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Cơ hội & thách thức cho Game Studio Việt trước tảng băng Trung Quốc
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Chia sẻ từ anh Nguyễn Khánh Duy - CEO - Tofu Games Studio tại Vietnam Mobile Day 2014.
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Cơ hội & thách thức cho Game Studio Việt trước tảng băng Trung Quốc
1.
FUN GAMES -
PURE JOY Mobile Game Thời cơ cho các Studio Việt Nam
2.
Tôi là ai? Nguyễn
Khánh Duy Giám đốc Tofu Games Email: duy@tofu.vn © 2014 TOFU GAMES 2
3.
Tofu Games oThành lập
09/2012 oHiện có 22 thành viên © 2014 TOFU GAMES 3
4.
Sau 1 năm
gặp lại… Mobile Day 2013: Chúng tôi đã làm game mobile online trong 3 tháng như thế nào? © 2014 TOFU GAMES 4
5.
Nội dung Chúng tôi
đã làm gì trong 1 năm qua? Thị trường đã thay đổi thế nào? Cơ hội và thách thức hiện nay Một số kinh nghiệm của Tofu © 2014 TOFU GAMES 5
6.
Music City oGame MXH
cho điện thoại Java ra mắt 02/2013 © 2014 TOFU GAMES 6
7.
Bài học kinh
nghiệm o Xây dựng game online ◦ Kỹ thuật client ◦ Kỹ thuật server o Xây dựng cộng đồng o Vận hành game © 2014 TOFU GAMES 7
8.
Chặng đường tiếp
đó… 09/2013: Bắt đầu làm game trên smartphone 11/2013: Ra mắt game Android đầu tiên 02/2013: Kungfu Stickman đạt 1 triệu lượt tải sau 1 tháng 03/2013: Ra mắt 6 game, chuyển sang Unity © 2014 TOFU GAMES 8
9.
Running to the
West Theme: Journey to the West, cartoon style Gameplay: Side-scrolling platform racing 100 maps, 6 characters, Facebook connection Free with In-app purchases Android Published: Nov 2013 Downloads: 35.000 © 2014 TOFU GAMES 9
10.
Doraemon: Rescuing Shizuka Theme:
Doraemon Gameplay: Vertical-scrolling 5 levels with bosses, 4 characters Free with In-app purchases Android Published: Dec 2013 Downloads: 120,000 © 2014 TOFU GAMES 10
11.
One Piece: Haoshoku
Haki Theme: One Piece Gameplay: Side-scrolling beat-em-up 24 levels, 5 characters Free with In-app purchases Android Published: Jan 2014 Downloads: 600,000 © 2014 TOFU GAMES 11
12.
Stickman Kungfu Master Theme:
Stickman Gameplay: Side-scrolling beat-em-up 5 maps, 5 weapons Free with In-app purchases Android Published: Jan 2014 Downloads: 2,500,000 Raised to the top in many countries © 2014 TOFU GAMES 12
13.
Nhìn lại 2013 oMột
năm ảm đạm với các studio oMột loạt studio đóng cửa, tái cơ cấu, cắt giảm oThêm các studio nước ngoài: DeNA, NHN… oSự chuyển dịch mạnh mẽ từ Java feature phone lên smartphone © 2014 TOFU GAMES 13
14.
Nhìn lại 2013 oThị
trường nước ngoài sáng hơn trong nước ◦ RedAntz, DivMob, Pine, Guava7 oCác game studio lớn tiếp tục phát triển ◦ VNG, MeCorp, Teamobi © 2014 TOFU GAMES 14
15.
Nhìn lại 2013 oPhát
súng cuối năm: SohaGame với Đại Minh Chủ và Chiến binh Huyền thoại © 2014 TOFU GAMES 15
16.
Sự lấn át
của game nước ngoài © 2014 TOFU GAMES 16 NSX Nước ngoài NPH Trong nước 5000-7000 tỷ 30% là mobile game Nhập khẩu
17.
GMO phát hành
2013 Việt Nam: 6 Nước ngoài: 46 © 2014 TOFU GAMES 17 2013
18.
© 2014 TOFU
GAMES 18
19.
Đầu năm 2014 oSự
kiện Flappy Bird: cú huých tinh thần và nhận thức oMột loạt các studio hồi sinh và mới xuất hiện, được sự quan tâm của các nhà đầu tư và truyền thông oVNG ra mắt Khu vườn trên mây cho smartphone, o365App ra mắt, tiếp tục xu hướng Store nội địa oSố lượng game trên thị trường tăng nhanh oNPH nước ngoài thâm nhập mạnh thị trường © 2014 TOFU GAMES 19
20.
Xu thế 2014 oSố
lượng GMO tăng gấp 3 lần năm 2013 oCạnh tranh khốc liệt với game bản địa hóa từ nước ngoài oHệ thống thanh toán và phân phối game ngày một hoàn thiện oSự trỗi dậy của game sản xuất trong nước oCác studio game chuyên nghiệp và năng lực cao khẳng định vị thế © 2014 TOFU GAMES 20
21.
Cần làm gì? oHợp
tác mạnh mẽ hơn giữa NPH và NSX trong nước oKhuấy động thị trường, cổ động người Việt chơi game Việt oTăng cường năng lực sản xuất của các studio oĐào tạo chuyên ngành game © 2014 TOFU GAMES 21
22.
Tăng cường năng
lực SX oTrao đổi kinh nghiệm oXây dựng kho tư liệu oTích lũy từ các studio nước ngoài ◦ Gameloft, DeNA, oHọc hỏi từ game nước ngoài ◦ Game Design ◦ Đồ họa: Animation, Effect, UI ◦ Âm thanh: Nhạc nền, tiếng động © 2014 TOFU GAMES 22
23.
Cơ hội cho
Studio Việt Nam Khai thác gần bờ oGMO trong nước oTurn based ARPG Đánh bắt xa bờ oCasual game oGMO Phát hành quốc tế © 2014 TOFU GAMES 27
24.
Tofu sẽ làm
gì? oHợp tác với NPH trong nước oHoàn thiện đội ngũ, khẳng định năng lực SX oRa mắt các game đa nền tảng chất lượng cao © 2014 TOFU GAMES 28
25.
© 2014 TOFU
GAMES 29 Sản phẩm sắp ra mắt?
26.
Q&A - duy@tofu.vn ©
2014 TOFU GAMES 34