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Animated Series
General Information 
Animation: 2D (hand-drawn) 
Episode length: 6.5 minutes 
Season 1 episodes: 19 
(status: DVD release)...
Scientific basis 
The invention that 
appears in the 
show really exists 
or used to exist. 
Most of the facts 
and histor...
Characters (main) 
Phil (12 year old boy) 
Nana (11, Phil’s sister) 
(in English version, Lana) 
Neo (10 as human, 
140 as...
Characters
PHIL 
PHIL — An inventor with a deep 
knowledge of technical and 
mechanical matters. Phil has a 
mathematician’s mind and...
Фил
NANA 
NANA — Phil’s sister. Nana has a very 
creative nature and a good 
imagination. 
She knows history and loves it. Nan...
Нана
TESLA 
TESLA — The hamster. Like all pets, 
he loves attention and care. Without 
those he becomes touchy and 
annoying. H...
Тесла
NEO 
NEO (his nickname) — The alien. On 
his own planet, he worked with 
construction, and as a result, his ideas 
are ver...
Нео
Season 1 and 2 
Season 1-2: Timeless Ideas 
The adventures of Phil and his sister Nana together with Neo, a 
visitor from ...
A Teachable Idea 
“The Innovators” TV show gives 
children models for developing 
creative, innovative thinking. 
The main...
Seasons 1 & 2: Synopsis 
One day, in the attic where Phil, his sister Nana and their hamster 
Tesla spend time after schoo...
Innovations in shows from Seasons 1-2 
A dirigible capable of landing back on the 
ground, 
a miniature hydroelectric stat...
Season 2 
The show provides an education in history and in the process of 
inventing along with engaging adventures. 
In S...
Sample Episodes from Season 1 
Treasure in a Misty Bottle 
After a trip to the Ice Age, the alien Neo has caught a cold. P...
Sample Episodes from Season 2 
A Clean Case 
Neo turns up with an American catfish, but it’s too big for the aquarium. The...
Sample Episodes from Season 2
Licensing Program 
The core values of the brand form the basis of the licensing 
program. 
“The Innovators” is a brand ass...
Licensing Program
SEASON 3 
Season 3: Civilization Under Siege
Season 3 
Season 3 is in production. 
Theme 
The show’s central idea is to put into context the great inventions, 
discove...
A Teachable Idea of Season 3 
Each show in this season presents some of the greatest inventions 
that have changed our wor...
LOCATION and Time 
As in the previous seasons of the show, all continents and 
countries, from the Ice Age to our day. Sea...
Season 3: Character Design 
Morok, villain
Season 3: Character Design 
Phil, Neo and Nana new sketches
Sample Episodes From Season 3 
Glass 
Neo still doesn’t know that their incredible device has been seized 
by the shaman, ...
Sample Episodes From Season 3 
Mendeleev 
One find morning Phil finds that the hamster’s bowl is no longer 
plastic. What’...
Contact 
ALEXEY KOZHEVNIKOV 
CEO, Producer 
mob.:+7 968 748 6697 
kozhevnikov@novatory.com 
idea@novatory.com 
www.novator...
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INNOVATORS animated series

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Presentation of the Innovators TV show: the adventures of Phil and his sister Nana together with Neo, a visitor from outer space, and Tesla, a hamster. The group travels between time periods and locations with the goal of checking out historical scientific facts and legends. In each show, they discover new ideas and come up with new inventions.
Each of the inventions that is part of the show’s theme is absolutely real.

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INNOVATORS animated series

  1. 1. Animated Series
  2. 2. General Information Animation: 2D (hand-drawn) Episode length: 6.5 minutes Season 1 episodes: 19 (status: DVD release) Season 2 episodes: 24 (status: TV release) Season 3 episodes: 26 (status: in production through 2015) Releases of DVDs through June 2014: 5 releases Audience: children 6-12 years old, core audience is 6-8 years old, family Genres: entertainment, fantasy, comedy, edutainment
  3. 3. Scientific basis The invention that appears in the show really exists or used to exist. Most of the facts and historical figures (scientists, innovators, writers) actually had a place in the history of innovation.
  4. 4. Characters (main) Phil (12 year old boy) Nana (11, Phil’s sister) (in English version, Lana) Neo (10 as human, 140 as alien age) Tesla, hamster (6 monts)
  5. 5. Characters
  6. 6. PHIL PHIL — An inventor with a deep knowledge of technical and mechanical matters. Phil has a mathematician’s mind and can master all sorts of contraptions. His love of fantasy fiction helps him leap over conventional approaches. He is confident, unhesitant and brave ― sometimes when it wouldn’t hurt to be cautious. This trait of course gets him into some problems, which he and his friends then figure out.
  7. 7. Фил
  8. 8. NANA NANA — Phil’s sister. Nana has a very creative nature and a good imagination. She knows history and loves it. Nana is very bright and quick-witted, and she takes part in Phil and Neo’s adventures. She even argues with them about their plans ― after all, the boys aren’t very organized. Other than her sharp tongue, Nana is a very good-natured girl.
