According to http://www.techsciresearch.com report “India Oral Care Products Market By Product Type, Competition Forecast and Opportunities, 2011 – 2021”, the oral care products market in India is projected to grow at a CAGR of over 6% during 2016 – 2021.

1. India Oral Care Products Market
By Product Type, Competition Forecast
and Opportunities, 2011 – 2021
M a r k e t I n t e l l i g e n c e . C o n s u l t i n g

2. © TechSci Research
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O r a l C a r e – P r o d u c t O v e r v i e w
Toothbrush: A product with a handle used for cleaning teeth and gums with
toothpaste or toothpowder.
Toothpaste: A thick, soft, moist chemical or herbal substance used for
cleaning one’s teeth and gums, by applying on toothbrush.
Toothpowder: A chemical or herbal powder used for cleaning the teeth and
gums.
Mouthwash: A chemical or herbal liquid used for rinsing the mouth to clean
the teeth and gums.
Other Oral Care Products: Products like mouth fresheners, dental floss,
tongue cleaner, etc. used for keeping the mouth and teeth clean in order to
prevent dental problems and bad breath.

3. Ta b l e o f C o n t e n t s
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S.No Title
1. Research Methodology
2. Product Overview
3. Analyst View
4. Global Oral Care Products Market Outlook
5. India Oral Care Products Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Type (Toothbrush, Toothpaste, Tooth Powder, Mouthwash & Others)
5.2.2. By Region
5.2.3 By Company
5.3. Market Attractiveness Index
5.3.1. By Region
5.3.2. By Product Type
6. India Toothbrush Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value & Volume
6.2. Market Share & Forecast
6.2.1. By Company
7. India Toothpaste Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value & Volume
7.2. Market Share & Forecast
7.2.1. By Company
© TechSci Research

4. Ta b l e o f C o n t e n t s
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S.No Title
8. India Tooth Powder Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value & Volume
8.2. Market Share & Forecast
8.2.1. By Company
9. India Mouthwash Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value & Volume
9.2. Market Share & Forecast
9.2.1. By Company
10. India Other Oral Care Products Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
11. Market Dynamics
11.1. Drivers
1.2. Challenges
12. Market Trend and Developments
12.1. Increasing Demand For Herbal Oral Care Products
12.2. Growing Demand for Mouthwashes
12.3. Premiumisation of Oral Care Products
12.4. Continuous Innovations to Make Products More Effective
12.5. Shift towards Health and Cosmetic Benefits
13. Policy & Regulatory Landscape
14. Import-Export Dynamics
© TechSci Research

5. Ta b l e o f C o n t e n t s
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S. No. Title
15. India Economic Profile
16. Competitive Landscape
16.1. Competitive Benchmarking
16.2. Company Profiles
16.2.1. Colgate-Palmolive (India) Ltd
16.2.2. Hindustan Unilever Limited
16.2.3. Dabur India Limited
16.2.4. Procter and Gamble India
16.2.5. Amway India Enterprises Pvt Ltd
16.2.6. GlaxoSmithKline Consumer Healthcare Ltd
16.2.7. Johnson & Johnson (India) Ltd
16.2.8. Patanjali Ayurved Ltd
16.2.9. The Himalaya Drug Company
16.2.10. Vicco Laboratories
17. Strategic Recommendations
18. About Us & Disclaimer
© TechSci Research

6. R e s e a r c h M e t h o d o l o g y
© TechSci Research
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Baseline Methodology
Our dedicated team of industry experts has comprehensively monitored and analyzed various aspects of the
India oral care market. The team has analyzed the various industry segments and speculated a positive future
for the industry. Taking into consideration different factors resulting in the sales of oral care products, our team
of analysts has provided a prudent analysis of the industry’s performance in the future. This would enable our
clients in planning their investment decisions and explore growth opportunities in India oral care market.
For our study, we have gathered information through primary research surveys with multiple respondents from
several manufacturers of oral care in India followed by an exhaustive search of credible paid databases. Our
team of experts has then prudently evaluated all the collected information and classified them in a
chronological order to depict a meaningful and clear picture of the India oral care market.
In addition, while compiling the data, we have also validated all the collected information from multiple sources
and data warehouses in order to present the most accurate and precise information of the concerned industry.
We have also identified and analyzed all emerging trends, including the important drivers and challenges that
industry is confronting. We have also presented segmental shares with forecasts for the industry based on our
in-depth analysis of market dynamics, prevalent trends, developments and growth opportunities.
Companies Interviewed Coalgate, HUL, Dabur, Himalaya, Vicco, Patanjali
Secondary Sources
Company Annual Reports, Press Releases, Websites, News Dailies, Industry
Reports

