target
  38. 38. Section 2 – Your Business ChallengeBudget for Challenge is payable in Euro only….1.Your Max. Contribution = € _____2.Our Matched Contribution = €_____3.Project Fund (1+2) = €_____4CNW will match fund on a 1:1 basis, up to amaximum of €5,000All details on the application form will be treated confidentiallyand used only to administer your relationship with 4CNW
  39. 39. Frequently Asked Questions (FAQs)• Read FAQs online before you complete the application form• To date – 40+ FAQ’s• Email if there are any further questions you would like answered
  40. 40. Frequently Asked Questions (FAQs)• What are the creative industries?• What support is available?• Are there examples of 4CNW talent voucher project collaborations I can review?• How will I receive the funding?• Who is the contract for collaboration between?• Intellectual property rights issues?• What about confidentiality with the creative company?
  41. 41. Ineligible Costs• Achieving compliance • Internships for students with statutory • Accreditations regulations or legislation • Capital items• Intellectual property • Travel costs protection • Live and existing projects• Standard training • Legal advice courses • Changes that only alter the• Software purchases design or text content of a• Equipment purchases website or printed material• Aid that would subsidise the cost of exports
  42. 42. Eligible CostsWhat kind of web design, marketing, printedmaterials or video production activities are eligible?Projects must aim at radical improvements such as:•Opening up a new market for the business•Altering the way the business distributes its products•Providing a new way of interacting with customers
  43. 43. Summary• All details on• Broker helpdesk• Application deadline is 4pm 18th February 2013• Apply online @
  44. 44. 4CNW TALENTConnect with
  45. 45. Project Timetable•Business application deadline 18th Feb 2013•Creative application deadline 8th Mar 2013•Successful Businesses notified 1st Apr 2013•Successful Businesses prepare project brief•Shortlisted Creatives prepare pitches•Matchmaking 29th, 30th Apr and 1st May•Projects start 20th May 2013•Projects finish 20th Aug 2013