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The Man
Behind
IMATS
Michael Key
Bridal
Editorial
Interview
Eryn Krueger
Interview
Color You
Beautiful
Mind
Your
Manners
Tips for Women
of Every Hue
The Fascinating World
of Make-Up Artistry
A simple
and hilarious
guide to
etiquette
MUD ART
MUDART
Make-Up Designory // 2015 // spring-summer // issue N°6
Make-UpDesignory//2015//spring-summer//issueN°6
A Perfect
Day
Venetian
Daydream
Make-Up Designory Los Angeles
	 	 129 S. San Fernando Blvd.
		 Burbank, CA 91502
	 	 001 818-729-9420
	  	 www.facebook.com/makeupdesignory
	 	www.facebook.com/mudschools
	 	customerservice@mudshop.com
	 	sales@mudshop.com
	 	 www.mud.edu
Make-Up Designory New York
	 	 65 Broadway, 15th Floor
		 New York, NY 10006
	 	 001 212-925-9250
	  	 www.facebook.com/makeupdesignory
	 	www.facebook.com/mudschools
	 	customerservice@mudshop.com
	 	sales@mudshop.com
	 	 www.mudshop.com
Make-Up Designory Europe
	 	 Rimska cesta 13,
		 1000 Ljubljana,
		 Slovenia, Europe
	 	 00 386 1 6200 348
	  	 www.facebook.com/mud.eu
	 	info@mudeurope.com
	 	 www.mudeurope.com
	 	 shop.mudeurope.com
MUD ART 2015 // Publisher: Make-Up Designory, Inc. // production: Endemit advertising agency // www.endemit.si // creative and art director: Maja Kešelj
MUD image photography: Peter Giodani // graphic design: Maja Kešelj, Polona Kopač // cover photo: Peter Giodani // product photo: Peter Giodani, Polona Kopač
make-up: MUD Europe team // editors: Svenya Nimmons, Nejc Pogačnik, Francine Reich, Polona Kopač, Myrna Martinez, Jake Holland
Student work from
MUD Schools and MUD Studios
issue N°6
MUD ART
Contents
The Fascinating
World of
Make-Up
Artistry
Graduate
Spotlight
- DeLaney
Henry
MUD Studio - A
renewed concept
of professional
make-up
education
Eryn Krueger
Interview
The Man Behind
IMATS - Michael
Key
MUD Studio
Workshops
Product
Catalog
Emma Gelaude,
The Belgian It Girl
A Perfect
Day: Bridal
Editorial
Introducing
The New MUD
Studio Interior
Mind Your
Manners - A
simple and
hilarious guide
to etiquette
Alter Ego Editorial:
Make-up in
Black and White
Photography
Finding the
Perfect Lip
Color
Color You Beautiful
- Tips for Women
of Every Hue
MUD News
& Events
FIND schools,
studios & partner
schools
New York,
New York
Venetian
Daydream - MUD
Spring / Summer
Look 2015
06
33
10
40
14 46
26
32
64
74
08
34
16
50
42
30
72
76
MUD New York
Campus Relocates
To A Historical
Address
New York City, the city that never sleeps
by defying the night and outshining the day,
MUD has now opened their new doors to
make-up artists with an upgraded campus.
The new address on 65 Broadway, stands
high on the 15th floor of the original
American Express Building.
Only a half mile from the original
site, the new school space allows
accommodations for future growth
including 2 additional classrooms and a
host of amenities. The spacious special
effects classroom includes about 954
square feet of workspace for up to 26
students. The entire 15th floor incases
the school’s learning space with separate
lounges for students and teachers and a
beautiful view of the city for inspiration.
In addition to the expansion, students
can enjoy the upgraded technology
enhancements and for easy access, the
campus store will be conveniently located
within the center of the campus.
TheFascinatingWorld
ofMake-UpArtistry
MUDSchools:PreparingStudentsFor
Each year, Make-Up Designory (MUD) schools train
hundreds of students from around the globe in a variety
of make-up specialties. From day one, students are
immersed in the fundamentals of make-up artistry with
aspirations of working in the fashion, entertainment or
retail cosmetics industries.
The bi-coastal main campuses in Los Angeles and New
York as well as the various MUD Studios around the
world, give potential artists the experience of a lifetime
by training under licensed instructors with professional
expertise in film, television and fashion. Through this
training, students learn to develop their own unique
style, whether it be within the intricacies of prosthetics
or the delicacy of beauty make-up.
Accredited by the Accrediting Commission for Career
Schools and Colleges (ACCSC), MUD main campuses
are located in the heart of the entertainment and fashion
capitals. The LA campus can be found in downtown
of Burbank, California, home of some of the biggest
production studios in the world, while the New York
campus is located amidst the bustling area of designer
boutiques of New York.
MUD campuses are each licensed by their respective
states. In 2003 MUD’s Los Angeles campus received
accreditation from the Accrediting commission for
Career Schools and Colleges (ACCSC) and was
recognized by ACCSC as a School of Distinction. The
Los Angeles campus has since received two 5 –year
terms of accreditation. The ACCSC has also recognized
the school as a School of Merit in 2008 and a School of
Excellence in 2013. The 2005 opening of the New York
campus lead to accreditation from ACCSC in 2007 and
was recognized as a 2009 School of Distinction.6
NewYork,NewYork
Nothing beats the glow and energy of New York. The
entire city is a playground for a freelance make-up
artist and MUD prepares them for such an evolving
career. Within the center of the fashion industry,
emerging film makers and the everyday consumer
keeps a freelance artist’s schedule full of amazing
opportunities. On set one day shooting a short
film, followed by a bride’s trial makeup session the
next day, just before hitting a fashion show on the
weekend-is all in a weeks work as an artist.
The city of dreams allows for constant windows of
opportunity to network and you never know who
you will meet that may change the course of your
career. Within the city lights off Broadway lies the
MUD campus that not only gives you a team of
cheerleaders (otherwise known as Admissions and
Career Services), but one can only expect some of
the industry’s finest as instructors to help prune their
craft. All hidden away on the 15th floor of the historic
American Express Building, the new MUD campus
offers luxury, inspiration and the tools you need to
succeed. So what are you waiting for?The possibilities
are endless and your dreams are waiting to be fulfilled.
Recognizing the need of working make-up artists and other industry pro-
fessionals to be able to broaden and increase their knowledge, Make-Up
Designory has created a series of part-time courses. These courses are
held conveniently at MUD’s main campuses, MUD Studios and Partner
Schools throughout the country and internationally.
MUD Studio courses are based on the same great educational method-
ology and teacher training that has helped to make MUD a bedrock in
make-up education. The courses are pulled from the same curriculum that
comprises the longer programs at MUD, but are broken up into smaller
modules. These modules can be taken separately or combined, allowing
the student to transfer their education to one of MUD’s main campuses.
a renewed concept of
professional make-up
education
Certifications
Make-Up Designory has courses and groups of courses to meet just
about any need. Most of the classes below require Beauty Essentials as
a prerequisite. All classes are also offered as continuing education for
make-up professionals. We have developed our courses to build upon one
another, so that students will benefit from the combined materials and the
progressive nature of the curriculum. We have created groups of classes
to illustrate possible combinations. These groups are designed to provide
comprehensive training in various aspects of make-up artistry. Please note
that some classes may not be available at all locations. A Certificate and Card
are awarded for successful completion of any course or group of courses.
Level I Make-Up Artist
Level II Make-Up Artist
Bridal Make-Up Artist
This certification level consists of the following courses:
This certification level consists of the following courses:
This certification level consists of the following courses:
All students completing Beauty Essentials will receive our Level I Make-
up Artist Certification. Beauty Essentials was written as an introduction to
beauty make-up. In this intensive 84-hour course, students learn how to
apply beauty make-up and why we as make-up artists do what we do. We
view these first 84 hours as the bare minimum to learn beauty make-up.
As a make-up artist we need to be prepared for the multimedia nature of
work we are often asked to create. The courses of this certification level start
with the basics and covers the different areas make-up artists are expected
to know as professionals. Areas include fashion, print, film, and television and
bridal make-ups. The completion of the Level II Make-up Artist Certification
allows students to transfer to a main campus program, and may act as a
substitute for Beauty 101: Fundamentals of Beauty make-up.
The bridal industry is constantly growing and changing and we have
created a certification level for make-up artists that have completed this
series of courses. Not only is it necessary to know the basics of beauty
make-up but we must also know how to airbrush make-up and perform
consultations that will give a blushing bride exactly what she desires on
that big day.
// Beauty Essentials
// Airbrush
// Bridal Make-up
// Beauty Essentials
// Beauty Essentials
// Airbrush
// Bridal Make-up
// Studio Make-up
// High Fashion Make-up Trends
Visit mud.edu or mudeurope.com
to sign-up for an upcoming course!
Enroll
today
Check for upcoming
Studio Courses and
Workshop Dates.
Individual Courses & Continuing Education
Make-Up Designory also offers students the option to take individual
courses alone in order to expand a particular area of expertise. Courses
can also be taken by individuals in related fields who are seeking profes-
sional enhancement in their chosen area of employment.
At MUD, we are committed to helping students select the courses of
study that will best help them reach their occupational goals. For this
reason, prior to registration in an individual course, it is necessary that
students consult with the Admissions Office in order to be sure that they
have completed all required pre-requisites or have obtained the appro-
priate equivalent experience.
In order to register for individual courses, students may have to demon-
strate that they are licensed, in the process of being licensed or working
professional make-up artists that possess the skills required to enroll.
Certificates and cards are awarded to students who successfully com-
plete an individual course.
Airbrush
Essentials of Hairstyling
Beauty Essentials
High Fashion Make-up Trends
Airbrushing has become one of the premiere ways of applying make-
up. In this course we de-mystify the tool and show how to properly
care and maintain it. In addition, we teach the techniques to do
beautiful, flawless beauty make-up. Learn the techniques that are
being required by the major studios as well as demanding clients.
This course consists of 10 sessions for a total of 35 clock hours.
This course concentrates on the basic fundamentals of hairstyling,
from simple blow-drying techniques to creating elaborate hairstyles.
Students will learn to create modern styles, as well as edgy and creative
hair designs, using hot tools and roller sets. This course incorporates
daily projects and skill-building sessions, to encourage learning by
practice. As part of this course, students are required to complete hair
and make-up projects, which relate to on-the-job experience.
This course consists of 20 sessions for a total of 70 clock hours.
This course is designed as an introduction to beauty make-up with an
emphasis on the techniques required today in this multi-faceted industry.
Regardless of which of these areas you intend to work in, mastery of beauty
make-up is a must. In this course you will start by learning facial analysis, base
matching and application, correction, contours, highlights, as well as a focus
on eyes and lips. The course finishes with complete make-up applications
ranging from one hundred percent corrective to natural make-up.
Thiscourseconsistsof24sessionsforatotalof84clockhours.
Learn the techniques employed by professional make-up artists working
on advertising and editorial. In this course, students will learn how to
work on set and create make-ups that can be used in fashion or editorial
and how to work with a professional photographer to create imagery that
stands out from the rest. Students will also develop his or her eye for
make-up and learn what to look out for in his or her own pictures.
This course consists of 10 sessions for a total of 35 clock hours.
Studio Make-up
Portfolio Development
In this course students are exposed to film and television production
and the make-up required for today’s demanding sets. Learn how to
work with high-definition cameras and learn what is required of the
make-up. We will also be focusing on the no-make-up look.
This course consists of 10 sessions for a total of 35 clock hours.
Students are pushed to his or her creative limits in this high paced
course. We will guide the student as he or she design and create
looks for multiple photo-shoots. Students will work with professional
models and photographers to create a professional quality portfolio.
This course can also be taken as part of a travel package to either Milan
Italy or New York City, in which students are immersed into one of these
two fashion locales.
This course consists of 10 sessions for a total of 28
clock hours.
Bridal Make-up
Special Make-up Effects
Learn the techniques used to do a successful consultation with a bride
and family members. We will focus on the lucrative world of wedding
make-up and what is required to successfully run a bridal make-up
business.
This course consists of 6 sessions for a total of 21 clock hours.
Creating out-of-the-kit effects has been a staple of professional make-
up artists for decades as well as applying prosthetic appliances. Learn
their craft in a hands-on course that covers two-dimensional and three-
dimensional techniques to simulate injuries and other effects. Our team
of professional make-up artists will walk you through the process of
applying and properly coloring prosthetics or other injuries whether they
are translucent or opaque.
This course consists of 10 sessions for a total of 35 clock hours.
Professional products
with quality education
Each course kit requires specific tools for your class while helping
to build your kit for professional use. Inside your kit, you will find
MUD products and course materials. Each kit contains a unique
serial number used to track your progress and ensures your
appropriate certification.
Coming Soon
Coming Soon
Visit mud.edu or mudeurope.com
to sign-up for an upcoming course!
Enroll
today
Learn to do make-up, while having fun!
Every day, different workshop. Invite your friends, book your
seat and learn best techniques to achieve selected looks with
professional make-up artists.
Beauty Workshops
Evening Looks
Description: Learn the techniques employed by professional
make-up artists to create a beautiful and youthful look for any
evening engagement. The instructor will give you the tools to
create a make-up for any evening occasion.
Natural Day Looks
Description: Creating a natural, no make-up look can be
one of the more challenging aspects of make-up artistry.
We will guide you through the process of applying make-up
so it not only looks natural and minimal, but also looks clean
and helps each person to look their very best.
5 Minute Looks for
Women on the Go
Description: Don’t have much time to put on make-up? In
this seminar we show you fast ways to get flawless results.
Apply make-up in this seminar as our professional make-up
artist assists you in achieving the look you want in less time
and with less effort.
Teen Make-Up
Description: Learn to properly apply make-up for you
and your teen/tween from professional make-up artists.
These age appropriate lessons show how much make-
up to use and the proper way to apply it. We will explain
and demonstrate the techniques to cover blemishes and
make it look natural.
Make-up party
Description: Invite your friends to a party where
you learn to do make-up while having a little fun. This
workshop is the perfect introduction to the weekend.
Channel your inner-rock star with a new look and be the
center of attention.
Smoky Eye
Description: Learn how to create a smoky eye with our
talented team of make-up artists. We will walk you through
the process of layering eye shadow and creating the most
amazing effects with the smallest amount of product.
Visitmudshop.comor
mudeurope.com
tobookyourchairtoday.
Book your
seat
Alter
Beauty Editorial
EgoMake-up in Black and White Photography
Make-up artistry and photography are tightly connected in a way
where ideas reach people far beyond belief.
Color photography and black and white photography as a medium
differ, something we make-up artists can relate to, as we create an
imaginary world for our viewers.
We can achieve magic with color, thus color photography shows
the true face of the make-up we choose. Combinations and
intensity matter. BW photography, on the other hand, is a beautiful
media in which the shades of gray leaves room for the imagination.
The image then becomes more graphic and the texture is of great
importance. Amongst the shades, everything lighter will seem
almost invisible while darker shades bring more of the dramatics.
In this case, the color combination is of less importance, but the
shading is everything. What viewers may perceive as a red lipstick
isn’t always the case.
In the end, the question of whether to use color or BW is
dependent on not only the medium, but also the preferences of the
photographer and their endless options of camera modes which
can take their work to different levels of beauty. The most amazing
photos will always be a combination of ideas and the skillful eye of
all artists creating it. Stay open and watch the magic appear.
16
make-up & hair: Vanja Djuran, Hrvoje
Kožul, Lara Oven @ MUD Europe
creative director: Maja Kešelj
photography: Peter Giodani
styling: Dajana Ljubičić
model: Nika, Branko, Natalia,
Ana @ Immortal Model Management
Written By: Lara Oven, MUD instructor
Eyes: Canvas, Honeysuckle, Taupe,
Pavement, Onyx Eye Color, Black Eyeliner
Shading: Cream Shading 4
Lips: Burlesque Lipstick, Mauve Lip Pencil
Eyes: Bone, Taupe, Espresso, Onyx Eye Color
Eyebrows: Taupe & Black Eyepencil
Shading: Bronzer Endless Summer
Lips: Mahagony Lip Pencil
Eyes: Semisweet Eye Color
Shading: Dual Finish Mineral Pressed Powder DFD2
Eyebrows: Taupe Eye Pencil, Brow Fix
Eyes: Ice, Statue, Graphite Eye Color
Shading: Sunshine Bronzer
Eyebrows: Taupe Eyepencil
Lips: Black Cake Eyeliner
She is a stunning print-ad model, a formidable advertising guru, and a rising television star. In
addition to personal styling, Emma specializes in the production of fashion campaigns for a wide
variety of brands from Range Rover to Starbucks and -- of course -- Make-Up Designory.
The Belgian It Girl
Emma Gelaude
“Fashion has always been a huge passion of
mine. I started my own little company when I was
22, about the same time when myfashionblog.be
came to exist. My job in fashion entails all kinds
of tasks: from production to styling, modeling
and personal shopping. My blog on the oth-
er hand is a personal communication platform
where I can share my passion for fashion and
lifestyle. Over the years it has grown into a per-
sonal fashion diary where I share everything from
my collaborations to interesting fashion labels I
discover and my own outfits. It’s aimed to be an
inspirational platform”, Emma explains.
‘A blogger is not necessarily
an influencer’
Myfashionblog.be was one of the first fashion
blogs in Belgium. “I was one of the Belgian pi-
oneers when I started in 2007. Back then I no-
ticed that people didn’t always quite understood
what exactly it was that I did”, says Emma.
Over the years, blogs have gotten more credibil-
ity and are a worldwide known phenomenon, al-
though that also has its disadvantages accord-
ing to Emma: “ Due to the massive explosion
of the blogs, it’s also harder for labels to find
the right quality platform for their brand. I feel
that everyone is free to do what they want, but a
blogger is not necessarily an influencer. Anyone
can start a blog, but not everyone brings profes-
sional and unique content that reaches a wide
audience in a way that inspires them.”
It’s all about fashion
Emma’s day to day tasks are a variety of things,
but the core business is always fashion. For
example: on Monday she could be doing a
personal styling for which she goes from city
to city trying to find the perfect looks for her
customers, and on Tuesday she could have
a photo shoot for a brand of which she is the
ambassador for. “Or I could do a whole day of
production for a fashion campaign or show. It all
falls within the same story but at the same time
it’s very different, which makes it interesting”,
Emma elaborates.
Photo Shoot for Belgian MUD ART cover
Talking with Nathalie and Gianni,
owners of MUD Studio Belgium
Emma for SuperTrash
(Supertalent campaign)
Photographer: Klass Jan Kliphuis
Emma for Starbucks
Photographer: Sara De Graeve
Villa M campaign
styling and production by Emma
Photographer : Mous Lamrabat
Emma for Agent Provocateur
Photographer: Particles H2O - Ellie Furia
Emma for Lee
Photographer : Lana De Doncker
Behind the scenes of a styling
Photographer: Nathalie Samain
Written By: Renske De Maesschalck
27
A big part of her job is working together with brands. “For
me, it’s very important that I only represent brands that come
natural to me, brands that I already know and love. I will nev-
er work together with a brand that doesn’t fit my identity or
personal style, no matter how much money is involved”,
Emma explains.
“I believe that is also the difference between a blogger
and a model. As a model you’re hired for your looks, as
an influencer they want you for your identity. I want my
personality to fit the vision of the brand I’m representing.”
In the majority of the time, the labels come to her because
they want to work together. “I don’t do actively pursue
those collaborations but I make sure, through my blog and
pr, that they know what I’m working on. The combination
of clear communication and an elaborate network lead to
these partnerships.”
Make-up Designory. “We produced and styled a video to-
gether and now for their magazine too. That’s what I like most
about my partnerships, they are almost always long-term.”
Why Make-up Designory?
“MUD is truly an expert in the field of make-up and special ef-
fects make-up. They’ve been working on a very beautiful story
and I’m just happy I can be a part of it. I’ve always liked brands
that really know their field and stick to what they’re best at.
They have a lot of expertise and their products are really good.
That’s the main reason why I love MUD”, Emma explains.
Her biggest project so far
In the blogging business, it’s very hard to predict what’s
coming next. “My personal goal is to always keep im-
proving and to get better at what I do, but other than that
there is no real scenario that I follow. I make sure that
‘My partnerships are always long-term’
Emma has done a lot of collaborations with national and in-
ternational brands. And it doesn’t always have to be about
fashion. “Working together with Starbucks was very exciting,
because it’s a very strong international well known brand. It
was also interesting to work together on the campaign and
to provide my ideas and input. It’s always challenging if I can
do more than just model, so I prefer partnerships where also
my creative input is wanted.”