7. I n d u s t r y B r i e f
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Oral Care Products Market in India to Grow at 6%
Growing concerns regarding oral care and increasing disposable income coupled with introduction of innovative
product offerings to drive India oral care products market through 2021
According to a recently released TechSci Research report, “India Oral Care Products Market By Product Type,
Competition Forecast and Opportunities, 2011 – 2021”, the oral care products market in India is projected to grow
at a CAGR of over 6% during 2016 – 2021, on account of increasing purchasing power, growing urbanisation, higher
levels of awareness among consumers about oral care, and surging demand from urban, semi-urban as well as rural
areas of the country. Moreover, in order to sustain in highly competitive India oral care products market, an
increasing number of companies are introducing new and innovative oral care products in the country. Increasing
marketing and promotional activities by leading oral care products manufactures through electronic as well as print
media is anticipated to further aid growing sales of oral care products in India over the next five years.
On the basis of product type, the market has been segmented into five categories, toothpaste, toothbrush,
mouthwash, tooth powder and other oral care products. Among these categories, toothpaste segment dominated
the overall India oral care products market in 2015, and the segment is anticipated to maintain its dominance
through 2021. Regionally, northern states dominated the sales of oral care products in 2015.
“In India, an increasing trend of consumers opting for herbal oral care products has been witnessed in the recent
years. Moreover, for oral hygiene, majority of the Indian citizens, especially in rural regions, are predominantly
dependent on natural products such as neem twigs, charcoal powder, etc. Hence, market players are combining
their oral care offerings with naturally available herbal products to target a huge section of consumers. Demand for
the same is increasing at a robust pace in the country, thereby indicating growing consumer inclination towards
herbal oral care products.”, said Mr. Laltu Santa, Research Consultant with TechSci Research, a research based
global management consulting firm.

8. S a m p l e D a t a - S n a p s h o t
© TechSci Research
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India Oral Care Products Market Size, By
Value (USD Million), 2011-2021F
10 20 30 40 50 60 70 80 90 100 110
2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2%
Others
4% 4% 4% 4% 4% 4% 4% 4% 4% 4% 4%
10% 10% 10% 10% 10% 10% 10% 10% 10% 10% 10%
28% 28% 28% 28% 28% 28% 28% 28% 28% 28% 28%
66% 66% 66% 66% 66% 66% 66% 66% 66% 66% 66%
2011 2012 2013 2014 2015 2016E 2017F 2018F 2019F 2020F 2021F
Mouthwash Tooth Powder Toothbrush Toothpaste
India Oral Care Products Market Share, By
Product Type, By Value, 2011-2021F
17% 17% 17% 17% 17% 17% 17% 17% 17% 17% 17%
23% 23% 23% 23% 23% 23% 23% 23% 23% 23% 23%
25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25%
35% 35% 35% 35% 35% 35% 35% 35% 35% 35% 35%
2011 2012 2013 2014 2015 2016E 2017F 2018F 2019F 2020F 2021F
East South West North
India Oral Care Products Market Share, By
Region, By Value, 2011-2021F
India Oral Care Products Market Attractiveness
Index, By Region, By Value, 2015-2021F
0.00%
1.00%
2.00%
3.00%
4.00%
5.00%
0.00 1.00 2.00 3.00 4.00 5.00
North Region
East Region
South Region
West Region
India Toothbrush Market Share,
By Company, By Value, 2015
Colgate,
25.00%
Procter & Gamble,
25.00%HUL, 25.00%
Others,
25.00%
India Toothbrush Market Size, By Value (USD
Million), By Volume (Million Units) 2011-2021F
10
20
30
40
50
60
70
80
90
100
110
15
30
45
60
75
90
105
120
135
150
165
2011 2012 2013 2014 2015 2016E 2017F 2018F 2019F 2020F 2021F
Value (USD Million) Volume (Million Units)
India Other Oral Care Products
Market Size, By Value, 2011-
2021F (USD Million)
10 11 12 13 14 15 16 17 18 19 20

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10. A b o u t U s & D i s c l a i m e r
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