Become a Kickstarter Rockstar

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Kickstarter is the platform on which to crowdfund your next project. I have successfully funded 3 board games as of creating this presentation, bringing in $121,185 in support. Feel free to embed this presentation on your website or blog and get the code here: http://bit.ly/kickstarterslides

Business Technology

Be A
Kickstarter
Rockstar
By Michael Mindes, Founder
Tasty Minstrel Games

My Success On
Kickstarter

$48,378 pledged for “Eminent Domain”

$41,722 pledged for “Kings of Air and Steam”

$31,085 pledged for “For The Win”

WARNING!
This is a long and in depth presentation about
crowdfunding on Kickstarter.

This is not for everybody...

If you don’t have 30 minutes for slides and video,
then bookmark this and come back.

Why Kickstarter?
Generate funds before production
Build word of mouth support
Test the market
Get this...

Top 4 Keys To Success

Pre-Project Launch Audience
Concise & Emotional Video
Reward Structure & Bonuses
Social Sharing & Jeopardy

The Pre-Project
Audience Advantage

Social proof
Support at project launch
Excited fans share with friends

The Concise & Emotional
Video Advantage

Capture attention
Capture imagination
Create positive purchase decision
Create desire for your success
Video on next slide...

The Reward Structure &
Bonuses Advantage

Monetary incentive for sharing
Capture big and small spenders
Recreate jeopardy on the project

Video on next slide...

The Social Sharing &
Jeopardy Advantage

Endorsed project = more support
Support = more endorsements
Jeopardy = more sharing

Video on next slide...

Other Important Factors

Enticing Project Name & Image
Support Analysis & Justiﬁcation

The Project Name &
Image Advantage

Capture attention
Get trafﬁc to your project

The Support Analysis &
Justiﬁcation Advantage

People buy on emotion
People justify purchases on
analysis
Providing both = $$$

Video on next slide...

Conclusion
There are numerous factors leading to
crowdfunding success on Kickstarter.

These are the most important.

I hope this helped, enjoy this video refresher.

Oh, and please use the share buttons below...

Video on next slide...

Still Here?
Feel free to embed this presentation on
your website or blog with attribution by:

Linking “Tasty Minstrel Games” to http:/ /
playtmg.com
AND
Linking to http://bit.ly/kickstarterslides

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Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).

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A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

Social Media Marketing Trends 2024 // The Global Indie Insights

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The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

5 Public speaking tips from TED - Visualized summary

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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The six step guide to practical project management If you think managing projects is too difficult, think again. We’ve stripped back project management processes to the basics – to make it quicker and easier, without sacrificing the vital ingredients for success. “If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.” Dr Andrew Makar, Tactical Project Management

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During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59 Key takeaways: • Learn how to use ChatGPT to add AI power to your testing and test automation • Understand the limitations of the technology and where human expertise is crucial • Gain insight into different AI-based tools • Adopt AI-based tools to stay relevant and optimize work for developers and testers * ChatGPT and OpenAI belong to OpenAI, L.L.C.

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Become a Kickstarter Rockstar

1. Don’t Do This: CROWDFUND!

2. Be A Kickstarter Rockstar By Michael Mindes, Founder Tasty Minstrel Games

3. My Success On Kickstarter $48,378 pledged for “Eminent Domain” $41,722 pledged for “Kings of Air and Steam” $31,085 pledged for “For The Win”

4. WARNING! This is a long and in depth presentation about crowdfunding on Kickstarter. This is not for everybody... If you don’t have 30 minutes for slides and video, then bookmark this and come back.

5. Why Kickstarter? Generate funds before production Build word of mouth support Test the market Get this...

7. Top 4 Keys To Success Pre-Project Launch Audience Concise & Emotional Video Reward Structure & Bonuses Social Sharing & Jeopardy

8. The Pre-Project Audience Advantage Social proof Support at project launch Excited fans share with friends

9. The Concise & Emotional Video Advantage Capture attention Capture imagination Create positive purchase decision Create desire for your success Video on next slide...

10. The Reward Structure & Bonuses Advantage Monetary incentive for sharing Capture big and small spenders Recreate jeopardy on the project Video on next slide...

11. The Social Sharing & Jeopardy Advantage Endorsed project = more support Support = more endorsements Jeopardy = more sharing Video on next slide...

12. Other Important Factors Enticing Project Name & Image Support Analysis & Justiﬁcation

13. The Project Name & Image Advantage Capture attention Get trafﬁc to your project

14. The Support Analysis & Justiﬁcation Advantage People buy on emotion People justify purchases on analysis Providing both = $$$ Video on next slide...

15. Conclusion There are numerous factors leading to crowdfunding success on Kickstarter. These are the most important. I hope this helped, enjoy this video refresher. Oh, and please use the share buttons below... Video on next slide...

16. Still Here? Feel free to embed this presentation on your website or blog with attribution by: Linking “Tasty Minstrel Games” to http:/ / playtmg.com AND Linking to http://bit.ly/kickstarterslides

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