“I also remember the private shopping night for Agent Provo-
cateur, a high fashion and cool brand to work with, and my
ambassadorship for Ranger Rover was a beautiful collabo-
ration too.”
Another highlight was to be chosen as supertalent by the
Dutch brand Supertrash and of course her collaboration with
every partnership leads to a successful result and I try
to bring perfection to everything I encounter, but after
that it’s out of my hands. That’s what I like most about
being an entrepreneur, I have no idea what’s coming next
but that’s makes it interesting and keeps me sharp. I like
being my own boss.”
What she does know is coming ahead, is her baby since she’s
pregnant for the first time. “It’s been a challenge combining
my pregnancy with my job, but it’s also just another part of
who I am now. This pregnancy may have closed some doors,
but it has certainly opened new ones and I’m sure new oppor-
tunities are right around the corner. That’s just how life goes
and as long I can keep doing what I love I have absolutely no
problem with that.”
Photo Shooting for Belgian MUD ART cover
Preparing accessories for photo shoot
Photo Shooting for Belgian MUD ART cover
Nathalie and Emma searching for
perfect lip color
Photo Shooting for Belgian MUD ART cover
Emma waiting for her make-up
29
FOLLOW EMMA
ON HER BLOG
MYFASHIONBLOG.BE
AND INSTAGRAM
@EMMAGELAUDE
28
Women of Latin, African,
Middle Eastern and Asian
heritage are beginning to
find more complimenting
shades in some of the main-
stream department stores
and perfumeries around the
world as diversity becomes
celebrated more often by
beauty brands. Even so, the
support of choosing the right
shade and undertone has
been hit or miss with many
women simply settling for a shade that is closest to their skin
tone without the full satisfaction of the perfect match.
While most major cosmetic companies offer a limited pal-
ette of foundation, blush and lipstick shades for all women to
choose from, it only appeases a handful. Non-Caucasian cus-
tomers make-up a strong percentage of sales along with
the need for a wide variety of shades. According to Su-
san C. Taylor, M.D., Director of Skin of Color Center,
those of African descent are known to have over
thirty-five different skin hues or shades alone.
Another issue for women of different
shades of beauty, is natural, uneven
skin tone and discoloration. From
dark patches around the mouth
and eyes, certain skin conditions,
to the result of past scarring,
brown skin naturally many
hues throughout the face.
Foundations
Foundations are used to
even out the skin tone for
a smooth canvas. The key
is to enhance, not cov-
er up the natural glow of
the skin. Because choos-
ing the correct color is so
crucial, be sure to test the product on different areas of the
face. Natural lighting should give you the most realistic view
without washing out the true life and complexion of the skin.
There are a variety of foundations available such as liquid,
cream and powder products, just to name a few. Choose
the best type of product based upon your desired cover-
age, skin type and environment. Changing from a cream
to a liquid foundation when the weather
gets warmer is also a great idea
for all women.
While finding the shade
that is closest to your skin
color is important, it’s also
important to point out the
Color You
Beautiful
Tips for Women of Every Hue
Written By: Svenya Nimmons
general undertone. The undertone is the underlying hue that
modifies the overall tone, giving a richness to the skin color.
Women of color have a greater variety of undertones such as
yellow, orange and red, but some also have an olive or blue
undertone as well.
“Be mindful that applying a foundation that matches the skin
color but not the undertone can make the skin look grey or
pink,” says John Bailey, one of the founders of Make-Up
Designory Cosmetics. Another mistake that some major
brands make when catering to niche markets within their
secondary beauty lines, is that they overdo it with adding too
much of an orange or red undertone to their products, which
can also look unnatural.
Once you’ve selected a shade or the perfect blend of two,
keep in mind that your skin may change shades through-
out the year or in different environments and may require
a few adjustments.
Concealers
The purpose of concealer is to camouflage areas that may
have discoloration from a blemish or hyperpigmentation in
areas such as the forehead, under eye, mouth, and chin.
When concealing dark discoloration, trying using a highly
pigmented shade with orange like the Deep Brown Correc-
tor. Mix a small amount into the foundation to create the
perfect base tone relationship by canceling out the color of
the discoloration.
The consistency of concealers are much higher than foun-
dation so a little goes a long way. Using a brush, damp
sponge or your finger helps to set and blend the products
into the area.
Aside from foundations and concealers, the need for more
concentrated pigments in make-up in order for the color
to show up on the darker skin shades for the eyes, lips and
cheeks have also changed the way products are devel-
oped. Brands are realizing that great packaging is half the
battle. Such products must also carry enough weight that
it shows up on the skin naturally without appearing too
bare or distracting. In addition to the concentration levels
of make-up, the color ranges have now extended outside
of the simple neutral shades, to more hues that show up
on the darkest of skin tones beautifully without making the
skin look dull and grey.
Two-Tone Lips
Another common issue for women of many hues is the natural
distinction of two completely different shade of the lip with a
darker shade on top and a lighter, more pink or reddish shad
on the bottom. This however, doesn’t call for two shades of
lipstick to get an even-toned look. Simply fill the lips with a lin-
er to help even out the different tones or apply a small amount
of foundation to the lips before applying the lipstick.
Natural Blushing Beauties
Just the right amount of blended cheek color can be
used to warm the face and emphasize the cheekbones.
They come in several forms such as powders and cream,
along with a wide variety of colors. Selecting a shade
should be based upon your own personal style and the
look that you want to achieve. Don’t be afraid to try col-
ors outside of the range that you are used to and it may
surprise you how flattering neutral shades such as a
bronzer may look on your skin.
When it comes to looking your best, it starts with feeling con-
fident that you’re wearing the most complementary shades
to enhance your true beauty. Don’t be afraid to ask questions
or be particular about what you want in order to get the radi-
ant, healthy glow that you carry inside.
MUD products allow for countless skin tones to be created
because the foundations are based on both the skin color and
undertone, with the ability to combine shades effortlessly for
the perfect fit. For those looking for efficient coverage along
with a smooth finish, simply blend the Cream Foundations
and the HD Air Foundations together. MUD’s vibrant shades
of eye, cheek and lip colors not only give a wide range of color
options, but the highly pigmented shades last all day.
When it comes to creativity, only a brand that was created by
make-up artists can provide multi-functional products for a
diverse market without surrendering to quality.
A few MUD favorites for
women of color:
Face:
∙∙ Cream Foundation Palette #2
∙∙ Dual Finish Pressed Mineral Powder
DFM 2, DFD 1, DFD 2
∙∙ Deep Brown Corrector
∙∙ Loose Powders in Suede and Desert
Eyes:
∙∙ Eye Colors in Daisy, Spanish Gold,
Voodoo, Midnight, Tea Tree, Moss,
Graphite, Semisweet and Velvetine
∙∙ Rich Brown and Black Forest Eye Pencils
Lips:
∙∙ Lipsticks in Eggplant, Rustic,
Burlesque, Idol and Lady Bug
∙∙ Brick Lip Pencil
∙∙ Henna Lip Gloss
∙∙ Lip Glazes in Magnolia,
Java and Spicy
Cheeks:
∙∙ Sun Rose and Tulip Color Crème
∙∙ Cheek Colors in Berry, Poppy,
Garnet, Pumpkin, Russet,
Brick and Gingerbread
Svenya Nimmons
Author, Multicultural Activist
Watch tutorials
for different ethnicities
30 31
DeLaney Henry has the spunk of a southern
belle and the hands of Picasso. Whether she’s
getting a bride ready for her big day or a beauty
contestant ready for the stage, DeLaney is there
with a brush in hand to make it all look easy. The profession-
al make-up artist now lives in Nashville, Tennessee, home of
musicians of many stripes, but the original home of Country
Music. Busy with both brides and celebrities, DeLaney enjoys
the joy of transformation on her clients every single time.
After touring five schools in California, she made the decision
to attend MUD and never looked back. “Everything about the
experience was great. From the staff to the teachers, to the
other students. I learned more than just make-up. I learned
what it was to be a profession at every setting and to always
strive to learn more.” the owner of You’re Flawless tells us.
Graduating from the Journeyman Program, Hair Styling
course and Airbrush course, the artist with a Public Relations
degree decided that she would trade in a job in a cubicle for
a job on-set, any day. “Some of the celebrities I have worked
with are: Dean Cain, Betsey Johnson, Lance Bass, Haylie
With IMATS just around the corner in major cities around
the world, the buzz surrounding this huge industry event
is deafening. To give you an idea of how big, let’s just
say 10,000 tickets were sold and over 200 vendors will be
present at most shows. The show offers excellent make-
up educations classes taught by the industry’s best, live
on-stage presentations, special make-up effects demon-
strations, show-only offers by the best make-up brands,
Battle of the Brushes student competition and more!
How did something that was just a “trial” become so popular?
Last night, when Deverill Weekes interviewed Michael Key,
make-up artist and the man behind IMATS and Make-up Art-
ist Magazine, we got a simple answer: There was a need for it.
Michael is a musician who was caught in a twist of fate.
When asked what started his career in make-up, he replied,
“music was my first love, but it wasn’t taking. I’ve always
loved movies, and I came across ‘Cinefex’ a magazine that
covers behind the scenes movie make-up. It had a step-by-
step on how to sculpt, and I thought, `I could do that’. So, I
went to a hobby store, purchased plaster and clay and did
everything wrong.” It turns out, that after 7 weeks, he suc-
cessfully sculpted a head. He and his friends used it as a
prop to scare people. Then, he got his friends to pitch in to
purchase foam latex, so they too could have their own props.
Project after project, Michael was able to make somewhat of
a portfolio, although, he credits his “gift of gab” for getting
him his first make-up effects studio job.
Michael’s make-up career includes five Emmy Award
nominations, and two wins for Star Trek: Deep Space
Nine. His make-up credits include Indiana Jones and the
Kingdom of the Crystal Skull, Planet of the Apes, How the
Grinch Stole Christmas, Charmed, Batman and Robin and
more. (IMDb: Michael Key)
Duff, John Rich, Kristina Guerrero, Marilu Henner and Rocco
DiSpirito. While I have had a great time with each one, some
of my favorite people to work on are women who never get
their makeup done because they can be so amazed at the
transformation that makeup can achieve. Sometimes that al-
lows them to be more appreciative then people who have to
get their makeup done for their job every day.”
DeLaney strives to continue to learn and grow in her artistry
and her next big step will to obtain her aesthetics license so
that she can take her skills as an artist to the next level, with
hopes of one day opening up her own location to offer a
variety of make-up related services.
What’s her best marketing tool for her business? “Word
of mouth has always been one of the greatest marketing
tools for any makeup artist. However nowadays social
media is a huge part of being a freelancer. While I tried
to flight it in the beginning, I have slowly embraced social
media and used it to gain new clients.” admits DeLaney.
Want to see more of DeLaney’s work? Go to www.youre-
flawless.com or www.delaneyhenry.com.
Deverill asked, “Who were your heroes and mentors?” With
no hesitation, Michael names Michael Westmore, Jack
Dawn, Christopher Tucker, Jack Pierce, Rick Baker, and
Dick Smith. He credits Michael Westmore for teaching him
lessons you don’t learn in a text book, like how to work with
a producer and how to present yourself as a class act. He is
grateful for Dick Smith for agreeing to be a part of the first
IMATS stating that because of Mr. Smith, it was a success.
During Michael Key’s early career, he noticed that there
weren’t enough resources for aspiring artists. Everything
he learned was from trial and error and knowledge shared
by his peers and mentors. Because this knowledge was so
valuable, he was inspired to get it in writing and thus Make-
up Artist Magazine was born. He admits that he’s shocked
it went beyond the first three issues, but today we celebrate
over 100 issues of an amazing publication that keep artists
informed on industry news.
DeLaney Henry Michael Key
Graduate Spotlight The Man Behind
IMATS
Written By: Svenya Nimmons Written By: Myrna Martinez, Photos By Deverill Weeks
MUD Student Shelby Miocheal Pattern
1st place winner IMATS FX competition
IMATS Panel Discussion
American Horror Story
Man behind IMATS & Make-Up Artist Magazine
Michael Key
32 33
...
Venice shimmies up my forearm
and a sighing Venetian crosses a bridge.
In summer, when gondoliers pole
black boats through stone canyons,
pushing down on fathoms of muck,
you sink into a spell, surging
around the cloud-colored city
on this wave and that.
Then Venice wears you,
a swinging bauble of glass and light.
from poem Wearing Venice by Rachel Dacus
Contour the crease and bottom lash line with Smoked Saphire
Eye Color. Extend the color out, adding a lift to the outer corner,
then blend softly.
To open the eyes, apply Dulce De Leche Eye Color using the #400
Narrow Flat Brush in the inner corners of the eyes.
Complete the look by applying two layers of Just Peachy Lipstick. Use
the #930 Corrector Brush for a precise finish.
Mix Face Primer and Deco Eye Color on the palette to create a cream
eye color. Apply onto the entire lid with a #300 Shadow Blender Brush.
Define and illuminate the cheekbone by applying Spanish Gold Eye
Color with the #510 Duster Brush. For lighter skin tones, repeat this
step for an even more intense bronzed tone.
For more intense color re-apply Deco Eye Color with #350 Shadow
Fluff Brush. Tap lightly to add more layers.
Combining Dulce De Leche and Spanish Gold Eye Colors, use the
#320 Oval Shadow Brush to highlight the brow bone. Extend to the
outer corners of the brow.
Venetian
Daydream
1 5
2 6
3 7
4
MUD Spring / Summer Look 2015
make-up & hair: Vanja Djuran @ MUD Europe
make-up supervisor: Francine Reich @ MUD USA
creative director: Maja Kešelj
photography: Peter Giodani
styling: Dajana Ljubičić
model: Naika @ Ice Models Milano
A special thanks to MUD Studio Milano
shooting location:
Lido di Jesolo Beach, Venice, Italy
Venetian
Daydream
Growing up
I spent most of my childhood in the hospital correcting a
congenial abnormality of the urinary tract. I had 14 surgeries
from 4-14 years. I fell in love with make-up transformation
when I was 8. I developed an early intrigue of gore and mon-
sters and a wild imagination. I always tinkered with make-up
and went to a lot of art classes. No internet back then, so it
was all books and videos until I found Hollywood Film School
in my freshman year of college, which was run by Sandra
Burman. I learned basic make-up effects skills (enough to
get my foot in the door as an assistant). I was 18 when I left
college and started working for John Buechler at MMI. I have
many people who gave me a chance.
Entertainment industry
The first memory of the entertainment business was prob-
ably watching films. But 1981-1984 were the years when I
realized that people did make-up effects for a living. Clash of
the Titans, Raiders of the Lost Ark, Dragonslayer, American
Werewolf in London, Thriller, and The Thing we’re out in the
theaters. I saw Raiders 14 times in one summer.
Career
I peddled my very mediocre little books of pictures to
some of the make-up effects studios-MMI, Boss Films,
MEL, Chris Biggs. John hired me in the fall of 1986 to be
a shop runner. Because he had a high turnover of films,
John gave me a chance to do foam running, life casting,
and mold making-even a little sculpting. I couldn’t believe
I was doing what I’d always dreamed of! I had the most fun
and learned so much.
Heros and mentors
Rick Baker and Rob Bottin. I never worked for Rob, but I did
get to work for Rick for about a year. I also was a big fan of any-
thing make-up effects. I still am! I get stupidly excited about it.
Clint Eastwood
My friend Tania McComas worked for him for years and I
was given the great pleasure of being the key make-up artist
on three of his films. Tania let me run the makeup effects and
gag unit on Flags of Our Fathers. It was very challenging and
rewarding. He’s a lovely man. You have to really be on your
toes because he only does one or two takes. I have had a
few times where he would stand over my shoulder and tell
me while I was throwing blood on an actor, “No pressure, but
you have to get it right on the first take.”
Eryn Krueger
Interview
Written By: Deverill Weekes and Juliet Landau
Eryn Krueger Mekash has 28 years of television and film industry experience as
a make-up artist and is diversified in beauty, make-up effects and design. Her
credits cover a wide range of productions, including department heading Eat
Pray Love, Whip It!, My Sister’s Keeper, Running With Scissors, and Alpha Dog. She also
headed television series Glee, Nip/Tuck, Sabrina The Teenage Witch, Everybody Loves
Raymond. Currently, she is the department head for FX’s anthology, American Horror Sto-
Ryan Murphy on Nip /Tuck,
Running with Scissors and
American Horror Story
Ryan Murphy is the make-up artist’s dream boss. It will be
my 12th year on his projects. I am so grateful for the incredi-
ble opportunity to continue doing such cool films and televi-
sion shows for him. James MacKinnon brought me on Nip/
Tuck the first season and left after the 4th or 5th episode,
and he had me take over his position as Department Head
then. Ryan’s genius and love of not only glamour but gore
and all things scary make for an awesome 12 years. I’m al-
ways surprised by what he comes up with and we have a lot
of similar references, since we are about the same age. He
truly loves make-up and its importance in storytelling.
Prosthetics & beauty
I still do a lot of prosthetics-I just realized after about 4
years in the shops that I wasn’t going to get on set making
molds. I started breaking away for lab work and doing small
make-up jobs and working occasionally for Rick Lazzari-
ni and Rick Stratton doing hair and finishing work. I tried
not to do mold making and concentrated on lab work that
would benefit application. I realized that I was a good beau-
ty make-up artist, and that I was capable of doing both. On
the first show I department headed (only because I was the
only person on the whole department) I did everything. This
was pre-union days. I was 23 and going between work on
General Hospital -I did beauty there as well as most of the
prosthetic work. I learned how to do really big make-ups
-and branching out to do small indie films. That has carried
over to the rest of my career to this point. I run both aspects
of make-up on the shows that I do.
Best work
I guess a good representation of application work would be
American Horror Story. In Asylum, we did an old age make-
up on Sarah Paulson. She was playing a successful, Barba-
ra Walters type, so she would be an upscale, put-together
woman with a facelift and lovely beauty makeup. It was very
challenging and was a successful make-up. Also, Ange-
la Bassett’s make-up this season included a period beau-
ty make-up and prosthetic breasts everyday. I enjoy being
involved in character development and figuring out how to
make ideas a reality.
Code you live by
I think the code I live by is something in between “try and
have fun everyday” and “suck it up, buttercup!”
THE BEST ADVICE I HAVE
EVER BEEN GIVEN IS,
“GIRLS SHOULDN’T BE
DOING MAKE-UP EF-
FECTS”. IT JUST MADE ME
TRY EVEN HARDER.
I HAVE BEEN NOMINAT-
ED FOR 23 EMMYS AND
ABOUT 6 GUILD AWARDS.
I WON FOR “THE NORMAL
HEART” LAST YEAR. IT
WAS MY FIRST WIN! I
PASSED SUSAN LUCCI’S
AND ANGELA LANS-
BURY’S RECORDS FOR
“MOST LOSSES” BUT NOT
BILL MAYER. HE’S BEEN
NOMINATED 36 TIMES
AND NEVER WON.
“NO PRESSURE, BUT
YOU HAVE TO GET
IT RIGHT ON THE
FIRST TAKE.”
Watch creating
Pepper from American
Horror Story
Make-Up Artists and
Hair Stylists Guild Awards 2015
40 41
Did you expect Wasbar would have
lead to all of this when you opened
the first one in Ghent?
Dries: When we started, we always had the goal to open
at least three establishments, but we didn’t anticipate ev-
erything else, that has happened since then. The first book
was a result of our day to day observations in Wasbar. We
noticed that a lot of people often had no clue when it came to
basic household knowledge. That’s how How To Get Along
came to life. We already had a small chapter dedicated to et-
iquette and manners but we felt that there was still so much
more to tell so we decided that that would be the base for
Mind Your Manners. We also noticed - in the social contact
we have during the day - that a lot of people are agitated by
the way we interact with each other. The result is a book that
basically discusses all sorts of ways to have good manners
and to interact in a polite way with other people. It’s not as
easy to sell as the first book, because the subject is a little
more delicate, but with 5000 copies sold so far, we definitely
consider it a success.
Mind Your
MannersA simple and hilarious
guide to etiquette
Written By: Renske De Maesschalck
The Belgian marketing duo Dries and Yuri are very busy bees. They run their own marketing
agency, have successfully introduced their Wasbar concept, and have written two books
with a third on the way. A couple of years ago, Dries en Yuri opened the first Wasbar es-
tablishment, a unique concept where you can do your laundry in a hip and relaxing atmo-
sphere. No horrible lighting, but delicious drinks, free wifi, and a cozy bar to wait until your
laundry is clean. Today there are three Wasbar establishments. Their first two books are
Mind Your Manners and How to Get Along.
42Book authors
Dries and Yuri
Mind Your Manners is more
extravagant when you consider the
images. How did it feel to be the star
of your own book?
