4CNW Talent Scotland: Discovery Event for Businesses took place in Edinburgh on the morning of Thursday 24 January 2013. The event provided the opportunity for eligible businesses to find out more about 4CNW Talent. 4CNW Talent Scotland invites Scottish businesses in the Agri-food, Life Sciences, Technology and Tourism sectors to apply for a talent voucher (between €1,000 and €5,000) to commission the services of a creative professional who can offer new areas of expertise to help solve a business challenge. Applications will be assessed by an expert panel with successful businesses required to match their award creating a commissioning pot of up to €10,000 per project. Cultural Enterprise Office have been appointed as the Scottish brokers for 4CNW and to be working in collaboration with The Creative State North West which brings together partners in Northern Ireland and the Republic of Ireland. 4CNW (Creative Challenge Celtic Crescent North West) is one of 4 European projects set up to encourage the use of creative thinking as a powerful business tool. Scottish businesses with a challenge are invited to submit an online application by Monday 18 February 2013. To be eligible businesses must: have a business address in Scotland; come from the Tourism, Technology, Life Sciences or Agri Food sectors; be looking to grow their business through the innovative development of products, services or marketing; and, have completed their first year of trading.

1. Discovery Event
9.30 Welcome
9.35 Introduction to 4CNW Talent Carol Sinclair, Cultural Enterprise Office
9.50 Background Mary McAuliffe, Creative State North West
10.05 Case Study Sharon Eastwood, Woodrow & David Quinn, Avenir
10.30 Making an Application Carol Sinclair, Cultural Enterprise Office
10.40 Break for coffee set up/coffee
11.10 Q&A All speakers
11.30 Finish

2. 4CNW TALENT
Creative Challenge Celtic Crescent North West

6. What is 4CNW TALENT
1. A fund to enable businesses to commission
creative professionals
2. A programme of support and brokerage to
make the process easy
3. An opportunity to make use of creative
expertise to help grow your business

7. 4CNW TALENT Fund
• Between 1,000 and 5,000 euros in cash
awarded to selected businesses
• The award must be matched by the business
to create a fund of 2,000 to 10,000 euros
• The fund is used to commission a creative
business to deliver products or services

8. Industry Application Process
Online applications 7th Jan to 18th Feb 2013
www.creativestatenorthwest.com
Challenges selected by expert panel 22nd Mar
2012
Broker supports successful businesses
with preparation of project brief and
selection of creative

9. Definition of a Creative Business
EU definition - The term “creative industries” refers
to a range of economic activities that deal with the
creation, production and distribution of creative
goods and services. Creative industries build upon
a rich and diverse core of cultural heritage, skilful
arts and other creative crafts, and provide products
and services in sectors such as publishing, media,
software, gaming, consultancy, advertising, arts,
entertainment, TV, design fashion and architecture.

10. What Types of Projects
Business development through……..
branding, web development, film making,
creative production, music composition,
voice over, creative writing, photography,
3D rendering, interior design, signage,
graphic design, animation, sound recording,
product development, acting, service
design………..

11. Project Examples
• Airport working with creative producer to live
stream music events and increase tourism
• Seaweed company working with a film maker
to produce promotional and training materials
• Museum working with an architectural
designer to improve signage and use of space
• Environmental consultancy working with a
graphic and web designer to rebrand business
www.creativestatenorthwest.com/stories

12. Eligible Businesses
Businesses in one of the following sectors:
• Agri-food
• Life Sciences
• Technology
• Tourism

13. Eligible Businesses
Businesses in one of the following sectors:
• Agri-food – Chocolate, Seaweed
• Life Sciences
• Technology – Ecological Consultancy
• Tourism – Museum, Airport

14. Mary McAuliffe

15. Regional Broker Network
Ireland : Creative State North West (PPP)
Northern Ireland : NORIBIC
Scotland: Cultural Enterprise Office

16. WORKING TOGETHER
4CNW BUSINESS SUPPORT PROGRAMME
Cross Sector Collaboration - Regional Vision - Concrete Action

17. 4CNW TALENT VOUCHER

18. HOW DOES IT WORK?
4CNW BUSINESS INNOVATION SUPPORT PROGRAMME
THE PROCESS:
• Registration
• Matchmaking
• Collaboration

19. EXAMPLES
Creative Services
Industry Challenges Web Designer
Film Maker
Photographer
Agri-food
- Add value to product range Jeweller
Fashion Designer
Life Sciences Graphic Design
- New market need
Ceramicist
Technology Blacksmith
- New raw materials
Writer
Tourism Musician
- Increase competitiveness/ sales
Theatre Company

20. IMPACTS
4CNW will drive new linkages between the
creative sector and 4 key industry sectors
Demonstrate the role of creative industries
in the wider eco system of innovation
Provide a new model for measuring CI’s
impact as a catalyst for economic growth.
Furthermore, it is expected that 150 jobs
will be safeguarded.

21. 4CNW: Business Support
Programme Summary

22. FIND OUT MORE
Visit our website:
www.creativestatenorthwest.com
Mary Mc Auliffe, Programme Director
The Creative State North West
THANK YOU

23. Sharon Eastwood

24. Woodrow Sustainable
Solutions
Environmental Consultancy based
in Sligo, trading since 2004.

25. Services:
• Ecological assessment from large
scale developments to strategic
planning and advice for
Communities, TidyTowns and
individuals.
• Ecological Surveys for habitats and
species, specialising in bats, birds
and invertebrates.
• Exciting pioneering projects
• Clients: NPWS, Fáilte Ireland,
LEADER, Wind Farm developers,
TidyTowns

26. Innovation Challenge
• Position ourselves as North West’s One-
stop shop for ecological services for wind
farm developers.
• Design Consultancy - to brand and
position ourselves thus in the market and
produce a package of materials to
promote the company to this growing
market.