  9. 9. Нана
  10. 10. TESLA TESLA — The hamster. Like all pets, he loves attention and care. Without those he becomes touchy and annoying. He also loves to eat: He can eat lots and lots and lots. He can eat everything, practically. Teslik is completely frazzled and wired, which fairly often causes him to get involved in the story and the happenings and makes it necessary for someone to pull him out. Sometimes Tesla takes on the role of “laboratory hamster” and helps Phil with experiments.
  11. 11. Тесла
  12. 12. NEO NEO (his nickname) — The alien. On his own planet, he worked with construction, and as a result, his ideas are very progressive. Neo is a fan of scientific research and new discoveries. He is calm, sensible and cautious. To better understand life on Earth, he uses a special apparatus that he carries around in his hand. The device contains a collection of human knowledge. Nonetheless, this wonder machine doesn’t help Neo with his command of the subtleties of the Russian language. Nana helps with that.
  13. 13. Нео
  14. 14. Season 1 and 2 Season 1-2: Timeless Ideas The adventures of Phil and his sister Nana together with Neo, a visitor from outer space, and Tesla, a hamster. The group travels between time periods and locations with the goal of checking out historical scientific facts and legends. In each show, they discover new ideas and come up with new inventions. Each of the inventions that is part of the show’s theme is absolutely real.
  15. 15. A Teachable Idea “The Innovators” TV show gives children models for developing creative, innovative thinking. The main characters’ travels to historically significant times and places reveal facts from history and science. In any episode, the innovation proposed by the main characters is an existing model, a form of technology or a scientific discovery.
  16. 16. Seasons 1 & 2: Synopsis One day, in the attic where Phil, his sister Nana and their hamster Tesla spend time after school, a UFO crashes into the wall. The UFO turns out to contain a friendly alien from outer space, Neo. The group tries to help repair the flying saucer, rounding up mechanical spare parts from a junkyard. The saucer can’t be fixed, but from an old refrigerator Neo creates... a time machine. Naturally, the group begins to time-travel, landing in various adventures and sticky situations. To extricate themselves from these situations, they have to invent something new, helped by their knowledge of science and history ― and by their creative thinking. Each time the Innovators find a solution, help each other, make new friends and return home successfully to the roof of their attic.
  17. 17. Innovations in shows from Seasons 1-2 A dirigible capable of landing back on the ground, a miniature hydroelectric station, the toothbrush, masks that protect against cold temperatures and smoke, tidal hydroelectric stations, a miniature power station, the principles behind the fire extinguisher, a moveable lantern, wax models, canola oil, underwater motorcycle, an electric bicycle, colored signal flares, the oil pumping unit, absorbent powder, a high-speed water scooter, aerial photography, radio signal technology for water rescues, exoskeleton, 3-dimensional printer, a device that transforms sounds into colored signals, and other innovations.
  18. 18. Season 2 The show provides an education in history and in the process of inventing along with engaging adventures. In Season 2, the adventures continue: The main characters travel in Europe and the Americas, as well as end up in ancient and legendary worlds and meet remarkable figures: Hercules, Leonardo da Vinci and Henry VII. LOCATION and time From the Paleozoic Era and the Stone Age to the Middle Ages and modern day. From Europe, the Americas, Asia, Africa; the ancient worlds of Egypt, Greece, Rome and Russia; the jungle and the sea, glaciers and mountains. Every episode involves a new historical period and fact.
  19. 19. Sample Episodes from Season 1 Treasure in a Misty Bottle After a trip to the Ice Age, the alien Neo has caught a cold. Phil and Nana decide to head to a hotter place, Ancient Egypt, to warm up Neo. During his treatment, pagan priests show up at the pyramids. The Innovators need to hide themselves and end up in the African heat without water. Thanks to a knowledge of science, Phil finds a solution, and the characters return home with a new idea for an invention. (The main idea of the episode is the water machine, which transforms atmospheric gases into water.) Following the Ghost with the Light To find out whether ghosts exist, the Innovators go to 19-century England. The atmosphere at an abandoned castle is definitely mysterious: Swirling shadows, sighs, creaks from rusty door hinges. When the group finds itself locked in a secret room in the castle in the pitch dark, it really gets scary.... But the friends keep their heads, pick up a new idea and find their way out of the trap without problem. They still have to unlock the secret, however. (The main idea of the episode is the “eternal” light. While its owner is alive, the light will shine: A person simply has to use his hand to push on a lever. It transfers energy to a flywheel and then charges a battery. Because of the flywheel and battery, the light glows like a typical battery-powered flashlight.)