Yuri: After How To Get Along we realized the importance of
quality images. In the first book, we only had some shots of
us, but there wasn’t really any professional styling or make-
up. Since we’re a big fan of La Chapelle, we decided to use
his style as an inspiration for the pictures in our second book.
We really wanted to highlight the images and let them jump
out. It definitely was an experience to do all those photo
shoots and be at the center of attention.
Dries: We also thought that the images would be able to
lighten the mood a bit. When we started Mind Your Man-
ners, we were afraid that it would be a little too formal for
most people. Afterwards, we were able to integrate some
humor in the text, so that really wasn’t a problem. But the
images definitely had their purpose.
Lenny: I was following a course and the school sent
us an email with a possible assignment for us to do.
When I read the briefing, I immediately knew I wanted
to get on board. It was very nice to work with Dries
and Yuri. They both knew what they were doing and I
learned a lot. It was the first time that I had to do this
kind of make-up, so I really had to push myself but I
loved every minute of it.
Why the passion for make-up?
Lenny: It’s a passion I discovered later on in life. A cou-
ple of years ago, my mom had to attend a wedding but
wasn’t feeling so great about herself. I did her make-up
and saw how her attitude completely change. I soon
realized that I loved the feeling of making people feel
better about themselves, so I decided to take a course
and try it out. Three years later, it has grown from an
interest into a passion.
Yuri: The opinions have been interesting to hear. Some
people love it, some people think it’s too much but we‘re
very happy with the result. We now fully realize how im-
portant it is to work with a make-up artist. The make-up
really takes your pictures to a whole other level. It was
also very pleasant for us to work with such a profession-
al team. There was a very nice atmosphere on set during
the photo shoots.
Dries: During the shoots, we worked with a very small
team: me and Yuri, the photographer and of course
Lenny, our amazing make-up artist from MUD.
How did you meet?
Dries: We already knew Gianni Van Dort and we
knew Make-Up Designory but we had never worked
together. When we started working on Mind Your
Manners, we contacted him and he introduced us
to Lenny Van Eccelpoel.
What do you like about MUD?
Lenny: I followed two courses: Beauty Essentials and
High Fashion. I definitely want to do some more. I like
their personal and professional approach. I immediately
felt at home there. The teachers provide us with a lot
of constructive criticism, and they also offer interesting
internships and job offers. That’s how I landed this as-
signment that opened a lot of doors for me.
44 45
CREAM FOUNDATION
The Basics: From a sheer natural look to a
flawless full-coverage finish, these versatile
Cream Foundations are easy to apply and
hold up beautifully under the most extreme
conditions. Formulated for ultra-smooth
blending and application. Find your perfect
match and use it alone, or blend colors like the
pros to achieve a specific skin tone.
DUAL FINISH PRESSED
MINERAL POWDER
The Basics: A lightweight pressed powder
foundation that can be applied wet or dry to
create a silky, smooth finish. Use dry for a soft
matte look or damp for more coverage. The
lightweight, talc-free formula works beautifully
with all skin tones.
CORRECTOR
The Basics: Creamy, pigment rich correctors
designed to conceal and camouflage skin
imperfections. The ultimate coverup for scars,
blemishes, birthmarks or dark under-eye circles.
Blend with Make-Up Designory’s Cream Foun-
dations for a flawless, full coverage make-up.
BRONZER
The Basics: Sheer pressed powder Bronzers
add a warm glow to any skin tone. Dust lightly
over the entire face for just a hint of color or
intensify application to create more dramatic
effects. The perfect finishing touch for any look.
LOOSE POWDER
The Basics: A finely-milled Loose Powder that
creates a beautifully soft, smooth finish. So
ultra-light, it stays on the skin’s surface without
settling into fine lines. The silky-smooth formula
applies evenly and comes in a spectrum of
delicate tones from no color at all to a deep, rich
brown. Perfect for setting foundation. A must-
have to conquer shine.
WB 2 WB 3 WB 4
WB 5 CB 2 CB 3
CB 4 CB 5
DW 5
DC 5GY 3GY 2
GY 1YG 3YG 2
YG 1
SUNSHINE
(SHIMMER)
ENDLESS
SUMMER
(MATTE)
DFL 1 DFL 2 DFM 1
DFM 2 DFD 1 DFD 2
BLUE
CORRECTOR
#2
DEEP
BROWN
CORRECTOR
BLUE
CORRECTOR
#1
BLUE
CORRECTOR
#3
BLUE
CORRECTOR
#4
RED
CORRECTOR
#1
RED
CORRECTOR
#2
RED
CORRECTOR
#3
ZERO
(COLORLESS)
SHELL BUTTERCREAM
DESERTSUEDE
EGGPLANT
(EXTRA SHEER)
JUST
PEACHY
MAI TAI
MUDSLIDE PINK
TWINKLE
ROSE
CLAY
SANDY
BEACH
STARGAZER
BLACKBERRY HAVANA LADY BUG
RUSTIC
SHEER LIPSTICK
The Basics: Luscious Sheer Lipsticks in an
array of translucent colors to complement
any skin tone, from extra-light to rich and
dark. Ultra-emollient formula leaves lips feel-
ing soft and supple.
SATIN LIPSTICK
The Basics: Luxurious Satin Lipsticks with
emollient-rich, non-drying formula that leaves
lips feeling soft, smooth and supple. Provides
long-lasting color with a smooth, opaque matte
finish. Available in an elegant selection of lush,
deep colors.
LIP PENCIL
The Basics: Pigment-rich Lip Pencils soft
enough to shade the entire lip, yet firm enough
to line and define with precision. The long-lasting
color glides on easily to complement Make-
Up Designory’s luscious lipsticks and glosses.
Creamy enough to mix colors and create your
own shade.
LIP GLOSS
The Basics: Rich, luminous Lip Glosses that
leave lips feeling smooth and hydrated with
radiant shine. They glide on easily, never leaving
lips feeling sticky or heavy. Use these slick
glosses alone for a sheer wash of color or layer
over lipstick to enhance the shade.
LIP GLAZE
The Basics: Light, emollient Lip Glazes deliver
a burst of sheer, glossy color that’s smooth and
never sticky. Stash the squeezable tube in a
handbag for a quick sweep of color on the go,
or use a brush for more precise application.
NATURAL
BURLESQUECHARM
MAUVE
IDOL
BRICK
MAHOGANY
LUCKYSOLEIL
RED
FLIRT
SHINE
(CLEAR)
ICED
LATTE
PINK
FREEZE
HENNA
MAPLE
BARE MAGNOLIA
CANTALOUPE CUPID SPICY
JAVA
Allow us to introduce you to MUD’s new favorite duo.
These romantic shades bring a sultry new twist to a subtle flirt. Soleil’s warm orange and
Charm’s sweet tease of pink is the perfect change to your look with just one smooth sweep.
Make-Up Designory Los Angeles
	 	 129 S. San Fernando Blvd.
		 Burbank, CA 91502
	 	 818-729-9420
Make-Up Designory Europe
	 	 Rimska cesta 13,
		 1000 Ljubljana, Slovenia, EU
	 	 00 386 1 6200 348
Make-Up Designory New York
	 	 65 Broadway, 15th Floor
		 New York, NY 10006​
	 	 212-925-9250
	  	 facebook.com/makeupdesignory
	 	facebook.com/mudeurope
	 	sales@mud.edu
	 	 www.mudshop.com
	 	 www.mudeurope.com
Ready for the
Spotlight
Finding the
Perfect Lip Color
Knowing the chemistry behind the formula will help you deter-
mine what type of lipstick to choose to best suite your needs.
For example, MUD’s Satin Formula is a non-drying matte fin-
ish, which has more pigment and less vehicle. This is great for
mature clients that have texture around the lip area. The Sheer
Lipsticks, are more emollient yet are still rich in pigment. These
lipsticks are wonderful if you are looking for a long lasting lip
color with great coverage and a semi-gloss finish.
Here’s a much asked question: What is the best lip col-
or for me? Well, there are many factors and theories in
choosing a lipstick color. It could depend on eye color,
cheek color, undertone of your skin, time of day, season,
color trends and lip shapes.
If you’re using color theory to find a lip hue that draws
attention to both eyes and lips, use a color that compli-
ments your irises.
•	 For green eyes, try a color that fits in the red fami-
ly, such as Lady Bug, Flirt, Burlesque, Pink Twinkle,
Blackberry, Eggplant and Charm.
•	 If your eyes are blue, use a lipstick with an orange un-
dertone such as Pink Twinkle, Charm, Flirt, Lady Bug,
Blackberry, Burlesque, and Eggplant.
•	 Brown is a neutral color, so you can use colors with a red
or an orange undertone.
Another theory, is keeping the cheek and lip in the same col-
or family. First, find the warmth in the décolletage area and
match it with a similar cheek color. It will be either a cool pink
or warm orange undertone. Next, choose a lip color in the
same family but in a darker shade.
Once you decide on a cooler or warmer undertone, it’s time
to choose a shade. To keep it safe, the shade can be de-
termined by the time of day, season and lip shape. Usually
a softer shade is used during the day for a more natural
look. A darker shade is normally played up at night to draw
attention in dim lighting.
Seasonal trends are also a big factor. Spring and summer
color trends are lighter shades and bolder colors such as
Pink Twinkle, Charm, Flirt and Idol. During the fall and winter
months, you tend to see deeper shades like Stargazer, Rus-
tic, Havana and Blackberry.
Another element that you may consider when choosing a lip
color is the size of your lips. If you have thin lips, and don’t
want to draw attention to them, choose a color that is within
your natural lip color such as Rose Clay, Just Peachy, Charm
or Pink Twinkle.
Playing matchmaker for the perfect pout isn’t easy, but with
a little practice and experimentation, you’re sure to find the
best shade to match your mood.
Lip color is the last step in completing a make-up application. If the lips are done properly,
it will create balance and tie all the elements together to achieve a beautiful look.
Written By: Sean Conklin
50
EYE PENCIL
The Basics: Versatile Eye Pencils soft enough to
line the eyes, yet firm enough to define brows.
Color glides on effortlessly, whether lining eyes
precisely or shaping and filling in brows. Available
in natural, pigment-rich colors to complement
every skin tone.
CAKE EYELINER
The Basics: A long-lasting, water-activated liner
known for its precision and versatility. The make-
up experts’ choice that’s perfect for everyday
use. Create subtle or dramatic looks effortlessly
with this professional-quality eyeliner. Go from a
super fine line for everyday wear to a thicker line
for more intensity.
BROW FIX
The Basics: Keep brows groomed and gorgeous
with Brow Fix. This non-flaking gel formula
sweeps on with a brush applicator for maximum
precision and convenience. Squeezable tube is
ideal for use in a professional make-up kit, or to
create sleek brows on the go.
VOLUMIZING MASCARA
The Basics: Award-winning Volumizing Mas-
cara, rich in pigment for even coverage and
lush with fibers to maximize and lengthen for
super-volumizing results. Brush applicator allows
ultra-smooth application and control for individual
users, whether creating a subtle daytime look or
glamorous evening eyes. Squeezable tube is ideal
for professionals and everyday use.
The Basics: Vibrant and silky Eye Colors, lushly rich with pigments for long-lasting
color. The unique velvet consistency allows these versatile shadows to glide on
smoothly and evenly – wet or dry. Go wet for more intense, long-lasting color or
to use as eyeliner.
MATTE
SHIMMER
ICE HONEYSUCKLE DULCE DE
LECHE
DAISY SUNSET SUNFLOWER FIREBRICK
CAJUN
SPICE
BRONZED SPANISH
GOLD
GALAXY BROWN-
STONE
OPAL
SKY
SUGARED
VIOLET
VOODOO
MIDNIGHT TINSEL GRAPHITE
CASHMERE PIXIE
PINK
GRAPEFRUIT
POME-
GRANATE
PINK
ILLUSION
VINEYARD
SHAMROCK PACIFIC TEA
TREE
MOSS
TAUPE AUBURN RICH
BROWN
BLACK BLACK
FOREST
VINTAGE
BROWN BLACK
CLEAR
BLACK
BONE APRICOT WHEAT CHAMOIS
TAUPE
CANYON
ESPRESSO
SIENNA
(DEMI-MATTE)
ORCHID CONCORD BERRYWOOD
FLIGHT
SMOKED
SAPPHIRE
PAVEMENTCANVAS
SEMISWEET
ONYX SEDONADECO
STATUE VELVETINE
EYE COLOR
4 HOLE EMPTY EYE COLOR PALETTE
The Basics: This empty palette holds four of the MUD Eye Colors. This 4-Hole
Palette is perfect for traveling or carrying in a make-up bag for touch-ups.
8 HOLE EMPTY CHEEK / EYE COLOR PALETTE
The Basics: Make-Up Designory’s empty 8-Hole Palette allows the user to
combine six refill Eye Colors and two refill Cheek Colors. This versatile palette is
great for traveling or on-set use.
10 HOLE EMPTY CHEEK COLOR PALETTE
The Basics: Make-Up Designory’s empty 10-Hole palette is slim and profes-
sional. This palette holds ten MUD Cheek Colors.
12 HOLE EMPTY EYE COLOR PALETTE
The Basics: Make-Up Designory’s empty 12-Hole palette is slim and profes-
sional. This palette holds twelve MUD Eye Colors.
TRAVEL BRUSH KIT
The Basics: Now you can take your favorite make-up brushes wherever you
go. This sleek, envelope-style travel brush pouch has been custom designed
to hold MUD travel size brushes, including the #210S, #300S, #310S, #330S,
#710S, #800S and #810 series.* The lightweight yet durable black microfiber
material wipes clean, and the convenient magnetic closure keeps brushes in
place during transit.
* Note: Empty case also available
PENCIL SHARPENER
The Basics: Creates the perfect point for lip and eye pencils. Metal blade works
smoothly and easily with precision. Convenient cleaning stick helps to remove
product from blade and inside sharpener.
PROFESSIONAL MAKE-UP SPONGE
(12 PRE-CUT SPONGES)
The Basics: Create a flawless look effortlessly with these specially designed,
disposable Professional Make-up Sponges. Unique shape offers extra surfaces
and density keeps cream products from absorbing into sponge. Use wet or dry
for smooth, even application.
* Note: Palettes are sold empty. Please see Eyes and Cheeks section for available refill colors.
COLOR CREME
The Basics: Sheer, non-greasy cheek and
lip colors that add a fresh glow to the skin.
Use alone to create natural warmth or over
foundation for a colorful finish. Creates
glowing color that appears to radiate naturally
through the skin.
CHEEK COLOR
The Basics: Versatile powder Cheek Colors
formulated with pigment-rich ingredients for a
smooth, even finish. Available in a spectrum
of beautiful colors – from soft and natural to
bright and bold – that will add warmth and
intensity to all skin tones.
FACE PRIMER
The Basics: Lightweight gel Face Primer works
beautifully with Cream Foundations to create
a flawless, long-lasting finish. Apply directly to
the skin prior to foundation using a sponge or
fingertips to create an extra smooth surface or
mix into foundation for a creamier consistency.
MAKE-UP REMOVER
TOWELETTES
(40 towelettes)
The Basics: These refreshing towelettes leave
skin feeling clean while removing all traces of
make-up. No water necessary. Convenient
resealable packet keeps towelettes moist and
ready for use. Perfect for life on the go.
PALETTE REFILL
TULIP SWEET
CHEEKS
SUN
ROSE
LEMON
CREAM
(HIGHLIGHT)
WARM
BISQUE
ROSE
PETAL
BUBBLEGUM COOL
MAUVE
BERRY
POPPY GARNET GLOW
SOFT PEACH PUMPKIN ROSE
BEIGE
RUSSET BRICK GINGERBREAD
CLEAR POUCH
The Basics: A clear, durable pouch that conveniently stores a variety of make-
up, tools, bottles and jars.
MAKE-UP CASE SET
The Basics: This durable, uniquely designed case is ideal for easy access to
all your make-up related essentials. A must-have for every make-up artist, the
sturdy set case is perfect for travel. Two clear pouches conveniently store a
variety of make-up, tools, bottles and jars.
SET BAG
The Basics: This durable, uniquely-designed Set Bag is perfect for organizing
all of your make-up related essentials in one place for easy access. The large
center compartment is surrounded by handy pockets for storing bottles and
cans. A must-have for every make-up artist.
3-N-1 BRUSH HOLDER
The Basics: This custom designed, 3-N-1 Brush Holder boasts three
convenient functions, each ideal for keeping brushes organized and protected.
Wear it as a waist belt for work on the go, use it as a stand-up holder for easy
access to tools or simply roll it up and store your brushes safely. Durable black
belt has a protective flap and several pouches to hold brushes and other
essentials.
CONTINUITY FACE CHART (50 SHEETS)
The Basics: Note every detail while creating unique make-ups using MUD’s
custom designed Continuity Face Charts. The porous paper allows for realistic
blending when using make-up or colored pencils.
35-WELL PALETTE
The Basics: Conveniently store up to 35 of your favorite lipsticks and cream
products in this sleek plastic palette. Great for organizing customized colors for
easy access on set.
EMPTY 4 WELL WHEEL
The Basics: This empty palette has 4 compartments for cream products and is
perfect for custom blending colors. The compact palette is a convenient size
with a screw top to secure product.
8-HOLE UNFILLED PALETTE
The Basics: Convenient 8-Hole Palette comes empty to make it easy to
customize any combination of Make-Up Designory’s refillable cream products.
Reusable eco-conscious palette eliminates the need for disposable, one-use
make-up holders. The experts’ choice for its versatility and smart design.
STAINLESS STEEL PALETTE
The Basics: Reusable, stainless steel work palette is a must-have for blending
colors and other make-up products.
PALETTE KNIFE
The Basics: Stainless steel palette knife is a must-have for removing cream
make-up products from pots and palettes, quickly and easily. Protects make-
up from cross-contamination.
brushes
comments
name
date
skin care
cleanser
moisturizer
make-up primer
face
foundation
concealer
powder
cheek color
eyes
lid
crease
brow
liner
mascara
lashes
lips
lip color
gloss/glaze
lip pencil
make up artist
© 2011 / Make-Up Designory Printed on Green Seal Certified Recycled phone // 818.557.7619 / 212.925.9250 www.mudshop.com
TWEEZERS
The Basics: These
precision-crafted,
stainless steel slant
tweezers allow for
a perfect grip for
cleaning up around
the brow area.
EYELASH CURLER
The Basics: Create perfectly curled
lashes with Make-Up Designory’s
professional stainless steel eyelash
curler. The specially designed
arch creates an even curl without
creasing. One replacement silicone
pad included.
TRIMMING
SCISSORS
The Basics: Trim facial hair,
brows and false eyelashes with
these professional stainless
steel manicure scissors.
HAIR
SCISSORS
The Basics: These
professional quality
stainless steel shears are
perfect for trimming natural
or synthetic hair for a variety
character looks.
DISPOSABLE
MASCARA WANDS
The Basics: Create flawless
lashes using Make-Up Designory’s
individual Disposable Mascara
Wands. Universal to any lash
type with a flexible tip for easy
application.
DISPOSABLE
PAPER PALETTE
The Basics: This wax coated
Disposable Paper Palette
is ideal for easy clean
up in between make-up
applications. Use to mix
foundation, lipstick, lip
glosses, glazes together and
create quick custom colors.
2 OZ SPRAY BOTTLE
The Basics: Keep liquids organized and
separated with Make-Up Designory’s
plastic 2oz spray bottles. Conveniently
sized for travel and fits perfectly into any
professional kit or cosmetic bag.
COTTON
MAKE-UP
APPLICATORS
The Basics: Professional
quality, double sided point tip
applicators are a must have
for any make-up kit. The firm,
pointed tips allow for precise
application and blending,
giving ultimate control.
POWDER PUFFS
The Basics: Create a flawless,
matte finish using these soft
velour puffs. Specifically
designed to pick up and hold
powder for an even application.
Available in packs of 2 or 10.
ORANGEWOOD
STICKS
The Basics: These finely
grained wooden sticks are
ideal for applying MUD’s false
eyelashes.
