Being shot in secret under the name The Woods, the third film of the Blair Witch series and a direct sequel to The Blair Witch Project was released in Greece at the end of September 2016.
Here is the case study of the launching campaign.
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The Blair Witch Project Case Study: « We beat horror with Magic »
1. RESULTS
Impressions Average CTR Saw the whole video
150.000 1.33% 1/3
REACH CTR ENGAGEMENT
SOLUTION
To match both the format and the product, we suggested the use of Magic InArticle, a Project Agora proprietary innovative outstream
video unit, embedded at the heart of the editorial content, in order to promote the movie’s trailer.
Moreover, we decided together with the client to target the following audiences: Digerati, Urban Hipsters & Suits. As expected, the
highest interaction was reached among the Urban Hipsters audience, with 1.39% CTR.
Being shot in secret under the name The Woods, the third film of the Blair Witch series and a direct sequel to The Blair Witch Project
was released in Greece at the end of September 2016.
Our client, the BGM OMD agency, needed a campaign to raise awareness around the new Blair Witch movie among the 18-44 years
old target, residents of Athens and Thessaloniki, exclusively.
MARKETING OBJECTIVE
We beat horror with Magic
Vertical: EntertainmentTAILWIND GREECE Format: Magic InArticle
Campaign Duration: September 9th – September 24th
InArticleInArticleby
Engage with your audience through the right channel at the right time.
Get in touch with us at welisten@tailwindemea.net