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A Marketing And Management Pro


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A Marketing And Management Pro

  1. 1. Thom Sudol“marketing and management pro”<br />
  2. 2. Thom Sudol…summary<br /> “I am versatile marketing and management leader, passionate about building bridges from companies and their products to new and existing customers. My diverse background spans both agency and client side assignments and includes strategic planning, integrated marketing, sales promotion, brand and product marketing, direct marketing, and advertising development. I am also an alliance and relationship architect, who is passionate about creating win-win solutions to problems and opportunities.”<br />
  3. 3. Thom Sudol…core competencies<br /><ul><li>Solid analytical skills and attention to details
  4. 4. Adept at creative thinking and problem solving
  5. 5. Works effectively across functions
  6. 6. Experienced with the creative development process and program execution
  7. 7. Experienced with sales and marketing budgets, P&L’s, forecasts, etc.
  8. 8. Highly organized with proven project management skills
  9. 9. Able to handle multiple assignments simultaneously
  10. 10. Excellent written and verbal communication skills
  11. 11. Interpersonal savvy
  12. 12. Conflict management/composure
  13. 13. Interview, select, develop, and supervise staff
  14. 14. Hire, manage, mentor, and support marketing personnel </li></li></ul><li>Thom Sudol…functional skills<br /><ul><li>Develop and implement strategic marketing plans
  15. 15. Prioritize product opportunities to maximize sales and profits
  16. 16. Develop and implement Policy Deployment
  17. 17. Develop and publish product pricing strategies and field discount policies
  18. 18. Provide field marketing support via collateral such as bulletins, newsletters, catalogs and press releases
  19. 19. Plan, develop and implement communication and branding strategies
  20. 20. Develop and manage budgets both individual and departmental
  21. 21. Establish priorities, allocate funds, and determine project direction
  22. 22. Plan, develop, implement and monitor projects to completion
  23. 23. Monitor and evaluate market research programs</li></li></ul><li>Thom Sudol…education & training<br /><ul><li>Master of Arts, Psychology – Montclair State University
  24. 24. Bachelor of Arts, Psychology – Seton Hall University
  25. 25. Project Management Professional training
  26. 26. Microtrain, Lombard, IL - 2006
  27. 27. Six Sigma Green Belt training
  28. 28. Chicago Deming Association - 2006
  29. 29. MS Project 1 & 2
  30. 30. Microtrain, Lombard, IL - 2006</li></li></ul><li>Thom Sudol…career experience<br /><ul><li>Douglas Shaw & Associates, West Chicago, IL 2007-2008 </li></ul>Direct marketing and fund-raising consulting firm<br /> Consultant – selected accomplishments<br /><ul><li>Executed inaugural direct mail appeal exceeding projections by 80 percent
  31. 31. Obtained three new clients in a four-month span
  32. 32. Awana Clubs International, Streamwood, IL 2000-2006 </li></ul>Non-profit children’s ministry to Christian churches<br /> Marketing Director – selected accomplishments <br /><ul><li>Crafted and implemented key communications strategy and tactics that resulted in 90 percent of member churches fully adopting a new program in the first year
  33. 33. Reduced time-to-market by two months for Awana’s annual product catalog and shrunk production costs by $25,000 in year one by re-engineering and managing the entire catalog development and new product selection processes</li></li></ul><li>…career experience<br /><ul><li>Vacations by Globetrotters, Downers Grove, IL 1999-2000</li></ul>Travel and vacation wholesaler<br /> Vice President, Sales – selected accomplishments<br /><ul><li>Initiated group sales department which exceeded revenue goal by 25 percent in six months
  34. 34. Negotiated and implemented annual sales and marketing agreements with more than 20 travel consortia
  35. 35. Budget Rent-a-Car, Lisle, IL 1997-1999</li></ul> Car and truck rental corporation<br /> Travel Industry/Local Marketing Manager – selected accomplishments<br /><ul><li>Developed integrated marketing approach that drove an incremental $300,000 in leisure rental car transactions
  36. 36. Pioneered a barter program (cars for airtime) with local radio stations nationwide, resulting in a first ever local market radio program at Budget</li></li></ul><li>…career experience<br /><ul><li>McCann Erickson Advertising, Tampa, FL 1996-1997 </li></ul> Full service advertising agency<br /> VP, Field Marketing & Promotion – selected accomplishments<br /><ul><li>Developed, coordinated, and executed field marketing plans and promotions, including print and broadcast media, for all Outback Steakhouse restaurants
  37. 37. Tracy Locke Advertising, Chicago, IL 1990-1995 </li></ul> Full service advertising agency<br />Account Director, Central (Client - Pepsi) – selected accomplishments<br /><ul><li>Developed and implemented a new hiring and training program to address client issues regarding performance and service - resulted in client retention, re-establishment of the clients’ trust and dramatic improvement in service quality
  38. 38. Increased total bottler participation in corporate objectives from 75 to more than 90 percent using creative franchise bottler incentive programs. Also, enhanced performance vs. sales and distribution objectives for the Central Division for two successive years</li></li></ul><li>Thom Sudol…other experience<br /><ul><li>Geographic Marketing Group (VP, Management Supervisor - Pepsi)
  39. 39. Coca Cola USA (Sales Development Manager)
  40. 40. Seven Up USA (Area Sales Manager)
  41. 41. Procter & Gamble (Field Sales Representative)
  42. 42. United States Army, Europe - 1LT, Armor</li></li></ul><li>Thom Sudol…contact information<br /><ul><li>Address: 1675 Blackwell Lane , Aurora, IL 60504
  43. 43. Cell Phone: (630) 430-9870
  44. 44. E-mail:
  45. 45. Linked In:</li>