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India Air Conditioners Market By Product
Type, By End Use Sector, By Tonnage
Capacity, By Top City, Competition Forecast
& Opportunities, 2011–2021
M a r k e t I n t e l l i g e n c e . C o n s u l t i n g
Ta b l e o f C o n t e n t s
© TechSci Research
2
S. No. Contents
1. Product Overview
2. Research Methodology
3. Analyst View
4. Global Air Conditioners Market Overview
5. India Air Conditioners Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value & Volume
5.2. Market Share & Forecast
5.2.1. By Product Type
5.2.2. By End Use Sector
5.2.3. By Tonnage Capacity
5.2.4. By Region
5.2.5. By Top City
5.2.6. By Company
5.3. India Air Conditioners Market Attractiveness Index
6. India Light Commercial Air Conditioners Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value & Volume
6.2. Market Size & Forecast
6.2.1. By Product Type (High Wall Splits, Window Cassettes and Concealed Ductable Splits)
6.2.2. By End Use
Ta b l e o f C o n t e n t s
© TechSci Research
3
S. No. Contents
6.2.3. By Tonnage Capacity
6.4. Pricing Analysis
7. India Chillers Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value & Volume
7.2. Market Size & Forecast
7.2.1.
By Type (Air cooled Screw, Air cooled Scroll, Water cooled Screw, Water Cooled Scroll,
Centrifugal, Reciprocating and Absorption)
7.2.2. By End Use
7.3. Pricing Analysis
8. India VRF Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value & Volume
8.2. Market Size & Forecast
8.2.1. By Single Outdoor Unit Cooling Capacity (4 HP-22 HP)
8.2.2. By End Use
8.3. Pricing Analysis
9. India Ductable Splits Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value & Volume
9.2. Market Size & Forecast
9.2.1. By Tonnage Capacity
9.2.2. By End Use
9.3. Pricing Analysis
Ta b l e o f C o n t e n t s
© TechSci Research
4
S. No. Contents
10. India Other Air Conditioners Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
11. India HVAC Equipment & Control Systems Market Overview
12. India Refrigerant Market Overview
13. Supply Chain Analysis
14. Import-Export Analysis
15. Market Dynamics
15.1. Drivers
15.2. Challenges
16. Market Trends & Developments
16.1. Increasing Manufacturing Units
16.2. Inverter Technology based Air Conditioners
16.3. Increasing Air Conditioner Prices
16.4. Reducing GHGs emissions
16.5. Increasing Demand from Smaller Cities
17. Policy and Regulatory Landscape
18. India Economic Profile
19. Competitive Landscape
19.1. Competition Matrix
19.2. Company Profiles
19.2.1. Voltas Limited
Ta b l e o f C o n t e n t s
© TechSci Research
5
S. No. Contents
19.2.1. Daikin Airconditioning India Pvt. Ltd.
19.2.3. LG Electronics India Pvt. Ltd
19.2.4. Samsung India Electronics Pvt. Ltd.
19.2.3. Johnson Controls-Hitachi Air Conditioning India Limited
19.2.4. Panasonic India Pvt. Ltd.
19.2.3. Blue Star Ltd.
19.2.4. Carrier Midea India Pvt. Ltd.
19.2.3. Mitsubishi Electric Corporation
19.2.4. Lloyd Electric & Engineering Ltd.
20. Strategic Recommendations
21. About Us & Disclaimer
P r o d u c t O v e r v i e w
© TechSci Research
6
Air Conditioners
Air conditioners are used to alter the room temperature.
