This piece of work consists of several informative slides that display various texts that analyse a large media company and compare it to a small media company.
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Task 1 music magazine institutions research
1. Task 1: Music Magazine
Institutions Research
By Taniya Williams
2. Bauer Media Group
• Bauer Media Group is a European-based media
company
• They are headquartered in Hamburg, Germany. Thus,
manages a portfolio of more than 600 magazines, over
400 digital products and 50 radio and TV stations
around the world. The portfolio includes print shops,
postal, distribution and marketing services.
• Bauer Media Group has a workforce of approximately
11,000 employees in 17 countries.
3. H Bauer UK
• Bauer Verlagsgruppe has been managed by five
generations of the Bauer family.
• Originally a small printing house in Germany, Bauer
Media Group entered the UK with the launch of
Bella magazine in 1987.
• Under the name of H Bauer Publishing they
became Britain's third largest publisher. Bauer
further expanded in the UK with the purchase of
Emap Consumer Media and Emap Radio in 2008.
• In the UK there are two divisions of the Bauer
Media Group. The original UK business trades as H
Bauer Publishing under CEO David Goodchild. Its
sister company is known as Bauer Media (Bauer
Consumer Media Ltd) with CEO Paul Keenan
H Bauer Publishing brands
• Titles include women's weekly and TV listings
magazines; namely Bella, Take a Break, that's life!
TVChoice and Total TVGuide. This is as well as a
number of puzzle magazines.
• In 1987 Bella was H Bauer's first venture into
publishing in the UK. In 1990, H Bauer launched a
weekly women's magazine named Take a Break. H
Bauer also has a sister title, that's life! that
launched in 1995. The H Bauer Publishing brands
also include puzzle magazines that carry the Take a
Break name.
4. A Bauer Media Group
Magazine
It is clear straight away that this
publication is aimed at people who can
translate German as the text is
displayed in German.
From what I can translate, the main
feature for this Cosmopolitan
magazine is Jennifer Aniston. This is
clear as she is on the front cover,
therefore making her the main body of
the magazine.
Thus, the target audience for this
magazine is someone who is going
through a “single-dilemma” and are in
need of some womanly advice; or
someone who is a little less
conservative and enjoys reading the
escapades of someone's former sex
fantasies; or simply what the power of
beauty can achieve.
5. BBC Worldwide
• BBC Worldwide is the main commercial
arm and a wholly owned subsidiary of the
British Broadcasting Corporation (BBC).
• Formed out of a restructuring of its
predecessor BBC Enterprises in 1995
• The business exists to support the BBC
public service mission and to maximise
profits on its behalf.
• The company monetises BBC brands,
selling BBC and other British programming
for broadcast abroad with the aim of
supplementing the income received by
the BBC through the licence fee.