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Tatva Public Relations
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BIRLA LIFESCIENCES PR Review April-July 2010
Objectives & PR Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
April ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
May ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
June ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
July ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
COVERAGE
 
Total Media Coverage Evaluation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Editorial Ad-Equivalent Period: 4 months (April-July) Number of clips in the print media: 17 Number of clips online: 7 Seconds in the electronic media: 290 secs TOTAL AD-Equivalent: 6,06,78,076 TOTAL PR Value: 59,53,34,120
Critical Success Factors ,[object Object],[object Object],[object Object],[object Object],[object Object]
Way Forward ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Review may aug