By Product Type
 High Wall Split
Air Conditioner
 Window Air
Conditioner
 Concealed
Ductable Air
Conditioner
 Cassette Air
Conditioner
Light
Commercial Air
Conditioners
1
By Single Outdoor
Unit Cooling
Capacity
 4 HP
 6 HP
 8 HP
 10 HP
 12 HP
 14 HP
 16 HP
 18 HP
 20 HP
 22 HP
VRFs
2
By Tonnage
Capacity
 5.5 TR
 9 TR
 11 TR
 17 TR
 22 TR
By Product Type
 Air Cooled Screw
 Water Cooled
Screw
 Air Cooled Scroll
 Water Cooled
Scroll
 Centrifugal
 Absorption
 Reciprocating
Ductable Splits Chillers
3 4
P r o d u c t O v e r v i e w
© TechSci Research
7
Chiller: A chiller is a machine which removes heat through
a liquid via absorption refrigeration cycle or vapor-
compression. The liquid further can be circulated with the
help of a heat exchanger to cool the surroundings. In air
conditioning systems, the chilled water is distributed to
coils or heat exchangers in air handling units or another
type of terminal devices, such as fan coil units and variable
air volume, which further cool the air in respective
space(s). The water used is then re-circulated back in the
chiller to be cooled again.
Ductable Splits: Ductable splits are one in which the
cooling effect runs in the ducts from inside the cooling
unit to different locations via outlet. Ductable splits are
commonly used in shopping malls for mass cooling.
Some of the other major application areas ductable
splits are banks, offices, entertainment centers,
departmental stores, restaurant, multiplexes, fast food
centers, computer rooms, residences, telephone
exchanges, auditoriums, hospitals, theatres, conference
halls, control rooms and factories.
P r o d u c t O v e r v i e w
© TechSci Research
8
Variable Refrigerant Flow (VRF): It is an HVAC
technology invented by Daikin, a Japan based company,
in 1982. Like ductless minisplits, VRFs use refrigerant as
the cooling and heating medium. They are mainly used
in big shopping complexes, malls, office buildings, etc.
VRF uses refrigerant as the cooling/heating medium, and
allows one outdoor condensing unit to be connected to
multiple indoor evaporators, each individually
controllable by the user. VRFs can be compared with
chillers as they both provide centralized cooling.
Light Commercial Air Conditioners: High Wall
Splits, Cassettes, Window, and Concealed Ductable
Splits are some of the types of light commercial air
conditioners. Split air conditioner consists of two
parts – Indoor Unit and Outdoor Unit. The outdoor
unit should be located in the open space. The unit
houses condenser coil, compressor and capillary
tubing or expansion coil. The indoor unit is located
inside the room, and it contains long blower, cooling
coil and an air filter.
Window air conditioners are the most commonly
used and the cheapest type of air conditioners.
Cassette air conditioner are ceiling/suspended air
conditioners, and are used where space is limited.
R e s e a r c h M e t h o d o l o g y
© TechSci Research
9
Research
Information
regarding air
conditioners market
in India was gathered
through primary
research surveys
from various air
conditioners
companies,
distributors and
retailers.
Secondary data was
collected from
company websites,
company annual
reports, credible paid
databases, internal
databases and other
secondary sources.
Evaluation and
Validation
The collected
information was
evaluated by our
industry experts.
While compiling data,
we have validated all
collected information
from multiple sources
and data warehouses
in order to present
the most accurate
and precise
information of India
air conditioners
market.
Analysis
Various aspects of the
air conditioners
industry in India have
been comprehensively
monitored and
analyzed by the team
of industry experts.
TechSci Research
identified and analyzed
all emerging trends
drivers and challenges
in India air
conditioners market.
Presentation
The information
analyzed was then
represented in
chronological order to
depict a meaningful
and clear picture of
the market.
Segmental shares
with forecasts for the
industry based on the
in-depth analysis of
market dynamics,
prevalent trends,
major developments
and growth
opportunities have
also been also
presented in the
report.
R e s e a r c h M e t h o d o l o g y
© TechSci Research
10
Baseline Methodology
Our dedicated team of industry experts has monitored and analyzed different aspects of India air
conditioners market. The team has analyzed outlook of various segments of this market and speculated a
positive future for this industry, while considering major influencing factors such as growth in construction
sector, extreme climatic conditions and growing population base. The study includes market forecasting,
which would enable our clients to take better decisions while planning their strategies for India air
conditioners market.
