According to www.techsciresearch.com latest report- India electric kitchen appliances market is forecast to grow at a CAGR of around 10% to through 2023. Report URL- https://www.techsciresearch.com/report/india-electric-kitchen-appliances-market/3035.html

1. INDIAELECTRIC KITCHEN
APPLIANCES MARKET
BY CATEGORY, BY DISTRIBUTION CHANNEL,
COMPETITION FORECAST & OPPORTUNITIES
2013-2023
M A R K E T I N T E L L I G E N C E . C O N S U L T I N G
P U B L I S H E D : J u n e , 2 0 1 8

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Ta b l e o f C o n t e n t s
S. No. Contents
1. Product Overview
2. Research Methodology
3. Executive Summary
4. Voice of Customer
4.1. Brand Awareness
4.2. Factors Influencing Purchase Decision
4.3. Sources of Awareness
5. Global Electric Kitchen Appliances Market Overview
6. India Electric Kitchen Appliances Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value & Volume
6.2. Market Share & Forecast
6.2.1.
By Category (Small Electric Kitchen Appliances Vs. Large Electric Kitchen
Appliances)
6.2.2.
By Distribution Channel (Multi-Branded Stores, Exclusive Stores,
Supermarket/Hypermarket, Online and Direct Selling)
6.2.3. By Region
6.2.4. By Company
6.3. India Electric Kitchen Appliances Market Attractiveness Index
6.3.1. By Category
6.3.2. By Distribution Channel
6.3.3. By Region
IndiaElectricKitchenAppliancesMarketForecast&Opportunities2013-2023

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Ta b l e o f C o n t e n t s
S. No. Contents
7. India Small Electric Kitchen Appliances Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value & Volume
7.2. Market Share & Forecast
7.2.1.
By Type (Juicer Mixer Grinder, Cooktops/Hobs, Cooker, Kettle, Coffee Machine
& Others)
7.2.2. By Distribution Channel
7.3. Pricing Analysis
8. India Large Electric Kitchen Appliances Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value & Volume
8.2. Market Share & Forecast
8.2.1. By Type (Oven, Kitchen Hoods (Chimney) & Dishwasher)
8.2.2. By Distribution Channel
8.3. Pricing Analysis
9. Supply Chain Analysis
10. Import & Export Analysis
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Market Trends & Developments
13. Policy & Regulatory Landscape
14. India Economic Profile
IndiaElectricKitchenAppliancesMarketForecast&Opportunities2013-2023

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Ta b l e o f C o n t e n t s
S. No. Contents
15. Competitive Landscape
15.1. Competition Outlook
15.2. Company Profiles
15.2.1. Bajaj Electricals Limited
15.2.2. TTK Prestige Limited
15.2.3. Preethi Kitchen Appliances Pvt Ltd
15.2.4. Butterfly Gandhimathi Appliances Limited
15.2.5. Stove Kraft Private Limited
15.2.6. Kaff Appliances (India) Private Limited
15.2.7. Franke Faber India Ltd.
15.2.8. Elica PB India Private Limited
15.2.9. Tuareg Marketing Private Limited
15.2.10. Glen Appliances Pvt. Ltd.
16. Strategic Recommendations
17. About Us & Disclaimer
IndiaElectricKitchenAppliancesMarketForecast&Opportunities2013-2023

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ProductOverview
P r o d u c t O v e r v i e w
Electric kitchen appliances is a segment in home appliances market. For the study, electric kitchen
appliances have been considered as products used for preparing food and beverages, through
conventional sources of energy.
Customer Segment
- Residential
Large Appliances
(Kitchen Hoods, Dishwashers,
Ovens)
Small Appliances
(Induction Cooktops, Electric
Cookers, Electric Kettles,
Coffee Makers, Juicer Mixers,
Grinders etc.)
Kitchen Hood Dishwasher
Ovens
Induction
Cooktop
Electric
Cooker
Coffee
Maker
Electric
Kettle
Juicer Mixer Grinder

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ResearchMethodology
R e s e a r c h M e t h o d o l o g y
Information regarding
India electric kitchen
appliances market was
gathered through
primary research
surveys across various
manufacturers,
distributors and
retailers in the
country, followed by
exhaustive secondary
research.
Research
All the collected
information was then
validated through
multiple sources and
data warehouses in
order to present the
most accurate and
precise information
about India electric
kitchen appliances
market.
Evaluation
&
Validation
Various aspects of the
market were
comprehensively
monitored and
analyzed by the team
of industry experts.
TechSci Research
identified and analyzed
the emerging trends,
drivers and challenges
in the market.
Analysis
The analyzed
information was then
presented in
chronological order to
depict a meaningful
and clear picture of
India electric kitchen
appliances market.
Presentation

