Server virtualisation is nothing new, but the landscape is changing and it’s changing quickly. Here’s everything your customers need to know.

1. www.techdata.co.uk
The changing landscape
of server virtualisation.
Your customer’s data centre is growing in size, is growing in importance
and it’s very likely that the costs are growing in tandem. Virtualisation
is changing this landscape and it’s having a positive impact on your
customer’s data centre.

2. Over the last decade there have
been thousands of case studies
which show the benefits of server
virtualisation, and it’s having a
huge effect on the IT industry, with
physical server revenues declining,
and virtualised servers on the up.

3. SERVER
REVENUE
IN DECLINE

4. In the third quarter of 2016, worldwide
server revenue declined 5.8% year on
year, and shipments declined 2.6%

5. In comparison, the worldwide
x86 server virtualisation market to reach
$5.6 BILLION(£4.55bn) in 2016 – an increase of 5.7 per cent from 2015.

6. 76%
of organisations were taking
advantage of virtualisation in 2016.

7. 62%
Virtualisation is
seen as the one of
the most important
IT initiatives, with
of IT buyers stating
it was very or
extremely important.

8. 66%
of IT buyers think it will be important
in the future – emphasising that
virtualisation is not a short-term project.

9. SERVER
VIRTUALISATION
IN ACTION

10. Businesses are more reliant on
IT to drive their strategic goals.
This has meant an increase in
applications and servers, placing
a strain on data centres’ power,
and a business’ floor space.

11. Take the example of financial services firm The
Motley Fool, which was running out of space
to house physical servers. New workloads
led to the addition of physical systems which
meant an increase in costs and valuable time.

12. The company turned to server virtualisation
technology, and now it is 75% virtualised,
running 200 virtual machines on just 10 physical
servers, saving up to 33% in power use.
75% 33%

13. Other benefits include
Increased lifetime of
legacy applications.
Reduced hardware
vendor lock-in
Improved server
provisioning and
disaster recovery
processes
Increased uptime

14. A SATURATED
MARKET

15. Resellers need to be able
to stand out in a market
where virtualisation is
becoming saturated.

16. This means companies are looking for value-add
services from resellers as the landscape changes,
including management of server virtualisation, analysis
of virtual servers, network and storage virtualisation,
and ultimately a shift to software-defined storage,
networks and data centres.

17. Takeaways
The software-defined data centre
market is expected to grow from
$25.61bn in 2016 to $83.21bn
in 2021, with software-defined
networking expected to witness the
highest compound annual growth
rate during the period.
The landscape is always changing
and virtualisation will play an
increasingly vital role in your
customer’s data centres, helping
them to achieve their business goals,
reduce their footprint and run
more efficiently.
It’s likely that your customers have
already virtualised certain parts of
their business, but as the landscape
changes you, as a reseller, will be
able to take advantage of endless
opportunities to upsell and cross-sell
add-ons to improve their business.

18. Take our data centre
audit now and benchmark
your customers against
industry standards.
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