Methodology Followed for Calculation of Market Size:
Market Size by Value: Market size, in value terms, for 2015 was calculated through exhaustive primary
surveys, across various key opinion leaders such as manufacturers (both foreign and local), dealers,
project dealers, retailers, etc.
The team interviewed more than 20 manufacturers/suppliers, 40 distributors/dealers and 50 retailers of
air conditioners in India for obtaining the market size during 2011-2015, following the Delphi Technique.
Taking standard deviation into consideration, market size figures were averaged out to arrive at the
market size figures for 2011 to 2015.
R e s e a r c h M e t h o d o l o g y
© TechSci Research
11
Respondents were asked about the current and the future growth rates, market share by end user, by region
as well as by product type, across various end use segments. Removing the outlier responses, geometric mean
of growth estimates and product wise revenue shares generated across various applications was taken, to
arrive at the final revenue shares. Revenue shares generated across various application areas were further
triangulated from dealers, contractors/installers and project dealers, depending on usage of various products.
Manufacturers and suppliers were asked about average selling prices of various types of air conditioners of their
respective companies.
Final average selling price for air conditioners was deduced by taking weighted average, which was calculated
by taking into account their revenue contribution in the overall market and average selling price of various
products. During the process, sales of best selling models of air conditioners sold by the various suppliers and
manufacturers were also taken into consideration.
Methodology Followed for Calculation of Market Shares:
Market share by application, by product type, by region and by company was calculated based on the
responses received through primary surveys with industry experts, in which respondents were asked about
market share or revenue generated from various end use segments. The final data was calculated by taking
geometric mean of responses gathered from more than 100 key opinion leaders, after eliminating the outliers.
R e s e a r c h M e t h o d o l o g y
© TechSci Research
12
Methodology Followed for Forecasting:
TechSci Research performed periodical checks on data collected through surveys with logic checks and analyzed
survey results in SPSS/Tableau Software and data generated through its proprietary database.
TechSci Research applied data triangulation technique to fill gaps and present a meaningful picture of the
market. In order to forecast India air conditioners market, TechSci Research used various forecast techniques
such as:
 Moving Average
 Time Series Analysis
 Regression analysis
 Econometric and Judgmental Analysis
TechSci Research used its own forecast tool, which is based on the growth of various end user industries and
penetration of air conditioners in respective end user industries in India. TechSci Research also used impact
analysis during short, medium and long term to estimate demand and arrive at accurate market figures.
I n d u s t r y B r i e f
13
India Air Conditioners Market to Cross US$ 6 Billion by 2021
Increasing urbanisation, growing purchasing power and changing climatic conditions to drive India air conditioners market
through 2021
According to TechSci Research report, “India Air Conditioners Market By Product Type, By End Use Sector, By Tonnage
Capacity, By Top City Competition Forecast & Opportunities, 2011–2021”, the air conditioners market in India is anticipated to
cross US$ 6 Billion by the end of 2021, On account of extreme climatic conditions, rising disposable income, growing
construction activities in both commercial and residential sectors, coupled with various government initiatives aimed at
improving energy efficiency. Moreover, implementation of energy efficiency labelling system and standardization for air
conditioners is expected to have a positive impact on the country’s air conditioners market in the coming years.
Air conditioners market of any country across the globe is primarily dependent on the construction and infrastructure sectors.
During April 2000 – March 2016, around USD24.19 billion were invested for the development of construction industry in India.
Moreover, the Government of India allocated around USD1 trillion for the infrastructural development of the country. Hence,
backed by booming construction sector and growing infrastructural development, the market of air conditioners in the country
is expected to register healthy growth rate during 2016-2021.
South region is the highest demand generators for air conditioners in the country, and its dominance is expected to continue
during 2016 – 2021 as well. South region comprises of cities such as Bengaluru and Chennai, which are considered as the IT
Hubs of the country, are developing, and the demand for air conditioners is increasing from these areas. In 2015, light
commercial air conditioners dominated the India air conditioners market, followed by Chillers, VRF and Ductable Splits.