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ResearchMethodology
R e s e a r c h M e t h o d o l o g y
Baseline Methodology
Our dedicated team of industry experts has monitored and analyzed various aspects of India electric kitchen appliances market. The
team has analyzed the outlook of various segments of this market, while considering the major influencing factors such as increasing
number of nuclear families, growing trend of modular homes, etc. The study includes market forecasting, which would enable our
clients to take better decisions while planning their strategy to achieve sustainability in India electric kitchen appliances market.
Methodology Followed for Calculation of Market Size:
Market Size by Value: Market size, in terms of value, for the year 2017 was calculated based on the information collected
through exhaustive secondary research and primary surveys, across various key opinion leaders/ stakeholders such as electric
kitchen appliance manufacturers, distributors and retailers.
The team interviewed more than 10 electric kitchen appliance manufacturers and close to 50 distributors/retailers to obtain the
overall market size, following the Delphi technique for the years 2013 to 2017. Taking standard deviation into consideration, the
market size figures were averaged out, to arrive at the market size figures for the years 2013 to 2017.
The currency exchange rate has been kept constant at 1 USD = INR 67.08 (average exchange rate for 2017 as per RBI)
Respondents were asked about the current and future market and their growth rates, market shares by type, across regions.
Removing the outlier responses, the geometric mean of the growth estimates and product wise revenue shares generated across
various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were
further triangulated from other stakeholders depending upon the type of electric kitchen appliances.

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ResearchMethodology
R e s e a r c h M e t h o d o l o g y
Methodology to be Followed for Calculation of Market Shares
Market shares by category, by distribution channel, by region, and by company were calculated based on the responses
received through primary surveys with industry experts in which the respondents were asked about market share or revenue
generated from various segments. The final shares were calculated by taking the geometric mean of the responses gathered
from key opinion leaders, after eliminating the outliers.
Methodology to be Followed for Forecasting
TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the
survey results in SPSS/Tableau Software.
Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To
forecast India electric kitchen appliances market, TechSci Research used various forecast techniques such as:
o Moving Average
o Time Series Analysis
o Regression Analysis
o Econometric and Judgmental Analysis
TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions.
TechSci Research also used impact analysis during short, medium and long term period to estimate the demand and to
arrive at accurate market numbers.

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ResearchMethodology
R e s e a r c h M e t h o d o l o g y
Methodology followed for Consumer Survey
For the consumer survey, TechSci Research conducted interviews with the target respondents.
Step 1: TechSci Research designed a questionnaire which, primarily, focused on understanding the customers usage and
preferences towards electric kitchen appliances and the factors influencing their purchase decision. After successful design
and approval of the questionnaire, TechSci Research executed primary surveys with a mix of CATI & PAPI methodology.
Step 2: TechSci Research then analyzed the data collected through the responses generated across all the respondents and
performed periodical checks on the same. The collected information was then coded properly to understand consumer
behavior and the same was evaluated by our experts who monitored and evaluated the data to depict meaningful insights.
Step 3: TechSci Research delivered the final draft of research report, comprising the analysis based on the responses
generated through the survey, in MS-PowerPoint format.
Partial List of
Companies
Interviewed
TTK Prestige Limited, Bajaj Electricals Limited, Butterfly Gandhimathi Appliances Limited,
Preethi Kitchen Appliances Pvt Ltd, Glen Appliances Pvt. Ltd., Sunflame Enterprises Private
Limited, Franke Faber India Ltd., Elica PB India Private Limited, Tuareg Marketing Private
Limited, Kaff Appliances (India) Private Limited, Stove Kraft Private Limited, etc.
Secondary Sources
Company Annual Reports, Bureau of Indian Standards (BIS), Ministry of Corporate Affairs,
Ministry of Statistics & Programme Implementation (MoSPI), World Bank, Press Releases,
Industry Magazines, Industry Reports, News Dailies, Credible Paid Databases, Proprietary
Databases, etc.

