Microsoft Industry Analysis in Polandfrom a Capital Investment PerspectivePresented by: Brian Karasik, Syed Saeed
Business Environment•FDI to Poland in 2010 = $10 billion.•10% increase from 2009•Benefits of FDI (tax revenue, improved sk...
Money to be made in PolandPro-American market & Cost-effective marketAwarded €67bn in Structural Funds by EUPolish SME use...
Software Piracy Rate Declined SlightlyThe rate of software piracy in Poland totaled 54%Poland software producers incurred ...
Legal Reform for PiracyStronger enforced provisions in copyright infringement casesCriminal sanctions in the Optical Disc ...
Innovation-driven Connectivityeconomies scoreUnited States 7.71Sweden 7.47Netherlands 6.75United Kingdom 6.44Canada 6.15Au...
• Best Performing Country• PolandPositive Drivers• High rates of in business usage• Strong proportion of ICT skills and sp...
Source: OECD, ICT database and Eurostat, Community Survey on ICT usage in enterprises, July 2010.0255075100Switzerland(200...
135.3691.2979.5362.7659.4557.0656.7154.2451.6450.1149.2548.3446.8541.0140.6340.2039.8539.7539.3938.8738.5035.1833.2532.703...
UNECE Statistical Database, EconomicStatistics
UNECE Statistical Database, EconomicStatistics
Forecast PolandForecast ComputerSales US$ mln 5% - 95% 5% - 95%Date Annual Upper Limit Lower Limit2012 3,107.74 3,141.43 3...
TransportationInfrastructureRoadways•90% of roads are paved•Road Construction Projects linking adjacentcountries underwayR...
Selection of ARPossible AR’s Identified•Alternati Projekt – Wroclaw, Poland•Makro Makro 2000 Ltd – Wroclaw, Poland•GM Reco...
Wroclaw vs Warsaw•Both are large cities•Both are located near Transportation (Roads,Rail and Airports•Warsaw average salar...
Alternati Projekt vsMakro MakroBoth provide similar servicesAlernati has licensing contracts fromPhillips, Toshiba and DVD...
ProcessFlowThis image cannot currently be displayed.
Recommendations1. AR should partner with all of its suppliersand OEM customers in order to maintain aconstant supply of co...
Questions?
Upcoming SlideShare
Loading in …5
×

Microsoft emerging markets supply chain project

227 views

Published on

In this paper we will address two empirical questions:

What are the major determinants of Software Industry growth trend diffusion?

What explains the differences in Software industry growth between developed and developing countries?

How to develop a framework for selecting an AR for Microsoft Industry in Poland

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
227
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Microsoft emerging markets supply chain project