#920 angle liner
#900 round liner
#100 round liner
#350 shadow blender
#210 angle liner
#500 mini fan mascara
#330 shadow fluff
#300 shadow blender
#340 large oval
#320 oval shadow
#810 smudger
#800 crease
#310 lip
#310slip - portable
#510 duster
#720 powder
#700 cheek contour
#400 narrow flat
#940 foundation
#710 powder/blush
#930 concealer
#910 stipple
#410 wide flat
Fine, tapered point is ideal for creating extremely thin lines
when using cream or cake products
Tapered point allows for a precise, even application
Fine, sharp angle is perfect for creating precise, even lines
Small oval shape works great for Eye Color detail
Flexible oval shape allows for easy color application
Soft, full oval shape is ideal for blending Eye Color
Wide, tapered bristles allow for quick and even coverage
Firm oval shape helps to blend and apply Eye Color with control
Long, tapered bristles are porous yet soft to the touch and
are ideal for blending Eye Colors
Dense, soft, short bristles are ideal for creating a smoky eye
Small, fan-shaped bristles allow for coverage from the inner
corner to the outer edge of the eye
Fine angle is ideal for applying cream products to hard-to-
reach areas
Tapered bristles are ideal for creating a precise lip line
A travel-sized brush for lip line application on the go
Straight, narrow edge is ideal for under the lash line, for
maximum coverage
Straight, tight edge helps to create and blend lines with precision
Soft fan-shaped bristles are ideal for removing powder
from under the eyes and other hard-to-reach areas
Dense bristles are soft to the touch and angled for precise,
controlled contouring
Dense, dome-shaped bristles are soft to the touch and ideal
for gently gliding color onto the skin
Ultra-soft bristles remove and deposit powder products
with ease
Squared, flexible bristles are versatile and easy to manipulate to
achieve a variety of character looks
Tapered bristles are ideal for applying cream products to
hard-to-reach areas or for creating a precise lip line
Ultra-fine bristles blend cream products smoothly and even-
ly around the face
FACE/EYES
FACE/EYES
FACE /EYES
SFX/EYES
EYES
LIPS
FACE
BROWS/FACE/EYES
CHARACTER MAKE-UP/EYES
HD AIR
The Basics: Developed for use with the airbrush
or as a liquid make-up, this silicone-based
formula creates a sheer, beautiful coverage with
a dewy appearance. Works seamlessly with
any MUD cosmetic product. Choose from 22
shades, many of which have been formulated to
match certain MUD Cream Foundations, Cheek
Colors, Highlights and Shadows.
Also includes six colors for extra versatility when
mixing and color-matching. Also available, the
HD AIR Kit with all 22 shades included.
CHARACTER/FX WHEELS
The Basics: The CFX/FX wheels are designed for
creating a variety of injuries including cuts and
bruises with a formula designed to hold up under
today’s extreme production environments, these
inovative color wheels will help you achieve a
wide range of unique character looks.
CFX WHEEL #1
Black, White, Olive Green and Red. This
combination of colors can be used for cuts, burns
and aged injuries such as bruising.
CFX WHEEL #2
Fresh Bruise, Mustard, Blue and Maroon. Perfect
for making fresh bruises and injuries.
AIRBRUSH KIT
The Basics: The HD Air System components
include the MAX-3 airbrush, AC-66H Air Com-
pressor and the airbrush cleaning station. Kits
are available with or without the compressor.
Can also be combined with 22 HD Air shades,
many of which have been formulated to exactly
match certain MUD Cream Foundations, Cheek
Colors, Highlights and Shadows. Also includes
six colors for extra versatility when mixing and
color-matching.
WB 2 WB 3
WB 4
CB 3CB 2 CB 4
CB 5
YG 1 YG 3
GY 3
GY 2DW 5
TULIP
SWEET
CHEEKS
LIGHT SHADING 4
BLACK BLUE
MUSTARD OLIVE
GREEN
RED
WHITE
BLACK
BLUE
FRESH BRUISE
MAROON
MUSTARD
OLIVE GREEN RED
WHITE
YELLOW LIGHTLIGHT ORANGE LIGHT
SHADING 1 SHADING 2 SHADING 3
SHADING 4 SHADING 5
WB 2 WB 3 WB 4
WB 5 CB 2 CB 3
CB 4 CB 5
DW 5DC 5
GY 3GY 2GY 1
YG 3YG 2YG 1
HIGHLIGHT/
SHADOW PALETTE
The Basics: Creamy Highlights & Shadows are
perfect for contouring cheekbones or sculpting
dimension into the face. Slim the face, minimize
strong features and highlight cheeks or jaw with
these versatile shades.
FOUNDATION PALETTE #1
The Basics: From a sheer, light tint to a flawless
full-coverage finish, Make-Up Designory’s series
of cool-to-warm, light-to-medium shades of
cream foundations are versatile and easy to
apply. Formulated for ultra-smooth blending and
application, coverage holds up beautifully under
the most extreme conditions.
FOUNDATION PALETTE #2
The Basics: From a sheer, light tint to a flawless
full-coverage finish, Make-Up Designory’s series
of yellow-green, light-to-dark shades of cream
foundations are versatile and easy to apply.
Formulated for ultra-smooth blending and
application, coverage holds up beautifully under
the most extreme conditions.
CORRECTOR PALETTE
The Basics: Creamy, pigment-rich correctors
designed to conceal and camouflage skin
imperfections. The ultimate coverup for scars,
blemishes, birthmarks or dark under-eye circles.
Use alone or blend with Make-Up Designory’s
Cream Foundations for a flawless, full-coverage
make-up. Available in eight refillable colors.
BLUE
CORRECTOR
#2
DEEP
BROWN
CORRECTOR
BLUE
CORRECTOR
#1
BLUE
CORRECTOR
#3
BLUE
CORRECTOR
#4
RED
CORRECTOR
#1
RED
CORRECTOR
#2
RED
CORRECTOR
#3
A Perfect Day
photography by Peter Giodani
Wearing a tiara, gown, veil or a fresh white flower in her
hair, throughout the ages and different cultures The Bride
will always be the princess of the day. Our bridal fairy tale
takes place in the extraordinary Flanders Opera in Ghent,
where three magical banquet halls have hosted Mozart
events throughout the centuries.
We captured this magical moment with the bride in her
dream dress lightly touching her knees and her hair
embracing her natural beauty. On her eyes there is a
sparkle of Spanish Gold with a classic winged liner using
Black Cake Eyeliner, enhancing the joy in her eyes. Her lips
have a hint of innocence with Just Peachy, and her cheeks
are Glow-ing with excitement as she patiently waits for
her prince charming to take her on a journey of a lifetime.
Naturally soft with sometimes a hint of character, the face
of the blushing bride translates into a timeless beauty that
will never be forgotten.
Eyes: Bronzed Eye Color
Eyebrows: Taupe Eye Pencil
Cheeks: Sweet Cheeks
Lips: Just Peachy Lipstick
Bridal Editorial
Written By: Vanja Djuran, MUD instructor
Eyes: Semisweet, Pink Grapefruit Eye Color,
Black Cake Eyeliner
Eyebrows: Rich Brown Eye Pencil
Cheeks: Rose Petal Cheek Color
Lips: Burlesque Lipstick
Alter Egophotography: Peter Giodani
Eyes: Cajun Spice, Taupe Eye Color
Cheeks: Glow Cheek Color
Lips: Natural Lip Pencil, Bare Lip Glaze
Eyes: Spanish Gold, Espresso Eye Color
Cheeks: Tulip Color Cream
Lips: Spicy Lip Glaze
Shading: Sunshine Bronzer
make-up: Vanja Djuran @ MUD Europe
creative director: Maja Kešelj
photography: Peter Giodani
dress designer: Nicky Vankets
hair: Hanne for William De Ridder
make-up assistant: Niek Vermeersch @ MUD Belgium
model: Victoria & Elsebie @ Models Office Brussels
shooting location:
Flanders Opera, Ghent, Belgium
A special thanks to MUD Studio Ghent
And the award goes to...
Guild Award
Nominees
Congratulations to the 2015 Make-up Artists and
Hairstylists Guild Award nominees and winners!
Taking home the gold was MUD alumna Sarah B.
Wolfe (makeupandmayhem.com) winning Best
Make-up in Theatrical Productions (Live Stage)
for Kinky Boots. MUD graduate Essie Cha was
nominated for Best Contemporary Make-up in
Television Media Series from AMC’s The Walking
Dead while MUD Faculty Member Vanessa
Dionne was nomination for Best Make-up and
Best Hair Stylist in Theatrical Productions (Live
Stage) for Cosi fan tutte.
Jordu Schell
Boutique
Mask Maker
They say what doesn’t kill you makes you
stronger, but in the case of Jordu Schell, what
frightens you, makes you create an imagination
of your own. At a young age, he gasped at an
image of someone being chased in a movie and
his mother quickly shut the television off. Fearful
and curious, the artist-to-be was then left to
imagine what the creature looked like.
His curiosity continued as he began experiment-
ing with masks during his youth, landing him at
a tradeshow in Chicago where he was the first
boutique mask maker showcasing his works.
The rest is history.
With such credits as Alien Resurrection, Men in
Black,  Avatar  and Edward  Scissorhands,  this
industry vet has 30 years of experience in paint-
ing, sculpting and designing. You can find him at
work in his studio in Chatsworth, CA. His lovely
and talented assistant Emily Deroski helps with
sculpting and her attitude of just showing up to
do whatever is needed for the day is admirable.
Plus, she’s great with auto mechanics which
adds to her cool factor.
So what makes an awesome character? Ac-
cording to Schell, a well-crafted piece with an
expansive imagination of form really brings it
home. His advice for an artist looking to be taken
seriously in the industry is quite simple: Be pre-
pared for whatever opportunity comes your way
with a website, business cards and a knack for
networking that shows your genuine interest in
what you do. “You’re not entitled to anything and
the world owes you nothing,”- great advice from
the guy from Philly that learned to love horror
films in a way that has shaped his career.
Face Off
Season 7
Viewing Party with Contestants
Contributor: Stacia McCarthy, MUD NY
MUD celebrated the premier of the Syfy show
Face Off  which featured two of its Graduates.
Honorees were Rachael Wagner a 2012 gradu-
ate of MUD’s Master Make-up Artistry Program
and Stella Sensel a 2012 graduate also from the
Master Make-up Artistry Program.
The event took at Novecento a trendy bistro in the
heart of Soho, New York. More than 50 people
were in attendance including MUD Students,
Alumni and Staff. The celebration was organized
by MUD New York’s Career Services team Brenna
Belardinelli and Marissa Green.
To begin the celebration, School Director Marc
Scoleri introduced the guests of honor while
attendees enjoyed cocktails and appetizers.
Later in the evening the season 7 premier
of Face Off was shown on a large projector
screen while guests mingled and congratulat-
ed the guests of honor.
Keep up with the MUD graduates at #teamMUD
@stellasensel @makeupwager
MUD Students and Grads Prep
Models to Rip the Runway
LA Ankara
Fest
Once again, the Ankara Fest in LA did not disap-
point their audience with a new showcase of de-
signers from all over the continent of Africa. Held
at the Balasco Theater in downtown LA, MUD
students and graduates polished off the vibrant
designs with a flawless, dewy face on each of
the 50 models with a pop of color. MUD’s As-
sociate School Director and Admissions Advisor
Jarrell Mosley took over the red carpet as he
interviewed with the talented writer/producer/
director Issa Rae.
This year’s line-up included  Nubi Collections
(Ethiopia, Sudan),  Kahindo Mateene  (Congo
DRC), Edentity by Nionekaly Ba (Senegal), Erica
Varize (Uganda, California),  Chidex Designs
(Nigeria), Christina Lowanga,  Ankara Fashion
sand Dewan Apparel.
Other thriving organizations sponsoring the
event such as The Red Pump Project, Royal Dy-
namite and TOMS, brought even more value to
the show by talking about the effects that fashion
can have on the community in ways that it needs
it most. Erica Varize and her husband provide
sewing camps to girls in Northern California and-
sponsorships to villages in Uganda, while Royal
Dynamite provides educational materials to chil-
dren in need whenever a shirt is purchased. The
Red Pump Project helps to spread awareness of
HIV/AIDS through shoe fashion in several major
cities in the US.
Thanks to the direction of Peter Lentini, Dunnie
Onasanya and the entire AFLA management
team for your partnership and friendship. MUD
would also like to thank the  MUD students
and graduates  for your efforts that were pro-
fessional and simply amazing! Maria Iglesias,
Michele Yusufi, Tory Williams, Jennifer Ibarta,
Dakota Sachs, Liat London, Adriane Reynolds,
Kia Robinson, Dannielle Boyd, Meghan Helms,
Lauren Child, Natalie Dekermendjian, Cheyenne
Garvert, Susanna Wom and Jamie Morgan.
MUD
Symposium 
The MUD Symposium welcomed MUD Partner
School instructors to the MUD Los Angeles
campus where teachers got a chance to be
students again. Classes were held by MUD’s
team of trainers and experts covering a variety
of topics. From learning more about the core
of the brand to the basic steps of airbrushing
techniques, the two day event allowed partici-
pants to enroll in up to 10 courses. The annual
symposium helps to bring awareness of MUD’s
core brand principles to partnering schools while
also giving focused instruction on the techniques
used throughout the MUD curriculum.
Uomo Richmond fashion show
Milano
Fashion
Week
Milano Fashion Week? The real show all happens
backstage! There’s an entire industry of people
who work tirelessly to put together the shows
every season and this time MUD students have
experienced it from behind the curtains.
The popular Level II course, having 5 amazing
professionals as instructors and the progres-
sively growing awareness of the brand, have
allowed MUD to be become a solid force in the
fashion world. Sponsoring some of the most
important fashion branded events in Milan, MUD
has worked with Ralph Lauren’s showroom pre-
sentations and Milano Man Man Fashion week
during the Richmond fashion show.
Ten of our certified make-up artists lead by new
instructor, Alessandro Filippi, had the opportunity
to enter the world of elegance working with na-
tional and international photographers, stylists,
hairstylists and models. Fashion shows not only
require advanced artistry skills, but the ability to
do flawless make-up in a short period of time-and
sometimes under the most challenging situations.
The team arrived backstage half an hour before
the actual call time to set up the stations and
debrief with the designers. Shortly thereafter,
they confirmed the number of models and the
amount of time allocated for make-up appli-
cations. The coordinated team worked on 22
men during the anxious preparations, just before
seeing the models walk the runway. Lights flash-
ing, TV cameras and VIP’s in the front row cap-
tured the final look pieced together by blood,
sweat and MUD!
MUDNews
& Events
The new MUD Studio is created to be different from all the existing make-up stores and
studios. We deliberately avoided all the gaudy mock baroque furniture and pink butterflies
in order to create a space that gives way to creativity and emphasizes that what MUD does
is art, not just some cosmetic adornment. An institution that takes professional make-up
artistry seriously, MUD also happens to have a commercial line of products that is also
stern when it comes to quality. MUD’s approach to the client is unique-you can’t buy make-
up without being taught how to use it properly.
MUD Studio Interior
Introducing the New
When creating the new environment, the idea
was a combination of an art studio, workshop
and laboratory setting, but with luxurious
comfort of a shop and beauty salon. The final
outcome turned into the perfect space for
socializing with friends, sipping coffee and
posing for an Instagram pic.
The new store is also modular, adaptable to
different scenarios and easy to put together.
The interior works as a space with a plug-in
system where all the elements are prefabricated
and there is no need to make adjustments to
the installation. The system’s wiring is hidden
behind the furniture and distributed as needed.
During the creative process, the interior was
created in a way that there are no unnecessary
investments into the floors and walls. The basic
materials can be bought from stock while also
leaving room for one’s own personal style.
The selected materials are rough, raw, technical
materials that are durable and need almost no
additional treatment. The floors are made of
waterproof plywood. The walls and ceilings
are made of medium-density fiberboard. As
a contrast to these two materials, we added
some oak wood, which gives some elegance
and warmth to the space.
MUD’s concept of the store is simple. The
space is divided into three areas: work, social
and creative. While the work portion is reduced
to a technical solution with a professional
lighting and easy to clean surfaces, the creative
area is made as an art board for visitors to show
off their creativity. The wall creates a pegboard,
that leaves endless possibilities to be creative.
Using colored treenails, strings or rubber
bands, to writing, drawing or hanging things
on it, the installation instantly becomes a 3D
masterpiece. It can also serve as a background
for clients and staff to strike a pose.
And last but not least, the social area is a very
‘Breakfast at Tiffany’s’ chic with a jewelry
display that doubles as a central counter-
perfect for a quick coffee break, inspection of
the products or to purchase that perfect lipstick
for the next girls night out.
Written By: Barbara Debevec
Concept & interior design by
Plusminus30 Architects
75
Los Angeles
Cairo, Egypt
Mexico City, Mexico
Antwerp - coming soon
Guatemala City, Guatemala
Lagos, Nigeria Cluj-Napoca, Romania
Berlin, Germany
Kortrijk, Belgium
South Africa - coming soon
Milan, Italy
Zagreb, CroatiaGent, Belgium
New York
Ljubljana
School
School
Headquarters for
European Studios
Make-Up Designory Los Angeles
129 S. San Fernando Blvd.
Burbank, CA 91502
818-729-9420
www.facebook.com/makeupdesignory
www.facebook.com/mudschools
www.mudshop.com
www.mud.edu
MUD Studio Cairo
18 Goal Gamal st, from Batal
Ahmed Abdel Azziz st
Cairo Giza, Egypt
+201099999399
info@mudegypt.com
MUD Studio South Africa
Shop 53, Morning Glen Shopping
Centre Cnr Bowling Ave & Kelvin
Drive, Gallo Manor, Sandton
Johannesburg, South Africa
MUD Studio Guatemala
Avenida Las Americas
13-37, Zona 14
Guatemala City, Guatemala 01041
+502 2484-7144
info@mudguatemala.com
MUD Studio Mexico City
Calle Corregidores 1515, 4to piso.
Col. Lomas de Chapultepec
CP. 11000
México, Distrito Federal.
info@mudmexico.com
mudstudio.mx
MUD Studio Antwerp
Kammenstraat 62
2000 Antwerpen
+32 (0)3 226 32 22
antwerpen@makeupdesignory.be
www.makeupdesignory.be
MUD Studio Berlin
Sredzkistr. 52
10405 Berlin, Germany
miriam@mud-studio.de
www.mud-studio.de
MUD Studio Kortrijk
Casinoplein 5
8500 Kortrijk, België
+32 (0)56 31 31 06
kortrijk@makeupdesignory.be
www.makeupdesignory.be
MUD Studio Lagos
12B Fatai Idowu Arobieke
Off Admiralty Road
Lekki Phase 1 Lagos
234-70829-78030
info@mudnigeria.com
www.mudnigeria.com
MUD Studio Cluj-Napoca
Piata 1 Mai, nr.1-2
400058 Cluj-Napoca
0264442110 / 0751324444
info@mudstudio.ro
www.mudstudio.ro
MUD Studio Milano
Via Casale 3/a
20144 Milano, Italy
+ 39 02 45 48 51 23
cm@muditaly.com
www.muditaly.com
MUD Studio Zagreb
Ulica Republike Austrije 7 a
10000 Zagreb, Croatia
+385 1 5530 401
mudstudiozagreb@mudeurope.com
MUD Studio Gent
Nederkouter 124
9000 Gent
+32 (0)9 279 53 59
gent@makeupdesignory.be
www.makeupdesignory.be
Make-Up Designory New York
65 Broadway, 15th Floor
New York, NY 10006
212-925-9250
www.facebook.com/makeupdesignory
www.facebook.com/mudschools
www.mudshop.com
www.mud.edu
MUD Studio Slovenia
Rimska cesta 13,
1000 Ljubljana
Slovenia, Europe
+386 1 6200 348
info@mudeurope.com
www.facebook.com/mud.eu
www.mudeurope.com
shop.mudeurope.com
FINDschools,
studios &
partner schools
76
Avenue Five Institute - coming soon
8620 Burnet Rd.
#300
Austin TX 78757
512-968-2835
avenuefive.com
Bella Torre Academy -
Honolulu Hawaii
99-084 Kauhale Street
Suite 1A
Aiea, HI 96701
001 808-484-4871
bellatorreacademy.com
Bellus Academy -
El Cajon Campus
1073 E. Main Street
El Cajon, CA 92021
001 619-442-3407
bellusacademy.edu/elcajon
Bellus Academy -
Manhattan
Campus 1130 Westloop Place
Manhattan, KS 66502
001 785-539-1837
bellusacademy.edu/manhattan
Bellus Academy -
National City Campus
1520 E. Plaza Boulevard
National City, CA 91950
001 619-474-6607
bellusacademy.edu/nationalcity
Bellus Academy -
Poway Campus
13266 Poway Road
Poway, CA 92064
001 858-748-1490
bellusacademy.edu/poway
Blake Austin College -
Vacaville California
611-K Orange Drive
Vacaville, CA 95687
001 707-448-3100
blakeaustincollege.edu
Blossom Kochhar College
Of Creative Arts & Design
113/6, First Floor, Devika Tower-6,
Nehru Place, New Delhi - 110019
011-2647 3050 / 011-2647 3052
bkccad.com
Career Academy of Beauty -
Garden Grove California
12741 Valley View Street
Garden Grove, CA 92845
001 714-897-3010	
info@caofb.com
caofb.com
Eric Fisher Academy - Wichita Kansas
6727 W. Central
Wichita, KS 67212
001 316-440-5555
ericfisheracademy.com
Gould’s Academy –
Memphis Tennessee
1203 Ridgeway Rd. Suite 203
Memphis, TN 38229
001 901-767-6647
gouldsacademy.com
Metro Beauty Academy -
Allentown Pennsylvania
4977 Medical Center Circle
Allentown, PA 18106
001 610-398-6227
metrobeautyacademy.edu
Montana Academy of Salons
501 2nd Street
Great Falls MT 59405
406-771-8772
montanabeautyschool.com
New York Institute of Beauty -
Islandia New York
11 Oval Drive, Suite #180
Islandia, NY 11749
001 631-582-4737
nyib.com
Penrose Academy -
Scottsdale Arizona
13402 N. Scottsdale Road
Suite B 160
Scottsdale, AZ 85254
001 480-222-9540
penroseacademy.com
Pivot Point International -
Bloomingdale Illinois
144 E. Lake Street
Bloomingdale, IL 60108
001 847-985-5900
pivotpoint.edu/bloomingdale
Pivot Point International -
Evanston Illinois
1560 Sherman Avenue, Suite 700
Evanston, IL 60201
001 847-905-5300
pivotpoint.edu/evanston
The Salon Professional Academy -
Onalaska Wisconsin
566 Theater Road
Onalaska, WI 54650
001 608-783-7400
salonproacademy.edu
The Salon Professional
Academy - coming soon
2309 Eggert Road
Tonawanda, NY 14150
716-833-8772
tspabuffalo.com
Tennessee School of Beauty -
Knoxville Tennessee
4704 Western Ave.
Knoxville, TN 37921
001 865-384-8564
tennesseeschoolofbeauty.com
Partner Schools
FINDschools,
studios &
partner schools
Create with MUD’s NEW Eye Colors
Bring your artistic vision to life with MUD’s NEW Eye Colors. These highly-
pigmented matte colors deliver a vibrant blue in Flight and Deco, a decadent brown
with Semisweet and the richness of purple royalty with Velvetine. Warm-up your
masterpiece with the sunset of Sedona, or cool down with the simplicity of stones in
Statue and Pavement—or, keep it simple with a wash of white in Canvas. Let your
brush tell a story that’s never been told!