“Growing air conditioners market in India resulted in high energy demand, increasing electricity bills and environment
degradation, which has ultimately resulted in increasing demand for environmental friendly technologies. India aims to reduce
its power consumption from air conditioning segment by the implementation of “Energy Star Ratings” for air conditioners. With
the introduction of HFC-32 and HC-290 room air conditioners, India is taking several measures to reduce its emissions in
atmosphere, and the country’s government proposed a HCFC phase-out management plan. Hence, the demand for
environment friendly air conditioners is expected to grow at a robust pace over the next five years.” said Mr. Karan Chechi,
Research Director with TechSci Research, a research based global management consulting firm.
S a m p l e D a t a - S n a p s h o t
© TechSci Research
14
India Air Conditioners Market Size, By Value (USD
Billion), By Volume (Million Units), 2011 - 2021F
1
3
5
7
9
11
13
15
17
19
21
2
4
6
8
10
12
14
16
18
20
22
2011 2012 2013 2014 2015 2016E2017F2018F2019F2020F2021F
Value (USD Billion) Volume (Million Units)
Source:XXXXX
Note: These are dummy figures; please purchase our report for actual data
10% 10% 10% 10% 10% 10% 10% 10% 10% 10% 10%
15% 15% 15% 15% 15% 15% 15% 15% 15% 15% 15%
20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20%
25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25%
30% 30% 30% 30% 30% 30% 30% 30% 30% 30% 30%
2011 2012 2013 2014 2015 2016E 2017F 2018F 2019F 2020F 2021F
Others* Light Commercial Air Conditioners Chillers VRF Ductable Split
India Air Conditioners Market Share, By Product Type, By Value, 2011 - 2021F
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
3.00%
3.50%
4.00%
4.50%
5.00%
0.00 1.00 2.00 3.00 4.00 5.00
South
Region
West Region
North
Region
East Region
India Air Conditioners Market Attractiveness Index, By
Region, By Value, 2015-2021F
East
South
West
2015: X%
2021F: X%
North
2015: X%
2021F: X%
2015: X%
2021F: X%
2015: X%
2021F: X%
India Air Conditioners Market Share, By
Region, By Value, 2015 & 2021F
Asia Air Conditioners
Penetration, By Country,
2014 (%)
1
2
3
4
5
2009 2010 2011 2012 2013
India Number of Small and Medium-sized
Enterprises, 2009-2013 (Million)
1%
2%
3%
4%
5%
6% Residential,
20%
Commercial
, 20%
Industrial,
20%
Roads, 20%
Public,
10%
Recreationa
l, 10%
India Land Use Distribution
Share, By Application, 2014
India per Capita Income
Share, By Region, 2015
West,
25.00%
North,
25.00%
South,
25.00%
East, 25.00%
R e p o r t O r d e r i n g
To View Sample OR Purchase Report
Report Price
Report Name: India Air Conditioners Market By Product Type, By End Use
Sector, By Tonnage Capacity, By Top City, Competition Forecast &
Opportunities, 2011–2021
License Type Price
Electronic Access - Single User License $2500
CD-ROM Mail Delivery $3000
Hard Copy Mail Delivery $3500
Electronic Access - Multi-User License $5000
15
A b o u t U s & D i s c l a i m e r
TechSci Research – North America
708 Third Avenue, Manhattan,
New York, United States
Tel: +1- 646- 360- 1656
Email: sales@techsciresearch.com
www.techsciresearch.com
About Us :
TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides
market research reports in a number of areas to organizations. The company uses innovative business models that focus on improving
productivity, while ensuring creation of high-quality reports. The proprietary forecasting models use various analyses of both industry-
specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country, regional and
global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich
evaluation of the opportunities available in the market.