27. Creative elected – Avenir
Irish Graphic Design & Web Based
Company
‘Clean Simple Professional Design that
People Like’

28. Marketing/ Branding Materials:
Web site
Company Name
LinkedIn Profiles
Marketing flyers & Materials
Language/clarity of explaining our services

29. Website
• Highlighted our skills and services.
• Reflected our values
• Needed something flexible/ that we can
self-manage to react to changes in sector
and competitors.
• Lot of time working with David to balance
technical and industry needs.
• Time understanding jargon

33. Thank you

34. AVENIR
David Quinn

36. Industry Application Details
• Eligibility Criteria
• How to Apply
• Frequently Asked Questions (FAQs)

37. Eligibility Criteria
• Be a business in one of the following sectors:
Agri-food, Life Sciences, Technology or Tourism
• Have a business address in Scotland, Ireland North
West or Northern Ireland
• Be a business that has moved past early stage
development and into its growth phase of its lifecycle
i.e. trading for one year or more
• Be in a position to match fund the talent voucher
awarded.

38. Definition of Business
Agri-food, Life Sciences, Tourism or Technology
Must have been trading for 1 year
Must be in a growth phase and have a business innovation
challenge in one of the following areas
•Development of a new product, process or service
•New uses for existing products, processes or services
•Business model innovation

39. Application Process
Is very simple!
online application @
www.creativestatenorthwest.com

40. Section 1 – Company Details
Compulsory Fields
• Company details
• Principal Business Activity (100 words maximum)
– Describe the company, its products and/or services
Non-compulsory Fields
• Turnover/income (2009-2011)
• Export (yes/no), Countries you export to
• Website & Facebook address

41. Section 1 – Declaration
• Signed by authorised officer of the company
• Electronic signature
• Yes/No answers
You must declare that your business:
1. Has moved past early stage and into growth
phase
2. Will use voucher for eligible activities only and
will pay VAT if applicable
3. Is solvent

42. Section 2 – Your Business
Challenge
Type of Challenge:
•New or improved product
•New or improved process
•New or improved service
•New or improved business model
•Other (Please specify)

43. Section 2 – Your Business
Challenge
Describe your challenge
•200 words maximum
•Collaboration period is 3 months May- Aug 2013
•Must be realistic to deliver within this timeframe
•If possible indicate the type of expertise you feel you
require
•Must add value to your business and improve
bottom line profitability

44. Frequently Asked Questions
(FAQs)
What information do I provide in the 200 words?
•Describe the challenge you would like to address
•How would solving this help your business?
•What needs to be delivered?
•What would you like to do differently?
•What areas of expertise are you lacking?
•Describe the new market you wish to target

45. Section 2 – Your Business
Challenge
Budget for Challenge is payable in Euro only….
1.Your Max. Contribution = € _____
2.Our Matched Contribution = €_____
3.Project Fund (1+2) = €_____
4CNW will match fund on a 1:1 basis, up to a
maximum of €5,000
All details on the application form will be treated confidentially
and used only to administer your relationship with 4CNW

46. Frequently Asked Questions
(FAQs)
• Read FAQs online before you complete the
application form
• To date – 40+ FAQ’s
• Email scotland@creativestatenorthwest.com
if there are any further questions you would like
answered

47. Frequently Asked Questions
(FAQs)
• What are the creative industries?
• What support is available?
• Are there examples of 4CNW talent voucher
project collaborations I can review?
• How will I receive the funding?
• Who is the contract for collaboration between?
• Intellectual property rights issues?
• What about confidentiality with the creative
company?

48. Ineligible Costs
• Achieving compliance • Internships for students
with statutory • Accreditations
regulations or legislation • Capital items
• Intellectual property • Travel costs
protection • 'Live' and existing projects
• Standard training • Legal advice
courses • Changes that only alter the
• Software purchases design or text content of a
• Equipment purchases website or printed material
• Aid that would subsidise
the cost of exports

49. Eligible Costs
What kind of web design, marketing, printed
materials or video production activities are eligible?
Projects must aim at radical improvements such as:
•Opening up a new market for the business
•Altering the way the business distributes its products
•Providing a new way of interacting with customers

50. Summary
• All details on www.creativestatenorthwest.com
• Broker helpdesk scotland@creativestatenorthwest.com
• Application deadline is 4pm 18th February 2013
• Apply online @ www.creativestatenorthwest.com

51. 4CNW TALENT
Connect with us:
www.creativestatenorthwest.com
facebook.com/TheCreativeState
twitter.com/CreativeStateNW

52. Project Timetable
•Business application deadline 18th Feb 2013
•Creative application deadline 8th Mar 2013
•Successful Businesses notified 1st Apr 2013
•Successful Businesses prepare project brief
•Shortlisted Creatives prepare pitches
•Matchmaking 29th, 30th Apr and 1st May
•Projects start 20th May 2013
•Projects finish 20th Aug 2013