  20. 20. Sample Episodes from Season 2 A Clean Case Neo turns up with an American catfish, but it’s too big for the aquarium. The characters decide to visit the American continent during an earlier epoch in order to release the fish into clean water in the untouched wilderness of North America, but their intentions are overturned. After landing, they realize that the settling of the new continent is in full swing. The forests have been cut down, and there are oil spills in the Great Lakes. Using their knowledge and inventiveness, the Innovators help the Native Americans clean the land and water of pollution, make new friends and, in any case, release their fish into its clean, native waters. (The main topic is inventions that help remove oil spills from bodies of water. Those inventions were thought up by a company that manufactures parts for surfboards from polyurethane scraps.) A Wake-Up Call for Rome Trying to wake the hamster, the Innovators think up a new invention: Merging the concept of a ringing alarm clock and an motor, they come up with a clever “out of control” device. To turn it off, you first need to grapple with it as it quacks, grunts and becomes very loud. In pursuit of a jumping alarm clock, the group lands in Ancient Rome, where crazy sounds woke up the guards at the edge of the city and... saved a sleeping Rome from an unexpected invasion by the Gauls. (The main idea is the invention of the runaway alarm clock that stops ringing only after you fight with it.)
  21. 21. Sample Episodes from Season 2
  22. 22. Licensing Program The core values of the brand form the basis of the licensing program. “The Innovators” is a brand associated with the creative potential that we and our children possess. It is a dynamic process, an ability to reason creatively, to invent and to display one’s wit. There are many elements in the design associated with the themes of the show: science, travel, creative works. The design is vivid, striking and colorful. Today the licensing agent in Russia also is Disney.
  23. 23. Licensing Program
  24. 24. SEASON 3 Season 3: Civilization Under Siege
  25. 25. Season 3 Season 3 is in production. Theme The show’s central idea is to put into context the great inventions, discoveries and experiences that have created the world we live in today. The “villain” Morok step by step is destroying inventions and blocking the discoveries and ideas thanks to which civilization exists, from the wheel to the Internet. His goal is an alternate reality ― a regression. “The Innovators” Season 3 consists of new adventures with the characters from the show, who now will need to save modern civilization from the threat of degradation, using their knowledge, bravery and wits. The theme of Season 3 is *the role of innovations in civilization’s development* and an understanding of the importance of those innovations.
  26. 26. A Teachable Idea of Season 3 Each show in this season presents some of the greatest inventions that have changed our world. In almost every show, we meet a new figure: Louis Pasteur, Edison, Mendeleev, the Lumiere brothers, those who invented glass, the wheel and even jeans. We will air historically reliable dates and original facts from the history of discovery. Neanderthal-shaman Morok, who happened to turn up in our own time period, has stolen from Neo, the alien, the greatest achievement: an apparatus that can change objects and spaces. Since Morok is convinced that civilization is the work of descendents of his Cro-Magnon enemies, he decides to destroy everything that civilization has created. Seeing it as a society formed by progress, he puts himself at the moments when major discoveries occurred and neutralizes them .
  27. 27. LOCATION and Time As in the previous seasons of the show, all continents and countries, from the Ice Age to our day. Seasons 1-2 of “The Innovators” are the adventures of the grade school student Phil, his sister Nana, the alien Neo and the hamster Tesla, who travel in time and space to create and/or experience inventions or to find out the history of how they came to be. Season 3 (according to the producer’s decision) is a *restart of the project.* The adventure-fantasy format is being taken out in order to target an older audience, which is done with a view to further development. Character Design In Season 3 the design of the main characters is modified, making them a better match for the show’s target audience and giving them big licensing potential.
  28. 28. Season 3: Character Design Morok, villain
  29. 29. Season 3: Character Design Phil, Neo and Nana new sketches
  30. 30. Sample Episodes From Season 3 Glass Neo still doesn’t know that their incredible device has been seized by the shaman, but Phil and Nana hope to secretly figure out the shaman and get back the stolen apparatus. The prologue to the trip is the making of the machine’s windows using glass that they invented themselves. The Egyptians mistake the characters for the Egyptian gods Amon, Osiris and Isis, while mistaking the little hamster, which got itself wrapped in a pastry, for their sacred beetle. The Egyptians are afraid of them, but the greater danger is nearer than they think. The shaman Morok already has mastered his time travel and announces his treacherous plans. Neo finds out about the disappearance of the device but stays loyal to his friends. Now their work has increased threefold: They need to find the apparatus, return the shaman to the Stone Age and save civilization.
  31. 31. Sample Episodes From Season 3 Mendeleev One find morning Phil finds that the hamster’s bowl is no longer plastic. What’s more, they find out there aren’t any medicines or synthetics and their school isn’t teaching chemistry. An investigation leads them to the great scientist Mendeleev, who would have created the Periodic Table except... someone has altered history. Now the Innovators must come up with a way to return everything to its proper place, lead Mendeleev to his idea for the table of chemical elements, save his years of research and as a result neutralize the shaman, who is becoming more and more dangerous.
  32. 32. Contact ALEXEY KOZHEVNIKOV CEO, Producer mob.:+7 968 748 6697 kozhevnikov@novatory.com idea@novatory.com www.novatory.com 2014 © Private Technologies

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