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Emotsionaalne disain
 Liina Martõnjak
Kellele ja milleks?
Kui sul on valida kahe seadme
vahel, mis mõlemad töötavad
ühtmoodi hästi, siis kuidas sa valid?
Erinevad lähenemised:

 Emotsionaalne disain (Don Norman 2004)
  Meeldimise, esteetilisuse ja kasutatavuse
   omavaheline seos.
  Milliseid emotsioone tehnoloogia inimeses tekitab



 Affective computing (Picard, 1997)
  Tehnoloogia mis on ise võimeline ära
   tundma või väljendama emotsioone sarnaselt
   inimestega


                                               http://teacupsclassroom.blogspot.com/2
                                               012/06/are-objects-as-important-as-
                                               humans.html
Persuasive design
What is beautiful is usable
(Tractinsky et. al. 2000)
Tulemused

 Inimesed ootasid, et “ilus” liides oleks lihtsamini kasutatav


 Esteetilisus ja tajutav kasutatavus olid kõrgelt seotud. Samuti olid
  need kõrgelt seotud kasutajate rahuloluga


 Esteetilisus ei omanud mõju sellele kui kiirelt kasutajad oma
  toimingut teostasid:
   Tegelik kasutatavus ja esteetilisus on üksteisest sõltumatud
Sellele mõeldi tegelikult
juba ka 30 aastat tagasi...


 “the positive affect created by aesthetically appealing
  interfaces may be instrumental in improving users’
  performance as well” (Isen, 1983)
Põhjused/vajalikkus
 Tehnoloogia on meie igapäeva elus kasutusel kõikjal

 Tehnoloogia võtab uusi vorme




                                          http://freshome.com/2012/07/20/enjoying-a-
                                          luxurious-multisensorial-experience-with-the-
                                          loop-shower/
Aitab müüa




  http://www.apple.com/ipod/
Aitab muuta käitumist




http://www.socialtechpop.com/2011/02/xbox-kinect-affects-on-weight-loss/
Pakub seltsi




   http://www.baltimoresun.com/news/photos/bal-reu-robot-seal-20110801075304,0,503421.photo
Aitab haiglates




http://www.asi.riken.jp/en/laboratories/collabocenter/tricollabo/tri-sensor/index.html
How does sound affect user
experience when handling digital
fabrics using a touchscreen
device?
Tänan kuulamast!
 Küsimusi?



 Keepon dancing to Spoon's "Don't You
 Evah”http://www.youtube.com/watch?v
 =nPdP1jBfxzo

 Robot Dances Its Way From Autism
 Therapy to Toys `R' Us
  http://www.youtube.com/watch?v=VYR
  4vJODw3A&feature=related

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Emotsionaalne disan

Editor's Notes

  1. – eesmärk on luua tehnoloogiaid mis on võimelised tekitama inimestes teatud emotsionaalseid reaktsioone
  2. Hinnati pangaautomaatide kasutajaliideste esteetilisust ja kasutus lihtsust (9 erinevat liidest)