Artisan of
the Eyes
78
MUD_ART_Magazine_SS_2015_WEB

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MUD_ART_Magazine_SS_2015_WEB

  • 1. The Man Behind IMATS Michael Key Bridal Editorial Interview Eryn Krueger Interview Color You Beautiful Mind Your Manners Tips for Women of Every Hue The Fascinating World of Make-Up Artistry A simple and hilarious guide to etiquette MUD ART MUDART Make-Up Designory // 2015 // spring-summer // issue N°6 Make-UpDesignory//2015//spring-summer//issueN°6 A Perfect Day Venetian Daydream
  • 2. Make-Up Designory Los Angeles  129 S. San Fernando Blvd. Burbank, CA 91502  001 818-729-9420  www.facebook.com/makeupdesignory  www.facebook.com/mudschools  customerservice@mudshop.com  sales@mudshop.com  www.mud.edu Make-Up Designory New York  65 Broadway, 15th Floor New York, NY 10006  001 212-925-9250  www.facebook.com/makeupdesignory  www.facebook.com/mudschools  customerservice@mudshop.com  sales@mudshop.com  www.mudshop.com Make-Up Designory Europe  Rimska cesta 13, 1000 Ljubljana, Slovenia, Europe  00 386 1 6200 348  www.facebook.com/mud.eu  info@mudeurope.com  www.mudeurope.com  shop.mudeurope.com MUD ART 2015 // Publisher: Make-Up Designory, Inc. // production: Endemit advertising agency // www.endemit.si // creative and art director: Maja Kešelj MUD image photography: Peter Giodani // graphic design: Maja Kešelj, Polona Kopač // cover photo: Peter Giodani // product photo: Peter Giodani, Polona Kopač make-up: MUD Europe team // editors: Svenya Nimmons, Nejc Pogačnik, Francine Reich, Polona Kopač, Myrna Martinez, Jake Holland Student work from MUD Schools and MUD Studios issue N°6 MUD ART
  • 3. Contents The Fascinating World of Make-Up Artistry Graduate Spotlight - DeLaney Henry MUD Studio - A renewed concept of professional make-up education Eryn Krueger Interview The Man Behind IMATS - Michael Key MUD Studio Workshops Product Catalog Emma Gelaude, The Belgian It Girl A Perfect Day: Bridal Editorial Introducing The New MUD Studio Interior Mind Your Manners - A simple and hilarious guide to etiquette Alter Ego Editorial: Make-up in Black and White Photography Finding the Perfect Lip Color Color You Beautiful - Tips for Women of Every Hue MUD News & Events FIND schools, studios & partner schools New York, New York Venetian Daydream - MUD Spring / Summer Look 2015 06 33 10 40 14 46 26 32 64 74 08 34 16 50 42 30 72 76
  • 4. MUD New York Campus Relocates To A Historical Address New York City, the city that never sleeps by defying the night and outshining the day, MUD has now opened their new doors to make-up artists with an upgraded campus. The new address on 65 Broadway, stands high on the 15th floor of the original American Express Building. Only a half mile from the original site, the new school space allows accommodations for future growth including 2 additional classrooms and a host of amenities. The spacious special effects classroom includes about 954 square feet of workspace for up to 26 students. The entire 15th floor incases the school’s learning space with separate lounges for students and teachers and a beautiful view of the city for inspiration. In addition to the expansion, students can enjoy the upgraded technology enhancements and for easy access, the campus store will be conveniently located within the center of the campus. TheFascinatingWorld ofMake-UpArtistry MUDSchools:PreparingStudentsFor Each year, Make-Up Designory (MUD) schools train hundreds of students from around the globe in a variety of make-up specialties. From day one, students are immersed in the fundamentals of make-up artistry with aspirations of working in the fashion, entertainment or retail cosmetics industries. The bi-coastal main campuses in Los Angeles and New York as well as the various MUD Studios around the world, give potential artists the experience of a lifetime by training under licensed instructors with professional expertise in film, television and fashion. Through this training, students learn to develop their own unique style, whether it be within the intricacies of prosthetics or the delicacy of beauty make-up. Accredited by the Accrediting Commission for Career Schools and Colleges (ACCSC), MUD main campuses are located in the heart of the entertainment and fashion capitals. The LA campus can be found in downtown of Burbank, California, home of some of the biggest production studios in the world, while the New York campus is located amidst the bustling area of designer boutiques of New York. MUD campuses are each licensed by their respective states. In 2003 MUD’s Los Angeles campus received accreditation from the Accrediting commission for Career Schools and Colleges (ACCSC) and was recognized by ACCSC as a School of Distinction. The Los Angeles campus has since received two 5 –year terms of accreditation. The ACCSC has also recognized the school as a School of Merit in 2008 and a School of Excellence in 2013. The 2005 opening of the New York campus lead to accreditation from ACCSC in 2007 and was recognized as a 2009 School of Distinction.6
  • 5. NewYork,NewYork Nothing beats the glow and energy of New York. The entire city is a playground for a freelance make-up artist and MUD prepares them for such an evolving career. Within the center of the fashion industry, emerging film makers and the everyday consumer keeps a freelance artist’s schedule full of amazing opportunities. On set one day shooting a short film, followed by a bride’s trial makeup session the next day, just before hitting a fashion show on the weekend-is all in a weeks work as an artist. The city of dreams allows for constant windows of opportunity to network and you never know who you will meet that may change the course of your career. Within the city lights off Broadway lies the MUD campus that not only gives you a team of cheerleaders (otherwise known as Admissions and Career Services), but one can only expect some of the industry’s finest as instructors to help prune their craft. All hidden away on the 15th floor of the historic American Express Building, the new MUD campus offers luxury, inspiration and the tools you need to succeed. So what are you waiting for?The possibilities are endless and your dreams are waiting to be fulfilled.
  • 6. Recognizing the need of working make-up artists and other industry pro- fessionals to be able to broaden and increase their knowledge, Make-Up Designory has created a series of part-time courses. These courses are held conveniently at MUD’s main campuses, MUD Studios and Partner Schools throughout the country and internationally. MUD Studio courses are based on the same great educational method- ology and teacher training that has helped to make MUD a bedrock in make-up education. The courses are pulled from the same curriculum that comprises the longer programs at MUD, but are broken up into smaller modules. These modules can be taken separately or combined, allowing the student to transfer their education to one of MUD’s main campuses. a renewed concept of professional make-up education Certifications Make-Up Designory has courses and groups of courses to meet just about any need. Most of the classes below require Beauty Essentials as a prerequisite. All classes are also offered as continuing education for make-up professionals. We have developed our courses to build upon one another, so that students will benefit from the combined materials and the progressive nature of the curriculum. We have created groups of classes to illustrate possible combinations. These groups are designed to provide comprehensive training in various aspects of make-up artistry. Please note that some classes may not be available at all locations. A Certificate and Card are awarded for successful completion of any course or group of courses. Level I Make-Up Artist Level II Make-Up Artist Bridal Make-Up Artist This certification level consists of the following courses: This certification level consists of the following courses: This certification level consists of the following courses: All students completing Beauty Essentials will receive our Level I Make- up Artist Certification. Beauty Essentials was written as an introduction to beauty make-up. In this intensive 84-hour course, students learn how to apply beauty make-up and why we as make-up artists do what we do. We view these first 84 hours as the bare minimum to learn beauty make-up. As a make-up artist we need to be prepared for the multimedia nature of work we are often asked to create. The courses of this certification level start with the basics and covers the different areas make-up artists are expected to know as professionals. Areas include fashion, print, film, and television and bridal make-ups. The completion of the Level II Make-up Artist Certification allows students to transfer to a main campus program, and may act as a substitute for Beauty 101: Fundamentals of Beauty make-up. The bridal industry is constantly growing and changing and we have created a certification level for make-up artists that have completed this series of courses. Not only is it necessary to know the basics of beauty make-up but we must also know how to airbrush make-up and perform consultations that will give a blushing bride exactly what she desires on that big day. // Beauty Essentials // Airbrush // Bridal Make-up // Beauty Essentials // Beauty Essentials // Airbrush // Bridal Make-up // Studio Make-up // High Fashion Make-up Trends Visit mud.edu or mudeurope.com to sign-up for an upcoming course! Enroll today Check for upcoming Studio Courses and Workshop Dates.
  • 7. Individual Courses & Continuing Education Make-Up Designory also offers students the option to take individual courses alone in order to expand a particular area of expertise. Courses can also be taken by individuals in related fields who are seeking profes- sional enhancement in their chosen area of employment. At MUD, we are committed to helping students select the courses of study that will best help them reach their occupational goals. For this reason, prior to registration in an individual course, it is necessary that students consult with the Admissions Office in order to be sure that they have completed all required pre-requisites or have obtained the appro- priate equivalent experience. In order to register for individual courses, students may have to demon- strate that they are licensed, in the process of being licensed or working professional make-up artists that possess the skills required to enroll. Certificates and cards are awarded to students who successfully com- plete an individual course. Airbrush Essentials of Hairstyling Beauty Essentials High Fashion Make-up Trends Airbrushing has become one of the premiere ways of applying make- up. In this course we de-mystify the tool and show how to properly care and maintain it. In addition, we teach the techniques to do beautiful, flawless beauty make-up. Learn the techniques that are being required by the major studios as well as demanding clients. This course consists of 10 sessions for a total of 35 clock hours. This course concentrates on the basic fundamentals of hairstyling, from simple blow-drying techniques to creating elaborate hairstyles. Students will learn to create modern styles, as well as edgy and creative hair designs, using hot tools and roller sets. This course incorporates daily projects and skill-building sessions, to encourage learning by practice. As part of this course, students are required to complete hair and make-up projects, which relate to on-the-job experience. This course consists of 20 sessions for a total of 70 clock hours. This course is designed as an introduction to beauty make-up with an emphasis on the techniques required today in this multi-faceted industry. Regardless of which of these areas you intend to work in, mastery of beauty make-up is a must. In this course you will start by learning facial analysis, base matching and application, correction, contours, highlights, as well as a focus on eyes and lips. The course finishes with complete make-up applications ranging from one hundred percent corrective to natural make-up. Thiscourseconsistsof24sessionsforatotalof84clockhours. Learn the techniques employed by professional make-up artists working on advertising and editorial. In this course, students will learn how to work on set and create make-ups that can be used in fashion or editorial and how to work with a professional photographer to create imagery that stands out from the rest. Students will also develop his or her eye for make-up and learn what to look out for in his or her own pictures. This course consists of 10 sessions for a total of 35 clock hours. Studio Make-up Portfolio Development In this course students are exposed to film and television production and the make-up required for today’s demanding sets. Learn how to work with high-definition cameras and learn what is required of the make-up. We will also be focusing on the no-make-up look. This course consists of 10 sessions for a total of 35 clock hours. Students are pushed to his or her creative limits in this high paced course. We will guide the student as he or she design and create looks for multiple photo-shoots. Students will work with professional models and photographers to create a professional quality portfolio. This course can also be taken as part of a travel package to either Milan Italy or New York City, in which students are immersed into one of these two fashion locales. This course consists of 10 sessions for a total of 28 clock hours. Bridal Make-up Special Make-up Effects Learn the techniques used to do a successful consultation with a bride and family members. We will focus on the lucrative world of wedding make-up and what is required to successfully run a bridal make-up business. This course consists of 6 sessions for a total of 21 clock hours. Creating out-of-the-kit effects has been a staple of professional make- up artists for decades as well as applying prosthetic appliances. Learn their craft in a hands-on course that covers two-dimensional and three- dimensional techniques to simulate injuries and other effects. Our team of professional make-up artists will walk you through the process of applying and properly coloring prosthetics or other injuries whether they are translucent or opaque. This course consists of 10 sessions for a total of 35 clock hours. Professional products with quality education Each course kit requires specific tools for your class while helping to build your kit for professional use. Inside your kit, you will find MUD products and course materials. Each kit contains a unique serial number used to track your progress and ensures your appropriate certification. Coming Soon Coming Soon Visit mud.edu or mudeurope.com to sign-up for an upcoming course! Enroll today
  • 8. Learn to do make-up, while having fun! Every day, different workshop. Invite your friends, book your seat and learn best techniques to achieve selected looks with professional make-up artists. Beauty Workshops Evening Looks Description: Learn the techniques employed by professional make-up artists to create a beautiful and youthful look for any evening engagement. The instructor will give you the tools to create a make-up for any evening occasion. Natural Day Looks Description: Creating a natural, no make-up look can be one of the more challenging aspects of make-up artistry. We will guide you through the process of applying make-up so it not only looks natural and minimal, but also looks clean and helps each person to look their very best. 5 Minute Looks for Women on the Go Description: Don’t have much time to put on make-up? In this seminar we show you fast ways to get flawless results. Apply make-up in this seminar as our professional make-up artist assists you in achieving the look you want in less time and with less effort. Teen Make-Up Description: Learn to properly apply make-up for you and your teen/tween from professional make-up artists. These age appropriate lessons show how much make- up to use and the proper way to apply it. We will explain and demonstrate the techniques to cover blemishes and make it look natural. Make-up party Description: Invite your friends to a party where you learn to do make-up while having a little fun. This workshop is the perfect introduction to the weekend. Channel your inner-rock star with a new look and be the center of attention. Smoky Eye Description: Learn how to create a smoky eye with our talented team of make-up artists. We will walk you through the process of layering eye shadow and creating the most amazing effects with the smallest amount of product. Visitmudshop.comor mudeurope.com tobookyourchairtoday. Book your seat
  • 9. Alter Beauty Editorial EgoMake-up in Black and White Photography Make-up artistry and photography are tightly connected in a way where ideas reach people far beyond belief. Color photography and black and white photography as a medium differ, something we make-up artists can relate to, as we create an imaginary world for our viewers. We can achieve magic with color, thus color photography shows the true face of the make-up we choose. Combinations and intensity matter. BW photography, on the other hand, is a beautiful media in which the shades of gray leaves room for the imagination. The image then becomes more graphic and the texture is of great importance. Amongst the shades, everything lighter will seem almost invisible while darker shades bring more of the dramatics. In this case, the color combination is of less importance, but the shading is everything. What viewers may perceive as a red lipstick isn’t always the case. In the end, the question of whether to use color or BW is dependent on not only the medium, but also the preferences of the photographer and their endless options of camera modes which can take their work to different levels of beauty. The most amazing photos will always be a combination of ideas and the skillful eye of all artists creating it. Stay open and watch the magic appear. 16 make-up & hair: Vanja Djuran, Hrvoje Kožul, Lara Oven @ MUD Europe creative director: Maja Kešelj photography: Peter Giodani styling: Dajana Ljubičić model: Nika, Branko, Natalia, Ana @ Immortal Model Management Written By: Lara Oven, MUD instructor
  • 10. Eyes: Canvas, Honeysuckle, Taupe, Pavement, Onyx Eye Color, Black Eyeliner Shading: Cream Shading 4 Lips: Burlesque Lipstick, Mauve Lip Pencil
  • 11. Eyes: Bone, Taupe, Espresso, Onyx Eye Color Eyebrows: Taupe & Black Eyepencil Shading: Bronzer Endless Summer Lips: Mahagony Lip Pencil
  • 12. Eyes: Semisweet Eye Color Shading: Dual Finish Mineral Pressed Powder DFD2 Eyebrows: Taupe Eye Pencil, Brow Fix
  • 13. Eyes: Ice, Statue, Graphite Eye Color Shading: Sunshine Bronzer Eyebrows: Taupe Eyepencil Lips: Black Cake Eyeliner
  • 14. She is a stunning print-ad model, a formidable advertising guru, and a rising television star. In addition to personal styling, Emma specializes in the production of fashion campaigns for a wide variety of brands from Range Rover to Starbucks and -- of course -- Make-Up Designory. The Belgian It Girl Emma Gelaude “Fashion has always been a huge passion of mine. I started my own little company when I was 22, about the same time when myfashionblog.be came to exist. My job in fashion entails all kinds of tasks: from production to styling, modeling and personal shopping. My blog on the oth- er hand is a personal communication platform where I can share my passion for fashion and lifestyle. Over the years it has grown into a per- sonal fashion diary where I share everything from my collaborations to interesting fashion labels I discover and my own outfits. It’s aimed to be an inspirational platform”, Emma explains. ‘A blogger is not necessarily an influencer’ Myfashionblog.be was one of the first fashion blogs in Belgium. “I was one of the Belgian pi- oneers when I started in 2007. Back then I no- ticed that people didn’t always quite understood what exactly it was that I did”, says Emma. Over the years, blogs have gotten more credibil- ity and are a worldwide known phenomenon, al- though that also has its disadvantages accord- ing to Emma: “ Due to the massive explosion of the blogs, it’s also harder for labels to find the right quality platform for their brand. I feel that everyone is free to do what they want, but a blogger is not necessarily an influencer. Anyone can start a blog, but not everyone brings profes- sional and unique content that reaches a wide audience in a way that inspires them.” It’s all about fashion Emma’s day to day tasks are a variety of things, but the core business is always fashion. For example: on Monday she could be doing a personal styling for which she goes from city to city trying to find the perfect looks for her customers, and on Tuesday she could have a photo shoot for a brand of which she is the ambassador for. “Or I could do a whole day of production for a fashion campaign or show. It all falls within the same story but at the same time it’s very different, which makes it interesting”, Emma elaborates. Photo Shoot for Belgian MUD ART cover Talking with Nathalie and Gianni, owners of MUD Studio Belgium Emma for SuperTrash (Supertalent campaign) Photographer: Klass Jan Kliphuis Emma for Starbucks Photographer: Sara De Graeve Villa M campaign styling and production by Emma Photographer : Mous Lamrabat Emma for Agent Provocateur Photographer: Particles H2O - Ellie Furia Emma for Lee Photographer : Lana De Doncker Behind the scenes of a styling Photographer: Nathalie Samain Written By: Renske De Maesschalck 27