  1. 1. Microsoft Industry Analysis in Polandfrom a Capital Investment PerspectivePresented by: Brian Karasik, Syed Saeed
  2. 2. Business Environment•FDI to Poland in 2010 = $10 billion.•10% increase from 2009•Benefits of FDI (tax revenue, improved skills)•Taxation and Special Economic Zone•Income and real estate Tax exemptions/reductions•Low corporate income tax rate of 19%•Labor Cost and Skills•Among lowest cost in the region•Maintain high education and skill level
  3. 3. Money to be made in PolandPro-American market & Cost-effective marketAwarded €67bn in Structural Funds by EUPolish SME used Government Funds to Update ITInfrastructureThe Poland National IT Infrastructure Plan budgeted75% of €1bn onExpanding wirelessBroadband servicesStrong initiative to be a EU member
  4. 4. Software Piracy Rate Declined SlightlyThe rate of software piracy in Poland totaled 54%Poland software producers incurred a $506m lossWorldwide software producers incurred $51.4bnMicrosoft products are the most counterfeited programsWindows and Office60% of Adobe Photoshop software is installed illegally
  5. 5. Legal Reform for PiracyStronger enforced provisions in copyright infringement casesCriminal sanctions in the Optical Disc VerdictCriminal provisions addressing Internet Piracy
  6. 6. Innovation-driven Connectivityeconomies scoreUnited States 7.71Sweden 7.47Netherlands 6.75United Kingdom 6.44Canada 6.15Australia 6.14Singapore 5.99Japan 5.87Finland 5.82Ireland 5.70Germany 5.37Hong Kong SAR 5.33France 5.22New Zealand 4.85Belgium 4.65Korea 4.17Italy 3.99Czech Republic 3.71Spain 3.49Poland 2.79Hungary 2.72Greece 2.62Slovakia 2.09Overview of 2009 ResultsMethodology© Nokia Siemens Networks
  7. 7. • Best Performing Country• PolandPositive Drivers• High rates of in business usage• Strong proportion of ICT skills and specialist jobs• Strong share of corporate data revenue fromIP and EthernetAreas for improvement• Relatively slow broadband speeds• Few fiber access networks• 3G Diffusion rate low• Low government spending onhardware, software and IT services• Low online government services usage• Low spending on ICT resources• Poor PC and secure server penetrationCountry example: Strong business connectivityunderlines Poland performance© Nokia Siemens Networks
  8. 8. Source: OECD, ICT database and Eurostat, Community Survey on ICT usage in enterprises, July 2010.0255075100Switzerland(2008)(*)Iceland(2008)Korea(2008)AustraliaCanada(2007)FinlandSpainFranceBelgium(2008)NewZealand(2008)(*)NorwaySwedenGermanyLuxembourgUnitedKingdomNetherlandsEstoniaSloveniaPortugalGreeceItalyDenmarkTurkey(2007)IrelandSlovakRepublicCzechRepublicAustriaJapan(*)HungaryPolandMexico(2003)(*)PolandSlovakiaCzechUse of broadband, 2009 or latest available yearPolish fixed broadband availability is low compared to the other European countries.
  9. 9. 135.3691.2979.5362.7659.4557.0656.7154.2451.6450.1149.2548.3446.8541.0140.6340.2039.8539.7539.3938.8738.5035.1833.2532.7032.5032.4631.3330.8029.9127.720 20 40 60 80 100 120 140 160TurkeyLuxembourgPortugalNorwayAustraliaNew ZealandMexicoCanadaCzech RepublicAustriaUnited StatesSpainSlovak RepublicNetherlandsIcelandDenmarkPolandBelgiumHungaryGermanyKoreaJapanSwitzerlandFranceSwedenFinlandIrelandUnited KingdomItalyGreeceBroadband average monthly subscription price, Oct. 2009, USD PPPAverage Subscription Price, USD, PPPMedianPolandSlovakiaCzech
  10. 10. UNECE Statistical Database, EconomicStatistics
  11. 11. UNECE Statistical Database, EconomicStatistics
  12. 12. Forecast PolandForecast ComputerSales US$ mln 5% - 95% 5% - 95%Date Annual Upper Limit Lower Limit2012 3,107.74 3,141.43 3,074.062013 3,320.63 3,368.27 3,272.992014 3,526.54 3,584.88 3,468.192015 3,724.54 3,791.91 3,657.16Forecast CzechForecast Computer SalesUS$ mln 5% - 95% 5% - 95%Date Annual Upper Limit Lower Limit2012 1,141.30 1,177.86 1,104.752013 1,184.08 1,235.78 1,132.382014 1,226.38 1,289.69 1,163.062015 1,268.13 1,341.25 1,195.02Forecast SlovakiaForecast ComputerSales US$ mln 5% - 95% 5% - 95%Date Annual Upper Limit Lower Limit2012 916.97 925.24 908.712013 919.30 930.99 907.612014 920.86 935.18 906.542015 921.91 938.44 905.37Results
  13. 13. TransportationInfrastructureRoadways•90% of roads are paved•Road Construction Projects linking adjacentcountries underwayRailroad•Extensive network of rails•Rail infrastructure is old and not maintainedlimiting higher speedsAirports•Airports and facitilities have been modernizedand expanded
  14. 14. Selection of ARPossible AR’s Identified•Alternati Projekt – Wroclaw, Poland•Makro Makro 2000 Ltd – Wroclaw, Poland•GM Records – Warsaw, Poland•Agmark – Warsaw, Poland•Takt – Warsaw, PolandNOTE: All Possible AR’s perform CD/DVDpressing/burning, printing and packaging
  15. 15. Wroclaw vs Warsaw•Both are large cities•Both are located near Transportation (Roads,Rail and Airports•Warsaw average salary is 22% higher thanWroclaw•Wroclaw is closer to exist AR’s in Germanyand Czech Republic•Lower cost to compete against AR’sChoice = Wroclaw
  16. 16. Alternati Projekt vsMakro MakroBoth provide similar servicesAlernati has licensing contracts fromPhillips, Toshiba and DVD FLLCMakro Makro does not mention anylicensing contracts on websitePossible capacity issues at Alternati?Choice = Alternati Projekt
  17. 17. ProcessFlowThis image cannot currently be displayed.
  18. 18. Recommendations1. AR should partner with all of its suppliersand OEM customers in order to maintain aconstant supply of communicationbetween parties2. AR should always, where possible havecontingencies plans as far as backupsuppliers and motor transport in case ofunforeseen circumstances3. AR should always look to reduce costs,but not to sacrifice service4. Microsoft and AR should run simulationmodels in order to see if supply chain isadequate and there are no failures5. Microsoft should step in if the need arisesthat prevent the flow of Microsoft product
  19. 19. Questions?

×