Related Reports
India Air Purifiers Market By Filter Type, By End User Sector, Competition Forecast and Opportunities, 2011-2021
GCC Air Conditioners Market By Product Type, By End Use Sector, Competition Forecast and Opportunities, 2011 –
2021
Global Air Conditioners Market Forecast and Opportunities, 2020
Partial List of Clients
Disclaimer :
The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made
that it is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various
sources including which it considers reliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of
any information and it is not responsible for any errors or omissions or for the results obtained from the use of such information and especially states
that it has no financial liability whatsoever to the subscribers / users of this report. The information herein, together with all estimates and forecasts,
can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internal
consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.
TechSci Research – Europe
54, Oldbrook, Bretton,
Peterborough,
United Kingdom
Email: sales@techsciresearch.com
www.techsciresearch.com
TechSci Research – Asia-Pacific
B – 44, Sector – 57, Noida, National
Capital Region, U.P. - India
Tel: +91-120-4523900
Email: sales@techsciresearch.com
www.techsciresearch.com ©TechSci Research
16

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India Air Conditioners Market Forecast 2021 - brochure

  • 1. India Air Conditioners Market By Product Type, By End Use Sector, By Tonnage Capacity, By Top City, Competition Forecast & Opportunities, 2011–2021 M a r k e t I n t e l l i g e n c e . C o n s u l t i n g
  • 2. Ta b l e o f C o n t e n t s © TechSci Research 2 S. No. Contents 1. Product Overview 2. Research Methodology 3. Analyst View 4. Global Air Conditioners Market Overview 5. India Air Conditioners Market Outlook 5.1. Market Size & Forecast 5.1.1. By Value & Volume 5.2. Market Share & Forecast 5.2.1. By Product Type 5.2.2. By End Use Sector 5.2.3. By Tonnage Capacity 5.2.4. By Region 5.2.5. By Top City 5.2.6. By Company 5.3. India Air Conditioners Market Attractiveness Index 6. India Light Commercial Air Conditioners Market Outlook 6.1. Market Size & Forecast 6.1.1. By Value & Volume 6.2. Market Size & Forecast 6.2.1. By Product Type (High Wall Splits, Window Cassettes and Concealed Ductable Splits) 6.2.2. By End Use
  • 3. Ta b l e o f C o n t e n t s © TechSci Research 3 S. No. Contents 6.2.3. By Tonnage Capacity 6.4. Pricing Analysis 7. India Chillers Market Outlook 7.1. Market Size & Forecast 7.1.1. By Value & Volume 7.2. Market Size & Forecast 7.2.1. By Type (Air cooled Screw, Air cooled Scroll, Water cooled Screw, Water Cooled Scroll, Centrifugal, Reciprocating and Absorption) 7.2.2. By End Use 7.3. Pricing Analysis 8. India VRF Market Outlook 8.1. Market Size & Forecast 8.1.1. By Value & Volume 8.2. Market Size & Forecast 8.2.1. By Single Outdoor Unit Cooling Capacity (4 HP-22 HP) 8.2.2. By End Use 8.3. Pricing Analysis 9. India Ductable Splits Market Outlook 9.1. Market Size & Forecast 9.1.1. By Value & Volume 9.2. Market Size & Forecast 9.2.1. By Tonnage Capacity 9.2.2. By End Use 9.3. Pricing Analysis
  • 4. Ta b l e o f C o n t e n t s © TechSci Research 4 S. No. Contents 10. India Other Air Conditioners Market Outlook 10.1. Market Size & Forecast 10.1.1. By Value 11. India HVAC Equipment & Control Systems Market Overview 12. India Refrigerant Market Overview 13. Supply Chain Analysis 14. Import-Export Analysis 15. Market Dynamics 15.1. Drivers 15.2. Challenges 16. Market Trends & Developments 16.1. Increasing Manufacturing Units 16.2. Inverter Technology based Air Conditioners 16.3. Increasing Air Conditioner Prices 16.4. Reducing GHGs emissions 16.5. Increasing Demand from Smaller Cities 17. Policy and Regulatory Landscape 18. India Economic Profile 19. Competitive Landscape 19.1. Competition Matrix 19.2. Company Profiles 19.2.1. Voltas Limited