  • 15. A big part of her job is working together with brands. “For me, it’s very important that I only represent brands that come natural to me, brands that I already know and love. I will nev- er work together with a brand that doesn’t fit my identity or personal style, no matter how much money is involved”, Emma explains. “I believe that is also the difference between a blogger and a model. As a model you’re hired for your looks, as an influencer they want you for your identity. I want my personality to fit the vision of the brand I’m representing.” In the majority of the time, the labels come to her because they want to work together. “I don’t do actively pursue those collaborations but I make sure, through my blog and pr, that they know what I’m working on. The combination of clear communication and an elaborate network lead to these partnerships.” Make-up Designory. “We produced and styled a video to- gether and now for their magazine too. That’s what I like most about my partnerships, they are almost always long-term.” Why Make-up Designory? “MUD is truly an expert in the field of make-up and special ef- fects make-up. They’ve been working on a very beautiful story and I’m just happy I can be a part of it. I’ve always liked brands that really know their field and stick to what they’re best at. They have a lot of expertise and their products are really good. That’s the main reason why I love MUD”, Emma explains. Her biggest project so far In the blogging business, it’s very hard to predict what’s coming next. “My personal goal is to always keep im- proving and to get better at what I do, but other than that there is no real scenario that I follow. I make sure that ‘My partnerships are always long-term’ Emma has done a lot of collaborations with national and in- ternational brands. And it doesn’t always have to be about fashion. “Working together with Starbucks was very exciting, because it’s a very strong international well known brand. It was also interesting to work together on the campaign and to provide my ideas and input. It’s always challenging if I can do more than just model, so I prefer partnerships where also my creative input is wanted.” “I also remember the private shopping night for Agent Provo- cateur, a high fashion and cool brand to work with, and my ambassadorship for Ranger Rover was a beautiful collabo- ration too.” Another highlight was to be chosen as supertalent by the Dutch brand Supertrash and of course her collaboration with every partnership leads to a successful result and I try to bring perfection to everything I encounter, but after that it’s out of my hands. That’s what I like most about being an entrepreneur, I have no idea what’s coming next but that’s makes it interesting and keeps me sharp. I like being my own boss.” What she does know is coming ahead, is her baby since she’s pregnant for the first time. “It’s been a challenge combining my pregnancy with my job, but it’s also just another part of who I am now. This pregnancy may have closed some doors, but it has certainly opened new ones and I’m sure new oppor- tunities are right around the corner. That’s just how life goes and as long I can keep doing what I love I have absolutely no problem with that.” Photo Shooting for Belgian MUD ART cover Preparing accessories for photo shoot Photo Shooting for Belgian MUD ART cover Nathalie and Emma searching for perfect lip color Photo Shooting for Belgian MUD ART cover Emma waiting for her make-up 29 FOLLOW EMMA ON HER BLOG MYFASHIONBLOG.BE AND INSTAGRAM @EMMAGELAUDE 28
  • 16. Women of Latin, African, Middle Eastern and Asian heritage are beginning to find more complimenting shades in some of the main- stream department stores and perfumeries around the world as diversity becomes celebrated more often by beauty brands. Even so, the support of choosing the right shade and undertone has been hit or miss with many women simply settling for a shade that is closest to their skin tone without the full satisfaction of the perfect match. While most major cosmetic companies offer a limited pal- ette of foundation, blush and lipstick shades for all women to choose from, it only appeases a handful. Non-Caucasian cus- tomers make-up a strong percentage of sales along with the need for a wide variety of shades. According to Su- san C. Taylor, M.D., Director of Skin of Color Center, those of African descent are known to have over thirty-five different skin hues or shades alone. Another issue for women of different shades of beauty, is natural, uneven skin tone and discoloration. From dark patches around the mouth and eyes, certain skin conditions, to the result of past scarring, brown skin naturally many hues throughout the face. Foundations Foundations are used to even out the skin tone for a smooth canvas. The key is to enhance, not cov- er up the natural glow of the skin. Because choos- ing the correct color is so crucial, be sure to test the product on different areas of the face. Natural lighting should give you the most realistic view without washing out the true life and complexion of the skin. There are a variety of foundations available such as liquid, cream and powder products, just to name a few. Choose the best type of product based upon your desired cover- age, skin type and environment. Changing from a cream to a liquid foundation when the weather gets warmer is also a great idea for all women. While finding the shade that is closest to your skin color is important, it’s also important to point out the Color You Beautiful Tips for Women of Every Hue Written By: Svenya Nimmons general undertone. The undertone is the underlying hue that modifies the overall tone, giving a richness to the skin color. Women of color have a greater variety of undertones such as yellow, orange and red, but some also have an olive or blue undertone as well. “Be mindful that applying a foundation that matches the skin color but not the undertone can make the skin look grey or pink,” says John Bailey, one of the founders of Make-Up Designory Cosmetics. Another mistake that some major brands make when catering to niche markets within their secondary beauty lines, is that they overdo it with adding too much of an orange or red undertone to their products, which can also look unnatural. Once you’ve selected a shade or the perfect blend of two, keep in mind that your skin may change shades through- out the year or in different environments and may require a few adjustments. Concealers The purpose of concealer is to camouflage areas that may have discoloration from a blemish or hyperpigmentation in areas such as the forehead, under eye, mouth, and chin. When concealing dark discoloration, trying using a highly pigmented shade with orange like the Deep Brown Correc- tor. Mix a small amount into the foundation to create the perfect base tone relationship by canceling out the color of the discoloration. The consistency of concealers are much higher than foun- dation so a little goes a long way. Using a brush, damp sponge or your finger helps to set and blend the products into the area. Aside from foundations and concealers, the need for more concentrated pigments in make-up in order for the color to show up on the darker skin shades for the eyes, lips and cheeks have also changed the way products are devel- oped. Brands are realizing that great packaging is half the battle. Such products must also carry enough weight that it shows up on the skin naturally without appearing too bare or distracting. In addition to the concentration levels of make-up, the color ranges have now extended outside of the simple neutral shades, to more hues that show up on the darkest of skin tones beautifully without making the skin look dull and grey. Two-Tone Lips Another common issue for women of many hues is the natural distinction of two completely different shade of the lip with a darker shade on top and a lighter, more pink or reddish shad on the bottom. This however, doesn’t call for two shades of lipstick to get an even-toned look. Simply fill the lips with a lin- er to help even out the different tones or apply a small amount of foundation to the lips before applying the lipstick. Natural Blushing Beauties Just the right amount of blended cheek color can be used to warm the face and emphasize the cheekbones. They come in several forms such as powders and cream, along with a wide variety of colors. Selecting a shade should be based upon your own personal style and the look that you want to achieve. Don’t be afraid to try col- ors outside of the range that you are used to and it may surprise you how flattering neutral shades such as a bronzer may look on your skin. When it comes to looking your best, it starts with feeling con- fident that you’re wearing the most complementary shades to enhance your true beauty. Don’t be afraid to ask questions or be particular about what you want in order to get the radi- ant, healthy glow that you carry inside. MUD products allow for countless skin tones to be created because the foundations are based on both the skin color and undertone, with the ability to combine shades effortlessly for the perfect fit. For those looking for efficient coverage along with a smooth finish, simply blend the Cream Foundations and the HD Air Foundations together. MUD’s vibrant shades of eye, cheek and lip colors not only give a wide range of color options, but the highly pigmented shades last all day. When it comes to creativity, only a brand that was created by make-up artists can provide multi-functional products for a diverse market without surrendering to quality. A few MUD favorites for women of color: Face: ∙∙ Cream Foundation Palette #2 ∙∙ Dual Finish Pressed Mineral Powder DFM 2, DFD 1, DFD 2 ∙∙ Deep Brown Corrector ∙∙ Loose Powders in Suede and Desert Eyes: ∙∙ Eye Colors in Daisy, Spanish Gold, Voodoo, Midnight, Tea Tree, Moss, Graphite, Semisweet and Velvetine ∙∙ Rich Brown and Black Forest Eye Pencils Lips: ∙∙ Lipsticks in Eggplant, Rustic, Burlesque, Idol and Lady Bug ∙∙ Brick Lip Pencil ∙∙ Henna Lip Gloss ∙∙ Lip Glazes in Magnolia, Java and Spicy Cheeks: ∙∙ Sun Rose and Tulip Color Crème ∙∙ Cheek Colors in Berry, Poppy, Garnet, Pumpkin, Russet, Brick and Gingerbread Svenya Nimmons Author, Multicultural Activist Watch tutorials for different ethnicities 30 31
  • 17. DeLaney Henry has the spunk of a southern belle and the hands of Picasso. Whether she’s getting a bride ready for her big day or a beauty contestant ready for the stage, DeLaney is there with a brush in hand to make it all look easy. The profession- al make-up artist now lives in Nashville, Tennessee, home of musicians of many stripes, but the original home of Country Music. Busy with both brides and celebrities, DeLaney enjoys the joy of transformation on her clients every single time. After touring five schools in California, she made the decision to attend MUD and never looked back. “Everything about the experience was great. From the staff to the teachers, to the other students. I learned more than just make-up. I learned what it was to be a profession at every setting and to always strive to learn more.” the owner of You’re Flawless tells us. Graduating from the Journeyman Program, Hair Styling course and Airbrush course, the artist with a Public Relations degree decided that she would trade in a job in a cubicle for a job on-set, any day. “Some of the celebrities I have worked with are: Dean Cain, Betsey Johnson, Lance Bass, Haylie With IMATS just around the corner in major cities around the world, the buzz surrounding this huge industry event is deafening. To give you an idea of how big, let’s just say 10,000 tickets were sold and over 200 vendors will be present at most shows. The show offers excellent make- up educations classes taught by the industry’s best, live on-stage presentations, special make-up effects demon- strations, show-only offers by the best make-up brands, Battle of the Brushes student competition and more! How did something that was just a “trial” become so popular? Last night, when Deverill Weekes interviewed Michael Key, make-up artist and the man behind IMATS and Make-up Art- ist Magazine, we got a simple answer: There was a need for it. Michael is a musician who was caught in a twist of fate. When asked what started his career in make-up, he replied, “music was my first love, but it wasn’t taking. I’ve always loved movies, and I came across ‘Cinefex’ a magazine that covers behind the scenes movie make-up. It had a step-by- step on how to sculpt, and I thought, `I could do that’. So, I went to a hobby store, purchased plaster and clay and did everything wrong.” It turns out, that after 7 weeks, he suc- cessfully sculpted a head. He and his friends used it as a prop to scare people. Then, he got his friends to pitch in to purchase foam latex, so they too could have their own props. Project after project, Michael was able to make somewhat of a portfolio, although, he credits his “gift of gab” for getting him his first make-up effects studio job. Michael’s make-up career includes five Emmy Award nominations, and two wins for Star Trek: Deep Space Nine. His make-up credits include Indiana Jones and the Kingdom of the Crystal Skull, Planet of the Apes, How the Grinch Stole Christmas, Charmed, Batman and Robin and more. (IMDb: Michael Key) Duff, John Rich, Kristina Guerrero, Marilu Henner and Rocco DiSpirito. While I have had a great time with each one, some of my favorite people to work on are women who never get their makeup done because they can be so amazed at the transformation that makeup can achieve. Sometimes that al- lows them to be more appreciative then people who have to get their makeup done for their job every day.” DeLaney strives to continue to learn and grow in her artistry and her next big step will to obtain her aesthetics license so that she can take her skills as an artist to the next level, with hopes of one day opening up her own location to offer a variety of make-up related services. What’s her best marketing tool for her business? “Word of mouth has always been one of the greatest marketing tools for any makeup artist. However nowadays social media is a huge part of being a freelancer. While I tried to flight it in the beginning, I have slowly embraced social media and used it to gain new clients.” admits DeLaney. Want to see more of DeLaney’s work? Go to www.youre- flawless.com or www.delaneyhenry.com. Deverill asked, “Who were your heroes and mentors?” With no hesitation, Michael names Michael Westmore, Jack Dawn, Christopher Tucker, Jack Pierce, Rick Baker, and Dick Smith. He credits Michael Westmore for teaching him lessons you don’t learn in a text book, like how to work with a producer and how to present yourself as a class act. He is grateful for Dick Smith for agreeing to be a part of the first IMATS stating that because of Mr. Smith, it was a success. During Michael Key’s early career, he noticed that there weren’t enough resources for aspiring artists. Everything he learned was from trial and error and knowledge shared by his peers and mentors. Because this knowledge was so valuable, he was inspired to get it in writing and thus Make- up Artist Magazine was born. He admits that he’s shocked it went beyond the first three issues, but today we celebrate over 100 issues of an amazing publication that keep artists informed on industry news. DeLaney Henry Michael Key Graduate Spotlight The Man Behind IMATS Written By: Svenya Nimmons Written By: Myrna Martinez, Photos By Deverill Weeks MUD Student Shelby Miocheal Pattern 1st place winner IMATS FX competition IMATS Panel Discussion American Horror Story Man behind IMATS & Make-Up Artist Magazine Michael Key 32 33
  • 18. ... Venice shimmies up my forearm and a sighing Venetian crosses a bridge. In summer, when gondoliers pole black boats through stone canyons, pushing down on fathoms of muck, you sink into a spell, surging around the cloud-colored city on this wave and that. Then Venice wears you, a swinging bauble of glass and light. from poem Wearing Venice by Rachel Dacus
  • 19. Contour the crease and bottom lash line with Smoked Saphire Eye Color. Extend the color out, adding a lift to the outer corner, then blend softly. To open the eyes, apply Dulce De Leche Eye Color using the #400 Narrow Flat Brush in the inner corners of the eyes. Complete the look by applying two layers of Just Peachy Lipstick. Use the #930 Corrector Brush for a precise finish. Mix Face Primer and Deco Eye Color on the palette to create a cream eye color. Apply onto the entire lid with a #300 Shadow Blender Brush. Define and illuminate the cheekbone by applying Spanish Gold Eye Color with the #510 Duster Brush. For lighter skin tones, repeat this step for an even more intense bronzed tone. For more intense color re-apply Deco Eye Color with #350 Shadow Fluff Brush. Tap lightly to add more layers. Combining Dulce De Leche and Spanish Gold Eye Colors, use the #320 Oval Shadow Brush to highlight the brow bone. Extend to the outer corners of the brow. Venetian Daydream 1 5 2 6 3 7 4 MUD Spring / Summer Look 2015
  • 20. make-up & hair: Vanja Djuran @ MUD Europe make-up supervisor: Francine Reich @ MUD USA creative director: Maja Kešelj photography: Peter Giodani styling: Dajana Ljubičić model: Naika @ Ice Models Milano A special thanks to MUD Studio Milano shooting location: Lido di Jesolo Beach, Venice, Italy Venetian Daydream
  • 21. Growing up I spent most of my childhood in the hospital correcting a congenial abnormality of the urinary tract. I had 14 surgeries from 4-14 years. I fell in love with make-up transformation when I was 8. I developed an early intrigue of gore and mon- sters and a wild imagination. I always tinkered with make-up and went to a lot of art classes. No internet back then, so it was all books and videos until I found Hollywood Film School in my freshman year of college, which was run by Sandra Burman. I learned basic make-up effects skills (enough to get my foot in the door as an assistant). I was 18 when I left college and started working for John Buechler at MMI. I have many people who gave me a chance. Entertainment industry The first memory of the entertainment business was prob- ably watching films. But 1981-1984 were the years when I realized that people did make-up effects for a living. Clash of the Titans, Raiders of the Lost Ark, Dragonslayer, American Werewolf in London, Thriller, and The Thing we’re out in the theaters. I saw Raiders 14 times in one summer. Career I peddled my very mediocre little books of pictures to some of the make-up effects studios-MMI, Boss Films, MEL, Chris Biggs. John hired me in the fall of 1986 to be a shop runner. Because he had a high turnover of films, John gave me a chance to do foam running, life casting, and mold making-even a little sculpting. I couldn’t believe I was doing what I’d always dreamed of! I had the most fun and learned so much. Heros and mentors Rick Baker and Rob Bottin. I never worked for Rob, but I did get to work for Rick for about a year. I also was a big fan of any- thing make-up effects. I still am! I get stupidly excited about it. Clint Eastwood My friend Tania McComas worked for him for years and I was given the great pleasure of being the key make-up artist on three of his films. Tania let me run the makeup effects and gag unit on Flags of Our Fathers. It was very challenging and rewarding. He’s a lovely man. You have to really be on your toes because he only does one or two takes. I have had a few times where he would stand over my shoulder and tell me while I was throwing blood on an actor, “No pressure, but you have to get it right on the first take.” Eryn Krueger Interview Written By: Deverill Weekes and Juliet Landau Eryn Krueger Mekash has 28 years of television and film industry experience as a make-up artist and is diversified in beauty, make-up effects and design. Her credits cover a wide range of productions, including department heading Eat Pray Love, Whip It!, My Sister’s Keeper, Running With Scissors, and Alpha Dog. She also headed television series Glee, Nip/Tuck, Sabrina The Teenage Witch, Everybody Loves Raymond. Currently, she is the department head for FX’s anthology, American Horror Sto- Ryan Murphy on Nip /Tuck, Running with Scissors and American Horror Story Ryan Murphy is the make-up artist’s dream boss. It will be my 12th year on his projects. I am so grateful for the incredi- ble opportunity to continue doing such cool films and televi- sion shows for him. James MacKinnon brought me on Nip/ Tuck the first season and left after the 4th or 5th episode, and he had me take over his position as Department Head then. Ryan’s genius and love of not only glamour but gore and all things scary make for an awesome 12 years. I’m al- ways surprised by what he comes up with and we have a lot of similar references, since we are about the same age. He truly loves make-up and its importance in storytelling. Prosthetics & beauty I still do a lot of prosthetics-I just realized after about 4 years in the shops that I wasn’t going to get on set making molds. I started breaking away for lab work and doing small make-up jobs and working occasionally for Rick Lazzari- ni and Rick Stratton doing hair and finishing work. I tried not to do mold making and concentrated on lab work that would benefit application. I realized that I was a good beau- ty make-up artist, and that I was capable of doing both. On the first show I department headed (only because I was the only person on the whole department) I did everything. This was pre-union days. I was 23 and going between work on General Hospital -I did beauty there as well as most of the prosthetic work. I learned how to do really big make-ups -and branching out to do small indie films. That has carried over to the rest of my career to this point. I run both aspects of make-up on the shows that I do. Best work I guess a good representation of application work would be American Horror Story. In Asylum, we did an old age make- up on Sarah Paulson. She was playing a successful, Barba- ra Walters type, so she would be an upscale, put-together woman with a facelift and lovely beauty makeup. It was very challenging and was a successful make-up. Also, Ange- la Bassett’s make-up this season included a period beau- ty make-up and prosthetic breasts everyday. I enjoy being involved in character development and figuring out how to make ideas a reality. Code you live by I think the code I live by is something in between “try and have fun everyday” and “suck it up, buttercup!” THE BEST ADVICE I HAVE EVER BEEN GIVEN IS, “GIRLS SHOULDN’T BE DOING MAKE-UP EF- FECTS”. IT JUST MADE ME TRY EVEN HARDER. I HAVE BEEN NOMINAT- ED FOR 23 EMMYS AND ABOUT 6 GUILD AWARDS. I WON FOR “THE NORMAL HEART” LAST YEAR. IT WAS MY FIRST WIN! I PASSED SUSAN LUCCI’S AND ANGELA LANS- BURY’S RECORDS FOR “MOST LOSSES” BUT NOT BILL MAYER. HE’S BEEN NOMINATED 36 TIMES AND NEVER WON. “NO PRESSURE, BUT YOU HAVE TO GET IT RIGHT ON THE FIRST TAKE.” Watch creating Pepper from American Horror Story Make-Up Artists and Hair Stylists Guild Awards 2015 40 41
