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New York, New York United States
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Advertising / Marketing / PR
Website
www.thearf.org
About
The Advertising Research Foundation (ARF) is an open forum where the best and the brightest from every avenue of advertising can gather to exchange ideas and research strategies. Together, we challenge conventional maxims, take on the latest issues, and discover new insights to benefit us all.
The principal mission of The ARF is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications.
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(82)Personal Information
Organization / Workplace
New York, New York United States
Industry
Advertising / Marketing / PR
Website
www.thearf.org
About
The Advertising Research Foundation (ARF) is an open forum where the best and the brightest from every avenue of advertising can gather to exchange ideas and research strategies. Together, we challenge conventional maxims, take on the latest issues, and discover new insights to benefit us all.
The principal mission of The ARF is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications.
Tags
research
advertising
arf
marketing
advertising research foundation
advertising research
the arf
market research
marketing research
ads
ad
brand
brands
consumers
consumer insights
re:think
metrics
profit
media
ad effectiveness
consumer behavior
measurements
am6
am conference
am6.0
am
social
print
multicultural
insights
effectiveness
engagement
social media
youth
roi
adweek
nielsen
subject matter experts
neuro
smes
research standards
neurostandards
brain
advertising research standards
standards
study design
sme
marketing and advertising
measure
risk
platform
cross media
cross
twitter
facebook
campaign
listening
privacy
heddy demaria
the nielsen company
measurement
measurement science
mainak mazumdar
research impact
branding
kevin bowen
david f poltrack
analytical
david poltrack
culture
anthropologically
traditional advertising
creative
meaning transfer model
volvo
mit
grant mccracken
chief culture officer
publications
aging
dvd
census
states
internet
data dissemination
census 2010
cd
data
advertsing research foundation
navigator
observe
cellphone
change
interpreter
observer
business
cell
measurer
colgate
yahoo labs
duncan watts
statistical modeling
causation
yahoo! labs
correlation
effective advertising
randomized experiments
david reiley
john wanamaker
coca-cola company
joe tripodi
joe tripodi
operating dexterity
customer
go glocal
global ceo study
stan sthanunathan
coca-cola
marketing strategy
customer relationships
business growth
creative leadership
creative media
geoffrey precourt
warc
gold standard
douglas west
university of london
revenue models
jar
journal of advertising research
reality
augmented
community
audience
mix
market mix
model
mix modeling
urban
audio
involvement
spending
america
technology
hispanic
tracking
children
buying
video
selling
asian
diversity
teen
mobile
teenager
journalism
mmm
return
linkedin
best practices
tips
2008
president
presidential
targeting
360 media
communications
360
media marketing
See more