Magic 8 Pharmacy was established in June 2020 by a group of doctors in Tarlac City, Philippines to provide convenient access to medicine and supplies. They aim to expand their customer base and increase revenue through a digital marketing strategy utilizing Facebook, blogs on WordPress, and ads. Their plan involves boosting their Facebook page, creating engaging content to drive awareness to advocacy, and combining online and offline marketing efforts.
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https://www.facebook.com/magic8pharmacy/
https://www.facebook.com/magic8pharmacy/
Step by step process of content marketing
Content marketing improvement to entice and
build curiosity of what the pharmacy can offer
A customized platform website
information rich product / pages
description
customized design
engaging ad campaigns
intuitive and convenient categorization
navigation around the virtual shop
Content Marketing Improvement
Delivering convenience wherever and whenever in Tarlac.
Magic 8 Pharmacy digital marketing plan by the Smooth operators Drs. Belmonte, Bonifacio, Pascual and Tysmans
It all began when a multispecialty team of
doctors holding clinic at the
Central Luzon Doctor’s Hospital…
Found an opportunity in their captured market.
Magic 8 was established in June 22, 2020 , located at Romulo Blvd, San Vicente, Tarlac City right across the entrance of CLDH MAB
It is a pharmacy that offers convenience, accessibility and affordability to their clients
Offers medicine, medical supplies, convenience items
Purchase options include in store, pick up, and free delivery service
Has cheaper pricing scheme
Provides value added services
The Primary target market are the multispecialty team’s patients who are mostly 60 to 70 years old affected with co morbid conditions belonging to socio economic class BC who want convenience, savings, quality and safety in acquiring their maintenance medications.
Facebook a social networking site which attracts millions of users was used by magic 8 to promote its profile to the general public. The pharmacy original page has shared content such as posts, pictures and images of their service and products to a non targeted segment of the market.
In the face of the current pandemic, with lesser clinic hours and ongoing lockdowns, the sales of Magic 8 has also been affected.
The challenge therefore was how the pharmacy could reach customers ,expand their market and increase their revenue and sales.
The Brand awareness objective was utilize to effectively reach their target market. A digital improvement on their face book profile was made by changing original logos and ads. The main purpose was to improve their site, grow their customer base and track the performance easily.
Improvement of Magic 8 pharmacy business page was aimed to communicate with their target audience and expand their internet presence.
This business page can send and receive messages, post updates, get notifications , like, comment and share.
To reach the exact target audience by age, interest, behavior and location. Boosting of magic 8 video and ads through facebook was a strategy to keep their audience engaged.
Visual content created for magic 8 was more likely to be shared and remembered than the original written content.
Face book ads were made to target a group in facebook that shared similar characteristics. Once shared ads would be placed on their news feeds thus increasing the pharmacies online presence.
Over 75 million websites run on wordpress. This website was use to house the magic 8 pharmacy logo because it is the most influencial website builders in the world use today.
Not only this but is is a extremely powerful digital marketing tool.
To promote the magic 8 wordpress website…
Installation of a web design was chosen to leave a first and the last impression on the target audience minds.
Creation of quality, informative and engaging content of blogs were made for target audience.
Market blog post on linked social media platforms
Products that were showcased, was the main purpose of the website to inform visitors.
Wordpress is a great strategy to promote magic 8 pharmacy presence online to a large population on their baseline target market. This method promotes content as well as external links to more site which could improve ranking on search engines.
During the months digital campaign of magic 8 pharmacy in facebook. it has reached 7,940 unique target audience. It has a reached a number of 24% of people who viewed specific ad content.
During the one month campaign we have seen 2 boosted content that has topped the campaign.
A digital flyer which reached 6.2k targeted audience with an engagement of 531 likes
A short video commercial with 1.4k reach and with an engagement of 59 likes
We notice the difference of the boosted and unboosted post. The number of unique people/target market that have seen the posts are minimal compared to the boosted ad. This as well as the engagement of the unboosted ads is a measure that content must be boosted to reach the unique target population.
Minimal reach and engagement of unboosted post. The low reach means content, product and the business name are not getting into peoples news feeds. Improvement such as boosting must be done to be seen.
Impressions are minimal telling us that content must be catchy and interesting or because of the limited time of campaign shows such results.
Improvement on engagement by connecting to the target audience must be done to increase appearance on users news feed.
The results of the main target audience in the campaign would be 35 to 45 year old females who most likely would be interested in the products.
This will help administrators focus on their marketing efforts on this people who most likely be interested. The pharmacy must reach this population with their marketing message.
The boosted ad has reached 61.5% of the tarlac population. Main area where magic 8 is located.
7 digital assets for magic 8 pharmacy that is a platform to find, engage with customers, drives sales to advertising and promotion, gauge consumer trends and offer customer assistance and support.
Concepts and insights were taken from Marketing 4.0.
Having a solid marketing strategy is paramount to the success of any business. Digital marketing represents a whole new world of opportunity. In an age of digital conveniwnce and digital communication, digital marketing is a must and a necessary tool to grow one's business. However there are challenges when it comes to digital
From traditional to digital: Flyers
There are challenges when it comes to digital marketing for pharmacies. For most community pharmacies, digital presence is poor and led by non existent strategy.
Initially, thIS multispecialty team of doctors has traditionally marketed through the distribution of flyers to their captured market. Today, challenges like the surge of the pandemic and the rise of digital technology,
the pharmacy has moved on to further improve engagement through a connected marketing approach.
New Customer paths: The way to go is through Social media Marketing particularly Facebook, Search Engine Optimization and paid marketing. Strategies done included facebook optimization , targeted facebook ads . Posting and scheduling branded ads as well as SEO strategy and blogging .
Magic 8 pharmacy is currently developing digital marketing strategies to standout from the crowd and meaningfully connect with customers in a few critical touchpoints.
Driving awareness to advocacy
A step by step process of content marketing was done. The content marketing improvement in the existing social media pages and post aims to entice and build curiosity of what the pharmacy can offer.
A customized platform website includes information rich product / pages description, customized design, engaging ad campaigns, intuitive and convenient categorization and navigation around the virtual shop.
Two way conversation, interactive than traditional media.
Schedule created, curating and distributing and amplifying content that is interesting, relevant and useful to a clearly defined audience group. All these digital strategies improved health care communications
Digital assets linked together that generate contents that the customer finds more credible and appealing than social media.
Content can be consumed whenever and wherever.
Advertisement that attracts attention: Brand recall.
A ll these digital strategies improved health care communications, influenced more people and ultimately increased business revenue.
Your health is our priority Not just a pharmacy but a family MAGIC8 Pharmacy
Delivering convenience in tarlac Magic 8 pharmacy by the smooth operators.
