A summary of IFF Social Media channel followers and the development between 2016-2018 Includes also IFF Youtube channel views and estimated minutes watched for Men's and Women's World Floorball Championships

1. Social channel Followers (2016) Followers (2018)
Facebook 50 460 56 812 (+12%)
Twitter 13 397 15 248 (+14%)
Instagram 55 178 74 915 (+36%)
Youtube 33 323 56 281 (+69%)
Total 152 358 203 256 (+33%)
Facebook, Twitter and Instagram aggregate figures from IFF and IFFWFC accounts
IFF Social Media Growth
(by 18.12.2018)

2. Youtube statistics:
Men’s WFC’s
0
5 000 000
10 000 000
15 000 000
20 000 000
25 000 000
2012 2014 2016 2018
640 273
861 117 1 234 029
1 810 444
2 960 994
12 314 487
14 813 083
20 106 090
Views Estimated minutes watched

3. Youtube statistics:
Women’s WFC’s
0
1 000 000
2 000 000
3 000 000
4 000 000
5 000 000
6 000 000
7 000 000
2012 2014 2016
226 408
515 013
594 998
2 830 493
5 313 770
6 079 783
Views Estimated minutes watched

4. The segment of 18-34
FACEBOOK DEMOGRAPHICS
• With floorball the challenging target group of young adults can
effectively be reached and interacted with
• The majority of floorball followers belong to the segment in which people are
still forming their more permanent consuming habits
→ a big part of this group is reaching the age of big consuming decisions
→ as a consequence, the majority is still growing their value as
customers with a potential to build an active loyalty
• Our followers are comparably very active, engaging people in the social media
→ the segment of 18-34 is the most active and familiar with all the
stimulus via digital marketing