  • 5. Ta b l e o f C o n t e n t s © TechSci Research 5 S. No. Contents 19.2.1. Daikin Airconditioning India Pvt. Ltd. 19.2.3. LG Electronics India Pvt. Ltd 19.2.4. Samsung India Electronics Pvt. Ltd. 19.2.3. Johnson Controls-Hitachi Air Conditioning India Limited 19.2.4. Panasonic India Pvt. Ltd. 19.2.3. Blue Star Ltd. 19.2.4. Carrier Midea India Pvt. Ltd. 19.2.3. Mitsubishi Electric Corporation 19.2.4. Lloyd Electric & Engineering Ltd. 20. Strategic Recommendations 21. About Us & Disclaimer
  • 6. P r o d u c t O v e r v i e w © TechSci Research 6 Air Conditioners Air conditioners are used to alter the room temperature. By Product Type  High Wall Split Air Conditioner  Window Air Conditioner  Concealed Ductable Air Conditioner  Cassette Air Conditioner Light Commercial Air Conditioners 1 By Single Outdoor Unit Cooling Capacity  4 HP  6 HP  8 HP  10 HP  12 HP  14 HP  16 HP  18 HP  20 HP  22 HP VRFs 2 By Tonnage Capacity  5.5 TR  9 TR  11 TR  17 TR  22 TR By Product Type  Air Cooled Screw  Water Cooled Screw  Air Cooled Scroll  Water Cooled Scroll  Centrifugal  Absorption  Reciprocating Ductable Splits Chillers 3 4
  • 7. P r o d u c t O v e r v i e w © TechSci Research 7 Chiller: A chiller is a machine which removes heat through a liquid via absorption refrigeration cycle or vapor- compression. The liquid further can be circulated with the help of a heat exchanger to cool the surroundings. In air conditioning systems, the chilled water is distributed to coils or heat exchangers in air handling units or another type of terminal devices, such as fan coil units and variable air volume, which further cool the air in respective space(s). The water used is then re-circulated back in the chiller to be cooled again. Ductable Splits: Ductable splits are one in which the cooling effect runs in the ducts from inside the cooling unit to different locations via outlet. Ductable splits are commonly used in shopping malls for mass cooling. Some of the other major application areas ductable splits are banks, offices, entertainment centers, departmental stores, restaurant, multiplexes, fast food centers, computer rooms, residences, telephone exchanges, auditoriums, hospitals, theatres, conference halls, control rooms and factories.
  • 8. P r o d u c t O v e r v i e w © TechSci Research 8 Variable Refrigerant Flow (VRF): It is an HVAC technology invented by Daikin, a Japan based company, in 1982. Like ductless minisplits, VRFs use refrigerant as the cooling and heating medium. They are mainly used in big shopping complexes, malls, office buildings, etc. VRF uses refrigerant as the cooling/heating medium, and allows one outdoor condensing unit to be connected to multiple indoor evaporators, each individually controllable by the user. VRFs can be compared with chillers as they both provide centralized cooling. Light Commercial Air Conditioners: High Wall Splits, Cassettes, Window, and Concealed Ductable Splits are some of the types of light commercial air conditioners. Split air conditioner consists of two parts – Indoor Unit and Outdoor Unit. The outdoor unit should be located in the open space. The unit houses condenser coil, compressor and capillary tubing or expansion coil. The indoor unit is located inside the room, and it contains long blower, cooling coil and an air filter. Window air conditioners are the most commonly used and the cheapest type of air conditioners. Cassette air conditioner are ceiling/suspended air conditioners, and are used where space is limited.