  • 22. Did you expect Wasbar would have lead to all of this when you opened the first one in Ghent? Dries: When we started, we always had the goal to open at least three establishments, but we didn’t anticipate ev- erything else, that has happened since then. The first book was a result of our day to day observations in Wasbar. We noticed that a lot of people often had no clue when it came to basic household knowledge. That’s how How To Get Along came to life. We already had a small chapter dedicated to et- iquette and manners but we felt that there was still so much more to tell so we decided that that would be the base for Mind Your Manners. We also noticed - in the social contact we have during the day - that a lot of people are agitated by the way we interact with each other. The result is a book that basically discusses all sorts of ways to have good manners and to interact in a polite way with other people. It’s not as easy to sell as the first book, because the subject is a little more delicate, but with 5000 copies sold so far, we definitely consider it a success. Mind Your MannersA simple and hilarious guide to etiquette Written By: Renske De Maesschalck The Belgian marketing duo Dries and Yuri are very busy bees. They run their own marketing agency, have successfully introduced their Wasbar concept, and have written two books with a third on the way. A couple of years ago, Dries en Yuri opened the first Wasbar es- tablishment, a unique concept where you can do your laundry in a hip and relaxing atmo- sphere. No horrible lighting, but delicious drinks, free wifi, and a cozy bar to wait until your laundry is clean. Today there are three Wasbar establishments. Their first two books are Mind Your Manners and How to Get Along. 42Book authors Dries and Yuri
  • 23. Mind Your Manners is more extravagant when you consider the images. How did it feel to be the star of your own book? Yuri: After How To Get Along we realized the importance of quality images. In the first book, we only had some shots of us, but there wasn’t really any professional styling or make- up. Since we’re a big fan of La Chapelle, we decided to use his style as an inspiration for the pictures in our second book. We really wanted to highlight the images and let them jump out. It definitely was an experience to do all those photo shoots and be at the center of attention. Dries: We also thought that the images would be able to lighten the mood a bit. When we started Mind Your Man- ners, we were afraid that it would be a little too formal for most people. Afterwards, we were able to integrate some humor in the text, so that really wasn’t a problem. But the images definitely had their purpose. Lenny: I was following a course and the school sent us an email with a possible assignment for us to do. When I read the briefing, I immediately knew I wanted to get on board. It was very nice to work with Dries and Yuri. They both knew what they were doing and I learned a lot. It was the first time that I had to do this kind of make-up, so I really had to push myself but I loved every minute of it. Why the passion for make-up? Lenny: It’s a passion I discovered later on in life. A cou- ple of years ago, my mom had to attend a wedding but wasn’t feeling so great about herself. I did her make-up and saw how her attitude completely change. I soon realized that I loved the feeling of making people feel better about themselves, so I decided to take a course and try it out. Three years later, it has grown from an interest into a passion. Yuri: The opinions have been interesting to hear. Some people love it, some people think it’s too much but we‘re very happy with the result. We now fully realize how im- portant it is to work with a make-up artist. The make-up really takes your pictures to a whole other level. It was also very pleasant for us to work with such a profession- al team. There was a very nice atmosphere on set during the photo shoots. Dries: During the shoots, we worked with a very small team: me and Yuri, the photographer and of course Lenny, our amazing make-up artist from MUD. How did you meet? Dries: We already knew Gianni Van Dort and we knew Make-Up Designory but we had never worked together. When we started working on Mind Your Manners, we contacted him and he introduced us to Lenny Van Eccelpoel. What do you like about MUD? Lenny: I followed two courses: Beauty Essentials and High Fashion. I definitely want to do some more. I like their personal and professional approach. I immediately felt at home there. The teachers provide us with a lot of constructive criticism, and they also offer interesting internships and job offers. That’s how I landed this as- signment that opened a lot of doors for me. 44 45
  • 24. CREAM FOUNDATION The Basics: From a sheer natural look to a flawless full-coverage finish, these versatile Cream Foundations are easy to apply and hold up beautifully under the most extreme conditions. Formulated for ultra-smooth blending and application. Find your perfect match and use it alone, or blend colors like the pros to achieve a specific skin tone. DUAL FINISH PRESSED MINERAL POWDER The Basics: A lightweight pressed powder foundation that can be applied wet or dry to create a silky, smooth finish. Use dry for a soft matte look or damp for more coverage. The lightweight, talc-free formula works beautifully with all skin tones. CORRECTOR The Basics: Creamy, pigment rich correctors designed to conceal and camouflage skin imperfections. The ultimate coverup for scars, blemishes, birthmarks or dark under-eye circles. Blend with Make-Up Designory’s Cream Foun- dations for a flawless, full coverage make-up. BRONZER The Basics: Sheer pressed powder Bronzers add a warm glow to any skin tone. Dust lightly over the entire face for just a hint of color or intensify application to create more dramatic effects. The perfect finishing touch for any look. LOOSE POWDER The Basics: A finely-milled Loose Powder that creates a beautifully soft, smooth finish. So ultra-light, it stays on the skin’s surface without settling into fine lines. The silky-smooth formula applies evenly and comes in a spectrum of delicate tones from no color at all to a deep, rich brown. Perfect for setting foundation. A must- have to conquer shine. WB 2 WB 3 WB 4 WB 5 CB 2 CB 3 CB 4 CB 5 DW 5 DC 5GY 3GY 2 GY 1YG 3YG 2 YG 1 SUNSHINE (SHIMMER) ENDLESS SUMMER (MATTE) DFL 1 DFL 2 DFM 1 DFM 2 DFD 1 DFD 2 BLUE CORRECTOR #2 DEEP BROWN CORRECTOR BLUE CORRECTOR #1 BLUE CORRECTOR #3 BLUE CORRECTOR #4 RED CORRECTOR #1 RED CORRECTOR #2 RED CORRECTOR #3 ZERO (COLORLESS) SHELL BUTTERCREAM DESERTSUEDE
  • 25. EGGPLANT (EXTRA SHEER) JUST PEACHY MAI TAI MUDSLIDE PINK TWINKLE ROSE CLAY SANDY BEACH STARGAZER BLACKBERRY HAVANA LADY BUG RUSTIC SHEER LIPSTICK The Basics: Luscious Sheer Lipsticks in an array of translucent colors to complement any skin tone, from extra-light to rich and dark. Ultra-emollient formula leaves lips feel- ing soft and supple. SATIN LIPSTICK The Basics: Luxurious Satin Lipsticks with emollient-rich, non-drying formula that leaves lips feeling soft, smooth and supple. Provides long-lasting color with a smooth, opaque matte finish. Available in an elegant selection of lush, deep colors. LIP PENCIL The Basics: Pigment-rich Lip Pencils soft enough to shade the entire lip, yet firm enough to line and define with precision. The long-lasting color glides on easily to complement Make- Up Designory’s luscious lipsticks and glosses. Creamy enough to mix colors and create your own shade. LIP GLOSS The Basics: Rich, luminous Lip Glosses that leave lips feeling smooth and hydrated with radiant shine. They glide on easily, never leaving lips feeling sticky or heavy. Use these slick glosses alone for a sheer wash of color or layer over lipstick to enhance the shade. LIP GLAZE The Basics: Light, emollient Lip Glazes deliver a burst of sheer, glossy color that’s smooth and never sticky. Stash the squeezable tube in a handbag for a quick sweep of color on the go, or use a brush for more precise application. NATURAL BURLESQUECHARM MAUVE IDOL BRICK MAHOGANY LUCKYSOLEIL RED FLIRT SHINE (CLEAR) ICED LATTE PINK FREEZE HENNA MAPLE BARE MAGNOLIA CANTALOUPE CUPID SPICY JAVA
  • 26. Allow us to introduce you to MUD’s new favorite duo. These romantic shades bring a sultry new twist to a subtle flirt. Soleil’s warm orange and Charm’s sweet tease of pink is the perfect change to your look with just one smooth sweep. Make-Up Designory Los Angeles  129 S. San Fernando Blvd. Burbank, CA 91502  818-729-9420 Make-Up Designory Europe  Rimska cesta 13, 1000 Ljubljana, Slovenia, EU  00 386 1 6200 348 Make-Up Designory New York  65 Broadway, 15th Floor New York, NY 10006​  212-925-9250  facebook.com/makeupdesignory  facebook.com/mudeurope  sales@mud.edu  www.mudshop.com  www.mudeurope.com Ready for the Spotlight Finding the Perfect Lip Color Knowing the chemistry behind the formula will help you deter- mine what type of lipstick to choose to best suite your needs. For example, MUD’s Satin Formula is a non-drying matte fin- ish, which has more pigment and less vehicle. This is great for mature clients that have texture around the lip area. The Sheer Lipsticks, are more emollient yet are still rich in pigment. These lipsticks are wonderful if you are looking for a long lasting lip color with great coverage and a semi-gloss finish. Here’s a much asked question: What is the best lip col- or for me? Well, there are many factors and theories in choosing a lipstick color. It could depend on eye color, cheek color, undertone of your skin, time of day, season, color trends and lip shapes. If you’re using color theory to find a lip hue that draws attention to both eyes and lips, use a color that compli- ments your irises. • For green eyes, try a color that fits in the red fami- ly, such as Lady Bug, Flirt, Burlesque, Pink Twinkle, Blackberry, Eggplant and Charm. • If your eyes are blue, use a lipstick with an orange un- dertone such as Pink Twinkle, Charm, Flirt, Lady Bug, Blackberry, Burlesque, and Eggplant. • Brown is a neutral color, so you can use colors with a red or an orange undertone. Another theory, is keeping the cheek and lip in the same col- or family. First, find the warmth in the décolletage area and match it with a similar cheek color. It will be either a cool pink or warm orange undertone. Next, choose a lip color in the same family but in a darker shade. Once you decide on a cooler or warmer undertone, it’s time to choose a shade. To keep it safe, the shade can be de- termined by the time of day, season and lip shape. Usually a softer shade is used during the day for a more natural look. A darker shade is normally played up at night to draw attention in dim lighting. Seasonal trends are also a big factor. Spring and summer color trends are lighter shades and bolder colors such as Pink Twinkle, Charm, Flirt and Idol. During the fall and winter months, you tend to see deeper shades like Stargazer, Rus- tic, Havana and Blackberry. Another element that you may consider when choosing a lip color is the size of your lips. If you have thin lips, and don’t want to draw attention to them, choose a color that is within your natural lip color such as Rose Clay, Just Peachy, Charm or Pink Twinkle. Playing matchmaker for the perfect pout isn’t easy, but with a little practice and experimentation, you’re sure to find the best shade to match your mood. Lip color is the last step in completing a make-up application. If the lips are done properly, it will create balance and tie all the elements together to achieve a beautiful look. Written By: Sean Conklin 50
  • 27. EYE PENCIL The Basics: Versatile Eye Pencils soft enough to line the eyes, yet firm enough to define brows. Color glides on effortlessly, whether lining eyes precisely or shaping and filling in brows. Available in natural, pigment-rich colors to complement every skin tone. CAKE EYELINER The Basics: A long-lasting, water-activated liner known for its precision and versatility. The make- up experts’ choice that’s perfect for everyday use. Create subtle or dramatic looks effortlessly with this professional-quality eyeliner. Go from a super fine line for everyday wear to a thicker line for more intensity. BROW FIX The Basics: Keep brows groomed and gorgeous with Brow Fix. This non-flaking gel formula sweeps on with a brush applicator for maximum precision and convenience. Squeezable tube is ideal for use in a professional make-up kit, or to create sleek brows on the go. VOLUMIZING MASCARA The Basics: Award-winning Volumizing Mas- cara, rich in pigment for even coverage and lush with fibers to maximize and lengthen for super-volumizing results. Brush applicator allows ultra-smooth application and control for individual users, whether creating a subtle daytime look or glamorous evening eyes. Squeezable tube is ideal for professionals and everyday use. The Basics: Vibrant and silky Eye Colors, lushly rich with pigments for long-lasting color. The unique velvet consistency allows these versatile shadows to glide on smoothly and evenly – wet or dry. Go wet for more intense, long-lasting color or to use as eyeliner. MATTE SHIMMER ICE HONEYSUCKLE DULCE DE LECHE DAISY SUNSET SUNFLOWER FIREBRICK CAJUN SPICE BRONZED SPANISH GOLD GALAXY BROWN- STONE OPAL SKY SUGARED VIOLET VOODOO MIDNIGHT TINSEL GRAPHITE CASHMERE PIXIE PINK GRAPEFRUIT POME- GRANATE PINK ILLUSION VINEYARD SHAMROCK PACIFIC TEA TREE MOSS TAUPE AUBURN RICH BROWN BLACK BLACK FOREST VINTAGE BROWN BLACK CLEAR BLACK BONE APRICOT WHEAT CHAMOIS TAUPE CANYON ESPRESSO SIENNA (DEMI-MATTE) ORCHID CONCORD BERRYWOOD FLIGHT SMOKED SAPPHIRE PAVEMENTCANVAS SEMISWEET ONYX SEDONADECO STATUE VELVETINE EYE COLOR
  • 28. 4 HOLE EMPTY EYE COLOR PALETTE The Basics: This empty palette holds four of the MUD Eye Colors. This 4-Hole Palette is perfect for traveling or carrying in a make-up bag for touch-ups. 8 HOLE EMPTY CHEEK / EYE COLOR PALETTE The Basics: Make-Up Designory’s empty 8-Hole Palette allows the user to combine six refill Eye Colors and two refill Cheek Colors. This versatile palette is great for traveling or on-set use. 10 HOLE EMPTY CHEEK COLOR PALETTE The Basics: Make-Up Designory’s empty 10-Hole palette is slim and profes- sional. This palette holds ten MUD Cheek Colors. 12 HOLE EMPTY EYE COLOR PALETTE The Basics: Make-Up Designory’s empty 12-Hole palette is slim and profes- sional. This palette holds twelve MUD Eye Colors. TRAVEL BRUSH KIT The Basics: Now you can take your favorite make-up brushes wherever you go. This sleek, envelope-style travel brush pouch has been custom designed to hold MUD travel size brushes, including the #210S, #300S, #310S, #330S, #710S, #800S and #810 series.* The lightweight yet durable black microfiber material wipes clean, and the convenient magnetic closure keeps brushes in place during transit. * Note: Empty case also available PENCIL SHARPENER The Basics: Creates the perfect point for lip and eye pencils. Metal blade works smoothly and easily with precision. Convenient cleaning stick helps to remove product from blade and inside sharpener. PROFESSIONAL MAKE-UP SPONGE (12 PRE-CUT SPONGES) The Basics: Create a flawless look effortlessly with these specially designed, disposable Professional Make-up Sponges. Unique shape offers extra surfaces and density keeps cream products from absorbing into sponge. Use wet or dry for smooth, even application. * Note: Palettes are sold empty. Please see Eyes and Cheeks section for available refill colors. COLOR CREME The Basics: Sheer, non-greasy cheek and lip colors that add a fresh glow to the skin. Use alone to create natural warmth or over foundation for a colorful finish. Creates glowing color that appears to radiate naturally through the skin. CHEEK COLOR The Basics: Versatile powder Cheek Colors formulated with pigment-rich ingredients for a smooth, even finish. Available in a spectrum of beautiful colors – from soft and natural to bright and bold – that will add warmth and intensity to all skin tones. FACE PRIMER The Basics: Lightweight gel Face Primer works beautifully with Cream Foundations to create a flawless, long-lasting finish. Apply directly to the skin prior to foundation using a sponge or fingertips to create an extra smooth surface or mix into foundation for a creamier consistency. MAKE-UP REMOVER TOWELETTES (40 towelettes) The Basics: These refreshing towelettes leave skin feeling clean while removing all traces of make-up. No water necessary. Convenient resealable packet keeps towelettes moist and ready for use. Perfect for life on the go. PALETTE REFILL TULIP SWEET CHEEKS SUN ROSE LEMON CREAM (HIGHLIGHT) WARM BISQUE ROSE PETAL BUBBLEGUM COOL MAUVE BERRY POPPY GARNET GLOW SOFT PEACH PUMPKIN ROSE BEIGE RUSSET BRICK GINGERBREAD
  • 29. CLEAR POUCH The Basics: A clear, durable pouch that conveniently stores a variety of make- up, tools, bottles and jars. MAKE-UP CASE SET The Basics: This durable, uniquely designed case is ideal for easy access to all your make-up related essentials. A must-have for every make-up artist, the sturdy set case is perfect for travel. Two clear pouches conveniently store a variety of make-up, tools, bottles and jars. SET BAG The Basics: This durable, uniquely-designed Set Bag is perfect for organizing all of your make-up related essentials in one place for easy access. The large center compartment is surrounded by handy pockets for storing bottles and cans. A must-have for every make-up artist. 3-N-1 BRUSH HOLDER The Basics: This custom designed, 3-N-1 Brush Holder boasts three convenient functions, each ideal for keeping brushes organized and protected. Wear it as a waist belt for work on the go, use it as a stand-up holder for easy access to tools or simply roll it up and store your brushes safely. Durable black belt has a protective flap and several pouches to hold brushes and other essentials. CONTINUITY FACE CHART (50 SHEETS) The Basics: Note every detail while creating unique make-ups using MUD’s custom designed Continuity Face Charts. The porous paper allows for realistic blending when using make-up or colored pencils. 35-WELL PALETTE The Basics: Conveniently store up to 35 of your favorite lipsticks and cream products in this sleek plastic palette. Great for organizing customized colors for easy access on set. EMPTY 4 WELL WHEEL The Basics: This empty palette has 4 compartments for cream products and is perfect for custom blending colors. The compact palette is a convenient size with a screw top to secure product. 8-HOLE UNFILLED PALETTE The Basics: Convenient 8-Hole Palette comes empty to make it easy to customize any combination of Make-Up Designory’s refillable cream products. Reusable eco-conscious palette eliminates the need for disposable, one-use make-up holders. The experts’ choice for its versatility and smart design. STAINLESS STEEL PALETTE The Basics: Reusable, stainless steel work palette is a must-have for blending colors and other make-up products. PALETTE KNIFE The Basics: Stainless steel palette knife is a must-have for removing cream make-up products from pots and palettes, quickly and easily. Protects make- up from cross-contamination. brushes comments name date skin care cleanser moisturizer make-up primer face foundation concealer powder cheek color eyes lid crease brow liner mascara lashes lips lip color gloss/glaze lip pencil make up artist © 2011 / Make-Up Designory Printed on Green Seal Certified Recycled phone // 818.557.7619 / 212.925.9250 www.mudshop.com TWEEZERS The Basics: These precision-crafted, stainless steel slant tweezers allow for a perfect grip for cleaning up around the brow area. EYELASH CURLER The Basics: Create perfectly curled lashes with Make-Up Designory’s professional stainless steel eyelash curler. The specially designed arch creates an even curl without creasing. One replacement silicone pad included. TRIMMING SCISSORS The Basics: Trim facial hair, brows and false eyelashes with these professional stainless steel manicure scissors. HAIR SCISSORS The Basics: These professional quality stainless steel shears are perfect for trimming natural or synthetic hair for a variety character looks. DISPOSABLE MASCARA WANDS The Basics: Create flawless lashes using Make-Up Designory’s individual Disposable Mascara Wands. Universal to any lash type with a flexible tip for easy application. DISPOSABLE PAPER PALETTE The Basics: This wax coated Disposable Paper Palette is ideal for easy clean up in between make-up applications. Use to mix foundation, lipstick, lip glosses, glazes together and create quick custom colors. 2 OZ SPRAY BOTTLE The Basics: Keep liquids organized and separated with Make-Up Designory’s plastic 2oz spray bottles. Conveniently sized for travel and fits perfectly into any professional kit or cosmetic bag. COTTON MAKE-UP APPLICATORS The Basics: Professional quality, double sided point tip applicators are a must have for any make-up kit. The firm, pointed tips allow for precise application and blending, giving ultimate control. POWDER PUFFS The Basics: Create a flawless, matte finish using these soft velour puffs. Specifically designed to pick up and hold powder for an even application. Available in packs of 2 or 10. ORANGEWOOD STICKS The Basics: These finely grained wooden sticks are ideal for applying MUD’s false eyelashes.