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I n d u s t r y B r i e f
India Electric Kitchen Appliances Market to Reach $ 1.7 Billion by 2023
According to TechSci Research report, “India Electric Kitchen Appliances Market By Category, By Distribution Channel,
Competition Forecast & Opportunities, 2013-2023”, India electric kitchen appliances market is projected to reach $ 1.7
billion by 2023. Growth in the market is expected to be driven by increasing per capita disposable income, growing
number of nuclear families, expanding middle class and youth population, and changing lifestyle of people across India.
Moreover, growing inclination of people towards using various technologically advanced kitchen appliances offering
enhanced convenience, along with expanding distribution and supply chain of manufacturers and suppliers is expected
to aid the electric kitchen appliances market across India over thecoming years.
The proportion of working women in the country is increasing gradually, which is contributing to growth in household
income as well as leading to time shortage for women towards household activities. Also, with rapid increase in the
number of nuclear families in urban India, average number of family members involved in doing daily household chores
is on a decline. Consequently, the utility of electrical kitchen appliances, which help in minimizing the effort and time
required in cooking activities, etc., is increasing. Bajaj Electricals Limited, TTK Prestige Limited, Preethi Kitchen
Appliances Private Limited and Butterfly Gandhimathi Appliances Private Limited are among the leading companies
operating in India electric kitchen appliances market. Ovens are expected to remain the largest selling small electric
kitchen appliances in India during the forecast period, with demand for kitchen hoods forecast to grow at the fastest
rate. Moreover, growing competition among e-tailers such as Flipkart, Amazon, etc., coupled with increasing amount of
time spent by consumers on the internet is boosting sales through online channels, though multi-branded stores are
anticipated to maintain their dominating position with nearly half of the market shareuntil 2023.
“Demand for electric kitchen appliances is witnessing an upsurge across India, owing to growing trend of modular
homes, tech-savvy consumers who have strong knowledge regarding the benefits of using modern appliances and
increasing influence of social media on the millennial population that makes them to purchase new and advanced
kitchen appliances providing enhanced convenience and comfort. Further, leading electric kitchen appliance
manufacturers are continuously diversifying their product portfolios and are offering a wider range of products, both
in terms of applications as well as price range, which is boosting adoption of electric kitchen appliances in India.”, said
Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

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S a m p l e D a t a - S n a p s h o t
Hindware
Elica PB
Franke Faber
Kaff Appliances
IFB
Stovekraft (Pigeon)
Glen Appliances
Butterfly
Sunflame
Tuareg (Inalsa)
Preethi Kitchen…
Samsung
LG
Philips
Bajaj Electricals
TTK Prestige
Figure 1: Brand Awareness Level, By
Company, 2018 (Base=200)
Multiple Payment
Options
Cost of
Operations/Energ…
Online Reviews
Advertisements
Discount Offers
Brand
Peer Review
Requirement
Specification
Quality
Product Pricing
Figure 2: Factors Influencing Purchase
Decision (Base=200)
2013 2014 2015 2016 2017 2018E 2019F 2020F 2021F 2022F 2023F
By Value (USD Million) By Volume (Thousand Unit)
Figure 4: India Electric Kitchen Appliances Market Size, By
Value (USD Million) & Volume (Thousand Unit), 2013–
2023F
CAGR 2013-
2017
By Value: X%
By Volume: X%
CAGR 2018E-
2023F
By Value: X%
By Volume: X%
Figure 14: India Electric Kitchen Appliances Market
Attractiveness Index, By Region, By Volume, 2018E-2023F
0.00%
1.00%
2.00%
3.00%
4.00%
5.00%
6.00%
7.00%
8.00%
9.00%
10.00%
0.00 1.00 2.00 3.00 4.00 5.00
East Region
North Region
South Region
West Region
Figure 16: India Small Electric Kitchen Appliances Market Y-o-Y Growth, By Value & Volume, 2014–2023F
20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00%
30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%
2014 2015 2016 2017 2018E 2019F 2020F 2021F 2022F 2023F
By Value By Volume
Figure 11: India Electric Kitchen Appliances
Market Share, By Company, By Value, 2017 &
2023F
Bajaj
Electricals
Limited
20.00%
TTK Prestige
Limited
20.00%
Preethi
Kitchen
Appliances
Pvt Ltd
20.00%
Butterfly
Gandhimathi
Appliances
Limited
20.00%
Others
20.00%
2017
Bajaj Electricals
Limited
20.00%
TTK Prestige
Limited
20.00%PreethiKitchen
Appliances Pvt
Ltd
20.00%
Butterfly
Gandhimathi
Appliances
Limited
20.00%
Others
20.00%
2023F
Source: XXXXX
Note: These are dummy figures; please purchase our report for actual data

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AboutUs&Disclaimer
A b o u t U s & D i s c l a i m e r
About Us
TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research
provides market research reports in a number of areas to organizations. The company uses innovative business models that focus on
improving productivity, while ensuring creation of high-quality reports. The proprietary forecasting models use various analyses of
both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country,
regional and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a
uniquely rich evaluation of the opportunities available in the market.
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Partial List of Clients
Disclaimer
The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made
that it is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various
sources including which it considers reliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness
of any information and it is not responsible for any errors or omissions or for the results obtained from the use of such information and especially
states that it has no financial liability whatsoever to the subscribers / users of this report. The information herein, together with all estimates and
forecast, can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internal
consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.
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