  • 9. R e s e a r c h M e t h o d o l o g y © TechSci Research 9 Research Information regarding air conditioners market in India was gathered through primary research surveys from various air conditioners companies, distributors and retailers. Secondary data was collected from company websites, company annual reports, credible paid databases, internal databases and other secondary sources. Evaluation and Validation The collected information was evaluated by our industry experts. While compiling data, we have validated all collected information from multiple sources and data warehouses in order to present the most accurate and precise information of India air conditioners market. Analysis Various aspects of the air conditioners industry in India have been comprehensively monitored and analyzed by the team of industry experts. TechSci Research identified and analyzed all emerging trends drivers and challenges in India air conditioners market. Presentation The information analyzed was then represented in chronological order to depict a meaningful and clear picture of the market. Segmental shares with forecasts for the industry based on the in-depth analysis of market dynamics, prevalent trends, major developments and growth opportunities have also been also presented in the report.
  • 10. R e s e a r c h M e t h o d o l o g y © TechSci Research 10 Baseline Methodology Our dedicated team of industry experts has monitored and analyzed different aspects of India air conditioners market. The team has analyzed outlook of various segments of this market and speculated a positive future for this industry, while considering major influencing factors such as growth in construction sector, extreme climatic conditions and growing population base. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategies for India air conditioners market. Methodology Followed for Calculation of Market Size: Market Size by Value: Market size, in value terms, for 2015 was calculated through exhaustive primary surveys, across various key opinion leaders such as manufacturers (both foreign and local), dealers, project dealers, retailers, etc. The team interviewed more than 20 manufacturers/suppliers, 40 distributors/dealers and 50 retailers of air conditioners in India for obtaining the market size during 2011-2015, following the Delphi Technique. Taking standard deviation into consideration, market size figures were averaged out to arrive at the market size figures for 2011 to 2015.
  • 11. R e s e a r c h M e t h o d o l o g y © TechSci Research 11 Respondents were asked about the current and the future growth rates, market share by end user, by region as well as by product type, across various end use segments. Removing the outlier responses, geometric mean of growth estimates and product wise revenue shares generated across various applications was taken, to arrive at the final revenue shares. Revenue shares generated across various application areas were further triangulated from dealers, contractors/installers and project dealers, depending on usage of various products. Manufacturers and suppliers were asked about average selling prices of various types of air conditioners of their respective companies. Final average selling price for air conditioners was deduced by taking weighted average, which was calculated by taking into account their revenue contribution in the overall market and average selling price of various products. During the process, sales of best selling models of air conditioners sold by the various suppliers and manufacturers were also taken into consideration. Methodology Followed for Calculation of Market Shares: Market share by application, by product type, by region and by company was calculated based on the responses received through primary surveys with industry experts, in which respondents were asked about market share or revenue generated from various end use segments. The final data was calculated by taking geometric mean of responses gathered from more than 100 key opinion leaders, after eliminating the outliers.
  • 12. R e s e a r c h M e t h o d o l o g y © TechSci Research 12 Methodology Followed for Forecasting: TechSci Research performed periodical checks on data collected through surveys with logic checks and analyzed survey results in SPSS/Tableau Software and data generated through its proprietary database. TechSci Research applied data triangulation technique to fill gaps and present a meaningful picture of the market. In order to forecast India air conditioners market, TechSci Research used various forecast techniques such as:  Moving Average  Time Series Analysis  Regression analysis  Econometric and Judgmental Analysis TechSci Research used its own forecast tool, which is based on the growth of various end user industries and penetration of air conditioners in respective end user industries in India. TechSci Research also used impact analysis during short, medium and long term to estimate demand and arrive at accurate market figures.