  • 30. #920 angle liner #900 round liner #100 round liner #350 shadow blender #210 angle liner #500 mini fan mascara #330 shadow fluff #300 shadow blender #340 large oval #320 oval shadow #810 smudger #800 crease #310 lip #310slip - portable #510 duster #720 powder #700 cheek contour #400 narrow flat #940 foundation #710 powder/blush #930 concealer #910 stipple #410 wide flat Fine, tapered point is ideal for creating extremely thin lines when using cream or cake products Tapered point allows for a precise, even application Fine, sharp angle is perfect for creating precise, even lines Small oval shape works great for Eye Color detail Flexible oval shape allows for easy color application Soft, full oval shape is ideal for blending Eye Color Wide, tapered bristles allow for quick and even coverage Firm oval shape helps to blend and apply Eye Color with control Long, tapered bristles are porous yet soft to the touch and are ideal for blending Eye Colors Dense, soft, short bristles are ideal for creating a smoky eye Small, fan-shaped bristles allow for coverage from the inner corner to the outer edge of the eye Fine angle is ideal for applying cream products to hard-to- reach areas Tapered bristles are ideal for creating a precise lip line A travel-sized brush for lip line application on the go Straight, narrow edge is ideal for under the lash line, for maximum coverage Straight, tight edge helps to create and blend lines with precision Soft fan-shaped bristles are ideal for removing powder from under the eyes and other hard-to-reach areas Dense bristles are soft to the touch and angled for precise, controlled contouring Dense, dome-shaped bristles are soft to the touch and ideal for gently gliding color onto the skin Ultra-soft bristles remove and deposit powder products with ease Squared, flexible bristles are versatile and easy to manipulate to achieve a variety of character looks Tapered bristles are ideal for applying cream products to hard-to-reach areas or for creating a precise lip line Ultra-fine bristles blend cream products smoothly and even- ly around the face FACE/EYES FACE/EYES FACE /EYES SFX/EYES EYES LIPS FACE BROWS/FACE/EYES CHARACTER MAKE-UP/EYES
  • 31. HD AIR The Basics: Developed for use with the airbrush or as a liquid make-up, this silicone-based formula creates a sheer, beautiful coverage with a dewy appearance. Works seamlessly with any MUD cosmetic product. Choose from 22 shades, many of which have been formulated to match certain MUD Cream Foundations, Cheek Colors, Highlights and Shadows. Also includes six colors for extra versatility when mixing and color-matching. Also available, the HD AIR Kit with all 22 shades included. CHARACTER/FX WHEELS The Basics: The CFX/FX wheels are designed for creating a variety of injuries including cuts and bruises with a formula designed to hold up under today’s extreme production environments, these inovative color wheels will help you achieve a wide range of unique character looks. CFX WHEEL #1 Black, White, Olive Green and Red. This combination of colors can be used for cuts, burns and aged injuries such as bruising. CFX WHEEL #2 Fresh Bruise, Mustard, Blue and Maroon. Perfect for making fresh bruises and injuries. AIRBRUSH KIT The Basics: The HD Air System components include the MAX-3 airbrush, AC-66H Air Com- pressor and the airbrush cleaning station. Kits are available with or without the compressor. Can also be combined with 22 HD Air shades, many of which have been formulated to exactly match certain MUD Cream Foundations, Cheek Colors, Highlights and Shadows. Also includes six colors for extra versatility when mixing and color-matching. WB 2 WB 3 WB 4 CB 3CB 2 CB 4 CB 5 YG 1 YG 3 GY 3 GY 2DW 5 TULIP SWEET CHEEKS LIGHT SHADING 4 BLACK BLUE MUSTARD OLIVE GREEN RED WHITE BLACK BLUE FRESH BRUISE MAROON MUSTARD OLIVE GREEN RED WHITE
  • 32. YELLOW LIGHTLIGHT ORANGE LIGHT SHADING 1 SHADING 2 SHADING 3 SHADING 4 SHADING 5 WB 2 WB 3 WB 4 WB 5 CB 2 CB 3 CB 4 CB 5 DW 5DC 5 GY 3GY 2GY 1 YG 3YG 2YG 1 HIGHLIGHT/ SHADOW PALETTE The Basics: Creamy Highlights & Shadows are perfect for contouring cheekbones or sculpting dimension into the face. Slim the face, minimize strong features and highlight cheeks or jaw with these versatile shades. FOUNDATION PALETTE #1 The Basics: From a sheer, light tint to a flawless full-coverage finish, Make-Up Designory’s series of cool-to-warm, light-to-medium shades of cream foundations are versatile and easy to apply. Formulated for ultra-smooth blending and application, coverage holds up beautifully under the most extreme conditions. FOUNDATION PALETTE #2 The Basics: From a sheer, light tint to a flawless full-coverage finish, Make-Up Designory’s series of yellow-green, light-to-dark shades of cream foundations are versatile and easy to apply. Formulated for ultra-smooth blending and application, coverage holds up beautifully under the most extreme conditions. CORRECTOR PALETTE The Basics: Creamy, pigment-rich correctors designed to conceal and camouflage skin imperfections. The ultimate coverup for scars, blemishes, birthmarks or dark under-eye circles. Use alone or blend with Make-Up Designory’s Cream Foundations for a flawless, full-coverage make-up. Available in eight refillable colors. BLUE CORRECTOR #2 DEEP BROWN CORRECTOR BLUE CORRECTOR #1 BLUE CORRECTOR #3 BLUE CORRECTOR #4 RED CORRECTOR #1 RED CORRECTOR #2 RED CORRECTOR #3
  • 33. A Perfect Day photography by Peter Giodani Wearing a tiara, gown, veil or a fresh white flower in her hair, throughout the ages and different cultures The Bride will always be the princess of the day. Our bridal fairy tale takes place in the extraordinary Flanders Opera in Ghent, where three magical banquet halls have hosted Mozart events throughout the centuries. We captured this magical moment with the bride in her dream dress lightly touching her knees and her hair embracing her natural beauty. On her eyes there is a sparkle of Spanish Gold with a classic winged liner using Black Cake Eyeliner, enhancing the joy in her eyes. Her lips have a hint of innocence with Just Peachy, and her cheeks are Glow-ing with excitement as she patiently waits for her prince charming to take her on a journey of a lifetime. Naturally soft with sometimes a hint of character, the face of the blushing bride translates into a timeless beauty that will never be forgotten. Eyes: Bronzed Eye Color Eyebrows: Taupe Eye Pencil Cheeks: Sweet Cheeks Lips: Just Peachy Lipstick Bridal Editorial Written By: Vanja Djuran, MUD instructor
  • 34. Eyes: Semisweet, Pink Grapefruit Eye Color, Black Cake Eyeliner Eyebrows: Rich Brown Eye Pencil Cheeks: Rose Petal Cheek Color Lips: Burlesque Lipstick
  • 35. Alter Egophotography: Peter Giodani Eyes: Cajun Spice, Taupe Eye Color Cheeks: Glow Cheek Color Lips: Natural Lip Pencil, Bare Lip Glaze
  • 36. Eyes: Spanish Gold, Espresso Eye Color Cheeks: Tulip Color Cream Lips: Spicy Lip Glaze Shading: Sunshine Bronzer make-up: Vanja Djuran @ MUD Europe creative director: Maja Kešelj photography: Peter Giodani dress designer: Nicky Vankets hair: Hanne for William De Ridder make-up assistant: Niek Vermeersch @ MUD Belgium model: Victoria & Elsebie @ Models Office Brussels shooting location: Flanders Opera, Ghent, Belgium A special thanks to MUD Studio Ghent
  • 37. And the award goes to... Guild Award Nominees Congratulations to the 2015 Make-up Artists and Hairstylists Guild Award nominees and winners! Taking home the gold was MUD alumna Sarah B. Wolfe (makeupandmayhem.com) winning Best Make-up in Theatrical Productions (Live Stage) for Kinky Boots. MUD graduate Essie Cha was nominated for Best Contemporary Make-up in Television Media Series from AMC’s The Walking Dead while MUD Faculty Member Vanessa Dionne was nomination for Best Make-up and Best Hair Stylist in Theatrical Productions (Live Stage) for Cosi fan tutte. Jordu Schell Boutique Mask Maker They say what doesn’t kill you makes you stronger, but in the case of Jordu Schell, what frightens you, makes you create an imagination of your own. At a young age, he gasped at an image of someone being chased in a movie and his mother quickly shut the television off. Fearful and curious, the artist-to-be was then left to imagine what the creature looked like. His curiosity continued as he began experiment- ing with masks during his youth, landing him at a tradeshow in Chicago where he was the first boutique mask maker showcasing his works. The rest is history. With such credits as Alien Resurrection, Men in Black,  Avatar  and Edward  Scissorhands,  this industry vet has 30 years of experience in paint- ing, sculpting and designing. You can find him at work in his studio in Chatsworth, CA. His lovely and talented assistant Emily Deroski helps with sculpting and her attitude of just showing up to do whatever is needed for the day is admirable. Plus, she’s great with auto mechanics which adds to her cool factor. So what makes an awesome character? Ac- cording to Schell, a well-crafted piece with an expansive imagination of form really brings it home. His advice for an artist looking to be taken seriously in the industry is quite simple: Be pre- pared for whatever opportunity comes your way with a website, business cards and a knack for networking that shows your genuine interest in what you do. “You’re not entitled to anything and the world owes you nothing,”- great advice from the guy from Philly that learned to love horror films in a way that has shaped his career. Face Off Season 7 Viewing Party with Contestants Contributor: Stacia McCarthy, MUD NY MUD celebrated the premier of the Syfy show Face Off  which featured two of its Graduates. Honorees were Rachael Wagner a 2012 gradu- ate of MUD’s Master Make-up Artistry Program and Stella Sensel a 2012 graduate also from the Master Make-up Artistry Program. The event took at Novecento a trendy bistro in the heart of Soho, New York. More than 50 people were in attendance including MUD Students, Alumni and Staff. The celebration was organized by MUD New York’s Career Services team Brenna Belardinelli and Marissa Green. To begin the celebration, School Director Marc Scoleri introduced the guests of honor while attendees enjoyed cocktails and appetizers. Later in the evening the season 7 premier of Face Off was shown on a large projector screen while guests mingled and congratulat- ed the guests of honor. Keep up with the MUD graduates at #teamMUD @stellasensel @makeupwager MUD Students and Grads Prep Models to Rip the Runway LA Ankara Fest Once again, the Ankara Fest in LA did not disap- point their audience with a new showcase of de- signers from all over the continent of Africa. Held at the Balasco Theater in downtown LA, MUD students and graduates polished off the vibrant designs with a flawless, dewy face on each of the 50 models with a pop of color. MUD’s As- sociate School Director and Admissions Advisor Jarrell Mosley took over the red carpet as he interviewed with the talented writer/producer/ director Issa Rae. This year’s line-up included  Nubi Collections (Ethiopia, Sudan),  Kahindo Mateene  (Congo DRC), Edentity by Nionekaly Ba (Senegal), Erica Varize (Uganda, California),  Chidex Designs (Nigeria), Christina Lowanga,  Ankara Fashion sand Dewan Apparel. Other thriving organizations sponsoring the event such as The Red Pump Project, Royal Dy- namite and TOMS, brought even more value to the show by talking about the effects that fashion can have on the community in ways that it needs it most. Erica Varize and her husband provide sewing camps to girls in Northern California and- sponsorships to villages in Uganda, while Royal Dynamite provides educational materials to chil- dren in need whenever a shirt is purchased. The Red Pump Project helps to spread awareness of HIV/AIDS through shoe fashion in several major cities in the US. Thanks to the direction of Peter Lentini, Dunnie Onasanya and the entire AFLA management team for your partnership and friendship. MUD would also like to thank the  MUD students and graduates  for your efforts that were pro- fessional and simply amazing! Maria Iglesias, Michele Yusufi, Tory Williams, Jennifer Ibarta, Dakota Sachs, Liat London, Adriane Reynolds, Kia Robinson, Dannielle Boyd, Meghan Helms, Lauren Child, Natalie Dekermendjian, Cheyenne Garvert, Susanna Wom and Jamie Morgan. MUD Symposium  The MUD Symposium welcomed MUD Partner School instructors to the MUD Los Angeles campus where teachers got a chance to be students again. Classes were held by MUD’s team of trainers and experts covering a variety of topics. From learning more about the core of the brand to the basic steps of airbrushing techniques, the two day event allowed partici- pants to enroll in up to 10 courses. The annual symposium helps to bring awareness of MUD’s core brand principles to partnering schools while also giving focused instruction on the techniques used throughout the MUD curriculum. Uomo Richmond fashion show Milano Fashion Week Milano Fashion Week? The real show all happens backstage! There’s an entire industry of people who work tirelessly to put together the shows every season and this time MUD students have experienced it from behind the curtains. The popular Level II course, having 5 amazing professionals as instructors and the progres- sively growing awareness of the brand, have allowed MUD to be become a solid force in the fashion world. Sponsoring some of the most important fashion branded events in Milan, MUD has worked with Ralph Lauren’s showroom pre- sentations and Milano Man Man Fashion week during the Richmond fashion show. Ten of our certified make-up artists lead by new instructor, Alessandro Filippi, had the opportunity to enter the world of elegance working with na- tional and international photographers, stylists, hairstylists and models. Fashion shows not only require advanced artistry skills, but the ability to do flawless make-up in a short period of time-and sometimes under the most challenging situations. The team arrived backstage half an hour before the actual call time to set up the stations and debrief with the designers. Shortly thereafter, they confirmed the number of models and the amount of time allocated for make-up appli- cations. The coordinated team worked on 22 men during the anxious preparations, just before seeing the models walk the runway. Lights flash- ing, TV cameras and VIP’s in the front row cap- tured the final look pieced together by blood, sweat and MUD! MUDNews & Events
  • 38. The new MUD Studio is created to be different from all the existing make-up stores and studios. We deliberately avoided all the gaudy mock baroque furniture and pink butterflies in order to create a space that gives way to creativity and emphasizes that what MUD does is art, not just some cosmetic adornment. An institution that takes professional make-up artistry seriously, MUD also happens to have a commercial line of products that is also stern when it comes to quality. MUD’s approach to the client is unique-you can’t buy make- up without being taught how to use it properly. MUD Studio Interior Introducing the New When creating the new environment, the idea was a combination of an art studio, workshop and laboratory setting, but with luxurious comfort of a shop and beauty salon. The final outcome turned into the perfect space for socializing with friends, sipping coffee and posing for an Instagram pic. The new store is also modular, adaptable to different scenarios and easy to put together. The interior works as a space with a plug-in system where all the elements are prefabricated and there is no need to make adjustments to the installation. The system’s wiring is hidden behind the furniture and distributed as needed. During the creative process, the interior was created in a way that there are no unnecessary investments into the floors and walls. The basic materials can be bought from stock while also leaving room for one’s own personal style. The selected materials are rough, raw, technical materials that are durable and need almost no additional treatment. The floors are made of waterproof plywood. The walls and ceilings are made of medium-density fiberboard. As a contrast to these two materials, we added some oak wood, which gives some elegance and warmth to the space. MUD’s concept of the store is simple. The space is divided into three areas: work, social and creative. While the work portion is reduced to a technical solution with a professional lighting and easy to clean surfaces, the creative area is made as an art board for visitors to show off their creativity. The wall creates a pegboard, that leaves endless possibilities to be creative. Using colored treenails, strings or rubber bands, to writing, drawing or hanging things on it, the installation instantly becomes a 3D masterpiece. It can also serve as a background for clients and staff to strike a pose. And last but not least, the social area is a very ‘Breakfast at Tiffany’s’ chic with a jewelry display that doubles as a central counter- perfect for a quick coffee break, inspection of the products or to purchase that perfect lipstick for the next girls night out. Written By: Barbara Debevec Concept & interior design by Plusminus30 Architects 75
  • 39. Los Angeles Cairo, Egypt Mexico City, Mexico Antwerp - coming soon Guatemala City, Guatemala Lagos, Nigeria Cluj-Napoca, Romania Berlin, Germany Kortrijk, Belgium South Africa - coming soon Milan, Italy Zagreb, CroatiaGent, Belgium New York Ljubljana School School Headquarters for European Studios Make-Up Designory Los Angeles 129 S. San Fernando Blvd. Burbank, CA 91502 818-729-9420 www.facebook.com/makeupdesignory www.facebook.com/mudschools www.mudshop.com www.mud.edu MUD Studio Cairo 18 Goal Gamal st, from Batal Ahmed Abdel Azziz st Cairo Giza, Egypt +201099999399 info@mudegypt.com MUD Studio South Africa Shop 53, Morning Glen Shopping Centre Cnr Bowling Ave & Kelvin Drive, Gallo Manor, Sandton Johannesburg, South Africa MUD Studio Guatemala Avenida Las Americas 13-37, Zona 14 Guatemala City, Guatemala 01041 +502 2484-7144 info@mudguatemala.com MUD Studio Mexico City Calle Corregidores 1515, 4to piso. Col. Lomas de Chapultepec CP. 11000 México, Distrito Federal. info@mudmexico.com mudstudio.mx MUD Studio Antwerp Kammenstraat 62 2000 Antwerpen +32 (0)3 226 32 22 antwerpen@makeupdesignory.be www.makeupdesignory.be MUD Studio Berlin Sredzkistr. 52 10405 Berlin, Germany miriam@mud-studio.de www.mud-studio.de MUD Studio Kortrijk Casinoplein 5 8500 Kortrijk, België +32 (0)56 31 31 06 kortrijk@makeupdesignory.be www.makeupdesignory.be MUD Studio Lagos 12B Fatai Idowu Arobieke Off Admiralty Road Lekki Phase 1 Lagos 234-70829-78030 info@mudnigeria.com www.mudnigeria.com MUD Studio Cluj-Napoca Piata 1 Mai, nr.1-2 400058 Cluj-Napoca 0264442110 / 0751324444 info@mudstudio.ro www.mudstudio.ro MUD Studio Milano Via Casale 3/a 20144 Milano, Italy + 39 02 45 48 51 23 cm@muditaly.com www.muditaly.com MUD Studio Zagreb Ulica Republike Austrije 7 a 10000 Zagreb, Croatia +385 1 5530 401 mudstudiozagreb@mudeurope.com MUD Studio Gent Nederkouter 124 9000 Gent +32 (0)9 279 53 59 gent@makeupdesignory.be www.makeupdesignory.be Make-Up Designory New York 65 Broadway, 15th Floor New York, NY 10006 212-925-9250 www.facebook.com/makeupdesignory www.facebook.com/mudschools www.mudshop.com www.mud.edu MUD Studio Slovenia Rimska cesta 13, 1000 Ljubljana Slovenia, Europe +386 1 6200 348 info@mudeurope.com www.facebook.com/mud.eu www.mudeurope.com shop.mudeurope.com FINDschools, studios & partner schools 76
  • 40. Avenue Five Institute - coming soon 8620 Burnet Rd. #300 Austin TX 78757 512-968-2835 avenuefive.com Bella Torre Academy - Honolulu Hawaii 99-084 Kauhale Street Suite 1A Aiea, HI 96701 001 808-484-4871 bellatorreacademy.com Bellus Academy - El Cajon Campus 1073 E. Main Street El Cajon, CA 92021 001 619-442-3407 bellusacademy.edu/elcajon Bellus Academy - Manhattan Campus 1130 Westloop Place Manhattan, KS 66502 001 785-539-1837 bellusacademy.edu/manhattan Bellus Academy - National City Campus 1520 E. Plaza Boulevard National City, CA 91950 001 619-474-6607 bellusacademy.edu/nationalcity Bellus Academy - Poway Campus 13266 Poway Road Poway, CA 92064 001 858-748-1490 bellusacademy.edu/poway Blake Austin College - Vacaville California 611-K Orange Drive Vacaville, CA 95687 001 707-448-3100 blakeaustincollege.edu Blossom Kochhar College Of Creative Arts & Design 113/6, First Floor, Devika Tower-6, Nehru Place, New Delhi - 110019 011-2647 3050 / 011-2647 3052 bkccad.com Career Academy of Beauty - Garden Grove California 12741 Valley View Street Garden Grove, CA 92845 001 714-897-3010 info@caofb.com caofb.com Eric Fisher Academy - Wichita Kansas 6727 W. Central Wichita, KS 67212 001 316-440-5555 ericfisheracademy.com Gould’s Academy – Memphis Tennessee 1203 Ridgeway Rd. Suite 203 Memphis, TN 38229 001 901-767-6647 gouldsacademy.com Metro Beauty Academy - Allentown Pennsylvania 4977 Medical Center Circle Allentown, PA 18106 001 610-398-6227 metrobeautyacademy.edu Montana Academy of Salons 501 2nd Street Great Falls MT 59405 406-771-8772 montanabeautyschool.com New York Institute of Beauty - Islandia New York 11 Oval Drive, Suite #180 Islandia, NY 11749 001 631-582-4737 nyib.com Penrose Academy - Scottsdale Arizona 13402 N. Scottsdale Road Suite B 160 Scottsdale, AZ 85254 001 480-222-9540 penroseacademy.com Pivot Point International - Bloomingdale Illinois 144 E. Lake Street Bloomingdale, IL 60108 001 847-985-5900 pivotpoint.edu/bloomingdale Pivot Point International - Evanston Illinois 1560 Sherman Avenue, Suite 700 Evanston, IL 60201 001 847-905-5300 pivotpoint.edu/evanston The Salon Professional Academy - Onalaska Wisconsin 566 Theater Road Onalaska, WI 54650 001 608-783-7400 salonproacademy.edu The Salon Professional Academy - coming soon 2309 Eggert Road Tonawanda, NY 14150 716-833-8772 tspabuffalo.com Tennessee School of Beauty - Knoxville Tennessee 4704 Western Ave. Knoxville, TN 37921 001 865-384-8564 tennesseeschoolofbeauty.com Partner Schools FINDschools, studios & partner schools Create with MUD’s NEW Eye Colors Bring your artistic vision to life with MUD’s NEW Eye Colors. These highly- pigmented matte colors deliver a vibrant blue in Flight and Deco, a decadent brown with Semisweet and the richness of purple royalty with Velvetine. Warm-up your masterpiece with the sunset of Sedona, or cool down with the simplicity of stones in Statue and Pavement—or, keep it simple with a wash of white in Canvas. Let your brush tell a story that’s never been told! Artisan of the Eyes 78