Merrill Edge provides an option for those seeking a solution for online stock trading. At TheBestCompanys, we took at a look at Online Stock Trading companies and reviewed them to find the good, the bad, and the bottom line.

1. Merrill Edge
Online
Stock
Trading

2. The Good
• Pricing is very competitive and comparable to the competition. Some
might be cheaper, but some are definitely most costly. All in all, the
fees are more than fair, and you’ll get a good selection of investing
options for what you pay.
• Customers may contact the company for questions or for resolving
issues both large and small via phone, email or live chat. Here’s one
thing you’re sure to love: Merrill Edge customers can reach a customer
support representative 24 hours a day, seven days a week.
• Merrill Lynch tools and applications are simple to use even for the
most inexperienced investors. The platform is fast and easy to
understand and navigate. Yet, it is comprehensive enough to
accomplish everything you need it to.

3. The Bad
• From our perspective, there is not much to dislike about Merrill Edge.
With just about any company or provider in any industry, it is not
perfect, and there are issues to be aware of.
• While the tools are helpful and largely solid the charts and graphs are
not as well designed as they could be or should be. Often, they look a
little amateurish and could use a fresh redesign.
• Also, the margin rates a little higher than is average in the industry.
The overall selection of investments is more sparse than competitors.
• There have been complaints about a tedious trade execution process
and some customers finding their accounts closed without notice. We
hope these are rare cases.

4. The Bottom Line
• What is the final verdict for Loyal 3? It’s hard to say because for the
investor just starting out who may have little or no idea how to begin
in the investing world, Loyal 3 could be a viable option. And with the
no-cost attraction, Loyal 3 is a wonderful place to start for those on a
tight budget.
• Loyal 3 offers very little in the way of investing. With such a limited
selection to choose from and with restrictions on how much you can
invest, the pool of potential interested customers has to be small.
• Loyal3 is best if you are looking for IPO offerings and enjoy the
simplicity of trading through Loyal3. Otherwise, Loyal3 isn’t the best
overall trading solution.