  • 13. I n d u s t r y B r i e f 13 India Air Conditioners Market to Cross US$ 6 Billion by 2021 Increasing urbanisation, growing purchasing power and changing climatic conditions to drive India air conditioners market through 2021 According to TechSci Research report, “India Air Conditioners Market By Product Type, By End Use Sector, By Tonnage Capacity, By Top City Competition Forecast & Opportunities, 2011–2021”, the air conditioners market in India is anticipated to cross US$ 6 Billion by the end of 2021, On account of extreme climatic conditions, rising disposable income, growing construction activities in both commercial and residential sectors, coupled with various government initiatives aimed at improving energy efficiency. Moreover, implementation of energy efficiency labelling system and standardization for air conditioners is expected to have a positive impact on the country’s air conditioners market in the coming years. Air conditioners market of any country across the globe is primarily dependent on the construction and infrastructure sectors. During April 2000 – March 2016, around USD24.19 billion were invested for the development of construction industry in India. Moreover, the Government of India allocated around USD1 trillion for the infrastructural development of the country. Hence, backed by booming construction sector and growing infrastructural development, the market of air conditioners in the country is expected to register healthy growth rate during 2016-2021. South region is the highest demand generators for air conditioners in the country, and its dominance is expected to continue during 2016 – 2021 as well. South region comprises of cities such as Bengaluru and Chennai, which are considered as the IT Hubs of the country, are developing, and the demand for air conditioners is increasing from these areas. In 2015, light commercial air conditioners dominated the India air conditioners market, followed by Chillers, VRF and Ductable Splits. “Growing air conditioners market in India resulted in high energy demand, increasing electricity bills and environment degradation, which has ultimately resulted in increasing demand for environmental friendly technologies. India aims to reduce its power consumption from air conditioning segment by the implementation of “Energy Star Ratings” for air conditioners. With the introduction of HFC-32 and HC-290 room air conditioners, India is taking several measures to reduce its emissions in atmosphere, and the country’s government proposed a HCFC phase-out management plan. Hence, the demand for environment friendly air conditioners is expected to grow at a robust pace over the next five years.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
  • 14. S a m p l e D a t a - S n a p s h o t © TechSci Research 14 India Air Conditioners Market Size, By Value (USD Billion), By Volume (Million Units), 2011 - 2021F 1 3 5 7 9 11 13 15 17 19 21 2 4 6 8 10 12 14 16 18 20 22 2011 2012 2013 2014 2015 2016E2017F2018F2019F2020F2021F Value (USD Billion) Volume (Million Units) Source:XXXXX Note: These are dummy figures; please purchase our report for actual data 10% 10% 10% 10% 10% 10% 10% 10% 10% 10% 10% 15% 15% 15% 15% 15% 15% 15% 15% 15% 15% 15% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 30% 30% 30% 30% 30% 30% 30% 30% 30% 30% 30% 2011 2012 2013 2014 2015 2016E 2017F 2018F 2019F 2020F 2021F Others* Light Commercial Air Conditioners Chillers VRF Ductable Split India Air Conditioners Market Share, By Product Type, By Value, 2011 - 2021F 0.00% 0.50% 1.00% 1.50% 2.00% 2.50% 3.00% 3.50% 4.00% 4.50% 5.00% 0.00 1.00 2.00 3.00 4.00 5.00 South Region West Region North Region East Region India Air Conditioners Market Attractiveness Index, By Region, By Value, 2015-2021F East South West 2015: X% 2021F: X% North 2015: X% 2021F: X% 2015: X% 2021F: X% 2015: X% 2021F: X% India Air Conditioners Market Share, By Region, By Value, 2015 & 2021F Asia Air Conditioners Penetration, By Country, 2014 (%) 1 2 3 4 5 2009 2010 2011 2012 2013 India Number of Small and Medium-sized Enterprises, 2009-2013 (Million) 1% 2% 3% 4% 5% 6% Residential, 20% Commercial , 20% Industrial, 20% Roads, 20% Public, 10% Recreationa l, 10% India Land Use Distribution Share, By Application, 2014 India per Capita Income Share, By Region, 2015 West, 25.00% North, 25.00% South, 25.00% East, 25.00%
  • 15. R e p o r t O r d e r i n g To View Sample OR Purchase Report Report Price Report Name: India Air Conditioners Market By Product Type, By End Use Sector, By Tonnage Capacity, By Top City, Competition Forecast & Opportunities, 2011–2021 License Type Price Electronic Access - Single User License $2500 CD-ROM Mail Delivery $3000 Hard Copy Mail Delivery $3500 Electronic Access - Multi-User License $5000 15
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